Who created the watsap. WhatsApp: The story of the growth of a messenger without marketing. Small teams with big goals

A note on the history of WhatsApp's growth: from the first status app to the explosive growth of the messenger and its purchase by Facebook. Under the heading Growth Hacks - an adapted translation of the material.

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Ian Kum founded WhatsApp in April 2009, and the first version of the app appeared in the App Store the following month. Written in the Erlang programming language, WhatsApp is a cross-platform messenger that serves as a reliable and affordable alternative to SMS and MMS messages, because mobile operators charge a fee for each such message.

WhatsApp is currently free for the first year, then you have to pay 99 cents a year to use it. It sounds very simple, and it is no coincidence. Qom has often said that he would like to “do just one project, but do it well,” and the key to doing that was WhatsApp, which he tried to keep simple yet highly functional.

In October 2009, Koom's friend and former Yahoo colleague Brian Acton raised $ 250,000 in seed money for WhatsApp, and thus he co-founded the project and also received a significant stake in the company. As the application picked up steam, Acton and Qom were overwhelmed by the attention they received from the venture capitalists interested in the project, but both of them initially resisted at first.

First and foremost, Coom and Acton wanted to make a strong, ad-free communication medium, and they felt that if they accepted the proposed venture capital, at some point they would have to make compromises. However, Jim Goetz of Sequoia Capital was reluctant to give up and worked for months on end to arrange a meeting with Qom or Acton. Finally, in April 2011, after Goetz promised that there would be no ads on WhatsApp, the founders of the project accepted $ 8 million in venture capital from Sequoia.

By November 2011, WhatsApp had become the # 1 paid social app for iOS, and the number of downloads for the Android platform reached 10 million. In July 2013, WhatsApp received another $ 50 million from Sequoia. And in February 2014, the company was acquired by Facebook for $ 19 billion, making it the largest venture-backed deal to date.

With 50 billion messages daily, over 500 million users and nearly a million new users every day, all of this indicates that WhatsApps has succeeded in fulfilling its plan and supplanting expensive SMS messages from mobile operators.

For comparison: in the fourth quarter of 2012, Twitter grew by 9 million users, Facebook - by forty. While growth inevitably slows at large companies like Twitter and Facebook, the growth of WhatsApp is impressive. The company expects to reach one billion users by August 2015, by which time it will be six years old - two years less than Facebook was when they reached their billionth user.

So, apart from ease of use, what else is the secret behind WhatsApp's growth?

Early strategy change

Having come up with the idea for the project, Qom quickly chose the name WhatsApp, because it sounds like "What" s up? ", And a week later he registered WhatsApp Inc. on February 24, 2009, right on his birthday. But WhatsApp was not always a messenger. After Kumu had to miss phone calls more than once, since it was impossible to use phones in the gym where he worked, he came up with the idea of \u200b\u200ba mobile address book that would show the status to all contacts, and therefore friends would find out available whether you are in the gym, in a meeting, or your phone is running low, and so on.

Around the same time, Kum's Russian friend Alex Fishman was hosting pizza and movie nights for the local Russian community at his home in west San Jose, sometimes with up to 40 people at once. On such evenings, Qom spent hours discussing the idea of \u200b\u200bhis app with Fishman, and the first users were people from this group, including Alex Fishman himself. After downloading the app, he ran into some issues and then met with Qom at Tony Roma in San Jose to discuss them. While the idea was promising, the app did not receive immediate recognition.

In fact, Koum then confessed to Acton (who was not yet on the project and had not yet co-founded) that he was thinking about giving up and looking for work. Acton gave Koum advice: “You’ll be an idiot if you quit now. Work for a few more months. "

And, as it turns out, Acton was right. Apple soon launched push notifications, which Qom built into WhatsApp. In the new version of the application, when users changed their statuses, the program notifies all users from the contact list using push notifications. Users loved this feature so much that they started sending each other notifications through the app, so Qom realized that he had accidentally created a mobile messenger. He explained: "If you can instantly connect with someone on the other side of the world with a device that is always with you, that is very powerful."

Seizing on this opportunity, Qom released WhatsApp 2.0, which already had more features related to sending messages, and the previously dull bunch of users suddenly grew to 250 thousand people, proving that Acton was right and Qom was on the right track.

What hindered the growth of WhatsApp

But before we dive into what factors have influenced the success of WhatsApp, let's take a look at what sets this messenger apart from its competitors. Let's start with the fact that both Qom and Acton are equally intolerant of the absurd. Above Kuma's desk was always a note from Acton: “No advertising! No games! No gimmicks! "

When the two first met in 1997, they became friends almost immediately on the basis of "incapacity to talk", and when Qom came to work at Yahoo, where Acton was already working, that same "inability" only strengthened their friendship. She also influenced every WhatsApp decision they made, from user experience to marketing techniques.

As discussed above, Kum and Acton make it very clear that they don't like ads. Perhaps they still have it from the days of Yahoo. In an interview with Fast Company, Qom explained that he considers smartphones to be a very personal device, so he considers using them for advertising unacceptable. He explains:

Therefore, WhatsApp not only does not place any ads, but the company itself does not spend money on advertising or on attracting users. Instead, the founders focused on creating a useful product. According to Goetz: "When we first started working with WhatsApp in January 2011, the messenger had over a dozen direct competitors, and they all held onto advertising." In Botswana alone, there were at that time about 16 such applications.

Ian and Brian ignored the stereotypes. Instead of tracking suitable audiences through ads (an approach they've disliked since Yahoo), they've opted to do the opposite and charge a dollar for a product that is designed to not collect information about you. And this approach has proven incredibly effective. Despite (and perhaps due to) the abandonment of marketing, the company experienced impressive viral growth because the product resonated with the audience, and more importantly, met the market demands.

But no bullshit corporate policy applies to more than just advertising. Despite the huge user base and the service of about 50 million messages per day, at the time of the purchase of Facebook, WhatsApp had only 55 employees, 32 of whom are engineers. There is nothing superfluous when it comes to a company or an application.

Using an existing network

Discussing the success of WhatsApp, AOL co-founder Steve Keyes explains:

When we launched AOL, only 3% of users were online, and they only went online for one hour a week. Times have changed due to the rapid globalization of the internet. Now, about 2.5 billion people are constantly on the network every day, so today it is quite possible to grow from zero to 450 million users in four years.

There is no doubt that everything has turned out very well for the explosive growth of WhatsApp. First of all, the growth was made possible by the huge number of phones connected to the network. By relying on the infrastructure that already existed (access to mobile Internet via data packets quickly became part of the standard set of mobile services provided by operators), the company was able to grow quickly and cost-effectively, fully leveraging all its resources to create a better experience.

Koum and Acton realized that the more users the better, so they immediately started developing WhatsApp for more than just smartphone users. From the very beginning, they worked hard to make WhatsApp available to a large number of users, which meant that they needed to make their application cross-platform, that is, available to a wide range of mobile devices, including the oldest, so-called "bricks", and to all existing operating systems.

Now that many applications are being developed only for iPhone owners, and with the latest versions, WhatsApp has taken a different approach. Broad reach, large audiences, and universal practical value are the company's goals.

The best and cheapest alternative to SMS and MMS messages

There is no doubt that the most significant impact on the growth curve of WhatsApp was the fact that the application cost users several times cheaper than sending SMS and MMS messages. In the end, WhatsApp was not originally created for sending messages, but judging by the frequent status updates of WhatsApp 1.0 users, what people were most interested in was the ability to send messages, and mobile operators did not do it very well.

Since WhatsApp relied on 2G and 3G technologies, it allowed users to bypass the constant restrictions of mobile operators and the high cost of services. Many of the operators then charged per message, and the cost of the message increased during peak hours, sometimes they limited the number of messages. For example, in Singapore some users were allowed to send no more than 100 messages per month, while in India the government limited the number of messages on holidays to 10 per day. WhatsApp has not only helped users bypass these restrictions, but it has also helped save a lot.

In fact, the lack of marketing costs and reliance on the existing platform allowed WhatsApp to focus on building and maintaining an application that provided valuable and in-demand services, sometimes even those that mobile operators did not have: group chat, the ability to share audio and video files, stream your location, all for free the first year and only 99 cents for each subsequent year. Compared to the exorbitant messaging prices of most carriers, WhatsApp looked very attractive, and the new features made it even more enticing in the eyes of users.

Group chat was especially popular among young users, for many of whom this function was not available through the SMS service, while others could not afford to send so many messages. Group communication was so beneficial that it triggered even more viral growth as it moved away from standard one-on-one correspondence.

All of this came with relatively little effort on the part of new WhatsApp users. The registration process is simple and flexible, instead of taking a long time to enter all the data, create a username and password, users simply confirm their phone numbers; and instead of creating a completely new social graph, the user sees a list of contacts from his phone book that have already installed WhatsApp. This makes the transition from SMS to WhatsApp communication completely painless.

And yet, the most attractive thing about WhatsApp was not the cheaper service, not the additional new features, and not the flexibility compared to standard SMS messages. The real key to success was cross-platform interoperability, which allowed friends to communicate regardless of phone, operating system, mobile operator or country. While Blackberry's BBM and Apple's iMessage provided their own alternatives to SMS, they didn't allow messages to be sent to devices with other platforms. This is one of the most important pieces of the puzzle. WhatsApp is disrupting the established market with a more affordable, reliable, and functional service.

Think globally

It is noteworthy that the most expensive plans, the oldest and cheapest phones, prevail in emerging markets, where WhatsApp has become so popular. The cross-platform nature of WhatsApp, its availability on both smart and regular phones, allowed the company to very quickly gain a foothold in international markets. In fact, it feels like the founders were thinking globally from the beginning. Announcing on the WhatsApp blog that Facebook is buying the company, Qom stated:

Almost five years ago, we founded WhatsApp with just one simple goal: to create a high-quality product that will be used by everyone everywhere. Nothing else was important to us.

Staying in touch with someone on the other side of the world is undeniably more difficult than communicating with someone who lives nearby. Qom perfectly understood all the difficulties of global communication, after all, he himself comes from Ukraine, so WhatsApp was created to make this communication quick and easy, and so that everyone could afford to contact any person, regardless of his location.

This global orientation has become another piece of the WhatsApp puzzle. In a December 2013 WhatsApp blog post, Qom explained:

There was one woman from New Zealand who had to move to South Africa to complete her doctoral dissertation. A week before returning home, she met the man of her dreams. Even though they live thousands of miles apart, WhatsApp helps them feel closer to each other than ever. An Englishwoman who does charity work in Uganda also wrote to us. She said her team uses WhatsApp to send daily reports, photos and videos of the children they help. And she, in turn, shares all these materials in order to receive support from all over the world. Doctors in India use WhatsApp to instantly send electrocardiograms of heart attack patients, thus saving valuable time and saving lives. In the mountains near Madrid, rescuers used WhatsApp to locate and rescue lost tourists.

In April 2014, WhatsApp expanded rapidly in Brazil, India, Mexico and Russia, further confirming the team's global approach. In fact, it was most likely the spread of the service that attracted Facebook. With almost no new users in the US, Canada, and much of Europe, Facebook seems to be seeing WhatsApp as a way to see what other countries' users expect from social media.

Confidentiality

Along with the aforementioned functionality and features, privacy has always been one of Qom's top concerns. Handling personal messages from users is always a huge responsibility, and this is something that the company takes very seriously. As Getz explains:

WhatsApp does not collect personal information about you, such as name, gender, address or age. Registration takes place using a phone number, this innovation eliminates the need to remember names and passwords. And after delivery, messages are deleted from the WhatsApp servers.

This is completely different from what Yang is used to, because he grew up in a communist country with an active secret police. Jan's childhood taught him to value communication without wiretapping. While this feature isn't as prominent as group chats or file sharing, WhatsApp ensures that users' private messages remain private.

Word of mouth

All of the above factors have made WhatsApp a powerful and useful service. And as often happens with such products, if a user has tried the application and felt its benefits, he wants to tell everyone around him about it. Such word of mouth was and still is the main driver of WhatsApp's growth, we have already said that the company does not spend money on acquiring users.

Moreover, if you do not take into account the huge number of articles that appeared after the news about the acquisition of the messenger by Facebook, the press wrote about WhatsApp no \u200b\u200bmore than 200 times, and the bulk of these articles were written in the first two years of the company. In early 2011, when WhatsApp was in the top 20 of the best apps in the US App Store, a company employee asked Koum why he wasn't talking about it. He replied:

Marketing and the press will only raise the dust. The dust will get into your eyes and you will no longer be able to work on the product.

It is this focus on the product, and as a result, good UX and painless registration, that has made a huge contribution to the spread of word of mouth about WhatsApp. Forbes authors Paul Nunes and Larry Downes refer to this strategy as "near-perfect market intelligence" - a phenomenon created by constant communication between consumers, in which "new products are accepted and effectively promoted from early adopters to new users, who in turn they are recruiting the next, already larger wave. "

Network effect

As more and more people connected to the service, the WhatsApp user base grew so much that a network effect appeared. As is the case with other major networks like Facebook or Instagram, WhatsApp's value has grown tremendously since more and more users have started using the application.

If a user downloads WhatsApp and discovers that 30 or 40 people from his list of contacts are already using the application, then most likely he will not uninstall the application and will even send invitations to new users. If a user has only two or three people in their contact list using WhatsApp, then this application will not be of great value to him.

Take payment on time

Today, WhatsApp spends roughly $ 500,000 to verify new users via SMS. Of course, this amount increased when the company itself grew, but even at the very beginning, most of the company's cash resources were spent on these verification messages, the cost of one such message, at least for the first international users, could reach 65 cents. To offset costs, and to make sure WhatsApp didn't grow too fast, the app was periodically made available for free or $ 1. But after adding the ability to share photos in December 2009, Qom and Acton noticed that the number of users was growing steadily, despite the fact that the application was paid, then Acton suggested keeping it paid.

After experimenting with subscriptions at 99 cents a year on Android devices, in July 2013 WhatsApp introduced the same plan for Apple devices, so the company finally switched to an annual subscription model instead of a one-time fee for downloading the app. Today users can download and use WhatsApp for free for a whole year, this is enough time for almost everyone to get involved, after the first year the user will be asked to renew the subscription.

And although in July 2013 the popularity of WhatsApp dropped slightly, the growth in the number of downloads, nevertheless, quickly stabilized, and the application's place in the top list of the most earning applications even became higher. Much like the campaign to advertise, the decision by the founders of WhatsApp to charge a user fee despite the sheer number of free alternatives is surprising. Nevertheless, the introduction of a paid business model was an important step in the growth of WhatsApp, and if a user paid for the application, he will probably continue to use it and invite friends.

As Qom explained on a WhatsApp blog in December 2013:

A few years ago, my friend Brian and I decided to create a messenger with only one goal: to create the best UX in the world. We decided that if our development team made messaging fast, simple and personal, then we would start charging users directly, without resorting to annoying banners, game promotions and all the other distractions that come with many similar messengers.

This rejection of "annoying banners, game promotions and all other distractions" is the true embodiment of Kuma and Acton's "no bullshit" policy. It affects everything that happens in the company. This component of WhatsApp's success was the most important because it helped the team to ignore the little things and focus all their attention on developing and debugging a truly useful product that, in general, sells itself.

A motivating article that tells about the creator of WhatsApp and how he had to go to be successful!

Today, everyone probably already knows what a WhatsApp mobile program is and what it is eaten with! 🙂

I am sure that every second person (who, of course, has a mobile phone with some bells and whistles) has already downloaded the WhatsApp mobile application for quick communication with their friends.

Every day we send about 50 million SMS through this application and do not even think about how this program was created and who its founders are!

So who is Yang Kum?

Jan Kum is a native of Ukraine, who is the creator of this WhatsApp mobile application! He is the second influential person on Facebook after M. Zuckerberg.

Let's take a closer look at:

How could an ordinary programmer Yang Kum achieve such success?

And it all began ...

Ian was born outside Kiev, in a small town called Fastov.

He grew up in a poor family: mom is a housewife, dad is an ordinary worker at a construction site.

There were moments in their family when their house was completely left without heating and electricity - there was nothing to pay, they survived as best they could.

According to Jan Kum, it was this bitter life experience that helped him become stronger and achieve dizzying success in the future!

His family was forced to emigrate to the United States, as they had Jewish roots ...

Moving to the USA

Thanks to some social program, the Kuma family received a small apartment from the state.

Success of WhatsApp

The WhatsApp mobile app is an ordinary, simple program that was created from scratch and shot to heaven - making its creators billionaires with a capital letter!

These were the people who just dreamed of making a quality product that was user-friendly!

Be sure to watch an interesting video,

where you can find useful information about the WhatsApp mobile application

Simplicity and only its most essential functions - this is what the developers of the mobile messenger WhatsApp have staked on.

In the world of high technologies, it is not always necessary to reinvent the wheel, sometimes it is enough just to understand what the user really needs ...

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The popular messenger WhatsApp was originally owned by WhatsApp Inc., which was founded by American entrepreneurs Ian Kum and Brian Ectom. The head office was located in the USA in the small town of Mountain View, California.

In what year did WhatsApp appear?

The company was founded on February 24, 2009, the same date is considered the birthday of the first line of the application code, which has not yet become a messenger. The possibility of a program for the exchange of messages between users was created in the summer of the same 2009. WhatsApp quickly became in demand due to its simple and user-friendly interface. In just 3 years, the number of WhatsApp users exceeded 100 million, and by 2015 the number of installations on Android devices increased to 1 billion. Initially, the application was paid and cost about $ 1, but from February 18, 2016, the use fee was completely removed and the user only pays for Internet traffic.

When did WhatsApp appear in Russia?

The appearance of WhatsApp in Russia can be equated to the date of the appearance of the messenger in the AppStore and Google Play online stores. Since the application appeared in stores almost immediately after its creation, it was presented in Russia at the same time.

Who owns the WhatsApp now?

On February 19, 2014, information appeared about the purchase of WhatsApp by Facebook. It was assumed that the company will buy out the license for the messenger partly in cash, partly in shares. Thus, starting in 2014, Facebook became the owner of the WhatsApp license.

How much did you sell whatsapp to Facebook?

The deal for Facebook's purchase of WhatsApp was originally $ 16 billion. Moreover, 4 billion of this amount will be paid in cash, and the rest will be bought back in the form of shares. In addition, the agreement provided for the transfer of shares in the amount of 3 billion to employees of WhatsApp Inc. within 4 years after its acquisition by Facebook. As a result, the purchase amount became 19 billion. However, the value of the shares increased as of October 7, 2014, which increased the purchase amount to $ 22 billion.

Probably everyone who knows the history of the creation and rise of WhatsApp considers it to be almost a miracle. How did the application manage to win 450 million users worldwide? How did it leave many venerable competitors behind? And how did a native of Ukraine manage to create a messenger that Facebook bought for $ 19 billion?

Accidentally created a messenger

Not everyone knows that WhatsApp hasn't always been a messenger. Its creator Jan Kum developed it from the very beginning as an iPhone application that could show the status of subscribers in the contact list. For example, when a person cannot pick up the phone, or his phone will soon run out. The initial concept was aided by Apple's introduction of push messages. Qom started using them in his application to notify users about status changes. People liked the idea so much that they started using WhatsApp to send messages. So the program almost accidentally became a messenger, and on February 24, 2009, he founded WhatsApp Inc. in California.

Having caught the mood of users, Qom added new features to the next versions of his application. Its meteoric rise began. The audience quickly expanded to two and a half hundred thousand subscribers. Subsequently, the rapid growth made the messenger one of the most popular on the planet.

WhatsApp Inc. was founded by Jan Koum and Brian Acton in 2009. Soon after that, the first version of the WhatsApp messenger became available for download in the App Store, which became a simple and affordable analogue of SMS and MMS.

In the early stages of development, Qom and Acton avoided third-party investors, fearing that they might demand to monetize the project through the sale of advertising. In April 2011, WhatsApp Inc. Accepted $ 8 million from VC Sequoia Capital, but with a condition: no in-app ads. In 2013, when the messenger had already gathered an impressive audience, Sequoia Capital allocated another $ 50 million. In February 2014, Facebook bought WhatsApp Inc. for $ 19 billion

The graph showing the growth in the number of active messenger accounts in the first four years after launch speaks for itself:

In February 2016, the founders of WhatsApp announced they had hit the 1,000,000,000 user mark.

Background

Of course, Ian Kum has every right to be considered the father of WhatsApp. It was Qom who came up with the name of the company, consonant with "What's Up?", And registered it. However, don't underestimate Brian Acton's role. At one time, it was Acton who did not allow the history of the project to end, without really starting.

The point is, WhatsApp hasn't always been a messenger. At the start, the application was an address book displaying statuses. In theory, the project seemed promising, but in reality things were going very badly. At some point, Yang Kum began to think about giving up everything and starting to look for a job, which he informed his partner about. Brian Acton then said to Koum:

“You’ll be an idiot if you give up now. Give the project a couple more months. "

Acton was absolutely right. Apple soon implemented a push notification system, and Qom immediately added this feature to the app. Now, when a user changed his WhatsApp status, his contacts were immediately notified. Without expecting it, Qom reincarnated the pager. The users loved it, and the WhatsApp audience quickly surpassed the 250,000 mark.

Philosophy of WhatsApp

It is worth noting that Kum and Acton became partners by no means by a happy coincidence. These two people were united by one feature - the absolute rejection of "tricks, dirty tricks and other nonsense." An exhaustive description of their ideology easily fit on a notebook sheet that Acton once attached to the table of his partner and friend:

Subsequently, the founder of WhatsApp commented on the principled rejection of ads in the application:

“In my opinion, a mobile phone is too personal a device. When you receive a message from a loved one or friend, you want to reply immediately. And you absolutely do not want to be distracted by advertising. Demonstration of commercial ads in such situations seemed to me absolutely unacceptable. "

Given the serious competition in the market (in Botswana alone, for example, there were 16 instant messengers at that time), this decision seemed to many too presumptuous. But the founders of WhatsApp continued to bend their line.

Another interesting fact: at the time of the conclusion of the deal with Facebook for $ 19 billion, WhatsApp had 55 employees (32 of them are engineers).

An important factor of success was the ability to use the application even on outdated models of mobile devices with a weak operating system.

WhatsApp as an alternative to SMS and MMS

Despite the fact that the original idea of \u200b\u200bKuma did not involve competition with mobile operators, the popularity of text messages among users has led to a shift in emphasis.

People who were tired of satisfying the ever-growing appetites of mobile operators willingly transferred their conversations to WhatsApp, which offered free service for the first year and asked for just $ 0.99 for each subsequent year. Among the young audience, the feature of creating a conversation with several people at the same time was especially successful.

The transition from sending messages through a mobile operator to using WhatsApp was as painless as possible: it was enough to simply transfer contacts to the application. A simpler onboarding process is hard to imagine.

However, the key to the hearts of users was not the functionality and low maintenance cost, but the cross-platform application. With WhatsApp, you could send a message to someone from any country using a device with any operating system.

International expansion

The ability to use the app on older phone models has boosted WhatsApp's audience in emerging markets. Today, the company boasts a truly global reach. People from different cities, countries and continents launch the app every day to chat with family, friends or colleagues.

For Facebook, which has practically exhausted its resources to grow its audience in the US, Canada and a large part of Europe, WhatsApp is, one might say, “probing” new sources of traffic.

privacy policy

WhatsApp does not collect personal information: name, gender, age and address of the user. To register, you only need a phone number, you do not need to remember your login and password. After delivery to the addressee, messages are deleted from the servers.

WhatsApp's privacy policy gives people the confidence that their private communications are truly private.

Organic growth

The lack of an advertising budget per se does not prevent WhatsApp from being in the spotlight of popular media. The company is being discussed simply because it is interesting. The Facebook deal made almost all the media talk about the app.

However, according to Ian Kum, excessive hype only prevents people from focusing on the product. Qom is convinced that a truly valuable product does not need additional advertising beyond that of satisfied users sharing their experience with their friends.

Network effect

If a user downloads the messenger and sees that only a few people have installed the service from his environment, he is likely to refuse to use it. However, if the user sees that a significant part of his acquaintances are already here, he will almost certainly stay.

In this case, the same law works as in the world of social networks: the larger the audience becomes, the easier it is to grow it.

The founders of WhatsApp were able to fully experience the full power of the network effect that allowed their application to become a part of everyday life for millions of people around the globe in a short time.

In 2012, when Facebook bought Instagram for $ 1,000,000,000, the photo-sharing site had 30 million users. Over the next three months, Instagram's audience increased to 80 million people.

Likewise, the Facebook-WhatsApp deal allowed the messenger to receive 25 million new users a month.

The purchase of WhatsApp by Mark Zuckerberg's empire has sparked rumors that the app will spy on users by collecting their personal data. However, Yang Kum categorically dismissed these suspicions, saying that "respect for privacy is encoded in the DNA of WhatsApp" and people have nothing to worry about.

Conclusion

Going from idea to selling a company for $ 19 billion in just five years, relying on organic growth is an undeniable success. In fact, the history of WhatsApp is already worthy of inclusion in non-trivial marketing tutorials. However, the founders of the company are determined to continue writing this story so that people from different parts of the world can be closer to each other.