Programs for collecting statistics about the visits of Internet users. Attendance analysis tools: counters. Data Accuracy Warning

It is impossible to work on optimization, increase conversion and traffic without web analytics. Surely every web analyst has his own favorite tool or service that he uses most often. But it is much more effective to constantly use several services at once, so that you can compare the data obtained and draw more accurate conclusions based on them.

Here is a list of tools that will help webmasters and those who analyze their site on their own:

• see site traffic;
• record user behavior and their actions;
• identify traffic sources;
• find references to your resource on the network;
• track competitors;
• generate heatmaps for clicks;
• track calls from the site;
• analyze content;
• to conduct.

Free services with the widest functionality

1. Google Analytics.

A traditional web analytics tool used by everyone. There are many metrics available: site visit statistics, conversion statistics, ad metrics, behavioral factors, and much more. It is convenient to follow the website analytics online. Free.

2. Yandex.Metrica.

Another “must have” for every web analyst. Here you can: observe and analyze user behavior, monitor various site indicators, evaluate the effectiveness of advertising, and much more. Free.

3. LiveInternet.

The most popular free website counter. Ample opportunities for collecting, processing and subsequent analysis of traffic data on Internet resources. Free.

In addition to the giants of web analytics, there are also other multifunctional services, and there are also for specific purposes. All of them can be useful too:

Statistics counters

4. HotLog.

This counter is installed on your website and tracks visitors, views and sessions. Free.

5. Rambler. TOP100.

Website traffic statistics. The service makes a rating of sites by popularity index, visitors, views. You can also set it as a counter of site visits. Free.

6. OpenStat.

Built-in counter of site visitors and more. Its distinctive feature, the developers declare data processing without sampling and extrapolation, which allows you to get the most accurate data. Free.

7. Bigmir.

Popular free counter of visits to the site for the Ukrainian segment. Provides global site statistics on reach and user engagement from different regions. If your site is focused on the target audience in Ukraine, then this service is perfect for you.Use.

8. TopMail.ru.

One of the mail.ru projects. Here you can see both global statistics on sites, views and transitions, and set a visitor counter for the site. Free.

9.24Log.

Provides three counter options - with detailed statistics about visitors, “how many people on the site” counter and a simple traffic counter. You can choose the color of the counter display on your site. Free.

10. HitMeter.

A simple counter of visitors on the site. You can check site traffic, indicators of individual pages, traffic sources. Free.

11. Easy Counter.

Another standard counter of visits for the site, gives statistics on traffic, countries, search engines, keywords. Also free.

12. GoStats.

You can find out the site traffic, session time, geography of users. The service packs it all into nice 3d diagrams. There is a basic free version, and there is also a paid version - for 200 rubles a month.

Services for content analysis and social networks

13. Buzzsumo.

Service for analyzing the effectiveness of content. You can find out how popular and distribute the content from your resources, as well as see statistics on competitors. Free for 14 days. Then the price ranges from $ 99 to $ 299 / month.

14. Popsters.

It is a service for analytics of social networks - VKontakte, Facebook, Twitter, Instagram, Youtube and Odnoklassniki. You can sort posts by the number of comments / likes / reposts, group them by periods and by content type. Data can be exported to Excel. Service test is free, prices for tariffs 139-199 rubles per month or 537 rubles per quarter.

15. ChartBeat.

A service for content marketers and other professionals who want to monitor user interaction with content. Analyzes user behavior at the page level, there are also statistics on mentions and likes on social networks. You can test for free for 30 days, paid versions from $ 9.95 to $ 49.95.

16. Open Web Analytics.

For a blog, you can track the statistics of who and what reads on the resource, for online stores - conversion and “”. There is basic functionality for analyzing other sites. Free.

17. Yandex Blogs.

A service for tracking mentions of your content and your brand. Free.

Call tracking tools

18. Alloka.

It will allow you to find out from which site the calling user came from, what key request he typed in the search engine, whether incoming calls are not skipped. You can also control the work of telephone managers. There is a free plan that limits the number of visitors (up to 10,000). Paid versions cost from 2360 rubles / month, and from 1200 rubles / month.

19. Ringostat.

Allows you to associate phone calls with advertising sources, determine conversion, record calls from operators with clients. Three tariffs are available: 1300, 1950 and 5200 UAH / month. 14 days can be tested for free.

20. CallTracking.

Analyzes calls for each contextual advertising system and search engine. You can track the performance of different groups of search queries and listen to each call. The minimum tariff is from 1600 rubles / month, the maximum is from 8000 rubles / month.

Multifunctional services

21. Clicky.

Provides capabilities to analyze visitor actions, heat maps, monitor conversion, brand mentions. One site can be analyzed for free. The paid versions add more features and cost from $ 9.99 to $ 19.99 per month.

22. Piwik.

Knows how to track site visits, traffic, conversion, geography of visitors, and more. Automatically generates reports in pdf or html and sends them to you by email. Free.

23. MixPanel.

Provides reports on engaged and returned users, groups visitors according to different criteria, provides statistics on user behavior on the site. Free for analysis of no more than 25,000 data. Paid versions - $ 150-2000.

24. IPerception.

A service that will answer questions about what actions visitors take on the site; whether they are completing their actions; if not, why; how satisfied visitors are with the site, etc. There are paid and free, demo available.

25. ClickTale.

This tool painstakingly records everything that users do on your site - from the first to the last click. A useful service that allows you to find out what exactly visitors are paying attention to on your site, and what they are ignoring.

26. GoSquared.

Multifunctional tool updated in real time. In many ways it is similar to Google Analytics, as it offers almost all of the same capabilities. There is a free version for 1,000 data and 100 visitors. As these numbers increase, the price ranges from $ 18 to $ 5,000.

27. KissMetrics.

Analysis and reports of the activity of visitors on the site, tracking each individual visitor, monitoring clicks. Prices from $ 200 to $ 2000 per month. There is a free test option.

28. Woopra.

Provides analytics of site traffic in real time, as well as information about user behavior on the site, their useful actions, traffic sources. There is a limited free version (no more than 30,000 user actions on the site per month), and paid ones costing from $ 79 to $ 1199.

29. RJMetrics.

Collects analytical data about users and converts them into statistics. For several resources, it can provide a comparative characteristic. Displays ROI and KPI, and is often used by online store owners. Seven days of free test. Paid version costs up to $ 2000 / month.

30. GoingUp!

The functionality is not so huge, so it is hardly suitable for serious analysis of large projects. Among the tools: statistics of visits, analysis of conversions and conversions, Page Rank and Alexa Rank. There is also. Free.

Highly specialized tools

31. Quill Engage.

Tool for getting reports on metrics from Google Analytics... Once a week, the service will send you a report on the changes in key analytics indicators. Sending one report to one recipient is free. 3 reports and 5 recipients - $ 19.99, 10 reports and 10 recipients - $ 49.99.

32. MobTop.

Service analyzing mobile sites... You can find statistics on attendance, topics, devices. Free.

33. FeedBurner.

Here you can analyze rss traffic according to various indicators on blogs. Free.

34. Page Speed \u200b\u200bInsights.

A service from Google that allows track website loading speed... Gives recommendations for improving all indicators. Free.

35. CrazyEgg.

Analysis of the behavior of visitors on the site. "Crazy Egg" composes detailed heatmaps, and also generates reports on clicks and scrolling for you. Price $ 99 / month. You can test it for free for 30 days.

Services for determining the traffic of competing websites

36. .

A service with which you can check the traffic of competitors' sites, compare several sites.

37. Alexa.

If you need to check the statistics of a competitor's site, you can use this service as well. Shows the popularity of sites. The more website traffic, the lower the Alexa Rank.

38. .

You can check the site for traffic, as well as analyze competitors' sites in SEO and PPC.

39. .

A program that provides statistics on site visits by analyzing logs.

** all indicated prices and tariffs were taken from the official sites and are current at the time of writing.

If you can recommend other tools that will help you view site statistics, write about them in the comments!

When working with web analytics on your site, don't forget to buy .

Good afternoon, dear readers! Lately I've written a lot about how you can get search traffic to your blog. My blog posts spoke about this, a special practical case was created and for this reason. But in order to get concrete positive results in the promotion, a very important action must be taken in the whole process. And today we'll talk about how to find out traffic on the siteYou will receive a complete practical guide to analyzing the statistics of the resource's attendance. I have broken this material into two parts and today the first one is waiting for you.

Services for analyzing site traffic

Any process, task, various human activities can always be estimated by intermediate data. This data uses information on various parameters, showing the status of completion and success of the case at the moment. Search engine promotion of a blog is no exception - in order to evaluate it, it is also necessary to analyze various characteristics of its traffic.

For this, there is a special section of search engine marketing,. With the help of a set of measures, you can always get all kinds of data at any time and carry out a deep analysis on them. As tools for collecting and identifying this information, I use various services in my work.

First of all, I'm talking about a set of tools and reports Google Analytics... Today it is the most modern and perfect service for collecting and evaluating all kinds of site parameters. It is slightly inferior in functionality, but has a more friendly and understandable user interface - an analytical service Yandex Metrica... With the help of these packages, I will show you the most important traffic parameters that you need to know when promoting your site.

Indicators of website traffic statistics

So, in order to correctly assess the traffic to your site, you need to periodically look and analyze a number of metrics and measurements. To do this, we must collect data on the parameters we need. Then you will see a list of them, where the first word in the list denotes the name of the metric in Google Analytics, and in brackets - in Yandex Metric:

• visits (visits);
• page views (views);
• average visit duration (time on the site);
• unique visitors (visitors);
• average viewing depth (viewing depth);
• bounce rate (bounce rate);
• new visits (new).

In Google Analytics, this data can be seen in the Overview report from the Audience submenu. They are located in special cells (called isographics), where, in addition to numbers, graphs of changes in these metrics are also shown. Usually numbers are calculated for these measurements for the current month. To get information for a different period of time, you need to use the date range selector. In I have detailed how to use it. For example, this is how the report with the data of my seo blog on these metrics for September looks like:

In Yandex Metrika, this data can be seen in the "summary" report in the "Attendance" section of the menu. It already looks different, in the form of a regular table with data. Here is my report for the same period of time (by the way, you can compare the data and see a small error in the measurements - the numbers differ slightly for these analytics services):

Now let's take a look at each metric separately. I will show what this data can provide so that you can make an assessment and analysis of the traffic to your web resource. And first, let's go through the most popular dimension - visiting.

Visits

This indicator tells about the total number of visitors who have been on the analyzed web resource for a certain period of time. This includes all visits, both new and site views more than once (when the person returned on the same day). Moreover, it is important to understand that the total number of new and returning visitors is not equal to the total number of visitors. Because a visitor who once visited your site, left it, and then returned again, is considered by the web analytics system as both a new and a returning visitor.

What should you pay attention to here? Firstly, this indicator can show the growth of the popularity of your resource. Thus, it is easier to make an assessment of the attendance - there is an increase or a decline. Moreover, using different time intervals, it is possible to analyze these up-and-down trends in the context of the changes that were made on the site. That is, if suddenly you see that the number of visitors has dropped sharply in a certain period of time, comparing it with real dates, you can understand their reason. For example, the design of the site has changed or its structure has been rebuilt as a whole.

Secondly, using data from other reports, you can draw various conclusions about the work and benefits of a particular strategy that you have chosen to promote your site. For example, if you compare the data on visits and their average duration, you can draw the following conclusions:

• if the difference in the data is not great, that is, the graphs compiled from them run smoothly, then we can say that some serious events did not occur on the site - everything is as usual;
• if there is a difference, you need to understand its cause and draw the appropriate conclusions (see figure):

For example, in this image you can see a big spike in the growth of the average length of time spent by a visitor on the site and a small spurt in the number of visits (compared to similar days). The thing is that on that day, September 13, my new post came out. And unlike other posts (after all, this always happens on any blog), the average time spent studying the materials of my resource jumped sharply. After careful analysis, I was able to draw the following conclusion - the internal links correctly placed inside the new post played a huge part in this jump. Then, as can be seen from the graph, my new article was read by the majority of regular readers who subscribed to my site, all parameters returned to normal.

By the way, in order not to get confused in the abundance of data, especially for a long period and to correctly evaluate the results of attendance, I recommend analyzing visits by days of the week. Thus, it is easy to understand if there is a rise or fall, and when exactly it happened. And then, sometimes these "humps" - graphs with data are an eyesore and do not always give us an objective assessment of visits.

Page views

This parameter gives the arithmetic mean of the number of pages on our site that were viewed by all visitors in total. That is, this is the average value of the number of pages seen on a web resource for a certain period of time.

A very important characteristic that allows us to recognize our site from different positions. Here are some of them:

• the more the number of viewed pages, the more popular our resource becomes. Readers do not just read the new post that has appeared, they also study other materials. This is especially well appreciated when;
• the higher this value, the better the navigation of our site works, the easier it is for a person to find what he is looking for;
• a low indicator may indicate text formatting problems (it is hard to read, there are no pictures, etc.), or when a person simply does not receive additional information on the article he has read (for example, if the text does not contain links to other materials on the topic).

This is an important parameter, therefore, it must always be assessed with the utmost care and over long periods of analysis. It allows you to instantly assess the popularity of our site and thus give impetus to the proceedings. After all, we are interested in our blog having more traffic. For example, here is the data from my blog on this parameter for the winter-summer of this year:

Average visit duration / h3\u003e

A parameter that is very similar in importance and its assessment to the previous metric. Often, even the dynamics of charts for them are similar. Its analysis is very simple - the more time a visitor spends on our pages, the more popular the site as a whole. And from the point of view of regular regular readers, and from the point of view of users of search engines. By the way, if we talk about search engine promotion, the better the average visit duration, the better. This means that it is higher than its position in search engines due to the better CTR.

Unique visitors

This is the number of visitors who have had at least one visit. It is also a necessary indicator that can allow us to evaluate our blog in terms of the importance of the resource in the eyes of search engine users and our regular readers. In general, its data is similar to the visit metric.

But I don't always use this data, because from the point of view of web analytics, counting unique visitors is not very logical. This is because no single service can link together data from multiple mobile or stationary devices. That is, it is very difficult to collect data and rank them correctly, if a person visits our site either from his computer, then from a mobile phone or tablet. Of course, there are not so many such devices that allow you to comfortably surf the network, but their number is growing every day.

Average viewing depth

At its core, this parameter is similar to pageview data - the more pages a person has seen on our site, the better for us. Both in terms of popularity and in terms of seo. But there is also an important difference. If the indicator of the number of viewed pages often speaks about, then this metric allows you to assess the usability of the site, its friendliness to the user. If our blog has a clear and logical structure, understandable widgets and sections with popular articles, and articles have thoughtful additional blocks with links to similar posts, then the depth of view will certainly increase.

Bounce rate

I think this is the most incomprehensible parameter of all that bloggers analyze for their sites. Many people do not understand why there is some data in Google Analytics, while others in Yandex Metrics are diametrically opposite? Everything is very simple. I will try to explain in a popular way the principle of its calculation.

In Google Analytics, an opt-out is a visit to one page of the site without performing any action (transaction). For example, such actions can be downloading a file, watching a video, etc. Since most blogs have almost no such elements for action, bounce rates for them are of great importance. Which usually baffles many bloggers, who understand by big numbers a very simple verdict - their blog is not interesting! But this, as you understood, is not at all true.

In Yandex Metrika, this parameter is calculated in a completely different way. The bounce rate for him is the proportion of visits in which only one pageview took place. Moreover, if the "exact bounce rate" mode is enabled in the settings (I said how to do this), then such visits are subject to a special limit of 15 seconds. That is, if during the specified period of time some goal was not achieved or the visitor simply left our blog, then such a visit is counted as a refusal.

I consider this indicator to be quite important, but for my blog, of course, I only look at data on Yandex Metrics. If you are the webmaster of a commercial site, then of course you need to include in the analysis and data from Google Analytics.

New visits

Everything is simple here - the parameter shows the number of unique visitors who have visited our site for the first time within a certain period of time. Usually, his data grows as smoothly as visits. If there are any jumps, you need to look for their cause. It often happens when some popular site has put a link on the page of our resource. Here's how in this example:

As you can see in the image, on August 22nd, compared to other days of this month, there was a significant jump in the "new visits" parameter. As far as I remember, these days there was another update of the Yandex search engine, which, along with the usual changes, brought some of the blogger a terrible lime called AGS. But as it turned out, it was a search engine error and later the owners of these blogs returned to normal. Let's get back to this jump - I decided to check why there was an increase in new visitors on this particular day. Analyzing various reports, I saw the following information about search traffic data:

It is clearly seen from this picture that such a leap took place precisely because my blog began to rank better in the Russian search engine. And this brought completely new readers to the pages of my blog.

As you can see, dear friends, analyzing your blog by traffic indicators, you can see a lot of useful information and get answers to a variety of questions. In the next post I will share with you the results of the search engine promotion of my blog, show you different charts and diagrams and share the secrets about how to me. Until next time!

Respectfully yours, Maxim Dovzhenko

The indicator of the number of unique visitors is extremely important for any resource. A page that no one visits is of no use to anyone.

Such statistics are also needed for successful website promotion. How to find out the traffic of the site?

Special online services allow you to check site traffic without a counter, but much more detailed information is provided by the visit counter embedded in the site code.

Such services exist both paid and free.

At the same time, in terms of functionality, the latter do not lag behind the former.

Nowadays, there are three most widespread services for tracking visitors: Google Analytics, Yandex.Metrica and Liveinternet.

Which counter is better to choose?

Services from Google and Yandex have approximately the same functionality, but Google is somewhat better in this regard.

Yandex, in turn, is focused on the Runet and provides greater accuracy on its expanses.

Liveinternet doesn't have the same features as the first two. But it is easier to learn, moreover, most of the tools of the previous two services are needed only by professionals.

Advice! The following overview of the main functions of each of the mentioned services will help you to make the exact choice of the required hit counter. Having compared their capabilities and your own needs, you can safely proceed to installation.

Google Analytics

A powerful toolkit allows you to collect and analyze information on visitors. It competes with Yandex.Metrika in Runet for the title of the most popular counter.

The only difference from the competitor is that the error of the data collected on the Russian Internet is somewhat larger.

Regional distribution of visitors

The tool is designed to analyze the geographical location of visitors, up to the city.

Tracking social activity

Here is the ability to track the interaction of a resource with social networks.

The data on the number of visitors from various social networks and their percentage are reflected.

Based on this data, you can develop measures to attract the target audience from a particular resource.

Website conversion monitoring

Google Analytics tools allow you to track the conversion of the site, that is, the percentage of visitors who completed the targeted action (ordering a product, filling out a registration form, watching a video, etc.).

It also provides an opportunity to set the threshold of interaction with the site, say, five pages.

Graphical representation of the route of visitors

This report displays the pages that visitors clicked on.

Based on this data, you can determine which pages are least popular and lead to the most bounce rates. With this data, you can correct the least popular pages.

Activity monitoring

This function collects statistics on the actions of visitors to which the view counter does not respond (turning on the player, downloading a file, clicking a button).

Personal reports

The website traffic counter periodically generates reports. The user has the ability to independently indicate which parameters need to be reflected in them.

The finished report will collect data only on those parameters that interest the user.

The frequency of generating reports is also set by the user.

Yandex.Metrica

A popular service for collecting statistical data among webmasters.

Metrica's wide toolkit will be useful for bloggers and small marketplaces, as well as huge resources with millions of visits.

Orientation to the Runet allows you to reduce the error in data collection.

There are also ways to check the attendance of someone else's site. Next, let's look at the functions of the main tabs.

Attendance

It provides information on the number of visitors, visit duration, bounces and many other metrics.

These metrics help you monitor your audience under different circumstances and events.

The increase in the number of unique visitors and the time they spend on the site indicates the right promotion.

Yandex allows you to check the attendance of the site without problems.

Traffic sources

This tab displays the sites from which visitors come.

In addition, it is possible to view search phrases with flexible sorting settings.

Visitors

The more information there is about visitors, the more accurately you can predict what they will like.

The "Visitors" tab displays information about the geographic location of visitors, their gender, age and many other properties.

It is especially useful to display the dynamics of visits over time.

To fully describe all the functions of the service, you will need more than one edition.

Other tools allow you to analyze content, create a heatmap of the site, and indicate the frequency of use of links.

The main thing is that every webmaster will certainly appreciate the amount of information provided.

Liveinternet

This is the most common counter among small sites on the Russian Internet. It has enough functionality for the analytical department, but it is less than the previous two services.

The main thing that distinguishes Liveinternet from them is its simplicity. To master the minimum required amount of skills, no special knowledge is required.

In addition, the service allows you to check the traffic of a competitor's website.

A complete description of all functions will take more than one volume, so here will be descriptions of the main interface elements.

1. A column with various menu items is located on the left. The purpose of each of them can be judged by the name. They sort the information collected by the counter.
   It is noteworthy that for all items in the lower part of the window, under the graph, there is a small help that helps to get acquainted with the functionality of the item.
2. This button determines the length of time for which statistics are displayed.
3. Grouping data by separate periods allows you to sort information and analyze the dynamics of visits for different periods.
4. The display of basic statistics in digital form is presented here. The image shows information about the attendance of the entire runet.
5. Customizable schedule. Using the checkboxes and the "rebuild the chart" button, you can adjust the number of displayed parameters. Data visualization makes it easier to assess the dynamics of visits.

With the above information, the choice of the required counter is now not difficult.

How to check website traffic

The best analytics systems to check website traffic

Programs designed to collect and analyze website traffic statistics are divided into two large classes: log analyzers and counters.

Log analyzers do not actually collect statistics - they receive the initial data on attendance from the server log files. This data is converted into a form that is convenient for work (usually recorded in the database), and reports are generated on the basis of the processed data.

Unlike analyzers, counters, in addition to receiving data from logs, can collect data for analysis on their own. At the same time, the data collected by the counters contains more information about visitors than can be obtained from the logs.

The general principle of operation of counters is as follows: a special piece of code is inserted into the text of pages or scripts of the site, which, when the page is accessed, writes data about the visitor. Since information is usually stored in a database, it does not need additional processing and immediately becomes available for viewing and analysis.

According to the method of implementation, the counters, in turn, are divided into internal and external.

Internal counters are written in server-side programming languages. They are installed and run on the same server on which the analyzed site is running.

External counters are public web services. Unlike internal counters, such systems have their own servers on which all the collected data is stored.

Internal counters

To install the internal counter, you need to download the program distribution kit to a folder on the server. At the first call, the program is installed using the already standardized mechanism for installing web applications.

Quite fresh domestic development. The first version of the program was released in mid-2006. Now the developer's website is showing the second one, which, unlike the first, has become paid.

Requirements: PHP, MySQL, ModRewrite. The second version additionally requires Zend Optimizer. Also, the GD library is required to work (the developer's site is not written about this, but it is necessary for building diagrams).

The program is equipped with an installation mechanism that has become standard for web applications. The archive is unpacked into a folder on the server, and at the first start, all the necessary data is requested (administrator login and password, connection parameters to the database, site address for which statistics will be collected). Database tables and configuration files are generated automatically.

Data collection can be done in two ways: via PHP and via JavaScript. It is better to use JavaScript as it will collect more user data. The code itself can be obtained on the settings page.

Impera. Attendance by day

The standard set of reports is the same as in most similar systems:

• attendance - by days, by months, by hours, by days of the week;
• site transitions - pages, sites, search phrases, search engines;
• activity on the site - popularity of pages, entry points, paths through the site, downloaded files;
• visitors - countries, cities, browsers, operating systems, screen resolutions, time on the site.

Statistics can be viewed for any period. Most of the reports are implemented in the form of tables. For some reports it is possible to view diagrams as well, but they are hidden under the "Graph" button and are not shown by default (which is an undoubted disadvantage).

The advantage of the program is the ability to export any report to Excel. This can be useful if you need to submit a report to a client or management.

The program implements a filtering mechanism with which you can build special types of reports. It is required in cases where you need to track, for example, the attendance of a particular page or section.

Additional features: working with users, creating a backup copy, cleaning the database.

Available in two versions - Std and Pro. At the moment, version 2.12 is available on the developer's site.

Requirements: PHP, MySQL. The Pro version additionally requires Zend Optimizer and Perl.

The installer at the very first step is confusing, offering to choose the type of counter from four options. The first one is marked as recommended and is selected by default. The rest of the parameters are standard - connection to the database and information about the administrator.

The tables in the database are created automatically, the configuration file must be created manually.

Visitors are counted in one of four ways:

• transparent image (GIF, size 1x1);
• button (PNG, size 88x31);
• combined - PHP and GIF.

The last method seems to be the most interesting. It is supposed to be able to combine accurate information about the number of visitors received through PHP with detailed information about the visitors themselves.

CNStats. Consolidated report

The program provides all the standard reports for such systems. Specific reports include:

• page loading speed report;
• transitions from catalogs, ratings, popular servers;
• referrals from partner sites (useful if you need to track the effectiveness of link placement on specific servers).

A special group of reports is devoted to the marketing component. The program sets up signal lines by which you can identify customer actions (for example, adding an item to the cart). Further, if in the process of navigating through the site a visitor encounters a signal line, then by the chain of transitions it is possible to determine, for example, from which site he came or what phrase he entered in the search engine.

Additional advantages: support for multiple languages, a large number of settings, sending reports by e-mail on a schedule, the ability to import data from log files.

External counters

Statistics collection services have become widespread due to the ease of installation of the counter, a large set of simple and understandable reports, the ability to participate in ratings. However, experts know that the traffic data provided by such services is not always reliable and may differ significantly from the real values.

This happens because external counters do not work in many cases:

• images are disabled in the browser (which happens much more often than disabled JavaScript);
• a plug-in is installed in the browser that blocks the download of images from other sites (for example, ImgLikeOpera for Firefox);
• images do not have time to load, and the user clicks on the link and goes to another page;
• the picture does not have time to load due to the heavy workload of the statistics server itself.

But, despite this, external counters remain irreplaceable if an internal counter cannot be installed on the site or if there is no access to log files.

The service from Google, which appeared last year, has every chance of becoming a leader in its segment.

To register sites with Google Analytics, a Google account is required.

The registration itself consists of several steps: the site address, the name of its account, country, time zone and contact information of the owner are indicated (it is not necessary to fill it in).

After filling in all the fields and accepting the license agreement, a counter code will be generated, which must be copied into the code of the main page of the site.

After that, you can (and should) check if the tracking code was added correctly. The program will open the main page of the site and check if the code is installed correctly. If everything is in order, then the code must be inserted into the content of all other pages of the site and statistics collection will begin.

The first report will be available in about six hours. Subsequently, the reports will be updated every hour.

One Google Account allows you to create as many Google Analytics accounts as you want, each of which can have a separate set of sites (up to fifty). This is useful if you need to view reports separately for each of the domains or subdomains.

Data collection is performed by a java script that does not change the appearance of the page and does not add any image buttons to the page.

The official documentation states that the execution of a java script when it is requested from Google servers occurs only on the first call, and all subsequent calls use cached data. This should reduce the delay in receiving the code and improve the accuracy of the meter readings.

To improve navigation through a large number of reports, profiles are used: administrator, marketing specialist and webmaster. For each profile, reports are defined that are more often demanded by the corresponding users.

Google Analytics. Administrator summary report

The general list of reports is divided into two groups: marketing optimization and content optimization.

The Marketing Optimization group contains reports on user activity on the site: the number of visitors and views, sources of visitors, geographic distribution, language, visitor loyalty (the number of views per visitor).

The "Content Optimization" group contains reports about the site itself: page popularity, entry points and paths through the site, depth and duration of visits. This group also includes information on clients: browsers, operating systems, screen sizes, cookies, JavaScript, Flash, connection speed.

All reports are supplied with Flash charts with the ability to switch between different views (for example, pie or columnar), the ability to import (in plain text, XML or Excel) and a print version.

We have released a new book, "Content Marketing on Social Media: How to Get Into the Heads of Subscribers and Fall in Love with Your Brand."

Whoever owns the information owns the world. For sites, this statement is very true. In order to find out the traffic of someone else's site, you need to identify all possible resources and methods that can find out someone else's statistics. Also in this post, a great method is described to find out the traffic of someone else's site.

You can find out the traffic of someone else's site using:

1. Liveinternet;
2. Yandex Metrica;
3. Alexa;
4. Analysis of ratings;
5. Analysis of a competitor's website.

Counters

Liveinternet

I can also advise from our employee, it is very convenient for collecting the semantic core.

Then, after receiving the competitor's CL, you need to determine the competitor's site by the CL, check the frequency. Based on this, you can calculate the approximate attendance. Let's take an example:

site: site.ru

keys:
key1; 100; 3
key2; 150; 1
key3; 200; 6

Let's decipher the first line: key1 - keyword, 100 - frequency, 3 - position in the search results.

To calculate, now we need a CTR, let's take the statistics of foreign web studios. Let's distribute the CTR to the positions.
As you can see, the data for the first 3 positions are very different from the results of the analysis of other years. Personally, it seems to me that it is only a matter of years, not companies. Every year, the quality of sites and the issue is improving accordingly.

For the third position, the approximate CTR is 10%, again, this strongly depends on the written title and snippet, subject matter. Everything is individual, these are only average data. Let's continue counting.

With 100 requests per month and 0.10 click probabilities, we get 10 visits per month for one key. If we calculate the entire semantic core, this will give us an approximate result, but as you can see, the method is quite laborious, but possible.

There are also services for auto collection of positions. And if you take the average CTR for each position, make a small program - it won't be difficult at all.

If you approach more competently, you can derive a formula.

A \u003d i \u003d 0nV (ki) P (ti, si, hi, z)

A - Desired value (the number of traffic from a competitor per month).

V - Function for getting the number of requests for ki (wordstat).

P - Function for calculating CTR (click probability).

ti- Title and snippet (as you know, the title and snippet represent the site in search engines, in the search results, ti helps the user to make the right decision).

si- Position in the top of the site by the key ki.

hi- Key urgency factor (for example, "order a tow truck urgently" people

will not study the issue, but simply look for a quick solution to the problem.

On the contrary, the key "buy a wedding dress" is one of those queries in which girls can go up to page 10 by looking at all the sites).

z - Brand reputation coefficient.

The formula is, of course, generalized, since geo-dependence is not taken into account (at least), and the functions of obtaining brand reputation, title click-through rate + snippet are not detailed.

Although it can be assumed that coffee. title + snippet clickability depends on:

1. occurrence of ki in title;
2. entry of ki into snippet;
3. the presence of words that attract / interest words (click, at a price of 739 rubles, cheap, discounts, etc.);
4. coffee. attractiveness favicon.

If you drip even deeper

1. Parse title and snippet entry:

a) full entry;

b) incomplete.

You can also break down “incomplete” into sub-items (how incomplete) ... and so on. You can go on for a very long time, so let's finish on this.

By the way, we have a lot of instructional articles, which contain a lot of practical advice with a history of many years of practice. Of course, we thought about setting up a thematic mailing list, but we are not yet in time. So it's most convenient