Correct internal linking of pages. Automatic internal linking. The grandfather's way of putting a link

The most important thing in linking is to be clicked on. Links that are not followed will not work. If you don't agree, get out of here.

What is linking

Relinking is the placement of links within the site from one page to another. But if you give a simple definition, in a broader sense it is the creation of the structure of the link links of the site in such a way as to maximize the ease of navigation on the site. The word itself comes from the English. "Link", which means "connection, link, link".

Linking goals

The ultimate goal of linking is to increase site traffic (although sometimes it is used to improve indexing). That is, if you made a link and your attendance did not grow, you put several hours (or days, depending on which scheme you work) into the pipe. And what are the means to achieve this goal?

• Convenient navigation. First of all, end-to-end blocks should be the most convenient.
• A block of similar entities. Usually these are "Related Articles" or "Similar Products". It is important that similar entities are automatically selected in the best possible way.
• Contextual links. It is necessary to offer the user a link where it is appropriate and interesting to him. Subject anchors within the same material help the visitor to quickly switch to similar articles in order to expand the topic more deeply and find more answers to questions of interest. Also, links allow you to navigate the site without wasting time. This has a good effect on behavioral factors, increasing the time a user spends on the site and increasing his activity.
• At the end of the article, you can add text "We also recommend reading:" and a link to a similar article.

The concept of internal linking means not only the work of linking html documents with links, but also the redistribution of the link mass among the target pages in order to give them more weight. That is, the goal may not be to increase traffic in general, but to increase traffic to individual pages.

Look at the click map to see which end-to-end blocks on your site are not clicked at all. Replace them with others to increase your browsing depth and time on the site.

Competent construction of internal page linking affects the ranking and behavioral factors. Here is a video description of this concept from SiteClinic:

When should you link?

There is no need to figure it out right away when a new design has just been rolled out or pages have been designed. Re-linking is “finishing off” a site / requests to the top. That is, when it became clear that some of the requests could not be brought to the top by titles, texts, design and functionality, then we finish them off with the help of linking. Those requests that are already in the top do not make sense to finish off.

The general point is that the more links from the page, the less the weight of each of them.

What are the links?

All links are technically divided into two parts: anchor and non-anchor. Non-anchor links are such links:, and anchor ones are these:. You can set up manually, although for example, wordpress has many convenient functional plugins for this, which greatly simplify the work.

Correct linking also implies 3 types of links:

1. contextual;
2. navigational;
3. bread.

Each type represents a specific scheme oriented towards certain results. Now let's look at each option in more detail.

Contextual

Such links are placed along the "body" of the text in the context of the topic covered in the article. They have to be installed mainly by hand, but this is perhaps their only drawback. There are plugins for WordPress that allow you to automatically place contextual links, but the quality is poor.

Here you need to be moderate, not to make too many contextual links within the same text. You should also distribute them evenly across the page. It is this type of links that most of all affects the depth of user browsing. You can check their effectiveness by the time the user spends on the resource. Next, I'll tell you about the old-fashioned way of putting them down.

Through

You can arrange such blocks using scripts or widgets. The disadvantage of this type of links is that they have less weight in comparison with contextual ones.

"Bread crumbs"

Breadcrumbs refer to the navigation structure of a resource. They help the user not to get lost on the site and always see their location. Using breadcrumbs, you can go back to the url from which the transition to the following began.

Such an unusual name in the terminology of site-building comes from the fairy tale of the brothers Grimm "Gretel and Hansel", who were able to find their way back home through the previously scattered bread crumbs.

Breadcrumbs "take" the page weight into categories, if anything. If articles or product cards are being promoted, then it is better to remove the bread crumbs and make a link between these cards (for example, at the expense of the block “they also buy with this product”). If the categories are promoting, then it is better to make bread crumbs.

Such links are located mainly between the header and the article. This has a beneficial effect on usability. For WordPress there is a BreadcrumbNavXT plugin that allows you to automatically generate navigation links.

PageRank and other technologies you need to know about

PageRank is Google's technology that calculates page rank. But more often PageRank means "page weight". It just so happened since the days when Google assigned each page a certain PageRank value from 1 to 9. Each page of a web resource carries a different weight, which can be divided into static and dynamic. If it is important for you to promote a certain page of the site, you "pump up" it with weight - put on it as many links as possible.

• Static weight - calculated based on query-independent factors. Doesn't depend on search queries, meta tags and text contained in the html document. The only thing that matters is the number of links going to this address. Even if the document is empty, but several links are directed to it, it will already have statistical weight.
• Dynamic weight - depends on the text content, namely anchors, title, headings, key phrases.

But besides PageRank, there are equally important technologies TrustRank and BrowseRank, which many SEOs do not know about.
PageRank calculates the likelihood of a user being on a page. That is, the PR of a page depends not only on the number of links, but also on the probability of clicking on them. And the weight transmitted by a link is, from the point of view of a search engine, the probability of clicking on it.

TrustRank measures how quality resources are linking to a site, and which resources that site is linking to. Trust Rank affects the weight transmitted by the PageRank algorithm.

These are all so complex and developed technologies that link manipulation today has already a minimal effect.

The pages are ranked, not the site. Thus, if requests from all pages have dropped, then it's not the pages, but the host factors.

The weight transmitted by the link is equal to the weight of the donor divided by all links outgoing from it.
The weight of a page is equal to the sum of the weights transmitted by links from its donors.
Search engines don't count chain weight from page to page. Search engines first calculate the weight transferred by links from donors to acceptors throughout the network at once, and only then substitute the result.

The more pages on the site, the more static weight we can catch up on the promoted pages due to linking.

The dynamic weight transmitted by the link is inversely proportional to the "popularity" of the word and is directly proportional to the static weight transmitted by the link. The more popular the word, the less influence of the anchor with it on the ranking. And the more static weight is transferred by the link, the more dynamic weight is transferred according to the anchor words.

How to relink

We decided on the goal at the beginning of the article - to increase site traffic. Then we start preparing:

1. We decide on the promoted pages and the keys that lead to them.
2. We select the most important pages from them.
3. Note which pages are not interesting in terms of promotion. If there are no such pages, then we take the pages that hang in the top for low-competitive queries without any effort.

As one of the ideas - in each heading you can display a separate sidebar with the most popular articles from this particular heading, since they are thematic and the weight distribution will be normal.

Random linking (that is, so that after the article a block of similar articles is randomly generated, always a new one) is not worth doing, since due to the fact that the pages in the blocks will be constantly new, the search engine will constantly recalculate and the traffic will jump.

The grandfather's way of putting a link

The easiest way to describe it was the late ZenPR. In short, it is as follows:

1. It is necessary to promote the site nishebrod.ru on the request "plastic windows"
2. We enter a request in Yandex
3. The most relevant page is in the first position. On the next - slightly less relevant ("how to choose plastic windows", "Rehau windows", "installation of plastic windows", etc.)
4. On these slightly less relevant pages, we put links to the main one. Links should be placed at the beginning of the article and in the middle. It is also advisable to motivate users to click on this link.

In this case, you can make words from snippets anchors - in general, it will be strong.

You can do something similar with the Key Collector:

By the way, KeyCollector can find lists of pages relevant to requests.

Linking schemes

There are several old schemes for linking pages that apply depending on the purpose. Personally, it was not clear to me what the principle of their operation was, before watching this video:

HF advance

The main page of the site - "muzzle" is often optimized for high-frequency keys. For promotion, you need to transfer the weight of other documents to it. Here it is recommended to put (preferably contextual) links from all pages to the main page.

From the "muzzle" there should be links to second-level html documents. The second level refers to the third and so on.

Midrange advancement

An especially relevant type of promotion for online stores, catalogs. The main weight on such resources should fall on the pages of the second level. The third level refers to the second, the fourth to the third, the fifth to the fourth.

LF advance

To optimize low-frequency keys, the weight from the first and second levels is given to html-documents of the third level. All third-level URLs are also linked by links.

How to check internal links on a website

The most professional tool for this is Google and Yandex webmaster panels. But the most sophisticated use them in conjunction with the Screaming Frog SEO Spider.

Internal Anchor List Analysis with Screaming Frog

I don't know if anyone else is doing this kind of idiocy, but if you only need to unload contextual anchor links, it's done like this:

1. First unload all anchors from Screaming Frog
2. Then in the column on the right we write a formula of the form \u003d COUNTIF ($ E $ 4: $ E $ 1975; E4) and stretch it to cut off the most common anchors later
3. We only have contextual linking.

• The main rule: there should be no duplicate links. There should be only one link from one donor to one acceptor. Search engines take into account only one link, usually the first by code.
• Context link anchors must also be unique.
• The main weight should come from the promoted pages. The number of incoming links to the promoted document should be greater than the number of outgoing links.
• It is not recommended to add more than 3-4 contextual links from one document.
• It is better not to close links through nofollow, as they still participate in the weight calculation and take away the weight from other outbound links.
• The site's menu structure should consist of text links, not buttons or images.
• Link only thematic posts that are similar in meaning. The link must match the context.
• Apply the related posts plugin.
• Distribute all links evenly throughout your content, without accumulating them in one place.
• For volumetric portals, “bread crumbs” will help the user to save landmarks.
• Creating a tag cloud helps to reduce the nesting level for a fairly large number of pages.
• From contact pages, driving directions, and so on, you can and should put links to promoted pages. These pages cost nothing to promote, but they can bring static weight and conversions.

When I worked in one SEO office, they also advised to indicate the path from the root in the href, and not the full address of the link. That is, it is correct to write not href \u003d ”http://site.ru/category/seo”, but href \u003d ”/ category / seo”. But I don’t know if it’s any good.

CTR is really important. Strive for it at any cost - advise be sure to read the article on the link, you can even add some icon to the anchor, maybe even a Unicode one.

For small sites with no more than 100-120 pages, it's best to stick to the three-click rule. This means that the nesting of documents should not exceed 3 levels and the user can get to the "deepest" page in no more than 3 clicks.

Linking sanctions

For excessive zeal in placing links (especially anchor ones, and especially if your site is young), you can catch a filter on the site called "Internal nepot filter". It is very difficult to get out of it. Do not put a huge number of contextual links, 3-4 from the article will be enough. The same Arbeiten gave the following example from practice:

Having found out in this way that such sanctions are imposed for links, I continued to test with links further. I began to test all this on those sites that contain links within the texts. It turned out that if you remove links from the text, after 1-2 months the site's trust rises and the traffic increases by 15-20%. And it was then one of the new ways to raise traffic on the site (and it still works), since almost everywhere there was such spam.

Refinement after the fact

When the linking is done, it should be finalized. First, watch non-clickable blocks. Secondly, single links that are not clicked on. It is necessary to analyze the click-through rate as statistics accumulate. Unclickable links should be replaced.

We analyze the click-through rate in Metrica through the "Map of links", we take the maximum period.

Perhaps you need to look in the Metric for the number of internal transitions per document in order to identify the weakest in this regard. I don't remember if there is such a thing. I write down here so that I don't forget to look later myself.

It is also necessary to cut off the contextual linking that did not work. This is done like this: you need to unload all anchors, check the positions on them, remove those that are not in the top.

WordPress plugins

Perhaps the most popular and simplest solution is YARPP:

In general, if there are no really similar and thematic articles in the block "similar articles", you need to add general articles. YARPP does not implement this.

There are also the following, but I don't use them:

Cross-Linke. The program automates the addition of contextual anchors. All you have to do is enter keywords, and the plugin will automatically link them if it finds them in the text.

WordPress Related Posts. Used to link similar posts. Based on the analysis of tags, categories, content, it creates linking posts offering the user to go to them. An excellent WordPress plugin that can significantly improve behavioral factors.

Breadcrumb Navigation XT... Helps to create breadcrumb navigation. Also influences behavioral factors.

Smart Linker. Allows you to make internal and end-to-end linking. Anchors are also selected manually, and the program looks for them in the content.

What do I mean when I say "Correct linking of site pages"? Of course, I mean only manual work on the human and competent distribution of page weight to achieve the set goals. Forget all the nonsense you might have heard before and accept the current information.

Surely you have already heard about such types of linking as: ring, cube, etc. All this is mechanics and it is good only where there is no way to do it by hand. For example, on portals, online stores, etc. There can be tens or hundreds of thousands of pages. We're not masochists, are we? 🙂

Let's look at everything in more detail and I'll show you how I link pages myself.

How to make the correct linking of site pages

First, we need to decide what we want to do the linking for. The option "Everybody does and I do" will not work here. There are times when it is worse with a grief-link than without it at all.

Why linking may be needed:

1. For user convenience... This option must always be present - otherwise our idea loses all meaning.
2. Promotion of the main page for RF requests.It is clear that the main one in the standard structure of the site will always have more weight even without working as a "file". We also pump it up with internal links.
3. Promotion of categories or midrange queries.In the standard midrange structure, requests go to categories in most cases.
4. Promotion of low-frequency queries or pages of 3 nesting levels.We move our articles.
5. Improving site indexing and comprehensive promotion.If the structure of the site is complex and there are many pages on the site, there are many keywords that are promoted from different pages.
6. Raise the PR of the page.If you need to increase the PR of specific pages.

Now we will analyze these points in more detail and start with the convenience of users.

What is the initial meaning of linking? It's very simple - we tell the user what else he might be interested in. For example, I got to the site on the request "how to make a site on Joomla". Your article answers my request, everything is cool. The article contains specials. terms or subtopics. If the terms can still be chewed up in 1 article, then to reveal many subtopics - no. Accordingly, you put a link to an article in which the subtopic is disclosed in detail. Conveniently? Sure!

Further, I read the article - everything is clear to me. But it turns out that I don't know HTML and PHP well, and in the same article you give me an announcement that you have an article “How to make a website”. Oops! I also need it, but I did not realize it until I read your 1st article. Accordingly, I went to the page about layout, etc.

So we keep the user and give him maximum information on his request and related. He is happy and now he knows exactly which site to go to + you have improved behavioral factors + you have raised the authority of the site in the eyes of the visitor.

Do not forget this point ever. Without it, linking simply loses its meaning. Now in more detail.

Linking types

Here are some abbreviations and terms, you can familiarize yourself with them in my article -.

Re-linking for RF requests

You decided to pull out HF requests for which the main page of the site is optimized. Then you should overtake the weight from all pages to the main page. So you need to take and put from each page a link to the main page and that's all. If the category (section) has internal pages, then the category refers to them and to the main page. Below is a diagram of site linking for RF requests:

Relinking for midrange requests

It is also a fairly popular type of linking, perfect for online stores and other sites where people often search for a product group like "Samsung Refrigerators". In addition, the interlinking of midrange queries is quite easy and straightforward to implement. You just need to link the sections of the site with each other, the rest of the pages link in 2 directions (from category to page and from page to category). You can see the scheme of this type of linking below:

One of the most difficult types is the interlinking of LF queries. But the result is good. Ideal for sites that are planning. You need to link all pages of the site of the 3rd level (if you have a standard 3-level structure like site / category / page) with each other. It can be either rings within each category, or one large ring). Moreover, pages of the “page” type should not contain links to the main page or to categories. Only to another "page"! Internal linking for LF requests is implemented according to the following scheme:

Internal linking to raise PR

As you know, PR is the weight of a particular page. It depends on a combination of internal and external factors, in contrast to. Although we can already get PR growth due to the correct linking of pages, we can also somewhat contribute to it. After the linking is ready for the pages on which we want to raise PR, we need to add several satellite pages. Those. in this page all links will be closed and there will be only 1 link leading to the acceptor page. We create 3-5 such pages (they should cover the topic more fully and are written for low and ultra low frequency requests so that there is minimal traffic to the donor page).

My version of the correct linking of pages

I mostly use an integrated approach to linking. Although, of course, a lot depends on the type of site and the specific situation. Those. somewhere I close all links except 1, somewhere I add satellite pages, etc.

You need to combine all the linking options and not leave the pages in the air. Yes, if some pages hang without links - it's not fatal, but they could be useful.

P.S. tried to write an article for 1 person. Is it more convenient to read or worse?

Re-linking site pages - this is an important element of internal optimization of any web resource and for a better understanding of the principle of weight transfer, we will use a special model. In this part, I have divided my story into two special sections, theory and practice.

In the first section we will consider examples that will clearly show you how you can distribute weights to target documents (entry points), which will give us various schemes of their interaction at the output. For the calculation, I used the model of interlinking site pages, which was made by the famous optimizer Alexander Sadovsky.

In the second section I will tell you about the experimental one, and also I will reveal the nuances of CMS WordPress that are absolutely not noticeable by the usual glance when calculating the conditional weight. This is where we exploit opportunities.

Working with the model

As I said above, for a convenient consideration of the process of internal linking of site pages, we will use the model. On it you can arrange links in the order you need. For clarity, I took an example of the structure of a typical blog.

Scheme # 1. The initial version of the linking.

This structure consists of a main page, 3 additional pages, 2 headings (categories) and 6 records. For simplicity, we do not include fresh entries in the linking, which are located at the beginning on the main page. Let's say that the main one describes the purpose of the blog and there is a description of the categories. Each heading has 3 entries.
A table is attached next to the figure, which contains information about the total weight of the site (the so-called conditional weight in the model), the strength of the most pumped page (heading or entry) is shown. In this case, it is considered target and it is recommended to promote the web resource for specific keywords using it. This example shows that almost all documents have minimum strength, minimum weight. This is due to the fact that there is no feedback and all voices have a loss due to the attenuation coefficient, as they flock in records and other sections of the web resource.
This table also contains information about the number of outbound links going from this document to another. For example, the home page includes 5 links that go into categories and other sections. Now let's add feedback: headings and other sections of the site are linked from the main page, and posts with categories. First, let's do it using a model (the picture is clickable !!!).

Template. Model for calculating the weight of web resource pages.

The body of the model consists of two parts. One contains a linking map with all links, and incoming links to the document. In another part, there is the calculation of the specific gravity according to certain formulas. The rendering result is visible in two lines: “ Site PageRank ”And“ PageRank of pages ”.
Each position in the cell of the first part is the presence of a link on the page. If there is a number 1, then there is a link, if 0 - no. A horizontal line indicates the direction of outbound links. The vertical column with the same number reflects backlinks. Let's take a look at the linking scheme # 2 as an example of the interaction between the main one and other parts of the site.

Scheme number 2. Initial version with feedback.

The main (line 1 in the table) has 5 links with pages 1,2,3 and with headings 1 and 2. Categories 1 and 2, as well as pages 1,2,3, are referred to it (in the table, column 1). Similarly, if we take row 9. It shows that record 6 refers to its own category 2. And column 9 says that a link from category 2 is suitable for this record.

Internal page linking schemes

Diagram # 2 shows a variant of a young blog, the owner of which has just started keeping it. Here, in contrast to the first standard scheme, a feedback appeared. As you can see, the PageRank of the entire site has increased dramatically. This is due to the fact that the weight from the sections of the web resource, as in the first example, does not go anywhere, but remains on them.

Moreover, just one action (creating a backlink from each page, except for the main one) leads to an increase in the conditional weight several times. Therefore, we immediately conclude - do not leave the sections of the site without a backlink, let them give their strength to the entire web resource (when calculating, the initial weight without taking into account the attenuation coefficient is equal to one).
According to this scheme, the entry points in this scheme will be the main and the headings. In this case, it is worth promoting the main one for HF requests, and the categories for MF requests. But you shouldn't count on the big influence of the weights of these pages on their ranking in the search engines - the power is not very great, compared to the following schemes.

Scheme number 3. Option of linking with the target master at the output.

This scheme will be useful for a site owner whose main one has an RF request and several MF requests. Here we see that the main one has half the weight of the entire web resource, which will help with a lot of competition. in promotion. In this case, external links should be placed specifically on this document. Headings and other sections of the web resource also have little effect. You can use them for LF requests. This is a good option to promote your site on the same topic, where HF and MF queries will be supplemented by LF queries, which in their phrases have a keyword (or word form) of HF and MF queries.

Scheme No. 4. Linking option to strengthen headings.

In this case, the stake is placed on the rubric. Note that in this scheme the maximum site weight is greater than in the previous ones. This is usually done to promote a midrange request with entries on one topic. The records themselves have good strength to compete in the search results with other sites for low frequency requests. This option is convenient for online stores that include a number of products of the same specification. But for other cases, this scheme is not so useful.

Scheme No. 5. The first option for interlinking for low-frequency requests.

So we got to the schemes that allow sites to compete for a large number of low-frequency queries. In diagram # 4, it can be seen that the entire weight, to the last drop, flows down to all records of various categories. To improve the linking on records, the basic structures of page weight distribution are used - a circular structure or extensive linking. In either case, the force on the records will be the same. But it is better to use the second basic structure. This is due to the fact that if, for some reason, one page with a record disappears from the structure, the weight of all the others will not be lost. If one entry falls out, then the rest will lose some share of the total weight of the web resource.

Scheme 6. The second option for interlinking for low-frequency requests.

And the last linking scheme, which is remarkable in that it allows the site owner to loudly declare himself on a number of key MF or LF queries of a particular subject. There are times when a web resource is deliberately aimed at high positions in search engines only in certain areas. He doesn't care about others, he needs to get to the top as quickly as possible. Here, it is possible to enter the leading positions by mid-frequency request, which can go through itself after all low-frequency requests reach high positions in the issuance zone. A page with a heading is being prepared under the midrange request. Please note that the more pages on your site that link to this category, the more weight in the ranking calculation.

So the first section of the practical part is coming to an end. It remains for us to summarize the above.

Correct internal linking of pages - conclusions

1. By increasing the number of pages, you increase the internal weight of the site and thereby be able to transfer even more weight to the entry points by which you move in the search engines.
2. Don't forget about feedback from new pages to entry points. The more links come to them, the more weighty they will be when calculating the ranking by a search engine.
3. Select for your specific goals specific schemes for the correct linking of site pages. To do this, you must know your semantic core, thereby you will see your promoted to high positions in the zone of issuing HF, MF and LF requests.
4. Monitor the structure of your site for errors, as well as giving their strength. They should not be allowed to fall out of the general scheme (they will not be able to give up their weight, which can reduce the voice of entry points when ranking, which will immediately affect the positions in the search results).
5. Do not forget about the optimization of the pages of your web resource, and also close unnecessary links.
   

With the practical part, now everything. See you, friends!

As everyone knows, every site that will soon be in the TOP or is already there has a serious link mass. Site owners or SEOs buy links from other sites, often believing that this is the most important point in the promotion.

But links are needed not only external. Internal links of the site - this is the linking of pages. Internal links mean both menu items, and an indication of interesting products or articles, and links within articles. That's all you can click on and go to another page. Why linking? It's simple, link is translated into Russian - "link".

Is a competent linking a guarantee of getting into the TOP-3?

Optimization of internal links is one of the mandatory points of internal website optimization. This is an important piece of work to be done if you want to be in the TOP. Why is it so important? Correct linking of pages is needed because:

1. Re-linking will improve the usability of the site. And this factor automatically leads to an increase in conversion and an increase in positions.

   First of all, if the user is comfortable with your site, he will quickly find exactly what he was looking for. And at the same time he will order additional goods or services.

   Secondly, search engines clearly track behavioral factors. And the deeper people go through your site, the more trust it will cause in search engines. Another +1 to the rating of your site.
   This is one of the main functions of linking. Help users buy faster and more, help you earn money, help search engines improve your position in the SERP.

2. Relinking defines the page hierarchy. There are certain rules for linking pages within the site. We will talk about them below. These rules help search robots. They can independently determine the quality and convenience of the site, understand which of the pages are the most important for their promotion to the TOP.
3. Re-linking distributes the weight of the site. How does it work?
   Let's say you wrote 10 articles on low-frequency queries that you also want to promote. If you buy links even to the main one, but do the correct linking of the entire site, then the weight will be evenly distributed on them. Thus, LF requests will also rise in the rating.

How to correctly relink pages

There are some simple rules that you can follow to optimize your internal links.

1. No more than 1 link per page. This rule applies to a text block. Let's analyze it using the example of one paragraph from the article on the selection of glasses.

In theory, both the words "clothing style" and "your image" could be links to the same article on the selection of glasses for the style of each person. But only the first phrase became an active link. If both were used for interlinking, it would look strange to the user. There should be only one link from one page to any other page.

1. Don't use circular references. This means that the page cannot link to itself. A very common mistake in linking is when the main icon is active on any of the pages. Remember, if you are on the main page, this icon must be inactive.

1. No more than 50 links per page. This number does not include the menu. So if you have a huge menu and many subcategories, don't worry. Google and Yandex are well aware that this linking is necessary for the user. Here we are talking about links within articles, to banners on the side of pages, to popular services or products, etc. If the text block is small, then the number of links should be much less so that the text does not visually repel the user.

1. The link text must contain keywords. If you make a link with the "Contacts" page, then the text of this link itself should sound exactly like "contacts". If you link with the Product Quality page, then the link text should convey information to the user as much as possible, where he will now go. It's good if the link has the same name as the page itself, where it leads. If the full title is too long, leave only 1-2 keywords.

Correct linking of the main page

A separate optimization point is the linking of the main one. Absolutely every page of the site should link to the main... And it, in turn, should refer only to the most basic categories that have 2 levels of nesting.

What pages are the main pages excluded from?

Remember that she cannot refer to herself (rule 2). The main page of the site has the most weight, so it is worth placing links from it only to the highest priority pages, these can be both subcategories and, for example, product / service cards, if these pages really bring you the most income from sales.

If you strictly follow these simple linking rules, your site will be able to get into the TOP-3 of Google and Yandex faster. See you in the TOP!

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Relinking is ...

... linking pages through links. Links can be placed both from one site to another, and within the site.

Distinguish between external and internal.

External is the linking of pages of several sites, when a link from one leads to another.
Internal linking is the linking of pages within one site. It is one of the most important factors in internal optimization. This is due to the fact that the static weight of the page is transmitted through the links, respectively, with the help of a well-tuned interlinking, you can improve the ranking for high-frequency, mid-frequency and especially low-frequency queries.

Let's talk about the inside.

How to relink a website correctly: the basics

When distributing requests, it is necessary to adhere to the rule: all high-frequency requests go to the main page, the sub-pages go to the second-plan pages (sections), and low-frequency requests go to the third-level pages (product cards, articles, etc.).

There are three basic linking schemes:

"Ring" - all weight is transferred to LF requests, and they, in turn, are interconnected.

"Star" - even distribution of weight over the site. When the main page is on promotion, sections (categories) and products.

"Ladder" (Hierarchical) - the weight is transferred to medium-frequency requests. Promotion of sections and categories.

1. Through links. Links from the site-bar, horizontal menu and footer should lead to all the most basic sections and subsections. Moreover, it is desirable that they be available not only from the main page, but also from other pages.
2. Bread crumbs. Not only helps the user not to get lost on your site, but also transfers weight from child pages to parent ones. And if you use keywords in them, you can also increase the relevance.
3. Link from the logo. Hang a link from your website logo to the main one in the format: site.ru (or www.site.ru, depending on the settings of the main mirror). Write keywords in alt and title.

• Add a sitemap (not to be confused with sitemap.xml). Having a sitemap significantly speeds up the indexing process. In addition, you can refer to it from page 404. If there are too many links, then you can clean the map from pages such as "basket" and "personal account" and leave only the landing pages.
• Link promoted pages to each other. Thus, you can extend the effect of external links (which are often difficult to find, due to the fact that high-quality external links are not cheap) to other pages of the resource.
• Correctly add links in the text:

There should not be too many anchor links in the text.
There are exceptions when the link is very "in the subject", or the text is too large and slightly more links will not be very noticeable. But in most cases, you should not overdo it with links, because this one can be not only visually repulsive, but also considered spam. Stick to the rule of no more than 3 links per 1000 characters and not 50 units per page.

Link anchors should be different.
Links with duplicate anchors can "stick together" and then the transfer of weight will be cut, moreover, a large number of links in text descriptions with the same anchor can be considered by search engines as spam. Come up with different texts for internal linking and do not forget about the relevance.

• Create a blog for your resource
  Create a section on your site for posting high-quality and thematic articles that may be of interest to your user. Articles should be sharpened according to information requests that can be found in Yandex. Wordstat and Google Planner. Put internal links from them to the promoted sections and increase the weight of the promoted pages.
• Re-link old content with new
  Are you adding new content? Perfectly. Link from it to old pages, and from old to new ones. And you will be happy. New content will be indexed faster, and old content will improve relevance.
• Also remember that pages should not link to themselves and you should not additionally highlight link anchors in the text.
  It is necessary to place links correctly. Internal linking is a user's guide to the site, allowing him to save time searching for the necessary information. The search robot thus gets an idea of \u200b\u200bthe structure of the site. Internal linking is central to SEO optimization. And it is an effective method of website promotion, due to which you can significantly increase the position of the site.