User attention grabbing techniques - From the magician and design ethicist at Google. Free CallbackKILLER Widget - "Invader What exactly are we talking about, what widget

Just a month ago, I learned from my assistant about the Invader widget and immediately decided to try it out in action. And I was very surprised when, after 3 days, I looked into the report on advertising tags and found that this tool had already brought me a profit. If you understand a little and understand the essence, then you will immediately understand why it really works.

Everything is very simple, there is a real capture of the client's attention and it seems that the author is communicating with the visitor. All this, of course, increases trust and the client becomes more loyal to the purchase. Moreover, you can give any link in this widget and thereby direct the client to where you need it.

What exactly are we talking about, what kind of widget?

Yes, this seems to be a trifle, but it brings excellent results. The profit is much higher than from the banners installed on the site! And one more nice thing, you could previously install this widget completely free of charge, now it has become paid, but the price is only 90 rubles. per month.

Of course, you should understand that a lot depends on what exactly you write there and what exactly you offer your visitors. But in any case, you will get more referrals, registrations and sales than when using standard tools.

And if you don't have your own products, then you can embed any affiliate link into the widget! And it will be a very powerful tool if you choose the right affiliate program and write catchy text. Even if you do it all, you will still get more clicks than using banners or other standard tricks.

My results of working with the widget

As you can see, hundreds of new subscribers, hundreds of accounts and an amount of over 87,000 rubles have been received here. These are two widgets, one on my blog, the other on the site of the school “I am a blogger”. But even if you take any of them, you can see for yourself that the results are very significant if you take into account the fact that it came from a small widget at the bottom of the site. By the way, pay attention to the numbers, 49 paid bills with 524 clicks! And this is almost 10% in payment!

So friends, this really works and brings great results. Be sure to use this tool in your work.

And here is a screenshot from the service where I made all the settings for my sites.

How to set up and install the Attention Grabber widget

Now let's move on to setting up and installing the widget on your site. The first step is to register on the callbackkiller service. To do this, click on the link below and register.

Then you will be taken to the widget selection section. The callbackkiller service has several different widgets that are very useful if you are in the business of selling. Some of them are paid, but the price is very, very reasonable. You can familiarize yourself with them in more detail by watching the video in the corresponding section of the service.

Then you need to customize the widget itself, upload a photo, write text and add the link where you want to direct the visitor.

In the fourth step, after all the settings, you just need to copy the code and paste it into your site before the closing “body” tag. After pasting the code, do not forget to save everything and click on the "Get started" button at the bottom right.

If we are talking about sites on WordPress, then usually this tag is located in the header or footer file, it all depends on your theme. These files can be edited through the built-in WordPress editor.

But you should understand, if you are not familiar with the code, then before changing anything there, make a backup copy so as not to break your site!

Conclusion

That's all. Previously, you could use an attention grabber for free and increase your sales or partnerships, but now the service has become paid.

The cost is 90 rubles per month or 49 rubles if paid for the year. By the way, the callbackkiller service has its own affiliate program and you can also use it. You will find your affiliate links for any widget right inside your dashboard.

Best regards, Evgeniy Vergus.

Hello friends! In this article, I will tell you about another useful tool for Internet business, which has shown good results in testing. It's about the Client Invader widget from Callbackkiller (Envybox).

This is the same widget that appears on my blog in the lower right corner, reminiscent of a Vkontakte alert. In it you see my photo and the effect of the printed message. This little thing draws attention to itself and allows you to make additional offers to your site visitors.

I confess that I did not immediately appreciate its capabilities, although I saw it on the websites of my colleagues. But, after another lesson of the master group of Evgeny Vergus, where he demonstrated the results that this widget brought him, I installed it on my site the same evening :) And now, thanks to this tool, I get new subscribers to my database every day for free.

The Client Capture Widget can be installed on a website or landing page, there is nothing complicated here. Well, what offer to place in it depends on your goals. This can be a free offer with a link to a subscription (like mine), an affiliate product, information about a promotion, a discount, a link to an article or video that you want to pay attention to, an offer to sign up for a consultation, etc.

In the Invader on my blog, I set up a utm-tagged link to track the number of subscribers. So, from the moment it was installed on March 30th until April 18th, it brought 69 new subscribers.

I think this is good. Of course, you can work on increasing the conversion, experiment with the settings, because the result depends on a number of factors - site traffic, audience characteristics, the proposal itself, how targeted, interesting, timely it is, etc.

Important addition: previously, Invader was free. Now it has been made paid - 290 rubles. per month. There is also a free 7-day trial period for which you can try it out and see if it is effective for you and is worth using.

Below you can watch my video tutorial, where I show you how to configure and install this widget:

To set up and install a widget,. In the future, to enter your personal account on Callbackkiller, you will be served by a login (email) and password.

In your account, go to the "Sites" tab - here you add the site (domain) on which you plan to put the widget. Also, various widgets are available, such as invader, callback, online chat and others. You can learn more about each by clicking on the question icon next to it.

To do this, go down and click on the "Add site" button.

I indicate the name of my widget, upload a photo, enter my name and surname in the field "Operator name". On the left, in the preview, I immediately see what my widget looks like.

Now you need to write the text that will be printed in the widget and specify the action. An example is following a link.

For example, I offer an additional discount to the buyers of my kit (I created a separate page for this with a discount for this). Actually, I am adding a link to this page.

Then I click on the "Add" button and go to the next step. Here you can customize the appearance (background color and text) as well as the position of the invader. The position is adjusted with a slider.

At the next stage, we can perform a number of other settings:

1. Specify when the widget will appear - always or under certain conditions (in the conditions, you can set pages to appear or, on the contrary, exclude, days of the week, time, country, region, number of visits, etc.).

2. You can also enable sound notification when the widget appears. Sound "click", as with Vkontakte notifications.

3. Choose when the target action will be performed - in our case, clicking on the link. When you click on the invader or when you click on a link in the invader.

4. Select the moment of display (immediately upon entering the site, with a time delay, after the specified percentage of page scrolling, by behavioral factors).

5. Set a re-display - when interacting with the widget, as well as just when displaying when a person ignored it.

It remains to install the code for the "Customer Invader" widget on your site for it to start working... On this page you will find installation instructions for the most popular cms.

I am i will show on the example of my one-page html and a blog on WordPress.

Copy the code, open the one-page index file (you can use the editor on the hosting, if this option is supported). If not, download it to your computer and open index with notepad ++.

We need to place the widget code before the closing tag... Save, upload with the changes to the hosting and check the result.

If you place the widget on the WordPress site, then you need to go to "Console" - "Appearance" - "Editor". Open the file footer.php, go down and add the code just before the tag.

After you return to the "Sites" tab in your personal account, you will see your added site and the widget installed on it. At any time you can edit the widget or delete it. By clicking on the "Stop" button, you disable the appearance of the widget on the site.

In the "Statistics" section the data of interaction with the widget is displayed - how many visitors were, how many of them the widget appeared, how many people clicked on it and how many were closed.

Callbackkiller has an affiliate program... Affiliate deductions are 32% from each purchase of paid services brought by the client. Since the service offers different tools, each has its own landing page, and you can take the desired affiliate link. For example, on a page that offers a Customer Invader widget. How I did it - I just tried this tool, showed how to use it and recommended it to you.

By the way, you can learn about another powerful marketing tool - the JumpOut pop-up window.

Thank you for attention!

Best regards, Victoria Karpova

• Transfer

I am an expert on how technology exploits the weaknesses of our psyche. This is why I have worked for the last three years as a Google Design Ethicist. My job was to design software to protect the minds of a billion people from gimmicks.

When we use technology, we are often optimistic about what it does for us. But I want to show you how you can achieve the opposite result.

How does technology exploit the weaknesses of our minds?

I learned to think that way when I was a magician. Magicians always start by looking for blind spots, edges, vulnerabilities and limits of perception, so that they are able to influence the behavior of people without the latter even realizing it. Once you know how to properly press these human "buttons", you can start playing them like a piano.

This is me doing "magic" with sleight of hand at my mother's birthday party

This is exactly what designers do with your mind. They play on psychological vulnerabilities (consciously or unconsciously) in order to grab your attention.

And I want to show you how they do it.

Trick # 1: if you control the menu, you control the choices you make

Western culture is built around the ideals of individual choice and freedom. Millions fiercely defend their right to make “free” choices, at the same time we will ignore this, since we did not choose the “menu” itself.

This is exactly what magicians do. They give people the illusion of free choice by designing menus to win no matter what you ultimately choose. And I emphasize - this is extremely important.

When people are given a menu with options to choose from, they rarely ask:

"What's not on the menu?"

"Why are these options offered to me, and not some others?"

"Do I know what the developer wants to achieve?"

"Does this menu provide more information than I need to - in fact, distracting my attention?" (for example, many brands of toothpastes)

This is a selection menu for the “I have run out of toothpaste” need

For example, imagine that you and your friends sat up Tuesday night and want to continue the conversation. You open Yelp to find recommendations and see a list of nearby bars. Your company is turning into a group of people staring at their phones, comparing bars. Everyone is carefully studying photos and cocktails. Does this still have anything to do with the group's original desire (to find a place to sit)?

This does not mean that the bar is a bad choice. This means Yelp replaces the group's question with "where can we go to sit and talk?" on "which bar has the best cocktails and interior, based on photos?" And all this is achieved through the formation of menu items.

Plus, your company arrives under the illusion that the Yelp menu provides a complete list of options. While you are all sitting staring at the screens of your phones, live music is playing in the park across the road, they sell pancakes and hot coffee. And that option is not present on the Yelp menu.

Yelp subtly shapes the group's need for “where can we go to continue the conversation?” in terms of cocktail photos

The more choice technology provides in almost every area of \u200b\u200bour life (information, events, places to stay, chatting with friends, dating, work), the more we begin to rely on the phone to provide the widest and most useful choice menu for us. So?

A menu that "maximizes our capabilities" differs from a menu where we are asked to choose from specific options. But when we blindly rely on what is being offered, these differences are very easy to overlook:

"Who is free for a walk tonight?" is formed from the list of those people who wrote to us last.

"What happens in the world?" formed from the news feed.

"Who's single and going on a date with me?" is formed from Tinder search results, instead of finding the right person at an event, in the city or among friends.

The whole point of menu items is in the UI. Your email client offers you ready-made solutions instead of asking "What value do you want to enter?" (Designed by Tristan Harris)

When we wake up in the morning and turn the phone over, we see a list of notifications, which can be described as "morning wake up". It is also part of "everything I missed yesterday."

By shaping a menu of list items to choose from, tech companies capture our perception of the choice itself and replace it. But the more closely we follow the options that are presented to us, the more we will notice when they do not actually meet our true needs.

Trick # 2: put a slot machine in a billion pockets

If you're an app, how do you hook people? Turn into a slot machine.

The average user checks their smartphone 150 times a day. Why are we doing this? And are we making 150 conscious choices while doing this?

How many times a day do you check your mail?

One of the main reasons for the similarity of applications to slot machines is the reinforcement.

If you want to maximize addiction, you need to associate a user action (such as pressing a lever) with variable rewards. You pull the lever and immediately receive one of the rewards, or nothing. And addiction is maximized when the size of the reward is variable.

You ask, does it really work? Yes. Slot machines make more money in the US than baseball, movies, and amusement parks combined. According to the professor of New York University Natasha Dow Shallom, the author of the book "Dependence on Design", in comparison with other types of gambling business, people are addicted to slot machines 3-4 times faster.

And here it is, the sad truth: several billion people carry a slot machine in their pocket:

• When we pull the phone out of our pocket, we play to see what notifications we received.
• When we pull the screen down to update our email, we play to see which email we received.
• When we update the Instagram feed, we play around to see which photo appears after that.
• When we go through photos on a dating app like Tinder, we pull the lever of the slot machine in hopes of winning.
• When we go to the alerts section to check what has arrived, we play again.

Apps and websites have used reinforcement throughout the history of the industry because it has a positive impact on business.

But in other cases, "slot machines" appear by accident. For example, there is no separate "Evil Corporation" behind the invention of the email service, the goal of which would be to make it a slot machine. Nobody makes a profit when millions of people check their email and find nothing new there. No Apple or Google designer wanted smartphones to work like a slot machine. This happened by accident.

And now companies like Apple and Google are obliged to negate this effect by transforming the "reinforcement" into something less exciting and more predictable, plus better design. For example, they could give people the ability to set a specific time during the day or week when they want to test their "slot machine" of applications and, accordingly, send notifications during this period.

Trick # 3: Fear of Missing Important Things

Another way to capture the minds of millions is to cry out that "there is a 1% chance that you missed something important."

If “I” can convince you that “I” is a channel for receiving important information, of a friendly or potentially sexual nature, then you cannot ignore me, unsubscribe or delete your account, because (hehe, I won ) you might be missing something important:

• It forces us to “trade a face” on dating apps even if we don't plan on dating anyone (what if I miss someone “hot” who is interested in me?
• This forces us to subscribe to a useless mailing list (what if I miss an ad?).
• It forces us to keep “friends” with people we haven't spoken to in ages (“what if I miss something important from them?”).
• It forces us to use social media (“what if I miss some important news and don't understand what my friends are talking about?”).

But if you take a closer look at these fears, you will see that it still does not help: we will always skip something important on each of the points as soon as we finish the user session.

Yes, we will miss something important on Facebook if we don't use it for 6 hours (for example, that an old friend is right now in my city).

There's something important we're missing out on on Tinder (like the love of our life) by not playing our 700th match.

There are extremely important calls that we will miss if we are not available 24/7.

But we cannot live from moment to moment for fear of missing out.

And it's amazing how quickly we understand all the illusory nature of what is happening, overcoming this fear. If we don't go online for a day, sign up for something, or check our alerts, we won't miss out on anything super important.

Because we do not miss what we do not see.

The thought “I’m missing something” is formed in your mind before exiting the application, unsubscribing or going offline - not after. Imagine if the tech companies accepted the above and helped us build our friendships and business relationships from a “I had a good time” perspective, rather than waiting and fearing to miss something?

Trick # 4: social approval

It's easiest to get

We are all vulnerable to social approval. The need to belong to a social group is one of the strongest motivators. But now our social self-affirmation is in the hands of private companies.

When I get a notification that my friend Mark has tagged me in a photo, I think he did it on purpose. But at the same time, I see companies like Facebook forcing people to do this.

Faceboom, Instagram, or SnapChat can manipulate people to tag their friends' photos (for example, a one-click alert “Tag Tristan in this photo?”).

So when Mark marks me in the pictures, he's actually answering the question Facebook asked him without making a choice. This kind of design decision shows how Facebook manipulates millions of people to gain social approval.

Some people like to change the avatar on their page and Facebook knows - this is the moment of asking for the approval of society: “what will my friends think of this photo?”. Facebook can rank things like this higher in the news feed so that as many of our friends as possible rate or comment on the new avatar. And every time they do this, we are drawn into all of the above again.

Everyone has an innate need for social approval, but adolescents are the most vulnerable group. That is why it is very important to understand how serious influence designers have on us when they exploit this vulnerability.

Trick # 5: social reciprocity (tit for tat)

You help me - and now I am in your debt.
You say "thank you" - I will say "please."
You send me a message - not rude to answer you.
You follow me - it's rude not to follow back (especially for teenagers).

We are vulnerable to having to respond to others. But like social approval, tech companies manipulate our reciprocity to other people.

In some situations, randomness occurs. Email and chat messaging are the main factories of social reciprocity, but in other cases this weakness of ours is deliberately exploited.

LinkedIn is the most obvious exploiter, because every time someone leaves us a message, comments (bails) us for a skill, or whatever, we have to go back to linkedin.com and waste our own time.

Like Facebook, LinkedIn takes advantage of asymmetric perceptions. Every time you receive a request from someone, you think that the person sent it to you knowingly, however, most likely, he just saw you on the list that the platform slipped him. In other words, LinkedIn converts your unconscious impulses to reciprocate the invitation to "accept friendship." And they directly benefit from how much time is spent on it.

Imagine millions of people in the form of chickens with severed heads, who only do what they run back and forth, confirming friend requests. And the company that developed such a model benefits from all this.

Welcome to social media.

Abusing your reciprocity to other people, LinkedIn, after approving one application, gives you 4 more options for a "friend request".

Imagine if tech companies were required to minimize social reciprocity. Or if there was an “FDA for Technology” that monitored when companies misused these biases?

Trick # 6: bottomless cymbal, endless tapes and autoplay

YouTube automatically plays next video after countdown

There is another way to grab people's attention, to get people to "eat" something, even when they are not "hungry."

How? Easy. Take the "user expirience" that used to be finite and limited and turn it into an endless stream.

Professor Brian Wansink of Cornell University demonstrated this in an experiment. In his own office, he showed how you can deceive a person if you give him a bottomless bowl of soup. Each time the subjects ate, the soup was automatically added to the plate. As a result, people consumed 73% more calories than they would normally need to get full.

Tech companies use the same principle. The news feed is specially designed to automatically add content and keep your attention on the page scrolling. Plus, they deliberately eliminate anything that might make you pause and leave.

It also explains why videos on social media sites such as Netflix, Youtube or Facebook have the ability to autoplay the next video after the previous one ends. They don't expect you to make an informed choice, they just play the next video after the countdown. And this feature generates a huge chunk of traffic.

Autoplay Facebook video after countdown

Tech companies often claim that they are just “making life easier for their users when they want to watch,” but in reality, they are advocating for their own business interests. And you can't blame them for this, because they are all competing for a special currency called "time spent on the resource." Now imagine that a technology company will make an effort not only to increase the time spent on its resource, but also to improve the quality of this “time spent”.

Trick # 7: Abrupt interruption vs. polite serve

Companies know that a message that dramatically distracts a person is more persuasive to respond than, for example, an e-mail that delicately waits to be seen.

With this in mind, Facebook Messenger, WhatsApp, WeChat, or Snapchat have chosen to design their apps to instantly interrupt the user and immediately show a chat window, rather than helping users respect each other and keep them focused.

In other words, interruption is good for business.

This behavior is also in the best interest of tech companies to heighten sense of urgency and social reciprocity. For example, Facebook automatically tells the sender whether the recipient has “seen” his message, instead of helping you “hide” from unwanted correspondence. Because when you know that the person on the other side knows that you saw their message, you feel even more obligated to respond.

In comparison, Apple has a lot of respect for its users and allows you to manually turn read receipts on or off. The problem is that maximizing "interruptions" in the name of business has created a global tragedy that has resulted in widespread attention disruption and billions of unnecessary interruptions every day around the world. And we need to fix this problem, for example, by implementing universal design standards for applications and services.

Trick # 8: Grouping Your Goals With Their Goals

Another way for the app to "grab" your attention is to combine your personal reasons for visiting the app with the company's business goals (for example, maximizing content consumption per session).

Shopping is an example of this behavior in real life. First of all, people need medicines and dairy products. In other words, business makes what people need a part of itself. But if the stores were in fact organizing the layout that is convenient for consumers, then these two groups of goods would be at the very entrance, and not at the far end of the hall, as is usually the case.

Tech companies design their sites in the same way. For example, when you want to check the latest events on Facebook, the resource does not allow you to go directly - you can get access to the information of interest only by “going” through the news feed and this is done on purpose. Facebook wants to transform all the reasons for its use by you, to maximize the consumption of content and other products.

In a spherical ideal world in a vacuum, the app will allow you to directly go where you want. Imagine a digital Bill of Rights outlining design standards that will help billions of people use applications to get to the piece of interest in the shortest way.

Trick # 9: An Inconvenient Way to Make Choices

We were told that it is enough for business to simply make “choice available”.

• "If something doesn't suit you, you can always use a different product."
• "If you don't like something, you can unsubscribe."
• "If you have a dependency on our application, you can always just uninstall it."

Naturally, what companies want is for you to make the choices they want. Therefore, what suits them is easy to choose, and what is not is difficult. It's the same with tricks. You simplify the visual part that you want others to see, and you complicate what you want to hide from prying eyes.

For example, NYTimes.com allows "free choice" to cancel digital subscriptions. But instead of just making this functionality in the form of a "unsubscribe" button, they send an email to your e-mail with information on how to unsubscribe via a phone call to a specific number, which is only available during designated business hours.

Instead of looking at the world in terms of having a choice as such, we have to estimate the number of body movements for each option. Imagine a world where each possible choice would be marked with its own "body movement rate", which would have independence - not part of a consortium or property - with the help of which the degree of complexity of certain actions would be marked, and based on which would have certain standards of their complexity.

Trick # 10: Predicting Errors and Sticking Your Foot in the Door Strategy

Facebook offers us an easy choice for viewing photos. Would we press this button knowing the true cost of this click?

Apps also exploit people's inability to predict the impact of their clicks.

People cannot intuitively estimate the true cost of the click they are asked to make. Salespeople use what they call a “feet in the door” tactic, starting with the innocuous request “just one click to see who retweeted you” and continuing with “why don't you stay here for a while?” Almost everyone uses this trick.

Imagine web browsers and smartphones through which, as if through gateways, people make such choices on a daily basis, which would be able to predict the impact of their click on their users based on real data on benefits and costs.

This is why I am adding information about the estimated time to read my publications. When you show the "true value" of a given choice, people (or audience) start to treat you with great respect.

In an amicable way, the Internet should be framed in terms of predicting costs and benefits, so that people are able to make conscious choices by default, without additional effort.

TripAdvisor uses a stick-in-the-door strategy, featuring a one-click “rate by stars” action and hiding three more pages of questions from the user.

Conclusions and how we can fix it all

Are you frustrated that technology is stealing your time? So do I. I have listed just a few methods when there are actually thousands of them. Imagine entire bookshelves, seminars, workshops, and trainings that teach these techniques to entrepreneurs. Imagine hundreds of engineers whose job it is to come up with new ways to keep you online every day.

Absolute freedom requires a free mind, and we need technology that will be on our side: to help us live, feel, think and act freely.

We need smartphones, notifications and web browsers to become an exoskeleton for our minds and interpersonal relationships that puts our values \u200b\u200bfirst, not impulses. Human time is valuable. And we have to protect it like we protect privacy and other digital rights.

The module allows you to correspond with site visitors in real time. You can exchange files and pictures with site visitors. Several operators can communicate with one visitor at the same time.

Tariffs

Module customer generator

Additional module of the UPcallback service

A module that allows you to customize the spec. offers on your site. The module creates a window that appears according to the conditions that you set up and invites the visitor to enter contact information in order to secure a discount or participate in a promotion.

Callback module

Basic module of the UPcallback service

After installing the callback module, a button to order a call appears on the client's website. The site visitor clicks on a button and enters his phone number. The system automatically calls the manager first, as soon as he picks up the phone, calls the client and connects them. After the conversation, the system sends an e-mail with information about the client and a record of the conversation with him.

Tariffs

Module herd instinct

Additional module of the UPcallback service

The essence of the module lies in its name - the herd instinct. The module is a pop-up window in which pre-prepared texts are displayed about the fact that other site visitors bought a product right at that moment, placed an order or, for example, booked a table in a restaurant. The module uses the queue effect. The visitor begins to think that a lot of purchases are being made on the site right now, because of this, the number of orders on your site increases.

I would like to introduce you to a wonderful widget that will help increase your sales several times.

This widget is a Customer Invader. You can use this tool on your website for free.

I will tell you how to connect and install it, and I will also tell you what other widgets are on the service Envybox(formerly CallbackKILLER), this is the service from where you will download the widget Customer Invader.

Check out what the widget looks like on my blog, it's in the bottom right corner.

This widget is a message that, as it were, the author types online and sends it to you personally.

You can look at the screenshot below ( 1 ).

The position of the widget and the time after which it should appear, this is all configurable, but more on that later.

Enter the site name (1) and click "Save and Continue"

In the next window you will see all the widgets, we need the "Invader". You can watch the video by clicking on the button "Watch the video about the invader" (1), then you need to press Add Invader (2 )

Now you need to customize the widget.

1 - upload your photo

2 - enter a name

3 - write a greeting

4 - write a competent proposal

5 - call to action

7 - click "Add"

In the next window there are additional settings and in the end (when everything is filled in), you will be prompted to copy the code and paste it into your block.

How to embed code on a WordPress blog

You will receive the code and you need to insert it on the blog before the closing tag

In the right pane, look for the file footer.php (Footer) (1)

And insert the code before the closing tag (1)

If you yourself cannot insert the code, then there is an opportunity to send the instruction to the programmer.

That's all. You can use this great widget for free and increase your sales.

Also, the CallbackKILLER service has an affiliate program with excellent conditions, you can Sign upmake money on an affiliate program (if you are interested).

If something was not clear, watch this video

On this topic. Another widget that will bring you quite a few clients. This is a widget for Adobe Muse. In this program I make excellent subscription and selling pages.

Read about the widget on my blog in the article “Popup at the exit. ExitPopupIntent widget for Adobe Muse "

P.S.

You can learn more about the service from the PDF presentation. Download on LINK