Rating of paid cms. Which CMS is the best? General research results

We present another selection - TOP 10 best CMS for an online store.

You have decided to start trading online. This is a great solution that will take your business to the next level. For online sales, you need a platform - an online store. This will be your "point of sale" to which you will attract potential buyers and offer them your products.

What you need to decide right away - on the basis of what your site will work. There are two ways out - development from scratch or creating a site on the CMS.

The latter is preferred because:

• website development on CMS, as a rule, cheaper;
• it saves time - create a website using a ready-made CMS faster;
• easier find a developer who knows how to work with the system;
• ready-made solutions already tested by time and by other users, as a rule, stable, and regularly updated.

All that remains is to choose a good CMS for your future online store. What are we going to do now!

How and which CMS to choose for the store

First you need to decide on the criteria for evaluating the "heart" of your site. Based on them, you will be able to find a solution that is ideally suited to your needs.

1. Price. We have already told, what CMS are paid and free ... But besides the cost of the program itself, you need to pay attention to the cost of the programmer's work. If, for example, a WordPress specialist can be found inexpensive, then a Drupal specialist will already charge more for his work, since the engine is much more complicated.

2. Pease of work (meaning adding content). There are engines that are easy to understand, with a clear editor and an easy admin panel. There are those in which only those who already know what's what will be able to work. Also pay attention to options such as bulk price changes and card editing in general. Is there some kind of automated solution for this, or do you need to do everything manually.

3. Number of functions... What do you want - a simpler solution or a fancy thing with a lot of everything? But look not at your Wishlist, but first of all at the needs of your business. If a description, a few photos and characteristics are enough for the successful sale of your product, there is no need to pay more for a complex system.

4. Import / export of goods... Pay attention to whether it is easy to upload the prices of suppliers to the site and unload them from there. Because you simply cannot edit 1000 positions manually.

5. Integration with third-party services... Do you work with warehouse programs, for example 1C, and want to import and export goods from there? There are some engines that support this.

6. Easy to maintain and edit templates... If every time you go to add or remove a block, you have to contact a programmer, you will go broke on supporting such a site. See if you will be able to move blocks, set up pagination, etc. yourself.

7. Methods of payment and delivery available default. The engine should be able to calculate the cost of goods, and contain, by default, its own modules of popular payment acceptance and delivery calculation systems.

8. Is it available integration with Yandex.Metrica and Google Analytics... The engine must be integrated with these systems in the "E-commerce" mode - this will help you track a lot of useful data about the state of sales and not only.

9. Opportunity add administrators with different access rights... You will definitely be working on the site with someone else. And this someone else does not always need full access rights - often it is enough to limit himself to what he needs for his work, and that's it. If you can configure access rights on the site, this is a huge plus for the engine.

These are the main parameters, the main criteria that you should pay attention to when choosing a CMS.

TOP 10 best CMS for an online store

Let's take a look at the top ten CMS you can use to create an online store.

"Mister Automation".

This is a universal paid software solution on the basis of which you can create various projects. But this engine has a huge advantage - integration with 1C: Enterprise in real time. The function of managing orders of an online store is well implemented here, there is a built-in CRM.

Another bonus is automated work with delivery services. The engine allows you to automatically send a request for the delivery of goods and even track the status of the parcel.

Based on this CMS, you will get an excellent multifunctional online store, but you can hardly cope with its support and customization yourself. Setting it up is quite difficult, as well as editing templates - you can't do without a programmer.

"Mister Flexibility."

Free open source engine designed specifically for online stores. On it, you can configure automatic backups, that is, saving the database - this will protect you from accidentally deleting important information. By default, the calculation of the cost of delivery and the cost of the order including taxes is available. Various types of payments and settlements can be configured using additional modules.

Anyway, a store based on this engine can be turned into anything, and expanded to anything. At your service there are more than 8.5 thousand paid and free modules - I don't want to play. But as for the development of the administrative panel - you cannot call it easy and simple.

"Mister Ready Solution".

This is a script for an online store, which in its initial, basic version has everything you need for your site to work normally and perform all the functions necessary for sales. In addition, the engine also has additional modules if you want something else.

Probably, it is not enough on what engine it is so convenient to manage goods. Here you can create catalogs and disable products in bulk. UploadCSV to import products, create invoices and shipping receipts, and even sell downloadable products. Integration with CRM systems and analytics systems can be configured.

There is everything you need to set up delivery, and the most popular types of payment.

In this case, you can configure access rights to the system for different administrators.

The engine is stable, protected and constantly evolving by the forces of enthusiasts from all over the world.

"Mister Understand".

A universal free engine on which, thanks to the WooCommerce module, you can create a completely functional online store. Very clear and simple admin panel. Templates and everything else can be customized by yourself. Easily integrates with almost any system. You can configure access rights for different users.

One big minus of the engine is that for almost everything you need to connect separate plugins, extensions (but there are a huge number of them, and you can find a ready-made solution for almost any wish). And if you hang a lot of them, it can start to slow down.

Joomla!

"Mister Simplicity".

It is also a versatile and free engine that can be transformed into an online store using the VirtueMart extension.

More than eight thousand different extensions are offered to this engine. Therefore, it can be turned into anything. There is a differentiation of access rights for different users. It is simple to set up and operate, has a clear and understandable structure.

But this engine needs to be constantly updated, and it is not suitable for complex solutions or a store with a rich set of functions. It is better to opt for it if you have a small project so far.

MODX

"Mister Freedom".

Freely redistributable engine, on the basis of which you can create anything, including an online store with many products. The basic version supports popular payment systems. The administrative panel is simple and straightforward, despite the huge set of functions. You can set up document flow control.

Of the minuses - a small set of templates, that is, you can't really get creative with the design. But if you have a good programmer in your team, he will be able to do anything on this engine, even rewrite the administrative panel for himself.

"Mister Clever."

Paid domestic CMS, which is constantly evolving and acquiring new features. It has wide functionality, easily connects to various CRM and analytics systems.

To create an online store, this engine has a separate module - "Online store". It allows you to integrate with 1C and My Warehouse, configure various types of delivery, payment currencies, automatically pulls up the exchange rate of the Central Bank, allows you to export goods for Yandex.Market, print product forms and much more.

As a result, you get a great online store with all the features you need.

"Mister Convenience".

Another popular CMS, the feature of which is the ease of site management for the end user. Even a full kettle can figure out the administrative panel. As a result, you can save on website support - you will not need to involve a developer every time to solve elementary problems.

The system has huge possibilities for customizing the design for every taste, and a large selection of ready-made templates. There is also a unique opportunity to edit content directly on the site.

Among the advantages of the engine are integration with Yandex.Market, 1C: Enterprise, and My Warehouse. There is a free mobile application for online store owners that will help manage orders directly from their smartphone.

"Mister Security".

It is a professional online store management system. It boasts a simple administration panel, high resistance to stress and hacking. There are built-in opportunities for holding promotions. The system easily integrates with 1C, allows you to import and export prices, configure and differentiate access rights, independently manage individual blocks without the help of a developer, and much more. There is everything you need to set up payments and delivery. It integrates with analytics systems.

If you are serious about doing online sales, this is a great solution.

"Mister All-in-One".

This is a constructor that contains everything for creating an online store. In addition to the cloud solution, there is also a full-fledged engine. Equipped with detailed sales reports, you can accept payments online and offline, there is everything for SEO promotion.

The engine is free for developers only.

There are applications for iOS and Android, built-in CRM, shipping cost calculation, integration with 1C, My warehouse, Yandex.Delivery and Yandex.Market, and much more.

Summary

As you can see, the choice of CMS for an online store is huge. And each system has its own advantages over the others.

However, it is possible to choose at least two leaders for yourself. If you want a simple, small online store that is inexpensive to maintain, choose WordPress or Joomla !. If you have your own developer (or you are a developer yourself and like to tinker with code) - MODX is for you. If ease of site management is important to you, stop choosing CS-Cart or UMI.CMS. Appreciate functionality? Shop-Script 7, NetCat or PrestaShop for you. OpenCart and 1C Bitrix are suitable for large "retail outlets".

Now all that remains is to decide who is prettier to you. While you are thinking, keep this collection for yourself so as not to lose it!

Free CMS (Content Management System - "content management system") are in great demand. Any of them can be simply downloaded, installed on the hosting and launched the site. But they are all so different that, having mastered a couple, it is not a fact that the third on the list will be initially understandable. This is especially true for specialized platforms for an online store. Most do not have a common basis in the interface, and the approaches to the formation of the structure and functionality of pages differ significantly.

Newbies who want to master some CMS should understand what and what it should be for. So that there is no misfire and wasted time. List of TOP-10 for your attention.

Rating of the best free CMS 2019:

Our choice!

1. WordPress / Wordpress → detailed review

WordPress is the most famous and popular CMS in the world, a kind of niche symbol. Was written to create blogs, but in the process turned into a universal engine thanks to the developers of plugins, templates and community activity. The control panel has built-in libraries of plugins and templates with an immense assortment. Everything has reviews, ratings, instructions, ratings. You can sort by various criteria - it's easy to choose. Many studios draw templates for this system. Mountains of video tutorials and miles of discussion forums are included. It is easier to learn how to use it than many others.

WordPress operates with two types of content - page and article. The button for creating a post is taken out separately, you can publish a post directly from the site - everything is geared towards the convenience and speed of publishing a news feed. SEO is implemented through plugins, as well as optimization of work speed, security and much more. To create stores, landing pages, forums, and other things, there are many specialized, powerful plugins that resemble a separate taken, full-fledged software in terms of capabilities. There is also a website builder format for those who are more comfortable using a ready-made boxed version.

Pros:

• Popularity: a large number of developers work in the WordPress ecosystem, constantly expanding / improving the range of plugins and templates;
• There are many hosting sites that have a separate plan with settings optimized for this CMS;
• A huge number of available training materials of any format;
• Relative ease of learning, more or less suitable for beginners;
• A large number of quality and useful free plugins;
• Most templates have fairly detailed customization settings without the need to edit the code;
• Able to handle huge traffic with decent hosting;
• Versatility due to plugins, suitable for creating large sites.

Minuses:

• More than a third of all sites in the world run on WordPress, which makes this system one of the main targets for cybercriminals and inexperienced developers;
• Out of the box, the system is suitable for creating a simple blog or business card;
• Creates a considerable load on the server, hosting must be good;
• Produces duplicate pages, although this can be solved with a plugin.

2. Joomla / Joomla → detailed overview

Joomla is the second most popular CMS on the list. Large community, many plugins and templates. Best suited for creating small and medium-sized information sites. It shows itself especially well when creating types of resources that users themselves fill with content - message boards, forums, and even social networks. There are well-designed plugins for all this. Out of the box, the functionality is relatively rich (lots of general, subtle and SEO settings). The difficulty of mastering is medium. The logic of interaction with the system is peculiar. Unaccustomed to it, you can get confused in modules, template cells for displaying content and the links between them. If you get used to it, it will no longer seem confusing and complicated.

Joomla allows you to create rather complex types of sites with simple types of content. It has a great interface for administering a large number of articles. E-Commerce is developed due to plugins, although it is better not to do a large store here - the engine has average performance, a lot depends on the optimization and quality of hosting. The templates are endless (both paid for $ 30-60, and so), they contain a variety of functionality: some contain more than a hundred built-in modules with kilometers of settings screens. The good news is that templates are easy to edit with code - based on HTML and CSS. Knowing them, you can modify almost everything. Flexible, interesting bulk CMS.

Pros:

• Suitable for creating any types of sites, the main thing is not to overload the engine with modules and the volume of the database (content), otherwise, with weak hosting, there will definitely be problems with the speed of page loading;
• Aptitude for launching social networks at a decent level - not many engines can;
• Powerful ecosystem, information and experienced developers in abundance;
• There are many templates, plus they have a huge range of functionality;
• The richest selection of plugins and components, most of which are free;
• Full access to the code, minimal editing skills required.

Minuses:

• The control panel is confusing and complex in the eyes of the average beginner;
• The speed of work is average, although this gap is filled by fast hosting, plug-in optimization and settings;
• Powerful instances of templates are difficult to customize — you rarely go without reading the instructions;
• Out-of-the-box security level is mediocre, requires modification with plugins and hands;
• Engine updates do not always work correctly, they can lead to failures up to the inability to enter the control panel or data loss.

3. Drupal / Drupal → detailed review

Drupal is an engine aimed exclusively at experienced developers. It is categorically not suitable for beginners as the first CMS, it is not even worth trying. The difficulty level of mastering is high. Well suited for creating large sites with complex data structure organization. Allows you to create as many custom content types as you want, which can be displayed through modules anywhere on the front-end of the site. No restrictions on layout and content. Thanks to the CCK (Content Construction Kit) plugin, you can embed different types of content in documents, bypassing the taxonomy mechanism typical for this system.

The engine is universal, it will allow you to create even a business card, even a portal, store or dating site. It features a high level of security out of the box and speed of work. Nevertheless, it creates a large load on the databases, therefore it needs more or less fast hosting. SEO settings are enough even without installing additional plugins, of which a lot has been written for the system. The characteristic features are excellent scalability, optimization, and the need for programming knowledge for effective use. There are many templates (paid for $ 50-60, on average), but the installation process is relatively complicated. You need to copy files to directories, and then manually activate the modules. The system is not for beginners.

Pros:

• Genuine versatility, flexibility across the board;
• The ability to create and implement an infinite number of content types;
• Out of the box, powerful SEO, security, and a modest appetite for hardware;
• Large community, lots of tutorials, documentation and knowledgeable developers within the ecosystem;
• A rich set of modules that extend the basic functionality;
• The ability to use hooks - procedure processing modifiers to simplify the introduction of large-scale changes to the engine algorithms;
• High level of standardization - almost all the code is written by developers in the same style, it is convenient for the community to work with it.

Minuses:

• Not suitable for ordinary users due to the obvious complexity of development and use;
• Without programming knowledge, it will be impossible to configure most of the modules;
• For a stable and fast work of the site, you need a powerful server.

4. OpenCart / OpenCart → detailed review

OpenCart is one of the most popular e-commerce platforms. Designed exclusively for creating online stores and already out of the box contains an impressive set of features: a visual template editor, no restrictions on the number of products, categories, manufacturers, pages and others, supports multilingualism, discounts, reviews, delivery options, tax calculation, product ratings, etc. etc. The engine system is modular, that is, you can expand the store indefinitely. There is a built-in statistics collector (views, sales report, popularity rating, etc.), but SEO optimization out of the box is lame. You will have to use a third-party and, most likely, paid module.

The difficulty level of mastering is medium. The system is logically built, but the store has a lot of obvious and subtle settings. It will not be easy for a beginner, but if there is motivation, there is a considerable chance to bring the project to mind. Stores of modules and templates are built right into the control panel, you can search by filters. The design editor's interface is user-friendly, with syntax highlighting. For many templates, you can customize their appearance and functionality in the visual editor mode. Within one admin panel, you can manage several stores at once. And before downloading the update, the system scans the installed extensions for compatibility in order to avoid conflicts that could disable the store. This is a big plus.

Pros:

• Can be learned and used effectively by a beginner;
• Advanced functionality - almost everything important for the store is out of the box;
• Convenient user interface for shopping;
• High performance and relatively low hosting speed requirements;
• Lots of quality templates and useful modules;
• Developed ecosystem: a lot of information and active developers;
• Detailed built-in statistics of sales and store traffic;
• Simple code that makes it easy to make improvements;
• There is a detailed setting of access rights (for managers, for example);

Minuses:

• Weak SEO out of the box (few settings, problems with indexing pages, producing duplicates, errors in the formation of the CNC), the problem is solved by installing extensions;
• Inconvenient image loader;
• No quick checkout out of the box;
• There is no live search for goods (by the first letters of the name);
• You cannot sort articles by categories to design them with a news feed, for example;
• Engine updates are rarely released;
• Quite a large number of minor bugs and inconveniences (for example, the button for adding items out of stock to the cart is always active).

5.MODX / MODEX → detailed overview

MODX Revolution is a flexible system, which in its properties is closer to frameworks than to CMS. Suitable for all types of sites, easily scalable. However, large sites are not very convenient to administer because of the chaos in the display of the tree structure of pages and elements. The problem is treated by a module like "Collections". The module installer with search is located right in the admin panel, there are ratings, you can read the descriptions of the extensions. In general, the engine is lightweight out of the box and does not shine with detailed functionality. Requires the mandatory installation of a gentleman's set of modules, as a minimum.

The level of difficulty of mastering is medium, provided that the user is fluent in HTML / CSS. The control panel has a clean, pleasant design and a relatively clear structure. Can be used by beginners, but based on training materials. Out of the box, you get powerful SEO optimization tools and a high level of security. The engine does not have specially sharpened ready-made designs, but it allows you to put any HTML template on the site. The assortment of such is huge, but for editing within the system you will have to learn its specific syntax, which is not used anywhere else.

Pros:

• High level of flexibility, structures and elements of any complexity can be built;
• Excellent optimization of the code and settings to meet the requirements of search engines;
• Undemanding to the quality of hosting, high performance of sites;
• High level of security, flexible settings for authorization of user groups;
• Good implementation of multilingualism, high quality Russian localization of interface elements;
• Sufficient set of ready-made modules available for installation directly from the admin panel;
• Nice on the eye and more or less clear initially interface;
• Detailed official documentation in Russian.

Minuses:

• Inconvenient approach to installing templates;
• Non-standard engine syntax;
• It is impossible to work productively with the engine without programming skills;
• Few adapted templates, usually requires manual and code modifications to optimize HTML layouts and display them correctly;
• There are an order of magnitude less training materials than more popular CMS.

6. Magento / Magento → detailed overview

Magento is the world's most popular store engine, property of Adobe Inc. A very powerful CMS with a strong community. But not on Runet. You can download the Community Edition for free, but it is completely not adapted to our market, does not have Russian localization. A crude, potentially advanced product that requires manual work - code. There are assemblies for use in Runet (localization, integration of our social networks, payment systems, etc.), but they are paid. In general, this free system has a high level of monetization: templates, modules, developer services, licenses - almost everything is paid.

This engine should be used only if you have a decent budget. The cost of developing stores on Magento is high, especially when purchasing an Enterprise license (from $ 15,000 per year). The functionality is excellent, the control panel is informative and relatively convenient. Lots of statistical summaries, built-in rating system for evaluating goods and commenting, discounts, adjusting user rights, good SEO optimization and security out of the box, advanced caching algorithm to speed up page loading - all this and much more is out of the box.

Pros:

• Good functionality out of the box, suitable for creating huge stores;
• Lots of templates, although most of them are paid and not cheap;
• Effective caching system that greatly increases page loading speed;
• You can manage several stores from one admin panel;
• Everything related to search engine optimization and site safety is well implemented.

Minuses:

• Demanding to the quality of hosting;
• Complexity of use, starting with the installation process and ending with code modifications;
• A relatively small number of ready-made extensions, and the services of qualified developers are very expensive;
• The overall high cost of stores, despite the formal availability of a free version;
• The original version is completely not adapted for use in Runet, and the assembly, optimized for our market, costs from 8,000 rubles.

7. ImageCMS / ImageCMS → detailed overview

ImageCMS is a platform for creating online stores, a hybrid of WordPress, Premmerce and WooCommerce. A ready-made box combination requiring the installation of a minimum number of additional modules. The level of functionality and flexibility is average, the difficulty of mastering is average, but without knowledge of at least HTML / CSS you won't go far. There are only four ready-made templates, there is a cosmetic design customizer, so to get a unique look for the store, you either need to order a design development or carefully redo the existing one by hand. One is expensive, the other is difficult to implement and almost impracticable for beginners. But there are integrations with MoySklad, 1C, Nova Poshta, RetailCRM and other popular services out of the box. A lot has been done for SEO optimization as well.

The control panel is similar to that of WordPress, the only difference is in the number of extensions preinstalled out of the box. There are many of them here, which makes the admin area look oversaturated. In fact, this CMS is an assembly that requires modifications to meet the requirements of a specific task. There is no direct compatibility with WordPress plugins, developer services for optimization are expensive. It makes sense to use this system only if you have enough functionality out of the box. After all, templates, improvements and self-written plugins will cost more than it is worth. The shops here are good only if you have a sufficient budget.

Pros:

• The core of the system is the well-known WordPress, clear and convenient;
• A rich built-in set of plugins that cover most of the requirements for running a store;
• Full arsenal of WooCommerce features available;
• There is a quality built-in blog.

Minuses:

• There are few native extensions, it is not easy to find a programmer, and the cost of services will be overpriced;
• You cannot manually configure the order of displaying individual products and other useful little things;
• There are few ready-made templates, and an individual design from the developer costs from $ 2000;
• High load on the server, low performance with a large database volume;
• Weak ecosystem - there is little information on the product, discussions and other things.

8. TYPO3 / TaipoTri → detailed overview

TYPO3 is an advanced development environment for advanced users. It is not easy to learn, but also accompanied. Definitely not for beginners. Knowledge of programming and experience in website development is required for normal use. It shows itself most profitably in the creation of blogs, portals, Internet magazines / newspapers of a strong average volume (up to 5-6k pages). Let's say that creating a store or a social network is also possible, although they are associated with unprofitable difficulties - a lot of plugins and improvements will be required. You also need to have a budget to be successful. Good hosting, programmer services, modules - you have to spend money.

The interface of this CMS is by no means simple; moreover, a special internal language - TypoScript is used to customize the site. Without mastering it, success cannot be achieved. Hence the high cost of the services of specialists - the profile is narrow, not everyone can help. Out of the box, the system does not have enough functionality to implement serious sites. Many plugins can be downloaded from the repository for free. Their quality level is supervised by the CMS community. Several projects can be managed from one control panel. Templavoila's templating engine will help you turn any HTML template into a compatible one. There is also a visual editor for making cosmetic changes. Flexible, powerful, specific engine for the pros.

Pros:

• High-quality localization of the engine interface;
• Using the Templavoila / TypoScript bundle allows you to get up with the design whatever you want;
• High scalability of sites;
• Support for caching pages, which significantly speeds up their loading;
• A sufficient set of extensions collected in a reliable single source - TYPO3 Extension Repository;
• Great for creating websites for large corporations, industry giants.

Minuses:

• The community is predominantly English-speaking, there is little Russified documentation;
• Creates a heavy load on hosting, takes up a lot of space;
• Difficult to learn, categorically not suitable for beginners;
• Suitable for creating sites in which only the administrator will publish information, that is, projects without user content;
• The high cost of maintaining the site.

9. CMS Made Simple → detailed review

CMS Made Simple is a system designed for beginners use. Indeed, it has a visual design editor similar to those found in cloud-based website builders. Easy installation on the server, easy setup, a good set of available extensions that are easy to use. It is suitable, first of all, for creating business card sites and online stores, but it is impossible to achieve a uniqueness of the design using the editor's tools - only cosmetic changes. Deep customization will require code changes (PHP, HTML, CSS), which negates all the simplicity, convenience and puts the system on a par with other CMS in terms of the complexity of effective use.

The interface is partially Russified, there is little documentation in the native and powerful - for full mastery, you need to navigate in English. The engine works quickly and does not require super-hosting even to launch a store. There are few built-in templates, they are written in an accessible HTML / CSS format, which allows you to adapt third-party skins for use inside the system. The API is open, developers have written more than 200 plugins of various levels of quality and usefulness. Optimization is excellent due to the lightness of the engine and the built-in page caching mechanism. Security is well implemented out of the box. Not a bad engine, but its potential is revealed only in the hands of experienced developers.

Pros:

• Relative simplicity of the control panel;
• Ease of making cosmetic changes to templates;
• Good level of SEO optimization and security;
• Beneficial to use to create small stores on a limited budget;
• Low requirements for hosting quality;
• Sufficient set of ready-made plugins for solving typical tasks;
• Regular updates.

Minuses:

• Small and mostly English-speaking community;
• Scarce amount of training materials, including video lessons in Russian;
• It is impossible to get a unique design without interfering with the code;
• Sometimes, during updates, previously perfectly working plugins "fall off";
• Without knowledge of the English language and, at least, the basics of programming, it will not be possible to reveal the potential of the system.

10. Concrete5 → detailed overview

Concrete5 is a popular CMS, similar in mechanics of interaction with website builders based on a visual editor. A distinctive feature and reason for the demand for the system is a really simple interface, within which you can create quite complex sites. By adding elements (widgets), the user collects pages. Then they can be edited by changing the content of the blocks, colors, backgrounds, fonts, navigation, and more. The editor allows simple customization of any elements without getting into the code. If you need more - please, this is a CMS, the code is completely open.

Templates can be downloaded for free and bought ($ 30-45) in the marketplace of the system's official website. You can use plugins to expand functionality by downloading them there. The choice is decent, although it does not reach the leaders in popularity, of course. This CMS is perfect for creating company websites, information portals, blogs. To a lesser extent - for online stores, since out of the box there are no integrations of payment systems important for Runet, deliveries and other things. Out of the box SEO options are basic, with paid plugins starting at $ 30.

Pros:

• Interface in the manner of constructors with a visual editor;
• Suitable for beginners;
• Centralized plugin and theme stores with many free options;
• Moderate average cost of templates and paid plugins;
• The engine supports multilingualism.

Minuses:

• Weak adaptation of the system to the needs of Runet: few extensions with service integrations that are important for us, a small community, sluggish discussions on forums, dead groups on social networks, documentation in English.

In detail, the process will differ depending on the CMS used: which plugin to download, where to click, how to install and configure the template, what the texts should be - all this and much more are nuances that depend on the choice of the engine and the task that you solve with it. ...

FAQ (Question - Answer)

• Is it realistic to make a website on the CMS yourself?

Website development on CMS requires preparation. The person should be an experienced PC user in general and understand the entry level coding (HTML / CSS). Also important is the ability to perceive teaching materials and then apply them in practice.

Few people can from scratch, without preparation and tips, just sit down and ride the same relatively simple WordPress or very simple Concrete5. You need to have an understanding of the process and / or be able to learn. These things are not intuitive by default.

In general, yes, it is really possible to create a website on a CMS on your own. But it depends on what and who will do it. Some can, many others cannot and never will. It is a fact. The challenge is not for everyone. Many people succeed from scratch if they have stable motivation. The rest either pay third-party developers or use website builders - the easiest option.

• Which CMS should you choose?

The easiest way is to choose a profile system for the type of site you are creating. For example, creating a good store based on Woocommerce + WordPress is the best way for newbies. It is quite possible to implement a full-fledged online store on your own, as many do. It will be easier for an experienced webmaster to create a store on Opencart than on WP in combination with the Woocommerce plugin. This is because this is a specialized CMS for an online store, containing a solid layer of the necessary functionality out of the box. Informational sites go well on Joomla, blogs on WP, on Drupal, Typo3 and MODX - sites of large companies, portals, etc.

In addition to the specialization of the engine, it is necessary to take into account the cost and quality of the plugins that will be needed to implement the idea. The popularity of the system also plays a role. The more the engine is in demand, the more information, extensions, templates and developers that can help at a moderate price. This will affect the comfort of work and the cost of the project, in the end. In general, when you decide on the type of site (business card, store, blog, portal, etc.), read / look at reviews, ratings for profile in the direction of CMS. Choose the most popular one on the Runet - this is a general recipe that is justified in most cases.

• Is it possible to make a website on CMS for free?

Definitely not. The engine itself may be free, but hosting and domain are definitely not. Unless you will create a local site for yourself. There are many paid plugins for any system, and templates too. Whole studios and development teams make money off of these ecosystems. That is, the free CMS means that there is no need to pay the cost of the engine license and open access to its API for everyone. Meanwhile, the cost of building / maintaining a website can be hefty depending on a number of factors.

For the sake of fairness, we note that in initially paid ecosystems, the average prices for extensions are often higher, and there are less free prices for both plugins and templates. The cost of developer services depends on the popularity of the system and its complexity. The cost of hosting, as well as the requirements for it for a specific CMS and type of site, also vary. All these and many other factors affect the project budget. One thing is for sure - you have to invest money in any case. But how much is an individual question.

If there is no money at all for the maintenance of the site, you can use the uCoz constructor - at a free plan it gives you the opportunity to get hosting and a domain for free: 400+ MB of space on the server, a site on a subdomain (such as * .ucoz.net, * .ucoz.org, etc. . or free domains * .tk, * .ml, * .ga), access to HTML / CSS / JS source code and other features.

There are many free CMS. They have varying degrees of popularity and characteristics. There are specialized ones, there are universal ones due to the structure and extensions. Around any system in demand, monetization occurs - developers write plugins, provide services, draw, typeset and sell templates. Life inside such ecosystems is in full swing, people work in them and earn money. Websites always cost money, there are no free sites.

Creating a site on CMS is not a task for everyone. It is much easier for the average PC user to solve it with a suitable website builder. It makes sense to turn to CMS when there are plans to link your activities and income with this type of systems. Or it’s just very interesting to know what and how there is. Many engines have long been the domain of pros and gifted beginners. And it is no coincidence that they are complex. General advice for beginners, considering all factors: use WordPress or website builders.

If you want to try what and how, then the easiest way is to go to any free hosting, install WordPress or Joomla automatically, then walk through them with an inexperienced eye, try to create pages, edit the standard template, and more. Without being tied to the result, just watch and understand how it happens. It is advisable to support the voyage by watching a couple of basic training videos to make it a little more interesting.

Systems like Drupal, MODX, Magento, TYPO3 are definitely complex and not suitable for the first CMS. If necessary, you need to refer to them after mastering another, more accessible system in terms of understanding. Usually we are talking about WordPress - the most obvious and practical for the first steps. Or OpenCart is number one for creating your first store. Joomla is good for those who want to learn the basics of programming in practice relatively easily and create a business card or information portal. The templates are in pure HTML / CSS and are fairly easy to edit.

Hello dear readers of the blog site. Today I want to talk about such a thing as a site engine or, speaking "scientifically", CMS (content management systems).

In fact, these are web server programs that greatly simplify the creation and maintenance of the site. Well, the website itself will allow you (if you create it yourself and will not spend money on its promotion).

If you want to add your resource to this rating, then do not use the appropriate button on the right above the table.

By the way, if you think that it will be difficult for you, then you can look rating of web studios located on the same resource. There you can see the projects created by this studio by clicking on the link in the "Works" column.

Something like this looks like statistics on the engines used by users of the Russian Internet (here not only Joomla, but in general all popular CMS) in the context of which version of the CMS is used - new or already outdated:

On Joomla, in addition to regular sites, quite a lot is created, thanks to the existing store extension called.

Probably the easiest free engine to learn is WordPress... Of course, it is mainly used for a rather narrow niche (creating and introducing blogs), but if you wish, you can implement sites, forums, and galleries on it. But above all WordPress is a highly functional blogging CMS.

the site operates under the control of Wordpress (but this is a secret, because the engine used and its version must be hidden, judging by the advice voiced above by Yandex). I wrote and continue to write about the subtleties and nuances of working with this engine in the heading, and about extensions for it - in the heading.

Judging by the above graph of the speed of the CMS, WordPress is a race, but personally I did not feel it. In general, WordPress can be made to run fast and not create an outrageous one. True, this will take a little time for this, but your blog can become very fast and very light. I wrote about the increase in the column of the same name.

Now my blog is hosted on and with a load of 20-25 thousand visitors per day, I am still satisfied with the speed of Wordpress, especially after finalizing the template and optimizing everything that can be optimized. While using a large number of plugins, without and without additional optimization, WordPress becomes a rather heavyweight monster.

It is clear that there are still a lot of free CMS that are used for various purposes. This is all the same Drupal or DLE (DataLife Engine), and for many cases their use will be justified, because the ideal CMS does not exist, but WordPress and Joomla mentioned just above are the most popular. The reason may be their rather simple design and clarity for novice users.

Which of the paid engines are the most interesting

As a not very expensive and fast enough paid CMS, one can cite another example S.Builder ... To understand how to create sites on this engine, most likely, it will not take you very much time, because it has a fairly low threshold of entry (which is called intuitive). This system is written for the end user - absolutely unprepared and with no webmastering experience (in Word it can work and okay).

S.Builder is quite flexible and you can do almost everything with it, but, say, unlike Drupal (on which you can do almost everything), on S.Builder you can do all this without getting into the code at all (there is a powerful module constructor for your needs).

Well, and as I mentioned, this CMS is one of the fastest engines and holds the load quite well, although it is also written in PHP. This is most likely due to the good cleanliness of the code (it was written from scratch) and the good work of caching.

You can try S.Builder online and offline for free. In the first case, you will need to go to the page "Demo version on-line" and you will be created a temporary site on this CMS, where all modules for "testing the pen" will be available. If online testing does not suit you, you can download from the Download CMS page a fully functional and absolutely free offline version of this engine (as if you were) - “Trial version of CMS for installation on a local computer”.

Finally, I want to give you the opinion of a professional optimizer from the very famous Seo company "Ashmanov & Partners", who gave a rather detailed answer to the question - Which CMS is better:

P.S. Sometimes you want to know on which engine does this or that site work... It turns out that this can be done quite simply and gracefully. In the article, I just mentioned such a plugin - Wappalyzer. A very curious thing.

The site customer must decide which site management system to choose ( CMS - Content Management System). This is a very important issue, the success of the future site, the cost of its production and subsequent operation, depends on its correct solution. The correct functionality of the CMS provides an easy and fast development of the site - convenient building and updating of materials., A quick change in the site structure. A good CMS makes it possible to quickly add functions not included in the project in advance (for example, photo galleries, video materials, forums, etc.).

One of the options for solving the problem of choosing a CMS is to choose a common management system. The widespread prevalence of the control system means that in this control system many tasks have already been solved that you did not even set for yourself, that a large number of users have already identified almost all programmers' mistakes, and programmers have already corrected them, that there are many specialists on the labor market who program for this system that there are no problems with the choice of hosting, etc.

In runet, you can find many ratings of content management systems. Most of these ratings are generated by surveys of studios, their clients, or polls. Those. only those who were interested in it participate in them. Therefore, it is no coincidence that these ratings show the prevalence of paid CMS over free, which I have always doubted. For example, http://ratings.cmsmagazine.ru or www.ratingruneta.ru/cms, according to which box-based paid CMS prevails.

Recently, at RIF 2010, a report was published by iTrack, which collects statistics on all domains in the RU zone. The guys wrote their own robot that bypasses all domains and looks for a control system on them. This is an impartial survey of the sites themselves, so to speak, without subjective commercial distortions. 🙂 Well done, thanks to them for the work done and useful data!

Research methodology

A specially programmed "spider" (robot program) regularly bypasses all sites in the RU zone and collects data for analysis. The study is repeated every few months.

If the site does not immediately respond, then it is checked several times for another twenty days.

Here I will present the results obtained in April 2010.

General research results

Total was surveyed 2 728 307 domains.

The response rate for domains was 66.12%. The rest of the domains are obviously not used.

CMS found on 15.2% of domains. On the rest, either no CMS is installed at all, or the webmasters have taken serious measures to hide it (which happens for security reasons), or a rare system is installed on the site, like those that many web studios do, and use it only on the sites of their clients ...

The share of paid circulation CMS is only 13% of the total share of discovered CMS.

The figure shows the distribution of shares among the discovered CMS.

Paid CMS rating

Half of the installations of paid CMS are 1C Bitrix. Its share is 49.2% of paid CMS or 6.4% of all installed CMS. Half of the remaining paid CMS pie is NetCat (3.6% of total CMS). The rest of the paid CMS are very poorly distributed.

As a rule, rare paid CMS are used by web studios. To do this, the web studio is reworking a free management system or developing its own. This CMS is usually distributed only among the clients of the development studio. The plus for web studios is obvious - such a unique CMS binds the client to the studio for the entire life of the created site, because all modifications and maintenance of the site can only be performed by authors. It will be very difficult for a third-party programmer to understand such a CMS without documentation and descriptions.

Free CMS rating

WordPress is the leader among free systems - its share is 37.7% or about 33% among all CMS used. This is the absolute leader today.

It is followed by Joomla, which is installed on 28.8% of sites with free engines, which is 25% of the number of CMS on the Russian Internet.

DLE (DataLife Engine) has quite good indicators - 16% of free engines or 14% on the runet.

It is followed by uCoz, which slightly surpasses 1C Bitrix (6.5% of the total number of CMS) in frequency of use, and then Drupal, which, with an installation frequency of 4.1%, surpasses the second paid CMS NetCat.

The functionality of the listed free CMS is in no way inferior to the leaders of the paid market. (Excluding, perhaps, the uCoz engine, on which it hardly makes sense to build serious projects - it is too tied to its hosting).

In terms of a number of functions, free systems even significantly outperform paid edition solutions. So draw your own conclusions!

The speed of work of various CMS

When choosing a CMS, it is important to take into account its performance, so that later it does not turn out that the site cannot cope even with a small load.

The figure below shows the loading speed of the first page. The graph is given in relative units, 10 points are taken as the speed of the fastest CMS.

In principle, the scatter of performance of different engines is not very large - only four times. Such a small difference can always be compensated by optimizing the site or choosing a faster hosting.

It turns out that paid CMS have no advantages here, 1C-Bitrix is \u200b\u200bone of the slowest management systems.

Separately, I must say about the performance of the most popular WordPress system. Research has shown that it lags behind the best samples. This is due to the fact that accelerators are not included in the basic kit, which is on most sites.

Therefore, site owners on this CMS should not forget to include accelerator modules in the package. Conventional accelerators are quite enough, the widespread and not the best WP-Cache module provides several times faster acceleration, which is enough even for heavily loaded sites. But there is also Super Cache, Hyper Cashe, DB Cache and others. In general, accelerator plugins can increase performance by tens and hundreds of times.

Typically, the performance issue of a web server is underestimated by customers. Most of the customers, this question is raised before the manufacturer at the moment when they have already managed to attract significant traffic to the site. But not every CMS has the ability to quickly improve performance. Therefore, it is better to use CMS to optimize performance.

CMS - Content Management System. In the jargon of specialists - an engine. This is a software shell and a set of tools that allows you to create content and manage it, change the design and functionality of the site, ensure access security, information safety.

The functions provided to the user differ in each CMS. Some of them specialize in a specific type of site: online store, corporate site, information portal, landing page. Others are universal. For obvious reasons, we are only interested in modern engines for an online store.

CMS ratings for online stores

The question of popularity and evaluation by users of this or that CMS is not dictated by idle interest. People without experience in developing online stores during the planning of a project can only trust either expert opinion or the majority. Let's try to figure out how CMS for online stores are distributed in terms of popularity and how close the opinion of the majority is to the opinion of professionals. What for? So that you have something to build on when making such an important decision.

The analytical portal CMS Magazine regularly updates the ratings of the engines for the online store. The location of this or that system in the ranking depends on the number of sites created on the engine and their authority from the point of view of search engines - thematic citation index or TCI. The rating also reflects the number of partner companies and developer reviews.

This list includes over 900 online store engines, not all of which are worth mentioning. Let's study the leaders of this market: here's how paid CMS for online stores were distributed:

2. UMI.CMS
3. NetCat
4. Shop-Script
5. CS-Cart
6. Diafan.CMS
7. Host CMS
8. AMIRO.CMS
9. Simpla
10.inSales

Most of the items in the rating are "boxed" CMS, which are purchased and installed on the customer's server. Shop-Script, HostCMS and inSales are cloud-based tools (SaaS - Software as a Service) that users use remotely on a leasehold basis. We will discuss the difference between these solutions a little later.

Free CMS for an online store are ranked as follows:

1. OpenCart
2. Joomla!
3. WordPress
4. Drupal
5. Magento
6. PrestaShop
7. Moguta.CMS
8. django CMS
9. osCommerce

This time we will not consider free engines - such solutions are inferior to commercial solutions in security, functionality, integration with internal accounting and payment processing systems. In addition, developing serious projects on free CMS for online stores is often not much cheaper than on commercial products. Due to the lack of sane support from both the manufacturer of the free software platform and the integrator, the cost and time of programmers' work on tasks grows in proportion to the complexity of these tasks. The main advantage of free engines is that they are free. Agree, this is not the most important thing for e-commerce development.

Runet Rating is a resource that analyzes a lot of important information in the field of digital technologies. Among other achievements, there is an annual rating of the effectiveness of boxed, studio, and open source site engines. So, the top paid CMS we are interested in:

1. "1C-Bitrix: Site Management"
2. UMI.CMS
3. NetCat
4. HostCMS
5. CS-Cart
6. Shop-Script
7. AMIRO.CMS
8. DataLife Engine
9. DIAFAN.CMS
10. CMS S.Builder

Positions in this rating were distributed slightly differently - the methodology, in addition to the number of projects and their TCI, provides for the average attendance of each resource. It seems that this method of assessment is more accurate, but it is highly controversial. The traffic to sites made on any engine is assessed regardless of the specifics of the resource: online store, blog or news site, landing page. But traffic to an online store and, for example, an entertainment portal are far from equivalent things. Due to the presence of such a controversial criterion in this assessment method, we will consider the first rating more relevant.

The agony of choice

Choosing the main tool for working on a project based only on other people's preferences is a rather risky business. The choice of CMS should be taken seriously, having evaluated the goals and capabilities, as well as the features of the systems offered by the market. Remember: there are no downright bad or better engines, only the most successful solutions. Here are the main characteristics for evaluating and comparing paid engines:

Engine code openness

Varies from completely open source code to closed cloud CMS. Affects the possibilities of integration with other systems and services, the possibility of fine-tuning and expanding functionality for its own purposes.

Administrative security

The functionality and content of the online store should be maximally protected from intruders. It is important that the architecture of the platform guarantees the owner protection from developer errors and makes it as difficult as possible to interfere with the normal operation of the site from the outside.

Convenience of working with the engine

Even complex professional tools should leave an opportunity for a novice user to get comfortable on their own, and content management should be as fast and convenient as possible.

Customization flexibility, functionality

The rule "the more the better" does not work here. It is important to assess the prospects and goals of your project and choose a tool that can satisfy all of them, taking into account future development. Buying the most sophisticated edition of CMS for online stores to develop a small and simple website is rather unwise. If you find it difficult to choose, discuss the issue with a consultant or your developer. Here, as in medicine: self-medication rarely leads to the desired result.

Integration with other products

Possibilities and ease of collaboration with CRM, ERP, IP-telephony services necessary for the operation of an online store. In “two clicks” such things are almost never done, therefore the labor intensity and cost of integration work will depend on the chosen CMS.

Reliability and stability

The store website and data exchange with CRM or accounting system should work without errors and delays, even at maximum load.

SEO optimization

The engine of the online store should not prevent search engines from indexing site content normally. It should have a logical structure of pages and a high-quality visual editor, not produce "garbage code". Unfortunately, even the popular CMS out of the box allow users and developers to make serious mistakes in this area.

Solution cost

The price of the license and its renewal, the volume and cost of the work of analysts and designers are taken into account. developers, designers, purchase of additional modules. The cost of an engine license is just the tip of the iceberg, so choosing an inexpensive CMS can entail much higher costs in the long run.

CMS popularity

Work speed

All pages and elements of the site should load as quickly as possible (no longer than 2 seconds), work without freezes and long load times. This parameter is often underestimated and very in vain: the low speed of the site annoys potential buyers, leads to incomplete purchases and worsens the position in search engines.

Visualization of a bad choice of CMS

Popular commercial engines, universal or for online commerce, almost always provide basic functions for the operation of an online store: a trade catalog, a shopping cart, integration with delivery services, payment and accounting systems. But the functionality of the functional is different and you should clearly know: what your store needs, what you would like to have and what of this is in the CMS in question. The implementation of the functionality is also very different from one CMS to another. For this reason, you should rather trust specialists with proven implementation experience than the assurances of the CMS manufacturer.

Most paid engines for online stores come in several editions, differing from each other by the presence of additional functionality. For example, in 1C-Bitrix: Business, you can keep track of several prices for each product, and in 1C-Bitrix: Small Business - only one.

In addition to the abundance of engines and their editions, developers sometimes supplement their products with a "marketplace" - a catalog of ready-made solutions and modules that extend the functionality of the engine. Contains both free and paid solutions.

Checklist for CMS choice

Let's form a short algorithm for the selection and assessment of CMS:

Form your expectations from the store website, down to the smallest nuances. Drawing up a technical assignment in the language of specialists is quite a serious work, so it is better to hire a consultant with proven experience. Formed by incompetent people TK for the creation of a site - if not a premature funeral of the project, then a very unpleasant experience.

Break the requirements down into major, major, and minor. Write it down as a list or table, in priority order.

Check out the functionality of each CMS: are all systems capable of fully satisfying your needs. If so, which edition. If not, make a note to add this revision to the TOR for creating an online store.

Seek advice from trusted developers. We recommend choosing those that work on the same system, since each of them has its own characteristics. Do not trust the project to specialists who claim that they work equally well with several platforms - this is a hoax. Describe the requirements for the site, product niche, target audience. Ask for a rough estimate by line item. Pay particular attention to how the contractor evaluates the pre-project work and whether the estimate includes the design phase. His absence is an alarming signal.

Collect additional information: contact the support service of each CMS for clarification directly on issues of interest, compare system requirements, see examples of popular sites developed on the chosen platform. It would be useful to read the discussions of the platforms of developers and Internet merchants in their habitats.

After comparing all the data, exclude inappropriate CMS from consideration and mark the most suitable ones.

The final decision-making path looks like this:

What i want

What CMS are suitable for this

Which studio can do

How much will it cost

Review of popular commercial CMS

When the question of choosing and evaluating a CMS for online stores has been sorted out, it is appropriate to make a small overview of the top 5 engines for online stores. Based on the position of the rating and a brief description of the features of each of the systems, it will become much easier to choose a CMS.

"1C-Bitrix: Site Management"

"1C-Bitrix" is a universal product for creating websites, which is convenient to develop resources of all kinds. A number of advantages brought the system to the first lines of the ratings.

1C-Bitrix is \u200b\u200bthe most powerful commercial engine for creating any Internet projects. The company has several thousand development partners, and the number of online stores developed on it is in the tens of thousands. As a CMS for online stores, 1C-Bitrix ranks first in all ratings, including international ones. It is much easier to find a specialist or a development studio for a 1C-Bitrix project than for other products.

This platform has created the most developed project development ecosystem around itself. Thousands of companies of various profiles are able to take on projects of various classes. The customer, however, must have sufficient competence to analyze the competence of the developer. Another advantage of the engine is its safety and reliability. Sites on Bitrix are resistant to attacks, data theft and hacking attempts. Everyone from guru hackers to schoolchildren is trying to hack the market leader, so vulnerabilities are fixed and eliminated very quickly. In other CMS, they can exist for years.

"1C-Bitrix: Site Management" is much easier to integrate with other systems with the products of the "1C: Enterprise" family ("1C: Trade Management" and others). Integration with the accounting system is one of the most important stages in the development of any online store.

Among the shortcomings, as a rule, there are somewhat increased requirements for resources, the complexity of the program code, which, however, is solved by involving a qualified integrator in the project. The license "1C-Bitrix: Site Management" is slightly more expensive than the average cost of paid CMS, as well as the average price of an hour of development on this engine. The company "1C-Bitrix" regularly conducts certification of development partners. This is a good initial filter for a developer's choice. The company's partners and their competence can be checked on the official website.

In total, two editions are suitable for working with an online store: "Small Business" - 35,900 thousand rubles and "Business" - 72,900 thousand rubles. The annual license renewal costs the owners 60% of its cost or 22% if the renewal is done no later than one month after the license expires. Also, the company offers a product "1C-Bitrix: Enterprise" for especially large projects with heavy workload. License price: from 1.5 million rubles and more, development and licensing - on individual terms. Suitable for large projects with the need to provide distributed computing.

Control panel "1C-Bitrix"

We at Art-Fresh Ecommerce Solutions work exclusively with Bitrix and are its gold certified partner. In particular, the edition of this CMS can be purchased from us (just below).

UMI.CMS is one of the oldest paid engine systems. Quite a simple engine for both website creation and work.

UMI.CMS is one of the oldest paid engine systems. It features convenient content management, well-developed technical documentation and a rather low license price, but not development. Quite a simple engine for both website creation and work.

The cons: frequent bugs in the work of the admin panel, the difficulty of finding qualified specialists, which can lead to a high cost of revision and significant risks when changing developers. The system has a well-established solution to standard tasks, but development for your unique tasks can be difficult.

For online stores, CMS presents three editions: Shop, Commerce and Ultimate, 22 900, 34 900 and 79 00 thousand, respectively. License renewal - 80% of the cost and 20% subject to advance renewal.

UMI.CMS control panel

Functional enough for its price CMS for online stores. Economy is one of the first advantages of the engine.

Functional enough for its price CMS for online stores. The company positions the product as a "smart CMS" that allows not only creating projects, but also increasing their efficiency. There is a simple landing page builder and some interesting original modules. Economy is one of the first advantages of the engine. This concerns both the price of the product and the system's resource requirements.

Among the shortcomings, most often noted are errors and inconsistencies in the program code, which complicates the work of specialists, and the inconvenience of the interface. The speed of the finished site can leave much to be desired - for high-load projects it is better to prefer another platform.

CMS offers five editions, however, only three of them are suitable for Internet commerce: 14,900, 29,900 and 44,900 thousand rubles. Renewal - 40% of the cost of the edition.

A website builder powered by cloud SaaS technology. The service combines CMS, CRM and hosting for the future online store.

SaaS website builder (hosted in the cloud). Project management takes place on a remote server of the company and does not require installing software on your own hosting or server. The service combines CMS, CRM (not on all tariffs) and hosting for a future online store - the user only needs to customize the appearance and functionality, download the product catalog, optionally integrate with 1C, select a domain and start trading. Great for a first and small online store.

No developer or studio is required, creating a store is fairly easy on your own. The company also offers a paid turnkey online store setup. Thus, all that is required from the user is a technical task, a ready-made catalog of goods, communication with those. support.

A distinctive feature of the engine, in addition to SaaS technology, is the availability of useful analytical tools. Shop-Script offers better analysis of traffic, SEO parameters, behavioral factors, profit from sales, “value” of the buyer, etc. The service is equipped with all sorts of metrics, tests and analysis tools for everything that makes sense to analyze.

Among the disadvantages are closed source code, the complexity of SEO-optimization, the impossibility of fine-tuning the functionality and design, the lack of extensibility and security. In particular, Shop-Script was involved in a scandal when the Yandex search engine absolutely freely indexed the personal data of thousands of users of online stores on this CMS, after which they were made publicly available. Shop Script license costs from 250 to 2500 rubles per month. Turnkey website setup - 10,000, done by the company's employees.