Banner advertising earnings. Rotaban - how to make money on banners or promote with their help? Banner advertising what is it
I think each of you, while on various sites, paid attention to the fact that almost all of them have their own banners. What's the site? Just look at my blog, you can find dozens of banner ads here, most of which I made myself. But here's the thing: not all site owners know how to do this, for the bulk it is much easier to acquire them. I will say more, many are sure that this is unrealistically difficult and are ready to pay a lot for this unrealistic work.
So that's it. Hence, we can conclude: in order to earn money on creating banners, you must: a - be able to do them, b - find customers. It is about these two things that we will talk about further.
How to learn how to create banners
Watch the video version of the article:
So, let's start with the first one, namely: creating banners. Just this week, especially for this course, I recorded a video tutorial on working in Photoshop: ““. That is, you just need to watch it and then you can already make banners worth 500 rubles or more. Initially, of course, you should not overcharge. Practice: fill orders at prices 2-3 times cheaper than market prices. From my own experience, I will say that having done 10-20 works, you will get a good handle and will be able to make banners almost at a professional level. Customers will like your work and you will have a decent income.
In my lesson, I missed some points related to the topic of making money on banners. So here I want to add a couple more useful points. I think each of you should know the main banner sizes:
How to make money on creating banners
We have dealt with the first stage. Now the matter is small. Find customers and learn to communicate with them so that they choose you, among hundreds of the same masters. I already wrote about this in several of my articles: "" and "".
And do not even think to pass by these articles. Let's put it this way: read it carefully, as if it's super secret information. 88.9% of success will depend on these recommendations, advertisers themselves will want to give you their money.
So, now for some practical advice:
1. What orders can be and how much can they cost?
- A static banner is just a beautiful picture. The average price is 200-400 rubles. Average execution time is 30-40 minutes for an experienced user or 2-3 hours for a beginner.
- Animated banner - animated picture. Average price from 300 rubles, depending on the size and complexity of the animation. Average lead time from 1.5 hours for an experienced or 3-4 hours for a beginner.
2. Where to find customers?
You can use my article: ““. From this material you can find sites where a large number of customers live. Among all these exchanges, I want to highlight:
- - it is very easy to receive an order and, most importantly, the minimum order amount must be at least 500 rubles;
- - the place where every beginner has the opportunity to prove himself.
I want to please you: over time, you will have not only a lot of experience in this matter, but also a large number of materials and sources. Which will greatly facilitate the work.
A common way to make money on your Internet resources is the placement of banners - small pictures, which have a built-in hyperlink to the advertiser's project.
Navigation
The effectiveness of using banners is due to the fact that images attract much more attention than a link. Therefore, the number of transitions to the advertised web resource increases.
About making money by placing banners
Making money on banners is suitable for any site
This monetization method is suitable for different (by topic, format, and traffic). As a rule, top portals work directly with advertisers, negotiating the cost, location and timing of placement, as well as transferring all the necessary materials. Smaller sites find it easier to search for advertisers on automated services like Rotaban.
Rotaban
The Rotaban advantage is a way to fine-tune the performance of advertising sites and advertisers' resources. The webmaster does not have to search for suitable candidates.
- It is enough to mark the specific parameters of the sites and wait for offers.
- The second advantage of the exchange is the automation of the process of installing banners and paying for them. You do not need to negotiate with advertisers yourself, the service will do it for you.
- The next advantage lies in the detailed statistics of the sites - the number of impressions, traffic, CTR.
- The fourth advantage is guarantees of the security of the transaction. The owner will not remove the banner before the agreed time. In turn, the webmaster can be sure that the banner being placed leads to a site that does not contain viruses or prohibited content.
There are drawbacks.
- Let's note two disadvantages of Rotaban. The first is a high commission (15 percent of the banner placement price). Let's face it, it's a lot. Therefore, there is no reason for top portals to work with Rotaban.
- The second drawback is the small referral rate (1%). You will receive only 1% of the earnings of people involved in the service. More I have already stopped
Nightingale
The service offers work with 6 banner options:
- Rich-Media;
- 240 × 400;
- NopLine;
- 300 × 250;
- ScreenGlide;
- Expanded.
The service does not work with sites that have less than a thousand visitors per day. Site content should not violate the laws of the Russian Federation, contain adult content or profanity. The site owner must be registered as an individual entrepreneur.
Webmasters get half of what the advertiser pays. Screenings are held on the basis of an auction. The selection of applicants for an impression takes place depending on the targeting settings and the analysis of visitor behavior.
Nolix
Through the Nolix service, advertising is sold in the form of a text string. According to the service, this is the most effective of the tools because it provides:
- the largest number of loyal thematic visitors;
- one of the minimum failure rates;
- relatively small costs for an advertising campaign.
How much can you earn from banners?
Let me give you an example from the stock exchange. As you can see from the screenshot, by selling banners on the site, you can earn about 6000r.
Method evaluation -
Advertising on the Internet all the time. For example, I have had an AdBlock blocker for several years. So, I once went into the browser without it and was horrified - ads are everywhere. I turned it back on immediately.
3 main ways to make money
From this we draw simple conclusions on how to make money on advertising on the Internet:
So, let's take a look at all these methods in detail.
Advertising sales
This is the first way to make money. To sell ads, you need your own more or less popular popular platform. This could be:
Website (any, including a message board or social network)
Popular group in social. networks / personal page
Youtube channel
Of course, the sites are not limited to this list, but this will be enough to understand the model. Now we will consider in detail.
Imagine that you are the owner of some super popular site. For example, Vkontakte or Youtube. Hundreds and thousands of people will buy ads on these resources every day. Naturally, this is a lot of money that goes into the pockets of the owners.
Of course, most of us will hardly ever own such a resource, so it's worth taking a little more modest example. You have created a website about car repair, worked on it for a long time. As a result, a year has passed, and several thousand people visit the site every day.
In this case, there is a very high chance that representatives of various companies will contact you and offer cooperation. For example, an online auto parts store may offer you the installation of their banners on your website. You can be paid for this:
For impressions
For days and months while banners are on your site
You agree, install these banners and get paid from the advertiser. According to the banners, interested people go to their store and buy the necessary spare parts there. Everyone is happy with this cooperation.
If everything goes very well, the store may offer you closer cooperation in the future. For example, writing texts where you will advertise a store and its range.
Naturally, this was only 1 example, in reality there are thousands of such situations. You can have a website on any topic and they can write to you with a wide variety of proposals. Remember that this is already selling advertising.
Your own website is just one platform for selling advertising. You may have a popular Vkontakte / Facebook / Twitter community, etc. Wherever there are visitors and subscribers, you can sell ads.
And if you are the owner of such a community, you just have to wait for offers from advertisers. And if you want to speed up the process, find them yourself and offer cooperation.
Thus, to make money selling advertising on the Internet, you only need a more or less popular platform. I did not note one important point - the more “monetary” theme of the site, the better. Because even having a popular site with a description of bird species, you can not earn much from it.
So, your plan of action in this case is to create such a site. And it's not as difficult as you think.
By the way, we even have a course on this topic. This course is a step-by-step guide to promoting your personal blog from scratch to traffic and good profits. Isn't it an example of a platform from which you can sell advertising and earn money in the future? Here, in case you're wondering.
Buying and reselling ads (traffic arbitrage)
The direction that is actively developing in RuNet is traffic arbitrage. The main thing that attracts people to this niche is that you do not need anything, neither a platform, nor your company. You just need a little knowledge and money. And the more knowledge you have, the less money you need to start.
Actually, the earnings model in this case is very simple. There are hundreds and thousands of companies and stores on the Internet that need to sell. They need customers to sell. You can attract customers through advertising.
So, these companies could launch this advertisement themselves and wait for sales, but many of them decided to do much more interesting, making the following decision:
Let's create an affiliate program, let thousands of webmasters buy us ads, and we will pay them money for it.
So, let's imagine the situation again. There is a large store. He needs to sell a lot. There is you - a webmaster (this is what they call everyone who somehow makes money on advertising on the Internet or tries to make money). The store launches an affiliate program - 8% of the order value of each client you refer.
There are already hundreds of such affiliate programs in the Russian Internet. Go to Admitad and see for yourself.
Actually, you just have to competently buy advertising for an online store, insert your affiliate links into advertisements, launch it all and pay.
Yes, if you want to make money buying and reselling advertising, you first have to buy it, that is, invest your money. And there is no guarantee that they will return. You can invest 10 thousand rubles and get back, as a reward from the store, only 2 thousand, or you can get 50 thousand. It all depends on how good your ad is.
Thus, traffic arbitrage is not a path for everyone, but only for those who are ready to study a lot and, in fact, master a new profession. Yes, you don't have to go to work, but believe me, you will need to know and understand a lot.
If you think that to make money it will be enough to go to Yandex.Direct, somehow create ads (perhaps even automatically using software), replenish the campaign account and wait for profit, then I have to disappoint you. Then everyone would make money on advertising.
Because there are hundreds of advertising sources alone, there are thousands of ways to work with them, there are almost tens of thousands of affiliate programs themselves (shops, services, information products, tourism). Continue? This is a huge ocean and you don't need to understand absolutely everything, but if you want to make money in traffic arbitrage, you will have to become a specialist at least in a narrow niche (for example, Yandex.Direct - online stores or social networks - tourism).
I hope I gave you the right direction, and then everything depends on you - whether you will act or not.
Buying advertising for your services
It is very different from the previous way of making money when you advertised someone else's site. At least the fact that your earnings per client are much higher, because you provide a service / sell a product, which means that you will receive not 5/10/15%, but all the profit.
The main problem is that you need to create a product / service. Something that people will want to buy. For example, you have found two old acquaintances. One has to draw website design, the second - to program, and you - make up.
Everything, the team for opening your own web studio is assembled, you have to create your own website / landing page, on which you will clearly tell the client what he can buy from you (which sites), what is the cost of work, advantages, development time, etc. ...
After that, you start advertising this very landing page. Here you will also need knowledge in the field of online advertising, but not so deep. This is where there really is a chance that you just run the ad and it will be profitable, that is, it will bring you customers, and therefore profit.
But even if it doesn't work out that way, you can always hire an ad setup specialist (there are plenty of them now). You will simply give him a part of the profit, but in general, such cooperation can now be seen all the time. And each side can be satisfied, as it does its own thing.
Outcome
In this article, I have given you several ways to make money from advertising on the Internet. As you can see, each of them requires some effort from you, but they are worth it. I will briefly summarize the 3 main ways:
Greetings, dear friends! With you are the founders of the business magazine HeterBober.ru Alexander Berezhnov and Vitaly Tsyganok.
In this article we will tell you how we ourselves earn more than 150,000 rubles on our website HeatherBober.ru and consider with examples the most popular and really working ways to make money on advertising on the Internet.
1. Advertising on the Internet: how and how much you can earn on it
Making money from advertising on the Internet is one of the most affordable and effective ways to make money online. Below we will take a closer look at all the features, nuances and types of earning money from advertising with specific examples. This method of generating income is especially relevant if you have your own Internet resource, however, ordinary users can try their hand at such an "advertising business".
Let's say right away that we will mainly talk about making money on advertising using your website (blog). And this is not just another theoretical article, but our real experience of starting a business on the Internet (our site) and making decent money on it (for today 3000 $ per month).
A few words about advertising in general
It is difficult to imagine modern civilization without advertising. She accompanies a person everywhere - in shops, on the streets, in the media, in transport.
Almost all sites we visit, especially popular (highly visited), contain ads - banners, links, images, by clicking on which you can go to third-party resources.
By simply placing banners and links from an advertiser, you can earn income from $ 50 to $ 10,000 per month and more. Of course, you won't be able to reach an income level of several thousand dollars right away - you need several months (from 6 to 12) of hard work and often some cash investments.
As soon as the traffic to your site begins to grow, more and more profitable offers from advertisers will begin to appear, and your profits will grow with them.
We offer you to compare it with the classic "street" or other display advertising and highlight the clear advantages.
The degree of influence (trust) depending on the age of the audience
2. The profession of internet marketer. Learn it and earn on advertising from 100,000 rubles and more remotely
Today, you can earn more on the Internet than on a regular job, and this despite the fact that you do not need to travel anywhere.
The task of an Internet marketer is to promote the goods and services of companies on the Internet. At the same time, it is possible to pay both for the conducted marketing campaign and receive a percentage of sales made thanks to you.
How it works. Let's say you know how to make one-page sites and set up ads on them, or you are a social media promotion specialist.
Then you need to find a customer who has a business and offer him your services.
If you conducted an advertising campaign thanks to which, for example, the customer organized an event for 1000 people and sold tickets for 2 million rubles. feel free to ask for 20-25% of this volume. That is, you can earn 400 - 500 thousand rubles as a reward.
The example is even simpler. Do you have friends who provide services: apartment renovation, website development, built-in furniture and so on.
By bringing them clients, you can easily negotiate your commission percentage in the amount of 10 to 30.
Thus, Internet marketers earn 50,000 rubles and more without leaving their homes.
This is certainly great, but where can you learn how to promote in order to make money like that? - you say.
Dmitry created a remote online promotion business, visited 32 countries in 2 years and successfully develops his project with a team without reference to the location.
You can do it too, the main thing is to start. Creating our site HeatherBober a few years ago, we also studied hard and today our project brings in over a million rubles a month.
Start small and gradually, by your example, you will find out what prospects earn online and the profession of Internet marketer opens up for you.
3.How to start a beginner to make money on advertising on the Internet
But what if you don't have your own network resource and the funds for its creation and promotion? Is it possible to make money on advertising on the Internet without investment? Yes, there is such an opportunity: it will require you not financial costs, but time. Time, as you know, is the same money - just not everyone knows how to cash out this resource. Below we will teach you how to do this.
Many people are interested in making money on advertising on the Internet. For the majority, this is an opportunity to leave work and work only for themselves, earning income depending on the efforts made. Even someone who has never thought about it has probably seen hundreds of ads like "I earn $ 2,000 a month on the Internet."
In addition, many believe that such income can become almost passive over time, that is, you can do nothing at all, and the income will continue to flow. This is true for some of the methods, which will be discussed below, but I note right away that there is no easy and quick money here.
Now let's figure out which sites are best suited for making money on a particular type of ad. I note that in more or less large projects, you can safely combine or even use all types.
contextual advertising
This is where you need traffic, and the more the better. At the same time, its quality is also important. Ideally, your visitor should come to your page looking for information about a product or service, and relevant ads will be shown to him.
Good example: the visitor came out on the request "What is needed for the production of concrete?" on the article "Equipment for the production of concrete".
Bad example: the visitor came out on the request "What is needed for the production of concrete?" on the article "The main characteristics of concrete."
Most likely, he will be shown the same ads, but in the first case he will definitely stay on your site and read the article. Accordingly, the likelihood of a click on your ad will increase. Many people forget about it or don't talk about it, but it is very important.
To make money on the context, you can create a website on absolutely any topic, as long as there are advertisers and a fairly wide audience in it. Making a website about a topic that attracts 1,000 people a month is not a good idea. Due to low traffic, earnings will be small in total.
Better, for example, to make a website about all BMW cars than about a specific model. Obviously, in the first case, your audience will be much wider. And it will be even wider if we make a website about all cars. That is, it is necessary to assess, among other things, the possible ceiling of attendance. But if some particular model is in great demand, then a narrow-topic project can be made, all other things being equal, it will be easier to promote than a large auto-portal.
Partnership programs
How to cash out money?
There are many ways to cash out. For settlements on the Internet, payment systems Qiwi, WebMoney, Yandex.Money and others are most often used, and already from them money is withdrawn to bank accounts, by postal transfers or using payment systems like Contact. But in fact, a beginner shouldn't worry about this issue - there would be money, and you can always withdraw it.
Can you find partners?
Many newbies are looking for partners, especially those who already know how to do something. I do not recommend going this route. Firstly, in practice, one person always achieves better results than several (we are talking only about online), and secondly, it is better to control everything yourself and be the sole owner of the site. In addition, it often happens that partners after some time begin to quarrel, especially on the topic "I did more than you." In addition, you can simply be deceived, since you are a beginner.
Count only on yourself and your strength. After all, a huge number of people are already making money on this. If they succeed, why shouldn't you?
