Rating for creating a landing page with the Russian domain. Landing page builder: one BUT the best. Expansion Packs for Business Plans

The market for landing page builders and editors is vast. Don't want to waste time looking for the right one? In the article you will learn about the best, in our opinion, services.

You have read dozens of articles and realized that you need a landing page, or maybe several. Open your browser and look for the list of constructors. The search results offer millions of answers. Some results - rewriting articles on how it is useful and profitable to make websites with your own hands.

The Internet resembles a central street after a city day or other large-scale holiday in terms of the amount of garbage. Even ad blockers fail - ads are getting smarter every day.

Today we act as a municipal service that cleans the streets after mass entertainment. We have filtered out all unnecessary information and have compiled a rating of constructors that really help business.

You will not find the best designer for a landing page here, but you can navigate through the variety of proposals and find an option suitable for several parameters.

List of Landing Page Builders

• LPGenetaror at the first place. For careful attention to content. It may take some tinkering with the editor to understand how it works, but you can always use their blog as a marketing library. LPGenerator publishes several articles a day. As a rule, translations and extracts from foreign sources.

• LPTREND.A comparison of the four services showed that LPTREND is simple. The editor is understandable for users of any level of knowledge.
• LPmotor.The block system of templates of this service can eat up an hour of time before you understand it (First-hand information. From our side, this constructor was tested by a user far from site-building - a student of the humanities faculty).

LPmotor has one unusual plus - it provides its clients with a library of ready-made pictures and icons. So there is no need to search for free stocks or high-resolution images on the Internet.

• PlatformaLPoffers a block system for creating a landing page, like LPmotor. It's hard to say which of the two is better. When working with it, it is possible to simultaneously create a landing page template and watch a training video.

Statistics and test period

In each service, you can track traffic, quickly process customer requests, analyze indicators of contextual or display advertising, as well as the effectiveness of keywords and banners.

Comparison of landing page services that offer a test period to their customers:

• gives its customers up to 15 days of free use of the service.
• LPGenerator offers a 7 day trial period after you register a new account.
• To test the designer for creating a LPmotor landing page, you will have to register. There is no public information about the trial period.
• PlatformaLP entrusts users with 14 days of free work with the constructor.

Designer or agency?

If your budget allows, you can order a one-page page from a web studio, but this is an expensive option. The minimum price for the minimum quality is 15 thousand rubles. In addition, the agency may take longer than expected. As a rule, one order from developers takes at least a week.

For a week, you can create an unlimited number of landing pages using the landing page builder. Which is better - to save money by paying a few thousand rubles for a premium account, and make a few one-page pages yourself, or wait a week to explain to the developers once again what you mean by unobtrusive design and selling text?

And you are not alone with the constructor. Companies provide educational information on the blog, the ability to view webinars, and communicate with technical support staff who answer any questions about the platform.

Creating a landing page ( landing page) or a landing page, a landing page, simplifies the user's path to the desired goal as much as possible. Such a page is designed to influence the basic instincts of a person, encourage him to perform targeted actions: click, call, order, buy "right now".

Landing pages are best suited for conducting advertising campaigns for a specific service or offer with a unique (low) price, as well as for attracting a target audience from Google AdWords contextual advertising systems, Yandex.Direct, social networks and email newsletters:

What is a Landing Page?

Landing page is a separate page that is used for:

• the sale of a specific product or service;
• creating a subscription base.

When deciding to create a landing page, you must use the necessary influence triggers to push the user to make a quick decision ( purchase a product, enter information to receive a discount, take a course, webinar, etc..).

From the user's point of view, a landing page is a page on which he appears after clicking on an informer, banner, advertising post, etc. A landing page is fundamentally different from an online store. To sell one product and conduct one advertising campaign, a separate page is created, and different influence triggers are applied.

Landing page types:

• Autonomous. This is the most common type of landing page. The main task is to motivate the user to buy or to take a certain action recommended by the page;
• Microsite. A small, often a separate site, consisting of no more than 5 pages containing information about a product or service;
• Main site. For the landing page, uses one or more resource pages;
• Lando site. A resource that consists entirely of independent landing pages:

Types of landing pages

• Advertising. Contain a large amount of text, graphic and video information about the service;
• Viral. Advertising is disguised as an article or game. It often involves e-mail, social networks, chats;
• Landing Lead Pages... Designed to collect information about the target audience, as a rule, contain a minimum of information.

A well-designed landing page allows you to increase the conversion of visitors to real buyers.

Why do we need a Landing Page?

The main purpose of the landing page is sale. The landing page contains a selling text, a presentation of a product or service, a call to action. Landing page is an excellent tool for a quick start of a service or product on the Internet. Landing pages allow you to collect subscribers and requests for the provision of services, etc.

If you correctly present your product / service, make a good presentation, indicating strengths, and also adjust the traffic flow ( advertising on social networks, contextual advertising, etc.), you will only have to collect applications from your customers and sell them the advertised product / service.

Benefits of using a Landing Page

Landing page has a number of advantages in comparison with regular resource pages offering services or goods:

• Targeting a specific audience. The landing page is not supposed to have many solutions that require the user to choose, but one unique offer that is difficult to resist;
• High conversion. According to statistics, the use of landing pages for advertising purposes can increase conversion by 10-15%;
• Complete information about the offered product / service, but without additional transitions and links;
• The ability to collect contacts of visitors and replenish the base of potential customers, who can later be sent information about upcoming promotions / sweepstakes;
• Low cost of creating a landing page. Even novice businessmen can afford to create a landing page, thus testing product niches in order to start selling on the Internet:

Where and how are Landing Pages used?

You can make a landing page for an internal or main page of a corporate resource, a one-page site, a page on a social network. Recently, it has become more and more popular ( offline pages) for key products, while the company already has a corporate website. This is done by legal and medical companies, banks, mobile operators and many others.

Where are Landing Pages used?

• In advertising campaigns using pay-per-click advertising (PPC) in Yandex.Direct, Google AdWords, Begun. At the same time, traffic is redirected to landing pages that are optimized for key queries;
• In banner advertising campaigns, provided that the graphic material is placed on thematic resources designed for the target audience. For example, banner advertisements for new products in the field of electronics are placed on news portals in the segment for IT specialists;
• In newsletters and marketing emails containing a link to the landing page. For example, mailings for an online store, taking into account the user's previous purchases;
• Conducting campaigns in blogs, within which the user is redirected to the landing page of the resource, with the owner of which the blogger preliminarily concludes a partnership agreement for the placement of banner advertising, post, PR articles;
• Social media campaigns ( VKontakte, Facebook, Twitter, etc.) or on popular media hosting ( e.g. YouTube, Flickr, etc.). Users are redirected to the landing page of an advertiser who has an agreement for the placement of advertising materials with the selected media resource:

The main ways to create a Landing Page

• Free templates and landing page generators. Now on the web there are many options for free templates and constructors that allow you to generate a landing page. The most popular service. This is a great option for companies on a budget, but with specialists in marketing and design;
• Contacting specialists. You can order text for a landing page from a copywriter, design development from a designer, and integration with the engine from a programmer. At the same time, the company's staff should include a marketer who will control the project at all its stages. The advantages of this method include a relatively low cost and a fairly high result, the disadvantages are the risk of mistakes in choosing specialists;
• Outsourcing agency. This method of creating a landing page involves contacting an agency that will undertake the analysis of competitors, select a concept, develop an advertising campaign strategy, resolve the issue of integration with the engine and launch the project. All that is required of you is a brief for creating a landing page, and the agency will undertake the development of a "turnkey" landing page. The advantages of this method include high efficiency and time saving, the disadvantages are higher cost than in previous versions;
• Maintain specialists who will deal with it. This is the most expensive and most efficient way. Our own team consisting of a designer, copywriter, marketer and layout programmer will allow you to fully promote your product / service to the market.

Can I create a Landing Page myself?

You can create a landing page yourself, but you need to have certain skills in the field of web development, analytics and design. If you don't have such experience, use services that offer ready-made templates in which you only need to fill in the text and set up a domain and hosting.

Creating a landing page yourself will save money and time. On the net you can find resources with templates of various topics, which have in their kit instructions for quick installation and software that allows editing. The cost of such kits can be much lower than the price of developing a landing page in a specialized agency:

Is it possible to create a Landing Page for free?

Since the interest in landing pages is constantly growing, developers offer new and new tools for creating landing pages based on templates. Here is a list of the most popular methods and services:

• you can create a free landing page if you register on Wix;
• you can create a landing page using Adobe Photoshop;

The third option is most suitable for beginners with a minimum of knowledge and do not want to spend time learning complex web programming systems.

Landing page optimization

Creating a landing page is half the battle, it is important to properly optimize it. One-page pages have one, but quite a significant drawback - it is quite difficult for search engines to find them. Multi-page resources have unique headings, competent linking and a complex structure with page weights, etc.

The architecture of a one-page site does not make it possible to carry out high-quality internal optimization in the classical sense, "sharpen" the site to the requirements of search engines. To get rid of this problem was a solution from Google - layout using JavaScript and the PushState method.

To optimize your landing page, you should do the following:

• split the landing page into blocks;
• each block should receive its own unique indicator, title, description and title, URL.

That is, each block must have the same properties as any individual page of the site, while the search robot will perceive your site as several unique pages. Landing page visitors may not notice this decision, only the most attentive will notice that while scrolling across the page, the URL and title change. To implement such a project, you will need some knowledge in the field of SEO and layout with JavaScript.

What is a landing page?

The landing page has other names as well: landing page, landing page, capture page, landing page, or simply "LP". The names are different, but the essence is the same. Landing page - the page that is most relevant to the interest of the visitor, tailored for a specific commercial offer. LP in a clear and concise form provides answers to the main questions of the visitor and motivates him to buy a service or product here and now. Using high-quality landing pages can increase sales several times, and sometimes even an order of magnitude, compared to using a regular website or online store.

What is landing page builder?

Now there are many universal website builders such as Wix, Jimdo, uKit, Nethouse, Basium and others that offer, among other things, the creation of a landing page. As is almost always the case in everything, the payment for the versatility of such designers is a serious lag in functionality, capabilities and usability from highly specialized services, which are landing page designers. In our rating, there are only constructors that provide the full functionality necessary to quickly create and efficiently use a landing page.

Our experts and ordinary users evaluate the presented landing page constructors according to 4 parameters: functionality (functionality of a visual editor, statistics system, CRM, etc.), usability (ease of use of the service), technical support (efficiency and quality of technical support), price / quality (value for money with regard to quality). Their average value is FINAL ASSESSMENT our rating.

Hello everyone!

I think many of you, my dear readers, have seen advertisements on the Internet and on television about various tools for quickly creating one-page sites - Landing Page builders. And someone may have already used it.

With this post, I want to start a series of articles dedicated to this great tool that will bring results to advertisers for a long time to come. Well, today we will make such a rating of the landing page constructors.

Before I get started, I will briefly talk about what a Landing Page is (Landing Page).

Landing Page is a one-page site that aims to get more conversions. To put it simply, such a site works exclusively for conversion and has everything you need for this. Thanks to the designers, we can create an effective "one-page" without knowledge and.

Constructors

At the moment, there are just a lot of different offers on the market. Each of the constructors has its own characteristics: some are aimed at professionals in the field of Internet marketing, some for beginners. Finding what you need in such an abundance is difficult.

Today I will highlight only 3 of the most popular and effective constructors:

1. LPGenerator;
2. LPMotor;
3. LPTrend.

There is something in common between them, do you agree? 😀

I see no point in writing about the rest of the alternative proposals, since there are really a lot of them and they are in many ways similar to those presented.

Although there is one interesting option tailored for webmasters or web studios who make custom-made landing pages - Qoda. This constructor has a function to export the source code, which can then be hosted. This is what makes it different from the rest of the above.

There is one tariff, you can connect for three days, or for a month. Within the framework of the tariff, you can export the source code an unlimited number of times.

LPGenerator

LPGenerator is the leader among all other online builders. The client has a large number of templates available - 500 pieces, as well as a flexible and functional editor that will allow you to create a landing page both on the basis of the selected template and on a blank sheet, that is, completely from scratch. It is possible to embed your own CSS styles and HTML markup.

Thanks to the editor, you can flexibly manage any selected block: stretch it in width, height, change color, add indents, align, and much more, allowing you to edit the design of blocks without CSS. However, it is worth noting that a beginner will be slightly uncomfortable here due to the large number of buttons and various settings. Therefore, the platform positions itself as a professional one.

But back to templates. The guys from LPGenerator, as I said, offer their clients 500 templates to choose from, which are used as the basis for the future landing page. All templates are categorized by business, so it's easy to find what you really need.

What features and functions does the platform offer? There are many possibilities:

• The ability to buy a domain directly from the designer interface and host it on the LPGenerator hosting;
• Tracking the performance of advertising campaigns;
• Building an automatic sales funnel;
• Having your own CRM and integration with other systems;
• The ability to integrate with popular mailing list services, including with;
• Possibility to connect the Robokassa payment system.

As you can see, this constructor provides extensive functionality with which you can fully manage Internet marketing processes.

Now let's talk about the price. Unfortunately, it is the cost of using this builder that scares away many who want to start an online business. There are four tariffs:

1. "Basic" - 559 rubles / month if paid for the year; 799 rubles if paid for one month. It is allowed to publish 1 domain and 1 page. The maximum number of visitors is 3000 people for the paid period, that is, you can bring only 3000 people per month;
2. "Advanced" - 1662 rubles / month if paid for the year; 2375 rubles when paying for one month. Allows publishing 5 domains and 50 pages. The maximum number of visitors is 9,900;
3. "Unlimited" - 2799 rubles / month if paid for the year; 3999 rubles if paid for one month. There are no restrictions;
4. "Corporate" - 11011 rubles / month if paid for the year; 15,730 rubles if paid for one month. Also, there are no restrictions. All additional options to the tariff are available, the rest are not available.

This cost, in my opinion, is due to the presence of a large number of features and various chips that help in the work. Anyone who wants to get acquainted with LPGenerator is provided with a free trial period of 7 days.

You can see the pros and cons of this platform for yourself.

LPMotor

The second in line is LPMotor. According to many users, this particular platform has become ideal for them, since you combine the ease of creating a landing page, and the relative inexpensiveness, and a large number of opportunities for full-fledged Internet marketing.

Templates for "one page" are divided into different categories of businesses, which is very, very convenient. In addition, you can choose your own template for various sections of one-page pages, that is, for the first screen, where the unique selling proposition is located, your template, for the section with reviews - your template, and so on.

The capabilities of this constructor are in no way inferior to those of the LPGenerator:

• The presence of an analytics system that allows you to track statistics of advertising campaigns;
• The ability to build an automatic sales funnel;
• The presence of a built-in CRM system that shows the data of your customers;
• The ability to install a payment system;
• Conducting A / B tests of the site;
• Integration with popular CRM systems, analytics systems and, Yandex.Money,.

Indeed, Landing Page builders are becoming the most real systems for managing online marketing processes. I like it!

The cost of using LPMotor makes the soul warm. There are 4 tariffs:

1. "Nano" - 300 rubles / month if paid for a year. Available for publication 1 domain and 10 pages. All functions and capabilities of the platform are available;
2. "Mini" - 450 rubles / month if paid for a year. You can publish 3 domains and 50 pages. There are no restrictions on the number of visits. All additional options are available;
3. "Standard" - 600 rubles / month if paid for a year. The maximum number of published domains is 10 and 100 pages. All functions of the service are available.
4. "Unlimited" - 2000 rubles / month if paid for a year. There are no restrictions.

The cost is really low, which allows absolutely everyone who wants to start a business on the Internet to get started with LPMotor.

By the way, you can create a landing page for publication in this constructor for free, but in order to publish it, you will need to switch to a paid plan.

Of course, you can find fault with the fact that the editor here is weaker than that of the previous constructor, but the cost of use and the presence of a large number of functions overshadows all doubts.

LPTrend

LPTrend developers position their brainchild as a designer with simple editor. Indeed, it is much easier to create a landing page here than in other representatives of this review. It is enough to choose the template you like, change the text and pictures in it to your own and that's it - the landing page is ready.

There are over 60 templates to choose from with a modern design and sales structure. I think this will be enough for most advertisers, since they can be adapted to almost any type of business. There is also a division into categories.

The following possibilities are presented:

• Having your own CRM system;
• Ability to conduct A / B tests;
• Integration with various CRM systems, mailing services, analytics systems;
• Free creation and use of a 3rd level domain (site.lptrend.biz).

Modestly, of course, but this is enough for many.

At cost. There are three tariffs to choose from, each of which has only a limit on the number of pages, everything else is available:

1. "Start" - 300 rubles / month billed annually. You can publish only 1 landing page;
2. "Basic" - 600 rubles / month billed annually. Number of landings - 10;
3. "Premium" - 1200 rubles / month billed annually. There are no restrictions.

A free trial period of up to 15 days is provided.

The cost, of course, is not great, but the functionality of this constructor leaves much to be desired. However, it should be noted that creating a landing page here will not take a lot of your time.

Well, that's all for me, dear friends!

This is how we compare the landing page builders, I hope this material will be useful for you.

If I missed something, then please write in the comments so that I can then supplement the material.

See you later!

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