Social survey on the topic of social networks. Attitude towards social networks. And what about Russia
Today social networks are so firmly rooted in our life that the composition of the five most popular social platforms practically does not change from year to year. However, the extent of penetration and use of these social networks differs depending on geography and demographic factors. Understanding these differences plays a big role when targeting a specific audience. When comparing the most popular social networks, it is important to pay attention not to the number of registered accounts, but to the number of active users. From the review, you will find out which social networks are growing faster than others, and which are now in decline.
Most popular social platforms
The chart, produced by analytical agency Statista, gives a clear idea of \u200b\u200bthe number of active users (in millions) on the most popular social networks in the world. Tops the Facebook list. This can hardly surprise anyone. Facebook has the largest share of the market with over 2 billion active users. In January 2017, the giant's closest competitor was WhatsApp, which is also owned by Facebook. Then he was in second place. Today, YouTube is on the second line with 1.5 billion active users. Facebook Messenger and WhatsApp come in third and fourth places, respectively.
They are followed by platforms, the majority of whose audience is located in the Asia-Pacific region. These are QQ, WeChat and Qzone (with over 600 million active users). This shows that there are a number of popular social media in the Asia-Pacific region. After them, we see a cluster of sites popular mainly in the West - Tumblr, Instagram and Twitter.
And what about Russia?
In Russia, the penetration of social networks is estimated at 47%; 67.8 million Russians have accounts in them. According to Statista, YouTube is the most active in Russia (63% of respondents), followed by VKontakte - 61%. The global leader Facebook is only on the fourth line with an indicator of 35%. Skype and WhatsApp dominate messengers (38% each).
Social networks that grow faster than others
Marketers usually don't spend a lot of time on SMM. Which social network should you focus your efforts on? Twitter, which managed to reach an audience of 313 million users from 2010 to 2017, showed the slowest growth rates compared to its largest competitors Facebook, WhatsApp and China's WeChat. Founded in 2013, Instagram surpassed Twitter in terms of audience size by 2014.
New research from Statista found Twitter lagged far behind its rivals in 2017. It showed the lowest monthly active audience growth, which from Q3 2015 to Q3 2017 was only 23 million. Facebook, meanwhile, grew by 461 million.
How users interact with brands on social media
Knowing how to behave and what publications to make in social media is also important, since this forms the image of your brand and, as a result, encourages users to buy your products or, on the contrary, unsubscribe from your groups. Social media is increasingly used as a platform for working with customers, where customers, existing and potential, want to get answers to their questions in real time. A chart from the Sprout Social report shows that 48% of users can be persuaded to buy by quickly answering questions in a group. 46% respond positively to promotions, and 42% can choose a brand product if its page contains educational content. 27% of the users surveyed admitted that they would want to make a purchase if they were shown materials that usually remain behind the scenes.
Half of Sprout Social survey participants said they would unsubscribe from the brand community if they post annoying content there, and 27% said they would flag the brand and its page as spam and block it. This is why publishing relevant and engaging content that resonates with your target audience is so important to reach and engage your potential customers.
Social networks with the most active audience
An important factor that influences how much time we should devote to SMM on a particular social network is the level of audience engagement. Here again Facebook dominates, and also has the highest engagement by time, according to data collected by analyst comScore from a survey of a group of US consumers.
Facebook's success is amazing. In addition to the social network itself occupying the top spot, other platforms owned by the corporation also occupied the second and third places. Facebook Messenger's penetration rate is 47%, with Instagram following right behind it.
From the fresh data from Pew Internet, shown in the diagram below, we can see that Facebook is also leading in terms of the number of active audience per day. 76% of users visit the social network every day, while on Instagram this figure is 51%. Only 42% of Twitter users check it daily, which is almost half of Facebook's.
The average daily duration of using social networks in the United States is 2 hours 1 minute, in Russia users spend a little more time on social media - 2 hours 19 minutes.
Engagement rates across different social media
Analytical marketing firm TrackMaven analyzed 51 million posts from various companies across 130 industries to find out which social media has the highest engagement rates. The results showed that Instagram is the absolute leader in terms of engagement per 1000 subscribers. This is so much higher than other social networks that I had to draw up a separate diagram to illustrate the difference between Facebook, LinkedIn and Twitter.
As you can see in the second graph, Facebook is well ahead of Twitter and LinkedIn. The reason for this is largely because more posts are being published on Twitter, because there is no algorithm here to show content to only a small portion of the audience. Because of this, brands have to bombard their feeds with posts to break through the information noise. This, in turn, lowers the response rate to publications. Below is the average daily number of posts per account in three social networks.
General statistics on social media usage around the world
Every year, WeAreSocial updates its comprehensive statistical report, the Global Digital Report, which brings together useful data on social media around the world. From it you can find out how differently social platforms are used in different parts of the world. It is surprising that Western countries are seriously lagging behind in terms of social media penetration.
Below are the main findings of the research.
- The number of Internet users in 2018 reached 4.021 billion people, which is 7 percent more compared to the data a year ago.
- The audience of social networks in 2018 totals 3.196 billion people - 13% higher than last year's figure.
- The number of mobile phone users is 5.135 billion, which means 4% more than last year.
The numbers are growing rapidly, especially for active users of social networks from mobile devices - the penetration rate is 39%, which is 5% more than in 2017.
If we talk about the structure of web traffic depending on the type of device, then most of the traffic is generated by mobile users (52%, which is 4% higher than last year). Only 43% of all web pages are visited from desktops, which is 3% less than last year.
North, Western and Southern Europe, as well as North America, boast the highest Internet penetration rates - 74% -94% of the total population use the World Wide Web. In Russia, 110 million people use the Internet - 76% of the total population.
The global audience of social networks has grown by 13% since January 2017. The fastest growing user base is in Saudi Arabia. Since January 2017, their number has increased by 32%, with a global average of 17%. Other countries with the highest growth rates are India, Indonesia and Ghana. The reason for the jump was the development of technology, which made it easier for the population to access social platforms. The slowest growing social networks were in the UAE, South Korea and the UK -<5%. В России пользователей соцсетей стало на 8 826 000 человек больше (+15% к прошлогоднему значению).
Since the largest proportion of users are on Facebook, it would be helpful to know how the content you post will perform on this social network and what features to use to increase its reach. According to the statistics of the social network, the average publication coverage is 10.7%, while organic posts have 8% (organic coverage in Russia is 11.3%), and for paid posts this value is 26.8% (27.4% in Russia) ... Organic and paid Facebook posts have huge potential. It is important to correctly target posts to get quality leads.
You can get a more complete picture of the state of the global digital market in 2018 by studying our overview of the Internet 2017-2018 in the world and in Russia: statistics and trends, which we prepared based on the Global Digital 2018 study.
Popularity of social networks by country
The graph from the GlobalWebIndex report below, based on a survey of Internet users, perfectly reflects the popularity of various social networks by country. Indonesia, the Philippines, Mexico, India and Brazil are among the ten most active audiences for each of the social networks, and are significantly ahead of the USA, UK and European countries.
Of the four social networks represented (Facebook, YouTube, Twitter and Google+), Russians are the most active users of the video service. Twitter and Google+ are relatively often used by only 20% of our compatriots, while Facebook is regularly viewed by just over 40%.
Demographic statistics of social media usage
As the graph shows, there is a similar pattern of social media usage across age groups. This suggests that social media has reached a stage of maturity where it can reach all demographic groups regardless of age and gender. The exceptions are Instagram and Tumblr, with a younger audience.
Social media audience engagement strategies
According to The State of Social 2018 survey, 96% of brands have a presence on Facebook.
However, only half of the respondents have a documented SMM strategy. Big business is a little more responsible in this matter than small companies (60% said they have such a document).
When it comes to the types of content brands publish, images, links, and copy are leading the way. While video posts tend to get the most engagement, video content only ranks fourth here. This is primarily due to the complexity of creating such materials.
At the end of 2017, Smart Insights, together with Clutch, conducted a survey among business representatives, in which they asked which of the social networks are of the greatest value to them. It turned out that among B2C companies, Facebook is considered the most effective (93% of respondents), and most B2B companies prefer LinkedIn (93%).
The value of social media for brands in 2018
- If you think that your target audience is not sitting in social networks, you are mistaken.
Through social networks, you can reach any audience, regardless of gender, age, social status. 98% of online consumers are registered on social networks, quite a large part of them are adults 55-64 years old.
- A third of all time on the Internet, people devote to social networks.
The average user spends 2 hours 15 minutes a day flipping through the feed and chatting on social platforms, and young people 16-24 years old spend almost three hours. If you do not consider SMM as a channel for attracting customers, then you voluntarily cede the attention of your target audience to competitors.
- Half of all social media users follow brand pages.
4 out of 10 Internet users follow their favorite companies' social media pages, and a quarter follow brands when they plan to buy something. People have a positive attitude towards such content, so an active presence in social media is of great value for companies.
- Social media is the main source of information for consumers.
People aged 16-24 prefer to search for brand information on social media rather than search engines. A quarter of users in this age group admit that a large number of likes on a brand page can lead them to buy. In the 35-44 age group, 20% of the respondents stated the same. Social commerce can be considered one of the main channels for generating profit, which means that it is important to diversify efforts, and not rely on advertising alone.
- Watching videos is a favorite activity on social networks.
Facebook is the largest social network in terms of the number of users, but YouTube takes the first place in terms of traffic and the reason is in the video. Video posts receive the most active response, which is why leading brands are constantly posting videos on their pages.
In preparing the article, the following materials were used:
- Global Social Media Research Summary 2018 by Smart Insights
- Report The State of Social 2018 by Social Media Week
- The Biggest Social Media Trends Shaping 2018 article published on the GlobalWebIndex blog
- Social Networks Study: How social networks were used in 2017 by Metricool analytical agency
- Global Digital 2018 report package by WeAreSocial analytical agency
Do you want to order the maintenance of your company's communities in social networks? Contact us by phone:
The questionnaire for studying the Internet addiction of adolescents consists of 17 questions and is aimed at studying the severity of dependence on the Internet and computer games on the Internet as one of the types of Internet addiction and the characteristics of its manifestation. The purpose of this technique is to identify the characteristics of adolescent behavior in the Internet environment.
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"Questionnaire for studying the Internet addiction of adolescents"
Questionnaire for studying Internet addiction in adolescents
This technique is used to determine the severity of dependence on the Internet and computer games on the Internet as one of the types of Internet addiction and the characteristics of its manifestation. The purpose of this technique: identifying the characteristics of adolescent behavior in the Internet environment.
The teenager is asked to answer a number of questions.
1. What is your gender?
A) Male
B) Female
2. What is your age?
B) more than 26
3. Hobby, hobby: yes, no
4. What do you like to do besides studying?
_____________________________________________________________
5. Your attitude to the Internet.
a) consider it a useful discovery;
b) you don't care;
c) consider it a waste of time;
6. What is your need for the internet?
a) I am indifferent;
b) periodically there is a need to go online;
c) I have a daily need for the Internet;
d) I can't imagine my life without the Internet.
7. Why do you use the Internet?
A) For work, study, information search
B) For personal purposes (social sites, games, music, etc.)
C) I don't use it at all
8. What attracts you most to using the Internet?
A) Availability
B) Ease of use
C) Usefulness
9. Where do you go to the Internet from most often?
A) Computer / laptop
B) Tablet
C) Mobile phone
10. Do you consider yourself an Internet addict?
C) I am at a loss to answer
11. What do you feel when you do not play for a long time or are not in The Internet?
a) anxiety;
b) irritability;
c) feeling of discomfort;
d) feeling of depression;
e) feeling of emptiness;
f) other.
12. On the Internet, you prefer (choose no more than two):
c) ICQ (chats);
d) USENET (conferences);
e) Network games (underline the necessary: \u200b\u200badventure games, arcades, quests, races, shooters, RPGs, stimulants);
f) ________________________________
13. What sites on the Internet do you visit most often?
a) dating sites;
b) gaming, entertainment sites;
c) search sites;
d) sites with chat rooms.
14. Does the Internet Affect Your Learning?
a) does not affect;
b) the Internet helps me to study (work);
c) interferes with studies (work);
15. Do you think the Internet affects your health?
a) does not affect;
b) influences insignificantly;
c) health has deteriorated significantly.
16. How do your relatives (parents, friends) feel about your hobby?
a) play with me;
b) positively;
c) neutral;
d) negatively;
e) sharply negative.
17. What role-playing computer games do you prefer? (choose not more than two)
a) games in which you look through the eyes of your hero;
b) games in which you look at your hero from the side;
c) leadership games.
18.When you play then you experience:
a) euphoria;
b) joy;
c) relief;
1. What methods of communication over the Internet do you use most often?
a) None
e) MSN Messenger
f) vKontakte.ru
g) Odnoklassniki.ru
h) MyMir
j) Your option _____________
2. Have you ever met through the Internet
a) Yes. And more than once!
b) Yes, it was once
c) No, but I would like
d) No, and I'm not going to!
Determine the goals by which students are guided when meeting through social networks
3. If you are getting acquainted via the Internet, then for what purpose are you doing this?
a) I don’t know. It turns out by itself ...
b) From nothing to do. Chat to kill time.
c) For business contacts
d) In search of friends, like-minded people
e) Expanding the circle of contacts that I miss
f) In search of sexual partners
g) Start a virtual romance
h) For a serious relationship with her (with him) in the future
i) With other intentions
4. Do you believe that you can fall in love in absentia via the Internet?
b) More likely than not
c) More likely no than yes
e) Difficult to say
5. What do you value most in a loved one?
a) Appearance
b) Intelligence, education
c) No bad habits
d) Responsibility, reliability
e) Tenderness and affection
g) Strength, "hardness" of character
h) Care, ability to create comfort
i) Loyalty, decency
j) Physical strength
k) Unity of interests
m) Money
m) Other qualities
o) I am at a loss to answer
6. Are you ready for a real meeting with a virtual acquaintance (s)?
b) More likely no than yes
d) More likely no than yes
e) Difficult to say
7. If you have ever made a romantic acquaintance through the Internet, what did it lead to? (If there were many such acquaintances, then choose the maximum that you have achieved)
a) Just exchanged verbal self-portraits
c) Conduct (conduct) correspondence within the framework of decency
d) We even met. But he (she) disappointed me
e) A stormy, but only virtual romance took place
f) Came (walked). I saw (la). Defeated. An unforgettable adventure ...
g) We are still meeting. I omit the details ...
h) This is probably love!
j) Your own version ___________________________________________________________
8. Do you use virtual dating services?
a) No, and I'm not going to
b) No, but I would like to try
c) Filled out the questionnaires there several times
d) Yes, I often leave data about myself there
e) I am limited to browsing the databases of these services
9. The number of communities (groups) you created:
a) None
m) I find it difficult to answer
c) From time to time
a) Most likely I will
b) Most likely I won't
c) I am at a loss to answer
d) I will become a participant in any case
e) No, under no circumstances
a) Exchanging private messages with friends
c) Placing a page with personal information
d) Search for information on the specified parameters
e) Posting photos and images
f) Exchange of files of various types, formats
g) Providing information about yourself to authorized users
h) Getting Answers to Questions
i) Commenting on diaries, entries, photos of other users
j) Obtaining personal information about other users
k) Creating and maintaining your own communities
l) Publication of audio or video materials
m) I am at a loss to answer
13. The number of communities (groups) in which you are a member:
b) I'm not in one
d) I am at a loss to answer
f) More than 50
14. Personal data that you have provided in your profile:
a) Name, Surname
b) Age
c) Place of study or work
d) Coordinates on the Internet (website, e-mail, ICQ)
f) Friends list
g) Interests
h) Residence address
a) More likely no than yes
c) More likely than not
e) I am at a loss to answer
a) Classmates (http://odnoklassniki.ru/)
b) My world (http://my.mail.ru/)
c) Vkontakte (http://vkontakte.ru/)
d) My circle (http://moikrug.ru/)
e) Rambler Planet (http://planeta.rambler.ru/)
f) LovePlanet (http://loveplanet.ru/)
h) Facebook (http://www.facebook.com/)
i) Your own version ______________________
17. Approximately how much time (hours per day) do you spend on social networking sites on weekends (non-working) days?
c) 0 hours
e) I am at a loss to answer
f) More than 5 hours
h) 5 hours
18. How much time (hours per day) do you spend on social networking sites on work (school) days of the week?
c) 0 hours
e) I am at a loss to answer
f) More than 5 hours
h) 5 hours
19. I am an active creator and moderator of online communities (groups)
c) I find it difficult to answer
20. I strive to earn a reputation, a special status in online communities
a) More likely no than yes
c) More likely than not
21. Do you know anything about the existence of virtual social networks?
22. In real life, I communicate with people I met on a social network
c) I am at a loss to answer
a) Personal messages
b) Search for people by a given profile
c) Adding new friends
d) Filling in and editing the page with personal information
e) Placing images in a photo album
f) Adding comments to any posted information
g) Publication of audio and video materials
h) I am at a loss to answer
i) Creation and moderation of online communities (groups)
25. The number of people in your friends list:
a) Less than 10 people
b) 11-20 people
c) 21-30 people
d) 31-40 people
e) More than 100 people
f) 41-50 people
g) I am at a loss to answer
h) 61-70 people
i) 51-60 people
j) 71-80 people
l) 81-90 people
a) A tool for finding old friends and acquaintances
b) A convenient way to communicate with friends and acquaintances
c) A way to find out the opinions of various people on any issues
d) A tool for finding people with similar interests
e) A tool for finding colleagues and business partners
f) A way to tell the world about yourself
g) A tool for self-expression
h) I am at a loss to answer
27. What course are you studying
28. Your gender
a) male
b) female
29. Your age
a) 17-18 years old
b) 19-20 years
c) 21-22 years old
The work was completed by a 4th year student of full-time education
Kolpashnikova M.A.
The questionnaire consisted of 20 questions. The survey was conducted anonymously.
After the survey, it turned out that 65% of the respondents use the Internet via telephone; 20% use Wi-Fi; 10% bought a modem and only 5% had wired internet.
Most often, 70% of respondents use the Internet for communication and 30% for work.
All of the respondents 100% know the concept of social networks.
To the question "what is a social network?" (it was necessary to give a written answer) the most specific was the following definition: “A social network is a huge site on which everyone has a page with information about themselves, personal photos, music and videos. You can write messages to each other, follow the news, leave comments and so on. "
The majority of 75% are registered in Vkontakte, 7% - Fasebook and 10% in Odnoklassniki and 8% of respondents noted several existing social networks.
All 100% of those surveyed in social networks communicate with other users.
The purpose of communication for the majority was simply to have a good time (80%); exchange of interesting information with other users (13%); to make acquaintances (7%).
The frequency of visits for all respondents is every day.
The most popular in the poll was recognized as such a network as Vkontakte.
The survey involved women, the predominant age was from 20 to 39 years.
The marital status of which amounted to 45% - married, 40% - not married; 10% are divorced and 5% are widows.
The respondents' education is 30% incomplete higher, 50% higher, 20% secondary specialized.
The field of activity is also diverse for all - 18% -training, 32% -temporarily unemployed and 50% work.
The conclusion from the survey carried out is that social networks are nowadays popular with people of any age, marital status and different fields of activity, are used for different purposes ... both in free and during working hours due to the possibility of accessing the Internet from the phone, which prevails in fame along with modems, Wi-Fi and wired Internet.
Application form
Hello! A student of Tver State University conducts research with the aim of identifying the opinions of residents of the city of Rzhev about social networks. This study is anonymous, all data will be presented in a summary form. Circle the selected answer. Thank you for your cooperation!
1. What kind of Internet do you use?
a) wired
b) modem
d) go through the phone
e) do not use the Internet
2. What do you specifically use the Internet for?
a) for work
b) for study
c) for fun
d) for communication
e) other (specify) ______________________________________________________________________________
3. Do you use the Internet as a means of communication?
______________________________________________________________
a) positive
b) negative
_______________________________________________________________________________________________________
8. Do you haveaccounts in social networks?
_____________________________________________________________________________________
a) for communication
b) for fun
c) for dating
d) to search for information
e) other (specify) _____________________________________________________________________________
a) communication
b) entertainment
c) information search
d) other (specify) _____________________________________________________________________________
12. Do you communicate with other users on social networks?
13. For what purpose do you usually communicate on the Internet?
a) discussion of topics of interest to me
b) to make acquaintances
c) exchange of interesting information with other users
d) just to have a good time
e) other (specify) ____________________________________________________________________________
a) every day
b) several times a week
c) several times a month
d) I do not use the Internet
e) I find it difficult to answer
a) Vkontakte
b) classmates
e) My world
g) others (specify) ___________________________________________________________________________
16. What is your gender?
a) female
b) male
17. What is your age?
18. Marital status?
a) married
b) single / not married
c) divorced / divorced
d) widower / widow
19. What is your education?
a) incomplete secondary
b) complete average
c) secondary special
d) incomplete higher
e) higher
20. Scope of activity?
a) training
b) work
c) temporarily unemployed
Ministry of Education and Science of the Russian Federation
Federal Agency for Education
GOU VPO Moscow State Open University
Cheboksary Polytechnic Institute (branch)
Department of Philosophy
Specialty
080507
RESEARCH WORK
by discipline: Sociology
on the topic of: "Attitude towards social networks"
Check date: Completed: student gr. M-31-07
faculty of E&P, vn. dep.
Test result: Ivanova I.A.
Training code: 150720
Notes: Checked: Art. teacher
Terentyeva G.G.
Cheboksary 2009
Introduction
Attitude towards social media is relevant topic
, since recently it is social networks that have become increasingly popular among Internet users. This is because various social networks have several advantages, in comparison with the already "outdated" blogs, chats and forums, which are less popular today:
- Firstly, on social networks, we will never feel the presence of a moderator. In some cases, the management of the social network reserves the right to view the user's photos before approving them. But, statements and any other forms of self-expression of participants in such a service are always uncensored. This is very important for understanding the essence of a social network, as well as the opportunities that it opens up. The Internet, which was originally a zone of information freedom, is now far from being so forgiving of disloyal statements. A social network is a kind of publicity island for users, with all its positive and negative features.
Secondly, in a system like "My Circle", "Vkontakte", "Odnoklassniki", MySpace, Facebook and the like, people do not just communicate, but, as a rule, are connected with one another by some real contacts (for example, a former classmate, friend friend, etc.), one way or another related to "live", and not just virtual communications.
Thirdly, only a social network allows a person to build his Internet image in its entirety. The user fills out a detailed questionnaire, where he indicates, if desired, interests, contact information, place of study, profession, marital status and much more. It is even possible to place a portfolio with the subsequent job search (as, for example, in "My Circle" on Yandex). Some services allow you to indicate on a virtual map the exact location of an apartment, university, school or a participant's favorite vacation spot. Thus, each user gets at his disposal a convenient platform for posting real information about himself and himself determines the degree of frankness in relation to those who will view his profile.
Another important feature of a social network is groups and communities. Any member can create a new association with just a few clicks. It can be a hobby club, a meeting place for old friends, a closed small group that includes only a select few, or a huge open community that attracts a lot of curious people every day.
Quite often, a social network user account allows you to post files - music, movies, videos, photos - in the public domain. Thus, participants can exchange interesting cultural objects with each other, as well as - impressions of them.
Research objectives:
- Conduct a study among active Internet users on knowledge and attitudes towards social networks. Build the dynamics of the most popular networks. Find out which social networks are the most recognizable and visited among users of male and female genders, of various ages.
Find out what functions of social networks are most interesting for users (communication with friends, new acquaintances, etc.).
Investigate the degree of involvement of active Internet users in social networks (how often a person visits a social network and approximately how much time he spends on one visit).
It is also necessary to find out how many users today will be able to refuse to use social networks.
Draw conclusions about the attitude, knowledge, degree of involvement of users in social networks and give some recommendations to the objects of research regarding the use of social networks (talk about the dangers that may arise in the course of using social networks).
Research method a questionnaire was selected. In this case, it is one of the most effective research methods, since it allows you to obtain some objective data, including those that are not the main purpose of the study - data on the age-sex structure, occupation. The study is discontinuous (sample), which was carried out using simple random selection. The pilot survey involved 60 respondents of different age groups: up to 17 years old (schoolchildren), from 17 to 21 years old (students), from 22 years old. Combining the questionnaire survey with the results of the survey conducted by the Research Holding “Romir”, conducted in 2009, will allow collecting enough information to describe the actual attitude of Internet users to social networks.
Object of study - active Internet users of social networks of various age and sex structure. Research subject are the social networks themselves.
In the course of the study, the following was put forward. hypothesis: “The most popular social network is Vkontakte (especially among schoolchildren); users consider communication with friends and people search the most interesting functions. It is also assumed that the majority of active Internet users visit their page every day and spend an average of 30 minutes per visit to the social network. The majority of users will not be able to refuse to use social networks. "
Basic concepts used during the research:
- Social network - a site aimed at building communities on the Internet from people with similar interests and / or activities.
Account (account) - a record containing information that a user reports about himself to a certain computer system.
Internet user - a person who is part of a certain Internet community, that is, a group of people with similar interests who communicate with each other mainly via the Internet (mainly through social networks).
- Interview
|
The first question will let you know which networks are the most recognizable among Internet users. The question involves the choice of several answer options and the indication of your own option. This will allow you to discover the variety of social networks specified by the user (i.e., what other networks users know besides those listed in the questionnaire). The second question will show which social networks are the most popular and visited. This question will also allow you to find out the networks not listed in the questionnaire in which the respondents are registered. In the first and second questions, the most recognizable and popular networks identified by the Research Holding "Romir" were used as the answer options: Vkontakte, Odnoklassniki, Moi Mir, Moi Krug, LiveJournal, MySpace, Facebook. The third question also involves the choice of several answer options and the indication of your option. This question will allow you to find out what users of social networks are most likely to do (what functions they are most interested in), as well as identify the variety of functions that social networks offer us. The fourth and fifth questions are closed. They will allow you to find out how often users visit social networks and how much time they spend on one visit. The fifth closed question will answer the question about the possibility of refusing to use social networks. This topic is relevant today, since every day the number of network users is growing, and it is getting harder and harder for active Internet users to refuse to use social networks, they become dependent on social networks.
2. Results of the survey and analysis of the data obtained
The study involved 60 respondents. Of these, 30 are female and 30 are male. According to age categories, the respondents were distributed as follows: 20 people under the age of 17 (schoolchildren), 20 people between the ages of 17 and 21 (university students) and 20 people over the age of 22.
The most famous social network is Vkontakte, this site was indicated by all respondents (100%), in second place - Odnoklassniki (98%), and in third place was unexpectedly the project of the mail.ru portal - "My World", 80 know about its existence % of respondents. The least known project turned out to be My Circle - 32% of respondents are aware of its existence.
Despite the fact that the majority of active Internet users have accounts in several social networks, the survey results highlight some of the preferences of the participants. The social network Vkontakte became the leader in the number of registered participants - 83% of users are registered on this site. Moi Mir, which competes with the Vkontakte network, unexpectedly took second place in terms of the number of registered users - 50%.
A similar analysis was carried out in September 2009 by the Research Holding "Romir". The most famous network in this study was Odnoklassniki (92%). But Vkontakte was only in second place - 88%. By the share of network users Odnoklassniki (67%) and Vkontakte (64%) ranked in the same order.
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