home » Sum in excel » Non-targeted traffic to the maximum. Targeted traffic. What is it and how to get it? Offline advertising with QR codes and discount coupons

Non-targeted traffic to the maximum. Targeted traffic. What is it and how to get it? Offline advertising with QR codes and discount coupons

You will learn:

What is the attraction of targeted traffic to the site.
In what ways is this possible.
How to drive targeted traffic to B2B.
Due to which it is possible to attract targeted traffic from social networks.
What methods of attracting targeted traffic are used by scammers.

What does it mean to attract targeted traffic to a website?

Attracting targeted traffic to the site is the way to high earnings for the owner of the web resource. Traffic is a flow of unique visitors who have visited your web resource within a certain period of time. It is important to understand: the more the total number of visitors to your site per day, the more your earnings. Attracting targeted traffic directly affects the increase in profits. In this case, profit can be obtained both from the sale of goods and services (direct benefit) and from advertising of other people's goods and services (indirect benefit).

The main task of specialists who are engaged in attracting targeted traffic is to increase traffic to your resource, because the success of website promotion on the Internet depends on this indicator.

Main traffic sources:

search engines;
social networks;
forums, blogs and other Internet sites;
direct visits to the resource (URL input, browser bookmarks).

The total traffic to a web resource is the total traffic, that is, attracted from all used and possible sources.

There is not only incoming traffic, but also outgoing traffic (for example, a resource visitor clicked on an external link located on your website page). Target and non-target traffic is also distinguished. If we talk about targeted traffic, then in this case the visitor comes to the resource with a specific purpose, which your site will help him realize. Non-targeted traffic consists of those visitors who came to your web resource by accident, for example, via an external link from another source (by clicking on an advertisement). The main goal of the owner of any website is to attract targeted traffic.

To organize the accounting of targeted and non-targeted traffic, you can install special counters. Here are the most popular statistics services today:

Yandex.Metrica;
Google Analytics;
LiveInternet.

So, targeted site traffic is a flow of visitors interested in goods, services and information posted on your resource. Such visitors perform some targeted actions (make a purchase, call the office, leave a request, and so on). Attracting targeted traffic is also called website promotion.

If the owner of the resource does not attract people to the site and does not begin to wonder what kind of visitors they are, what they are interested in, then sooner or later, even with high rates in statistics services, the overall result will be reduced to a minimum. It is important to understand that it is not enough just to increase traffic: it is also necessary that this traffic helps to solve the problems facing the site owner. It is the attraction of targeted traffic that is important, and in order to organize such an attraction, you must immediately look for an interested audience, and then the financial success of your Internet project is guaranteed.

Really working ways to attract targeted traffic on the Internet

Blogs.

Search engines index information from blogs the fastest. In addition, popular blogs (both paid and free hosting) gather an audience interested in your proposal. To promote on blogs, you can use not only your own platform for publishing interesting materials, but also other people's resources. As part of this approach, partner bloggers simply host review posts with links to your site. Of course, this method of attracting targeted traffic is not free, but the costs in this case are much less than when using other methods of website promotion.

Closely related to blogging is podcasting, which can also draw attention to a resource by quickly delivering a message to the target audience.

Thematic forums.

It is not enough to leave a message on the forum to attract people from there. It is necessary to establish good contact with forum visitors: share information useful to them and respond to messages from other members of the forum. You should not openly invite people to visit your site, this can lead to negative reactions and cause your ban. However, if you communicate correctly with members of the forum, you can earn their loyalty and arouse interest. This will ensure you attract targeted traffic: new interested visitors will come from the forum to your web resource.

Social media.

In modern society, almost everyone uses social networks, and therefore the traffic from Facebook, VKontakte and other social media is often more than from ordinary search engines, and at the same time the audience is more targeted. There are several ways to promote a website through social networks. To attract targeted traffic, you can, for example:

create and promote an account;
create a community and / or group;
use targeted contextual advertising and so on.

With any chosen method, an integrated approach and significant costs (especially labor) are required. Today, the level of SMM is quite high, so it may be more profitable to order a promotion service through social networks in a specialized company, relying on competent SMM specialists.

Mailing lists.

The traditional way of attracting targeted traffic is sending by email. However, before choosing a provider for organizing such mailing, be sure to check how the system works correctly, whether the legal requirements are being observed. Such mailing not only ensures the attraction of targeted traffic, but also supplies you with a constant audience that will visit your resource regularly. Your site will be visited by target users who are really interested in the information posted on it.

Videos / webinars.

Any form of video message in which you personally address your target audience (an interesting video on YouTube or a webinar) provides a good level of targeted traffic attraction. Moreover: a well-edited and interesting video may well turn viral and cause a constant increase in traffic.

Press releases.

This is a traditional method of disseminating information, and it does not lose its relevance and effectiveness in the modern world. Today there are a large number of resources where you can write about your site or offer. The more visitors your chosen resource has, the more effective it will be to attract targeted traffic.

Information support of conferences, seminars.

If you have a news site, you can try to become a partner of various thematic events: you publish news, and in exchange for this, a link to your resource appears on the official site of the event. In addition, you may be provided with additional opportunities: to place your information on advertising stands, include it in a newsletter by email, and so on.

Offline advertising.

A good way to attract targeted traffic is to post information about your resource at metro stations, on TV and radio. The cost of such advertising can be significantly lower than you thought.

Publishing articles on thematic sites and mailing lists.

Try to find as many resources and subscriptions with similar topics as possible. Talk to the resource owner about hosting your article. To get the green light, make your article useful and informative, without aggressive ads. Tell us about yourself and your web resource in the author's section, which will be below the main article. In the same block, you can specify a link to your site, an email address for feedback, and so on.

Signature in the letter.

If you regularly communicate by e-mail and correspond frequently, be sure to add a small ad unit to your signature. Inform about the project, tell us about promotions and current contests, invite the interlocutor to go to your website.

Viral content.

This method will allow you to attract targeted traffic for free. Users organize viral mailing voluntarily: they send messages to friends, post information on their website - in general, they distribute content in every possible way on the world wide web of their own free will. Video files, audio clips, presentations, interesting articles, images, advertising messages about a promotion or discount can become viral. In addition, you can use viral content from other authors with their permission.

Your recommendations to friends and acquaintances.

This is a free way to attract targeted traffic, but, of course, you should not expect impressive dividends from it, because your friends are unlikely to buy goods from you regularly. But for the first sales, this option is quite suitable. Friends will also help form the backbone of your site's loyal and most loyal readers. So, this method should not be neglected. In addition, if in reality few people can boast of hundreds of friends, then in the online world this is a frequent occurrence. You may well attract a large number of acquaintances on social networks.

Free bulletin boards.

The world wide web is rich in promoted services with free ads, where you can post information on a daily basis. Such resources are visited by a large number of people. All you need is to create a personal profile and regularly add ads, offering services or products from your own website. Try to design your posts in a bright and high-quality way: a good design will contribute well to attracting targeted traffic.

Buying traffic.

Buying traffic means a special advertising campaign, within which broadcasts take place on popular, promoted sites for a certain amount of money. This will ensure the systematic attraction of targeted traffic to your resource. There are several formats that can form the basis of such an advertising campaign:

Banners - graphic blocks that are installed in separate places on the site. Banners are placed for money; you can buy space for them not only on promoted websites, but also on social networks.
contextual advertising - a text message that pops up in search engines and sites and corresponds to the subject of the user's request. This method of attracting targeted traffic is quite expensive. To order advertising, you need to use the services of popular search engines such as Yandex and Google.
Pop-up ads looks like an ad that appears at random in separate parts of a web page.
Teaser advertisement - small graphic blocks filled with interactive content and decorated as brightly as possible. Most often, the image is accompanied by attractive text that makes the user want to click on the ad.

Practitioner tells

How retargeting drives targeted traffic to your website

Roman Kumar Vias,

marketing Director, Qlean.ru

Retargeting allows you to focus on those who have already visited the site before. If a client visited your site, but did not take any action (did not look at prices, did not choose services, and so on), then they "catch up" with the help of banners and text ads. However, to understand exactly where this user left your site, you need to place a special code on the web resource.

This code can be obtained from the social network Facebook. To do this, go to the "Your advertising" tab, select the "Audience" item and click on the "Create audience" button. Then copy the code and paste it into the site page to record and collect information, and it will start working when the user takes any action.

For example, when a visitor visits the start page of a company's website, the code assigns cookies. If a visitor leaves the resource to another site, he recognizes cookies and shows thematic banners. Moreover, such advertising has its own peculiarity - it does not annoy the user, because this is not an annoying offer, but just a friendly reminder.

In our case, customers left for different reasons and at different stages of the funnel. We have developed a flexible return system.

Service selection.At this stage, there are three options for the reasons why the client left the resource, and our actions in accordance with these reasons:

if the visitor could not find the information he needed, we try to attract him with the help of banners demonstrating the advantages of our service, as well as with the help of useful articles about home cleaning;
if a visitor suddenly doubts the safety of our services and the decency of the staff, then we explain to him the complexity of the process of gradual selection of our employees, thanks to which we screen out about 97% of applicants;
showing clients funny pictures (picture 1)that are personalized (thanks to this they evoke a lot of positive emotions and are well remembered). Our target audience is mostly young people who love humor and adjust in a friendly way with its help.

Determination of the price.If the client leaves the site at this stage, it means that he did not like the service or the price for it. Such visitors can stay on our site thanks to discount banners. Product margin determines the final discount. In some cases, we provide a 10% discount, and sometimes - immediately 30% (Figure 2).

Thanks to retargeting, you can not just show the user single messages, but tell related stories. It becomes possible to link advertising messages together, showing them one after the other in sequence. For example, 10 days after the first visit of the client, you can demonstrate discounts, after 15 days - a list of services and benefits of the service, after 20 days - make a special offer.

For example, as part of one promotion, we placed a banner with a countdown that told the client “Hurry up to take advantage of the discount within 15 minutes”. This formulation subconsciously pushed our visitors to action. This allowed us to increase the conversion of conversions to orders by 40% (Figure 3).

As a result, we were able to return 15% of potential customers to the site and turn 8% of them into real ones.

Practitioner tells

An example of attracting targeted traffic using cycle rickshaws

Sergey Lapin,

first Deputy General Director of SPSR Express

If a company needs new clients in no time, then guerrilla marketing may be the right solution. The creative action will definitely be remembered, and the viral effect will give the speed of spreading information about the brand among consumers. Also, the partisan action allows you to save your advertising budget. That is why we have decided to run an unusual advertising campaign.

In the winter of 2015, we started cooperation with AliExpress, an online hypermarket of Chinese products. We were engaged in the delivery of goods to buyers. Six months later, we studied the partner's delivery data and noticed that his audience in Russia is residents of the regions. Already in September 2015, the share of sales of this hypermarket in the Moscow market was 30–40% of the sales in the regions. We concluded that the most solvent clients are located in Moscow. The representatives of this audience are mainly young people who follow fashion trends and are ready to order modern products from China.

This hypermarket known today was faced with the task of arousing the interest of young residents of the capital. Previously, such actions were not held, since the company at that time was not so long ago working on the Russian market. We decided to organize the attraction of targeted traffic to the store through guerrilla marketing, since interesting promotions are not particularly costly in terms of finance and at the same time are guaranteed to attract the attention of visitors.

We focused exclusively on young people. The find of our action was an unusual channel for delivering information and the ability to kindly joke about the difficulties of translating product descriptions from Chinese into Russian.

We were looking for an idea using the brainstorming method. Employees of the marketing department gathered and began to discuss which advertising channel would be able to attract potential customers and at the same time would not be very expensive. For example, placing billboards in the center of the capital would not bring us closer to the goal, since consumers rarely look at billboards. Therefore, we decided to place an advertisement on special posters that were attached to tricycles - cycle rickshaws. For a month our promoters rode these bicycles in Moscow.

The choice of this channel was due to two reasons:

cycle rickshaws all evoke associations with China, and since we were advertising a Chinese store, such a semantic connection bore fruit;
due to the fact that the cycle rickshaws moved throughout the city, we were able to reach a very large number of representatives of the target audience and thereby ensured the attraction of targeted traffic to the store.

Since our target audience within the advertising campaign was precisely the youth, we decided to use self-irony as the main advertising tool. That is why incorrect translation of product names from Chinese into Russian became a non-standard "highlight" of the action.

Due to incorrect translation through online services, product descriptions in Russian are reflected incorrectly, and very serious errors occur (picture 1).For example, instead of "dual-core phone" - "phone down the drain, two cores." This became the subject of user jokes, and there was a lot of resonance. We were not taken aback and used this factor, making it the basis of our advertising campaign. For this, two-sided banners were made with funny and even ridiculous translations of the names of goods from the online store. (Figure 2). Each banner had a QR code that anyone could scan using a smartphone. This allowed people to go straight to the AliExpress website and place an order for the item whose ad was scanned.

The action was attended by 11 cycle rickshaws that moved around Moscow during September 2015. We set three main tasks for our promoters. Rickshaw drivers had to:

distribute promotional materials with information about our company and our Chinese partner;
travel around the areas where young people gather (Center, Vorobyovy Gory, Gorky Park), from 11:00 to 20:00;
stop periodically for passersby to take pictures of posters, QR codes and pedicabs.

During the campaign, more than 60 thousand people turned to our promoters with additional questions about the Chinese hypermarket and express delivery options. We covered 3 million people. In September and October, more than 50 materials about our action were published in the media. Casual passers-by stopped to take pictures of the cycle rickshaws, shared posts on social networks, told about the Chinese store and our action to family and friends. The frequency of brand mentions on the Internet has increased significantly. We also succeeded in attracting targeted traffic to our resource - + 23%. The data for the AliExpress website was comparable to this figure. These are users who switched to an online resource using QR codes. The budget of the action was 1 million rubles, but all expenses were paid off in three months.

Attracting targeted traffic to b2b

"Signed" domain names (corporate, "product" and directly indicating the scope of your activity).
Industry sites, trading systems (b2b sites) and specialized sites. The most popular b2b platform is b2b-center. Allows to carry out 43 types of trade procedures - both for the purchase and sale of goods and services. The customer and the supplier in this system interact within the framework of the trading procedure. That is, the customer announces the beginning of the auction, then the participants automatically receive an invitation to this auction. At the same time, the supplier has the opportunity to independently find tenders of interest to him in the "Marketplace" section, using the search by the name of the customer company, the number of tenders or the classifier of the purchased products, and apply for participation in suitable procedures. The supplier can also announce its own tenders for the sale of its products.
Various kinds of ratings and catalogs. To get acquainted with all the diversity, you need to thoroughly explore the vastness of the Internet. There are many rating sites like b2b-expert.
Sites of thematic communities, Internet forums, conferences. Working here, you can get not only pleasure from pleasant communication, but also direct financial benefits. However, no self-promotion is allowed here. Otherwise, you will simply ruin your reputation.
Non-core sites your target audience visits. Check out blogs that have already written about other b2b products.
Mobile advertising.Basically it works according to the CPA model. This is a payment model for online advertising, in which only certain user actions on the advertiser's website are paid for. You need to register as an advertiser, determine the advertising budget, the type of targeted action (for which you will be charged) and the cost of this action. The most popular networks today are: Begun, Wapstart, Exelo, Everad, Admitad.
Content Marketing. An important component of this type of marketing is search traffic and its attraction. It is possible to adapt the home page of the site only for a certain (limited) number of search queries, however, competent content marketing (with an emphasis on SEO) will be able to attract targeted traffic for other key queries. To do this, you just need to select the necessary keywords and generate content around them.
Cross-promotion. Look for companies with a similar target audience, but not your direct competitors. Here are some more helpful ideas:

Exchange blog posts with partners (guest posts);

Place banners of each other on your resources;

Host joint webinars;

Podcasts. In modern society, time has long become the most important value. Many web resource owners simply do not have time to write an article or make a video to attract targeted traffic. Podcasts (audio recordings) can help you make your life easier. Just cut and post them on your website (PodFM, Podster).

Methods that promise to easily attract targeted traffic, but in fact turn out to be a waste of money and time

It is not always that managers independently ensure the attraction of targeted traffic to the company's website. Quite often you have to hire outside specialists. How can you find a reliable contractor so as not to harm your wallet and website?

To choose the best option for attracting targeted traffic to your web resource, you need to know the options for "black" and "gray" schemes for cheating visitors and understand all the consequences of the frequent arrival of "left" users to your resource.

What could be the problem in principle? For example, you ordered to attract targeted traffic to your site and are ready to pay a commission for this to partners, and they take and “dilute traffic”, taking your money without providing real buyers.

Arbitration schemes are divided into legal and illegal. The basis for this division is the source of attracting targeted traffic.

Legal (white) traffic - these are all types of traffic that are not prohibited by the community and the state (this does not always coincide).

Simply put, with these methods of attracting targeted traffic, real visitors come to your site, which you expected. They are interested in the content of the site and make real purchases, which means that they generate reliable statistics and bring you profit.

Illegal (black) traffic - these are methods in which users (and sometimes just bots) come to sites, knowingly not interested in a targeted action that is useful to you. In other words, you pay for them, but they don't pay off in any way. At the same time, there are various movements on the site, but there is no conversion.

Affiliates are making a pretty good profit from using cheap illegal traffic. It is simply served under the guise of a stream of “hot” target customers who should be interested in the offer and who you are waiting for on your website.

Here are the main schemes that are common among dishonest affiliates:

Each visitor who wants to earn at least a little is invited to make a transition to a certain web resource (possibly yours), for an action on this resource (registration in the game, forming an application, like, and so on) you can get the promised couple of kopecks.

The result is an imitation of activity on the site, but the owner does not gain anything, since it is impossible to monetize such a visitor in the future.

To avoid such an unpleasant situation, regularly communicate with webmasters and advertisers, watch for suspicious statistics. If in Yandex.Metrica you see a large number of refusals when switching from certain resources, this is the first sign of deception.

Be sure to track user returns. If visitors from some resource constantly register, but no longer return to your site, then this is a fraudulent scheme of pseudo-professionals.

2. Fake call center.

In this case, for the implementation of the scheme, a huge number of virtual numbers and SIM-cards are recruited, through which order applications are confirmed. It seems to you that targeted traffic is being attracted to your site and there is a conversion into sales, but in fact there are no characters confirming the purchase at all. In addition, you waste time and money on sending the order, but it is returned back, since there is simply no specified addressee.

To avoid this kind of deception, use a delay in payments (hold). The fact is that in "black" call centers the numbers are most often active only for 15-30 minutes. Of course, giving feedback to the client immediately and calling back instantly is a good tone for a store site. However, this is exactly what the scammers are counting on. Therefore, if in doubt, then you should make a test call after a few hours or days. If you nevertheless attacked scammers, then the number will no longer be available.

In the case of sending physical goods, pay commission only after receiving payment from the client.

3. Cheat using iframe.

This method is considered to be relatively new and overrides the cookies of webmasters. In this case, cookies are hung on all site visitors, without exception, and the conversion takes the form of 1: 10000.

To do this, use the following HTML code:

<i> link</i><i>”Width \u003d” 1 ”height \u003d” 1 ”align \u003d” left ”\u003e</i></p> <p>You can combat this by blocking iframe execution on the advertiser's side.</p> <p><b>4. Brand context.</b></p> <p>By using the name of the promoted brand in the text of the advertisement, the affiliate misleads the user by offering him a coupon or promotional code for a discount. The deceived user clicks on the link, and the advertiser loses organic traffic and regular customers.</p> <p>To date, various special services that are designed to track the context of the brand have shown good results. One of these services is Brandguard. Violations also help to identify checks from the advertiser and the partner network.</p> <p><b>5. Using toolbars - free browser applications.</b></p> <p>To make life easier for themselves and to make surfing the web more productive, users often use extensions for their browsers. These can be any information modules - from the weather forecast to the popular today toolbars with promotional codes.</p> <p>How does this happen? The user visits your site, but the next time he clicks on the internal links, the affiliate cookies are inserted and a "return to the site through the affiliate link" is registered, although in fact the visitor did not even leave your web resource. At the same time, the total amount of traffic is supposedly increasing, but in fact there is a decrease in the conversion of other sources.</p> <p>Toolbars are especially dangerous when installed from unreliable sources or when installed without the knowledge of the user (in this scenario, things can even turn into theft of passwords and theft of real money from the owner's accounts).</p> <p>In this regard, it is often necessary to manually check the real traffic. As a radical measure, abandoning toolbars in principle may come off, even if in terms of parameters they are similar to legal tools with proven extensions.</p> <p>What conclusion can be drawn? You should not let ad campaigns to attract targeted traffic to drift. You should regularly monitor the quality of incoming traffic and not lose your vigilance. Otherwise, even the most beautiful, expensive and potentially profitable site can simply turn into a source of profit for dishonest "specialists". If you do not take the proper measures, then advertising money will go to waste, without bringing real results.</p> <p><span class="jtcEu9J67c8"></span></p> <h3>Information about experts</h3> <p><b>Sergey Lapin</b>, First Deputy CEO of SPSR Express. Graduated from the Moscow Institute of Electronic Engineering, received an MBA from California State University (USA). Industry experience - over 15 years. He worked as the head of the postal express service at the international post office, head of the credit department at the All-Russian Regional Development Bank. Joined SPSR Express since 2001.</p> <p><b>Roman Kumar Vias</b>, Marketing Director at Qlean.ru. Graduated from the Finance Academy under the Government of the Russian Federation in 2010. Since 2008, he has worked in the banking sector (Citibank, Otkritie Bank, Tinkoff Bank). Since May 2015 - Marketing Director at Qlean.ru.</p> <p>Traffic is like living water from a fairy tale: the more there is, the more successful the project is both in terms of fame and in terms of achieving conversion goals. Knowledge about its sources will help increase traffic.</p> <p>The text is based on the materials of the webinar, which was conducted by Roman Molchanov as part of the course "Internet Marketer from Ingate".</p> <p>Webinar recording</p> <p>Save time</p> <h3>4 ways to get visitors from search</h3> <h4>1. SEO (organic search results from Yandex, Google, Mail, Bing, etc.)</h4> <p>The most popular channel for attracting traffic. When promoting through the search, keep in mind that in such topics as medicine, real estate and banks, all high-frequency and medium-frequency queries are taken by various aggregators. In these topics, work with low-frequency queries with a regional reference. In other directions, this channel still works well.</p> <h4>2. Search blocks "Yandex.Direct" and Google AdWords</h4> <p>PPC advertising mainly generates traffic based on actual need. If you enter an immature market with a product, there will be no demand as such. Contextual advertising has lost its leading position in e-commerce. Price- and commodity aggregators took the lead.</p> <h4>3. "Yandex.Maps" and Google Maps</h4> <p>This method is primarily suitable for companies in the B2C sector, such as banks, pharmacies, catering chains. For example, a point of sale can be indicated on a map. The moment a geolocation request comes from a potential customer in search, your store will be shown. There is an important nuance: as a rule, the query in the search is blurred - "moccasin shoe store", "pharmacy nearby" and so on.</p> <p>In order for Yandex or Google to show exactly your store, it must have a correctly filled company card, a high rating and positive reviews. Be sure to ask your buyers to write reviews and put ratings on cards. Also keep in mind that tagging your office or point of sale is a paid service from search engines.</p> <p>If we compare search, context and priority placement in Yandex.Maps, the cost of traffic to the site is reduced by 5-7 times due to the use of maps.</p> <h4>4. Search by pictures</h4> <p>We fill in the ALT and TITLE attributes of the IMG tag, give a readable name to the image file and try to place it as high as possible on the page.</p> <h3>5 ways to get traffic from ad networks</h3> <h4>1. Advertising networks "Yandex.Direct" and Google AdWords</h4> <p>When using YAN and Google Adwords, first of all, you need to understand what goal you want to achieve. And based on this, make visuals.</p> <h4>2. Display advertising</h4> <p>The main rule in display advertising is that you cannot place without some specific message or offer. If you just decide to promote yourself without being tied to any proposal, unfortunately, nothing will come of it. To choose a platform for display advertising, use the services SimilarWebs, Serpstat, Adindex and others. Carefully study the media kits that the sites have.</p> <p>You need to know for sure that your target audience is on the portal where you are going to advertise.</p> <p>The main tool for measuring the impact of display ads today is linear attribution.</p> <h4>3. CPA networks</h4> <p>When using CPA networks, you pay for the result. These can be certain actions, such as registering, going to the site, or buying directly.</p> <h4>4. Teaser networks</h4> <p>Teaser networks are used to generate cheap traffic. At the same time, this channel is associated with fraud, with motivated traffic. Suitable for generating reach traffic when you need to shine somewhere for a while. And yet, think ten times before incorporating it into your advertising strategy.</p> <h4>5. Programmatic RTB</h4> <p>RTB allows you to buy impressions on different sites, adjusting not to the site, but to the settings of the target audience. Programmatic is well suited for finance and real estate.</p> <h3>3 remarketing options</h3> <h4>1. Remarketing (PPC channels, social networks)</h4> <p>When setting up remarketing, keep in mind the user's journey towards the goal, and adjust visuals based on this.</p> <p>The target action process has many iterations and includes many touch points preceding the target action itself.</p> <h4>2. Dynamic remarketing (Google AdWords, Criteo)</h4> <p>Dynamic remarketing can be implemented through standard Google Merchant Center bindings, Google Adwords, or third-party services such as Criteo and others. Great for e-commerce.</p> <h4>3. Look-alike-traffic expansion based on remarketing data</h4> <p>By targeting similar audiences, you can significantly increase your sales funnel by attracting new users.</p> <h2>8 options for attracting customers from social networks</h2> <h4>1. Targeted advertising on Facebook and Instagram</h4> <p>On Facebook, carousel ads are doing well at the moment, whether it's specials or generating traffic to the site. Leads come in high quality.</p> <h4>2. Targeted advertising on VKontakte</h4> <p>In VKontakte, it is important to be able to set up a target for the target audience. Real estate works well. But the financial topic there now does not show good results either in traffic or in conversion actions.</p> <h4>3. Targeted advertising in MyTarget</h4> <p>A great social traffic aggregator that brings loyal and quality traffic to your website. Everyone loves MyTarget and uses it to its fullest.</p> <h4>4. Promo posts</h4> <p>This is one of the best ways to drive traffic from social media right now. Using services Target Hunter, Cerebro and others, you can collect an audience of social networks up to the latest activity. Having correctly painted the portrait of the target audience, you will get really high-quality traffic. Promo posts work well for events, services, e-commerce promotions.</p> <h4>5. Paid posts ordered directly or through exchanges</h4> <p>It makes sense to post custom posts with celebrities or brand advocates. You can find such people on your own or using exchanges such as Sociate. Before purchasing a post, research your celebrity profile or group activity. If you guess right with the audience, you will see an influx of new users to your site.</p> <h4>6. Comments under popular posts</h4> <p>The main rule of promotion in the comments is no advertising text, anchors, UTM tags and other things, only the format of the native advertisement and the link.</p> <p>If the celebrity himself or the group administrator copies and places this link somewhere, then we will get not only traffic, but also brand advocates.</p> <h4>7. Viral content</h4> <p>This is a tricky way to generate traffic, but if you manage to start it, then a chain reaction will go. An example of viral advertising is the news "Pushkin and Lenin had a fight on Red Square over a client." Even Yandex began to promote this news, without realizing that it was an advertisement for the Pushkin series on STS.</p> <h4>8. Links from popular profiles</h4> <p>For example, you can find profiles of popular YouTubers on Counter-Strike: Global Offensive on Steam, contact them and arrange to post your link on their profiles.</p> <h3>5 content marketing formats that drive traffic</h3> <h4>1. Blogging</h4> <p>The main thing for a blog is to be alive. This means that it must be conducted regularly. In this case, the blog will generate traffic to the main site.</p> <h4>2. Publication of articles</h4> <p>In promoting articles, it is important to determine the right sites to host them based on your business. The content should be interesting to the target audience and be as native as possible. It is important that the audience believes you, then in the future they will turn to you to solve their problem.</p> <h4>3. Expert comments in articles</h4> <p>Use services like Pressfeed and others. By answering journalists' questions, you thereby gain expertise in the eyes of potential buyers. And mentioning your company or website in an article increases traffic.</p> <h4>4. Book publishing</h4> <p>Publishing books emphasizes your solidity and authority in the market. This type of content allows you to organize an additional source of traffic by publishing links in the text of the book.</p> <h4>5. Webinars</h4> <p>Webinars convert viewers into buyers well. Well-known blogger and marketer, founder of KISSmetrics Neil Patel cited data that, having held 77 webinars, he attracted over half a million people to his website, of which about 17,000 became buyers of his services.</p> <h3>2 ways to attract an audience from video hosting</h3> <h4>1. YouTube video promotion</h4> <p>Video promotion works great for generating traffic. For example, you are explaining how to renovate a house. People are interested and go to the site.</p> <h4>2. YouTube video ads</h4> <h3>20 other ways to bring customers to your site</h3> <h4>1. Posts on thematic forums</h4> <p>The traffic from the forums is the cheapest, it is cheaper than even commodity aggregators. At the same time, it is of high quality, because visitors to the forums, as a rule, come there with a specific purpose, a question, for help, and so on. It is enough to place posts with native advertising once, and they will generate conversions for a long time.</p> <h4>2. Commodity aggregators</h4> <p>Ideal for e-commerce. If you are trading something, go there first.</p> <h4>3. Advertising on Avito</h4> <p>On Avito, you can implement two marketing strategies. The first is buying contextual advertising. It is cheap and allows you to get quality traffic. The second is using priority placement. It can be used to advertise sites with services or stores. Many people post an ad ostensibly from a private person, and then transfer the person to their site.</p> <h4>4. Branding the forum thread on specialized sites</h4> <p>This type of advertising works well for the long term. Cheaper than contextual and display advertising, plus it allows you to increase brand awareness. It is often said that all conversations have gone to social networks. This is not the case, the forums are doing great.</p> <h4>5. Sponsorship / partnership</h4> <p>Advanced version of traffic generation from a branded forum - sponsorship and partnerships: for example, branding the main page of Lostfilm. Of course, it is expensive, and not everyone can afford it, but it is effective.</p> <h4>6. Traffic from photo hosting</h4> <h4>7. Email marketing</h4> <p>There are two types of email marketing - triggered and content-based. Triggers are good for e-commerce. For example, a user visited a website, put something in the shopping cart, but ended up buying nothing. The "abandoned cart" trigger is triggered, a letter with a discount immediately flies to the mail and, as a result, a person buys a product. And after a while, the cross-sell trigger is triggered and the client receives a letter with an offer for a related product.</p> <p>You can congratulate him on his birthday, from time to time announce promotions, send special offers, and so on.</p> <h4>8. Couponers</h4> <p>If you work out the regional binding correctly, then you can get cheap and high-quality traffic from the couponer through the placement of display advertising. Entertainment related goods such as concert tickets are good places to visit. In addition, you can use the coupon mailing list.</p> <h4>9. Links in the footer of customer sites</h4> <p>Suitable for studios that develop websites. Include a link to you in the footer in the site creation agreement. The more sites, the more traffic will be.</p> <h4>10. Broadcasting an RSS feed</h4> <p>An extravagant way of communicating with the audience, but nevertheless, if you constantly have news on your site, you can return the target audience to the site by broadcasting news about the company.</p> <h4>11. Ratings</h4> <h4>12. Affiliate programs</h4> <p>A good example of an affiliate program is the Mnogo.ru club. Various discounts are held for its participants. This solution is suitable for e-commerce as a lead provider.</p> <h4>13. Offline advertising using QR codes and discount coupons</h4> <p>QR codes or discounts can be placed on receipts, handouts, coupons. Until paper is banned, this method of generating traffic to the site will live on.</p> <h4>14. SMS messaging</h4> <h4>15. Link when copying text</h4> <h4>16. Placement on otzoviks</h4> <p>Positive reviews on the websites of specialized services and in their applications will add another small trickle of traffic.</p> <h4>17. Advertising in mobile applications</h4> <p>There is a stereotype that advertising in mobile applications should be aimed primarily at itself, that is, at other mobile applications. This is not true. Advertising for real estate or financial services brings good results. But here it is especially important to carefully study the traffic, since users often simply miss the closing cross on the banner.</p> <h4>18. Placing in the service otvet.mail.ru</h4> <p>We are looking for questions on our topic and then in a native format, with a link, we post the answer.</p> <h4>19. Messengers: WhatsApp, Viber, Telegram</h4> <p>Even after the blocking, Telegram channels remain providers of high-quality traffic.</p> <h4>20. Catalogs and reference books</h4> <p>Directories and directories also generate a small traffic flow. Just post your company information there.</p> <h3>Summarize</h3> <p>The number of visitors is one of the main indicators of the success of a project in any area of \u200b\u200bInternet business. Use the guidelines above for your project.</p> <p>Do not forget to conduct a qualitative analysis of traffic sources. It is important not only to apply all 50 methods, but to choose the most effective for you.</p> <p>You can learn more about how to analyze incoming traffic, plan promotion and develop advertising and PR strategies, and then apply the acquired skills in practice, having completed an internship at one of the top Russian digital agencies, you can sign up for a course.</p> <p>Greetings to the readers of my blog!</p> <p>Now I will tell you how to get <b>targeted traffic</b> to the site without investing a penny of money in it. But in order for the target visitors to "tumble" to the site, you first have to prepare.</p> <blockquote><p>The whole process of preparatory actions, not complicated now, I will tell you what needs to be done for this. And at the end of the article, be sure to get GIFTS, the link to the page with which I left in the last sentence.</p> </blockquote> <p>This method of getting targeted traffic for free is also suitable for owners of various thematic sites to increase sales in online stores and from landing pages (read about landing pages).</p> <h2>We get targeted traffic to the site</h2> <p>So, you won't be able to get instant targeted traffic. For this, you can turn to various traffic exchanges, where you can buy useless transitions of robots (bots), which are suitable only for boosting traffic statistics and then for those who do not understand how you can and should check the quality of traffic on the site where you need to place banner.</p> <p>We are with you, we need targeted visitors to the site, and for this you need to complete all the points in the list below:</p> <ul><li>Find sites that are similar to yours. In general, everything where there is a target audience for your website, online store or landing page. Choose only those blogs where there is a block and where avatars (nicknames or names of commentators) are active links (click on them to check).</li> </ul><ul><li>Next, you need to subscribe to the comments of all found blogs. For this, under the comment form, there is a subscription form. As a rule, this is done after writing a comment, you need to put a tick in the empty checkbox and click on the SEND button.</li> </ul><ul><li>After that, start regularly commenting on articles (any articles) of all these blogs, making about 15-30 comments a month on each such site.</li> </ul><h3>Target visitors to the site for free</h3> <p>The purpose of these actions is to get into the TOP commentators block on all these sites. And since it is located on all pages, headings and posts of these blogs, once on this place, you will receive users' transitions to your site (avatars and names of commentators in this block are active links).</p> <p>Well, as you yourself understand, in order to stay in this block, you need to comment regularly. And in order to attract targeted traffic in this way, occur in large volumes, then you must comment on at least 30 sites.</p> <blockquote><p>Believe me, the transitions will definitely be targeted. Do not believe me, try to work like this for 1-1.5 months and see for yourself. Plus, get links from all these sites (from the comments in the articles).</p> </blockquote> <p>This method of attracting targeted traffic to the site works great and is actively used by some Internet entrepreneurs, website owners and online stores. But few of them talk about it somewhere. Since if this scheme becomes the property of the broad masses of Internet entrepreneurs, it will be more difficult to get traffic in such an interesting way.</p> <p>I will also say that <span>target visitors</span> to the site, received according to this scheme, are very well converted into subscribers and referrals.</p> <p>This will be the end. I hope that the article will help you and, finally, I recommend getting 7 GIFTS that you can. And in the article, you will learn what you need to know when you want to buy visitors.</p> <p>How to drive targeted traffic to your website? For these purposes, you can resort to the most numerous solutions. There are many effective tools for increasing traffic to web resources. What means deserve attention? How to check the remainder of the traffic that can potentially go to the site? We will talk about this in our article.</p><h2>Search engines</h2><p>As practice shows, the highest traffic is observed on sites that are in the first lines of the results of queries in search engines. It is for this reason that the owners of web resources tend to increase their rating. How to attract traffic? "White" methods of website promotion will come to the rescue here. We are talking about placing on the pages of unique, high-quality content, the content of which is really capable of arousing from users. The correct placement of keywords in the texts is also important.</p><p>Naturally, the application of the above solutions will not allow the site to be in the first positions in a week according to the results of user queries in search engines. However, as soon as this happens, no "black" methods of optimizing other web resources will be able to squeeze it out of its place. Thus, traffic from search engines will gradually begin to flow.</p><h2>Guest posts</h2><p>How to drive traffic? A good free way is to search for web resources of similar topics. After finding such sites, it is enough to contact their owners. The latter should be invited to exchange content. In one of the articles posted on someone else's site, you need to provide a link to your resource. The owner of a third-party site operates in a similar way. Thus, a kind of traffic exchange takes place.</p><h2>Social network</h2><p><img src='https://i1.wp.com/fb.ru/misc/i/gallery/29422/2066907.jpg' width="100%" loading=lazy></p><p>These days, it is safe to say that every Internet user is registered in one of the popular social networks. People come to such sites for the purpose of communication, exchange of information, and an exciting pastime. Considering the impressive number of visits to such resources, it becomes obvious that they are an excellent place to attract potential visitors to your site.</p><ol><li>Thematic groups - all kinds of communities unite users according to their interests. Here you can post interesting posts that contain subtle links to your own Internet resource. At the same time, it is worth working with groups whose topics correspond to the promoted site.</li><li>Sending messages - users of social networks can directly send offers to visit the web resource, inform them about updates, contests and special offers.</li><li>Links under other people's posts - posting messages under third-party posts that lead to the site is a fairly effective solution to attract traffic.</li><li>Special statuses - a link on a personal page on a social network can interest users who are friends. Many of them can go to the address of the left source and subsequently tell their comrades about it.</li> </ol><p>Social media traffic can also be obtained using paid methods. We are talking about placing advertisements in communities whose topics correspond to the focus of the web resource. For a fee, you can ask a person who has an impressive number of subscribers on the social network to recommend visiting the site to users from the category of friends.</p><h2>Thematic forums</h2><p>Forums are pretty good for the site. Naturally, in order to avoid a negative reaction from visitors to such resources, you need to act competently, demonstrating unobtrusive behavior and trying not to violate the rules of the resource.</p><p>How to drive traffic from forums? To do this, you can do the following:</p><ul><li>Place a link to your own website in the user's personal profile.</li><li>Leave a short advertisement for a web resource under each post.</li><li>Invite forum users to go to your site in order to obtain the information they are looking for.</li> </ul><h2>Blogging</h2><p><img src='https://i0.wp.com/fb.ru/misc/i/gallery/29422/2066908.jpg' width="100%" loading=lazy></p><p>Blogging is one of the best solutions for attracting users to your site. How to get traffic from blogs? It is enough to create an article page on the corresponding resource. The latter must be regularly filled with high-quality, interesting materials. It is advisable that the articles on the blog page correspond to the subject of the web resource where you plan to attract traffic.</p><h2>Infographics</h2><p>Considering the ways to get traffic, it is worth saying a few words about such an effective method as infographics. Most users don't have the patience to read large texts. The method consists in presenting information on the site in the form of pictures. Short explanations can be attached to the latter. To create high-quality infographics on the pages of a web resource, it would be nice to hire a professional designer. Only then will the content look really attractive.</p><h2>Offline advertising</h2><p>If you have a budget, you can place ads advertising your own site in newspapers and magazines, on public transport, on television and radio. As a result, the name of the web resource will become familiar to a wide range of people. Such advertising may not be as expensive as it seems at first glance.</p><h2>How to attract traffic to affiliate programs?</h2><p><img src='https://i2.wp.com/fb.ru/misc/i/gallery/29422/2066909.jpg' width="100%" loading=lazy></p><p>Some people don't have their own website. However, they want to attract traffic to make money on affiliate programs. To benefit from such a solution, you need to do the following. To begin with, you should register with a suitable affiliate program and get sponsored links. The latter should be posted on popular forums, pages of Q&A services, sites with the highest traffic, in social networks.</p><h2>Free bulletin boards</h2><p>How to drive traffic? In the global network there are many promoted services with ads, where a whole mass of people visit every day. You should create a personal profile on such resources. Then you need to periodically advertise, offering services or products of your own site. It is desirable that such posts are decorated brightly and with high quality, which will allow you to count on attracting maximum traffic.</p><h2>Cross references</h2><p>The method of driving traffic is under one article leading to another. As a result, users do not immediately leave the web resource after viewing the content of interest. Site visitors are highly likely to look at other materials. The link mass of the site is automatically increased. Thus, the site will receive a higher ranking in the search engines. It is better to deliberately place only the most interesting and useful articles on the site. Perhaps one of the third-party resources will be interested in their content, copy them to their own pages and give the appropriate link.</p><h2>Gifts for site visitors</h2><p><img src='https://i1.wp.com/fb.ru/misc/i/gallery/29422/2066912.jpg' width="100%" loading=lazy></p><p>Internet users love getting something for free. To increase website traffic, it is enough to send messages on social networks and forums about holding contests with prizes. Let the gifts be the smallest. Despite this, the possibility of winning them will definitely force users to go to the site and figure out the essence of the issue.</p><h2>Buying traffic</h2><p>The method involves organizing a special advertising campaign, which is broadcast for a certain amount on popular, promoted sites. This approach contributes to the systematic attraction of new users to your own web resource. There are several formats on the basis of which an advertising campaign can be built:</p><ol><li>Banners are graphic blocks that are installed in certain places of sites for a fee. Their purchase is possible both on promoted Internet sites and on social networks.</li><li>Contextual advertising - usually in the form of text messages that appear on certain pages of advanced sites according to the content topic. This way of buying traffic is quite expensive. To order contextual advertising, you have to turn to the relevant services of popular search engines, such as Yandex and Google.</li><li>Pop-up ads are ads that appear randomly in certain parts of Internet pages.</li><li>Teaser advertising - graphic blocks with the most vivid, interactive content. Often, appropriate text is added to the enticing image, which makes the user want to click on the website.</li> </ol><h2>Sending messages by e-mail</h2><p><img src='https://i0.wp.com/fb.ru/misc/i/gallery/29422/2066914.jpg' width="100%" loading=lazy></p><p>Links to your own web resource can be sent to arbitrary email addresses. The latter can be purchased or obtained by agreement from the owners of promoted sites on which a whole mass of users are registered. Naturally, sending with the help of letters is necessary not just a "naked" link. The message should be issued in the form of a notification of upcoming promotions, contests, special offers, discounts.</p><h2>Opening a channel on Youtube</h2><p>To increase site traffic, it makes sense to register your own channel on the popular video service Youtube. First, you will have to work on its promotion, offering videos for viewing that can interest a mass audience. When the number of channel subscribers increases significantly, you should start offering them a visit to the promoted site, serving everything in the form of unobtrusive advertising. The address of the web service does not have to be shown directly in the videos. A link to it can be placed in the description under each video.</p><h2>Subject mailings</h2><p>There are special services through which users can be sent announcements, links and offers on topics of interest to them. For this, a person must agree to such a service. For example, the user is interested in sports or cinema. He agrees to receive a weekly compilation of relevant content published on selected sites. This has its own convenience. After all, a person does not have to independently search for interesting articles, traveling through various pages on the Web. Naturally, the owner of the site, who orders participation in the thematic mailing list, also benefits. In this case, users are regularly offered links, and sites receive the desired traffic.</p><h2>Control over the amount of incoming traffic</h2><p>How to check the rest of the traffic and keep statistics of site visits? For these purposes, a special counter must be built into the web resource system, which will automatically monitor the number of site visits. There are several services that offer similar services. Among the most reputable traffic counters, it is worth noting:</p><ul><li>Liveinternet;</li><li>Hotlog;</li><li>Rambler Top 100;</li><li>OpenStat;</li><li>Mail.ru.</li> </ul><h2>"Black" methods of increasing traffic</h2><p><img src='https://i1.wp.com/fb.ru/misc/i/gallery/29422/2066920.jpg' width="100%" loading=lazy></p><p>If you wish, you can use the so-called black ways to attract visitors to the site. You need to use them at your own peril and risk. After all, such decisions can harm the image of any site, as well as cause resentment from users who are bothering them. This category includes:</p><ul><li>Spam is an annoying site advertisement that is offered to uninterested users.</li><li>Doorways - when a person clicks on a link, they get to a site of a completely different subject than expected.</li><li>Swapping is replacing popular pages in search engine results with less top ones.</li> </ul><h2>Finally</h2><p>So, we have reviewed the most effective and affordable ways to increase website traffic. Most of the above developments do not require absolutely no cash investments from the owner of the promoted web resource. The competent use of such methods can potentially attract an impressive number of new users to the site in a short period.</p> <h3>Targeted traffic - definition and example</h3> <p>So, targeted traffic is a flow of visitors who can really be interested in what you have to offer on the website / landing page. Why is it important to get targeted traffic? I will give you an example right away so that you understand this better.</p> <p>So, let's say I have a website. Or even not from me, but just from some webmaster. A site on the topic of web technologies, site building, etc. The site contains articles, possibly videos and other content. But sooner or later the webmaster will decide to make money on the site. There are a lot of options for earning money, you can even assume what he will do (put a banner, start advertising some paid courses and affiliate programs, connect contextual advertising, etc.).</p> <p>All this is good, but let's think about whether he will be able to make money if people with completely different hobbies and interests visit his site? Even if the flow of such people is very large, it is unlikely that it will be possible to make serious money on them, because this is not the target audience of the project.</p> <p>And who in this case will make up this target audience? Basically, these are men aged 20-40 years, interested in site building and who want to learn how to create sites on their own. It is among such a public that the maximum interest will be - people will subscribe, click on thematic advertisements, even buy something somewhere (books and lessons on site building).</p> <p>From this example, 2 simple conclusions follow:</p> <p>Targeted traffic is a flow of people who can be attributed to the target audience (target audience, if abbreviated).</p> <p>It is targeted traffic that can generate income</p> <p>The fact is that today it is very easy to get traffic to the site by itself - it will be enough to go to some buks (advertising service) and order surfing there. For 30-50 rubles, you can get up to 1000 page views of your site.</p> <p>Yes, but will the traffic be targeted? No, people who are absolutely not interested in the topic will visit your site. It is possible that 5-10% will be somehow interested, but 95% of people just stay on the page for 10-60 seconds (how many are set) and leave.</p> <h3>How to get targeted traffic?</h3> <h3>SEO optimization or writing texts for the requests of search engine users</h3> <p>This is a very, very good way to get targeted traffic for free. How? Everything looks something like the one I describe below.</p> <p>Let's say you want to make money in the farming niche. Your target audience is summer residents and gardeners. One of the options to get this very targeted traffic is to create a website (blog or just an informational website) on which to write many useful articles.</p> <p>These articles need to be tailored for specific keywords that people enter into a search engine. For example, “how to plant potatoes correctly”. Here you take and write under this key and others like that.</p> <p>After some time (usually several months), articles will start appearing in the search engine and people will find them by typing various queries into the search engine.</p> <p>Of course, in this case, I miss many details (how to write, what to do in addition to this), but my goal in this article is simply to describe seo optimization as an option for producing targeted traffic. With this approach, your target audience will 100% visit your site, because people will find you through a search for queries that they themselves have entered.</p> <p>And then, when the site is visited by 50 people per day, you can gradually monetize it. For example, sell various books and courses on farming on the site, sell goods (various seeds, tools for working in the garden).</p> <p>Pros of SEO. The ability to receive hundreds and thousands of unique targeted visits to the site is absolutely free due to the fact that you will have many useful articles on your project.</p> <p>Minuses. It will take a lot of effort (if you do it yourself) or money (if you hire others to do the job). The result will not come in 1-2 months, you will have to wait at least 6-8 months until the site becomes more or less stronger. And then, at first, you should not hope for big earnings.</p> <h3>Contextual advertising (Yandex.Direct, Google Adwords)</h3> <p>In fact, this method of obtaining targeted traffic is in many ways similar to SEO, because the traffic itself also comes from the search engines Yandex and Google. But here you have to pay for it. Pay for specific clicks on your ad.</p> <p>For example, you want to sell some kind of product for a summer residence. The advantage of contextual advertising is that you can create an ad and launch an ad right now and get the first clicks in an hour. And maybe the first sales.</p> <p>But the disadvantage in this case is that you have to pay for advertising. This is just one side of the issue, in addition to this, you will need to understand at least a little about contextual advertising in order to be able to create an advertising campaign, create ad groups, select keywords and set other settings. In short, much more will have to be done.</p> <p>So, contextual advertising for a beginner is difficult. But only for the beginner who does not want to learn. Because in fact, there is nothing extra-complicated in creating and configuring it, you just need to start acting (it’s corny to watch a couple of videos on youtube, read the official help).</p> <p>Minuses. The need to figure out what's what (how to set up, how to create ads, track statistics). The need to pay for advertising. There is a great chance that on the first attempts you will not win back your money.</p> <h3>Targeted advertising (VK Target, Instagram, MyTarget, etc.)</h3> <p>Many popular sites allow you to place targeted ads. In general, target is translated as a goal, so it is obvious that targeted advertising can bring you targeted traffic.</p> <p>Because the social network Vkontakte, for example, is visited by millions of users every day. And if your ad is shown to each of them, the money on the balance will disappear very quickly, but you will not get any return, because the ad was shown to those who were not interested in it.</p> <p>In other cases, on the contrary, you will need to select a very, very narrow target audience, which will include only those who might really be interested in your offer.</p> <p>Minuses. Again, you have to pay for ad placement. You also need to deeply understand this topic. Namely, how to select the target audience, how to compose ads correctly, etc.</p> <h3>Banner ad and ad line</h3> <p>Nowadays, many webmasters and bloggers have systems for selling advertising on their websites, with the help of which you can automatically purchase advertising on this person's resource.</p> <p>This is one of the easiest ways to generate traffic, because here you practically do not need to analyze anything - just find suitable visited resources on the subject of your ad and try to purchase impressions there (banner or ad line). The cost of payment is different in each case.</p> <p>If on the site you need you did not find the opportunity to buy advertising automatically, you can try to find the contacts of the webmaster and write to him directly with an offer to place an advertisement.</p> <h3>Placing posts in social. networks</h3> <p>A fairly simple way to get targeted traffic is to create an advertising post in which to describe your product in an attractive way, and then buy posting in some popular community.</p> <p>For almost any product / service, you can select dozens of communities in which the target audience will be located. However, don't think that buying sponsored posts and making money from them is a simple matter, there are some things you need to work on:</p> <p>As you can see, there are many issues to be resolved.</p> <h3>Outcome</h3> <p>Do not think that these are all ways to get targeted traffic, but if you continue to write further, it will turn out to be too cumbersome article. In the end, I would like to recommend that you not try to master everything at once - it will not work. Better try to learn how to effectively extract targeted traffic from one source. When possible, move on to studying another source, etc.</p> <p>By the way, in this article, I was the first to analyze this method - SEO optimization. It compares favorably with the fact that you can get targeted traffic for free, but not immediately, but when your site / blog is promoted in search engines.</p> <p>So, still not so many people know how to properly promote sites in search engines. And if you know, you will get a great advantage, since you can create your own projects and bring them to good traffic (from 1000 unique visitors). And, accordingly, for a good profit.</p> <p>Yes, all this will not happen in 1 week or even 2 months. If you are advancing in the search, it takes time. Still, the prospect is good, isn't it?</p> <p>So, we just have a course that is dedicated to the effective promotion of a personal blog and its withdrawal to a profit of 20 thousand rubles in a year after its creation. Here's a look for you. 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