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Active promotion. Active promotion systems. Step # 3 - Quick access to the TOP

Active site promotion involves a set of activities aimed at promoting the site to the first lines of search programs. This is an attractive informative design with interesting content, everything else that will keep the site visitor on his page, interest him, and distinguish from others. Therefore, a comprehensive approach to website promotion is preferably carried out by a professional creative administrator.

In the first place is site optimization for quick finding in search engines. It includes buying links, preferably a perpetual link. Links are located on services with a large number of visits, published in articles with 100% uniqueness. The method of buying space for an article works effectively. The article is located in a site related to the topic, ordered from copywriting specialists. Banner advertising, contextual advertising is relatively expensive, but highly effective.

For active website promotion, registration in the catalogs of popular search engines is important. The registered site will be easier to find in search engines. An important point is the exchange of links with sites that are similar in topic. In this case, it will not be a random find, but a targeted interested audience. Although as an option, sometimes a random link prompts you to think about buying a service or product.

Our main services:

Paid methods of search engine promotion are mainly distinguished by their effectiveness. By sending a certain budget to promotion, you can significantly reduce the time spent and quickly get the desired result.

Under this heading, let's look at how to promote your site in search engines using:

link exchanges - you will get acquainted with the types of links, promotion strategies, the best link exchanges;
article exchanges - you will find out why article promotion gives great returns and which exchanges are better to work with;
automated tools - consider how to automate the process of website promotion in order to simplify this task.

# 7. Website promotion with purchased links: rental and eternal, anchor and non-anchor, strategies, exchanges

Buying links is almost the main method of website promotion in search engines. Despite Yandex's statements about the cancellation of the link, we can say that this is not entirely true - with the right approach, purchased links work and give a good effect. This is evidenced by the many reviews of SEOs on the forums dedicated to SEO promotion.

But the purchase of "backs" from the explicit so-called link-sweepers - web resources that are created specifically for the sale of links, that is, they do not contain any useful information for visitors, can harm the promoted site in the form of a drop in search positions.

As a rule, in order to promote a site yourself in search engines, paid linking requires the purchase of high-quality and thematic links on specialized exchanges. In general, it all depends on the literacy of the approach to business and then you will not be afraid of search engine algorithms (Minusinsk from Yandex, Penguin from Google), designed to deal with purchased links.

For a better understanding of the seriousness of the venture, let's first talk about the types of links: what are they, which ones to buy and in what quantities?

So, the following types of links are used for promotion: rental and eternal, anchor and non-anchor, image links. Let's consider them.

# 7.1 Rental and perpetual links: pros and cons, what to choose?

Types of purchased links (by time of placement): rental (temporary) and eternal (permanent, forever).

pluses - favorable in price, a large selection of donor sites, they are easier to manage, a wider range of opportunities;
cons - monthly or daily payment, link blinking is possible, for example, in the absence of money on the balance (forgot to top up) - the link will be removed, and this is not good for SEO promotion.

pluses - less risk (no blinking), quality of link placement, one-time payment;
cons - high cost, it is possible to reduce link weight, for example, when they are added in the form of news.

What to choose? To promote your sites with a long-term perspective, it is advisable to buy perpetual links, for client ones - rental ones. Also, a combination of the two types of links can produce good results.

# 7.2 Anchor and non-anchor links, image links: which ones to use?

Non-anchor links: the link text contains the URL of the site or page, as well as words like - here, here, link, in more detail, read on, example, https: // site / kak-raskrutit-sajt / (the page URL is registered).

Which ones to use? Without anchor search engine promotion will look like natural, you don't need to worry about possible penalties. Therefore, sites that are less than a year old should be promoted without anchor "backs".

When it comes to anchor promotion, be very careful here. First, it is better to order such links in separate articles (see further article promotion). Secondly, to make it natural, use modified key phrases each time (changing the number, case, adding words) with the compilation of an anchor list, where you will enter all applied keywords.

# 7.3 How many links to buy for promotion?

How many links to buy? Everything here is purely individual. Nobody will tell you the exact number of links required to promote the site: neither the pros, nor the guru, not even the employees of Yandex or Google.

To roughly understand "how much" you need, pay attention to the following indicators:

the age of your site;
its attendance;
initial number of links.

Example. If your site is, say, six months old and has a small traffic (50-100 unique per day), but not a single web resource refers to it, then the appearance of 2-3 purchased links per week will definitely not arouse suspicion among search engines. And after a couple of months, this amount can be gradually increased.

Also, it is important to understand that you should not buy links to only one, two or three pages. It is necessary to buy links even to those pages that you do not promote. This will not lead to an overweight and will look natural.

# 7.4 Buy link promotion strategies

Strategy # 1:

publish an SEO article on your site, that is, sharpened for a specific search query or several (2-5), for example, "how to promote a site in search engines yourself", "how to promote a site in search engines for free";
buy links to a published article on exchanges;
check site positions in one to two months.

Strategy # 2:

fill the site with optimized articles, but don't buy links;
after 3-4 months, analyze the traffic (you must have a LiveInternet counter installed on your site) for transitions from the search by the necessary "keys" - for this, log in to LiveInternet.ru and go to the section "by search phrases" (in the left column );
using the KeyCollector program (paid software), you take all the statistics of your site by keywords from LiveInternet and check what positions in the search engines they are in - we will be interested in phrases no further than TOP-20 - so you have data on keywords / phrases and the corresponding pages of your site;
now we are buying reference on specialized exchanges.

# 7.5 Link exchanges: where to buy links, what you need to know and how to choose reliable donor sites?

Sape.ru - the largest Russian exchange, here you can:

purchase (manually or automatically) rental and perpetual links (there is an interest-free installment plan);
make an order for writing texts;
promote your site with articles;
order an automatic website promotion;
audit the resource;
also, there are tools for working with contextual advertising.

GoGetLinks.net - a service of quality links forever, in which donor sites are carefully selected by moderators. Here you can not only buy a perpetual link in the post, but also order its placement in a separate article. Exchange guarantees - for non-removal of links, indexing of donor pages, for non-dropping of pages from the index. For more information on guarantees and other advantages of the exchange, see the official website.

What do you need to know when working with link exchanges? An important step in working with link exchanges is to view the database of sites and screen out unsuitable sites for placing links. It is advisable to do this work manually in order to select reliable donor sites. It's hard work, but with a guarantee!

Main criteria for evaluating donor sites (tools for determining most of the parameters at the end of the article):

presence in PS indices - the primary requirement for the donor site, because if a web resource is not indexed by search engines (Yandex and Google), then there is zero sense from it - it is important that not only the main, but also internal pages are in the index, and if the number of indexed pages is approximately coincides with the number published on the site, it is almost perfect;
subject - place links in subject articles or surrounded by subject text;
hosting - do not buy links on sites with free hosting - sites / blogs with a third-level domain (Yukoz, Blogspot and others);
site age * - at least 1 year (the older the better);
puzomerki - high rates of TIC (from 100) and PR (from 3) speak to some extent about the reliability of the donor, and the higher they are, the more expensive the link from him;
attendance - meaning transitions from search engines - 100 or more uniques per day is already good - if visually there are no counters and it is not possible to check statistics, then do not consider the resource as a potential donor site;
yandex-Direct advertising (desirable, but not required) - if the donor has advertising from Yandex (not from Google), then this is very good, then the site was checked by moderators;
Yandex-Catalog and DMOZ - the presence of reference donors in at least one of the given catalogs will be an advantage;
spamming - if the donor site openly sells links or has a large number of outgoing links (much more than incoming ones), then avoid such resources;
design - the appearance of the site can also tell about the seriousness of the resource.

* - one should distinguish between "domain age" (counted from the date of registration) and "site age" (taken into account from the moment the site is indexed).

Conclusion: the selection of suitable donors can take a significant amount of time, but indirectly, the suitability can be judged by the price per link and the higher it is, the more likely that the donor site is an SDL resource. But not a fact! Only careful and manual selection guarantees the high quality of donor sites.

#eight. Article website promotion: pros and cons, requirements for articles and donors, strategy, best exchanges

Ideally, it is better to purchase links in new articles, that is, previously unpublished ones, so you will achieve a significant SEO effect and maximum naturalness in website promotion, and you can also get targeted traffic in the appendage. True, in this case, much more resources are spent, both time and money.

So, article promotion is a way of promotion, in which a unique article is published on a donor site with "embedded" links. Unlike the free article directories discussed above, posting for money allows you to publish texts on trust resources, the choice of which is limited by your budget.

Pros and cons of website promotion with articles:

pluses - SEO-efficiency, safe for the promoted site (with a competent approach), it is possible to place up to 2-3 links in the text, the absence of other people's links in the text, one-time payment.
cons - the high cost of work (writing an article + its placement), it can be difficult to find high-quality and suitable donor sites, the SEO effect does not come immediately, but only after a few months.

What else do you need to know and how to successfully promote your site to the TOP of search engines using article promotion?

Requirements for donor sites: the above requirements for donor sites for buying links will be true in this case.

Requirements for articles:

uniqueness - you cannot distribute the same article, otherwise search engines will perceive it as spam - a new article is needed for each link;
articles for people - texts should be literate (spelling, punctuation) and interesting - as if you were writing (ordering) for yourself (your site), as well as structured - headings, lists, paragraph breakdown and supplemented with pictures;
article volume and number of links - the number of characters in the range from 2000 to 3000 will be quite enough, for such a volume you can place up to two external links (as agreed with the webmaster) to different pages your site, and their location should be logical and natural .;
optimization and topics of articles - the texts should be optimized for certain search phrases and correspond to the subject of the acceptor site, which will have a positive effect on SEO and raise the TIC for your resource.

Article promotion strategy:

firstly, "don't drive your horses" - posting one or two articles a week for a young site will be considered normal;
secondly, - article marketing requires systematic work - do not take long breaks and sudden leaps;
thirdly, - do not focus only on article promotion - use other promotion methods (paid, free);
fourthly, the purchase of several eternal links (1-2 pieces) for each article will help to increase the effectiveness of article promotion (see the diagram below).

Now let's go directly to the article exchanges.

# 8.1 Best Article Exchanges

In fact, there are not so many article exchanges that differ in quality and functionality. Here are the best ones.

Miralinks.ru - the best system of article promotion with high-quality donor sites on board. For optimizers, the World Exchange is:

natural website promotion;
trust sites;
article store;
insurance articles;
service "Carefree";
replenishment of the balance in a convenient way (electronic wallets, cashless payments, bank cards).

An approximate work algorithm for posting articles on the Internet through Miralinks:

Registration in the system → Miralinks.ru;
Preparation of article (s) with embedded (inserted) links and pictures in them for publication through the exchange (see the requirements above) - here either write yourself, or order on content exchanges, or buy on Miralinks;
Adding article (s) to the World and waiting for moderation;
Search for suitable donor sites and post the article (s).

A little about the option " Carefree ordering“or“ others will do everything for you. ”It is not difficult to deal with the exchange, there would be time and desire, but if they are absent, you can use Mira's services and transfer the“ burdens ”of creating and running an advertising campaign to her experienced employees (commission - 10%).

What is included in the "Carefree" service:

writing articles;
selection of donors for your site;
placement of articles on donor sites.

You just need to activate the service and set some parameters. For more details about the service, see the exchange.

Webartex.ru - an exchange for article marketing, which can be considered not as an alternative to the World, but as an addition. The functionality of the system allows you to promote sites:

on social networks (a feature of this exchange);
articles with different types of links - anchor and non-anchor, nofollow, picture links;
SERM articles and press releases.

In general, Webartex is a convenient and understandable system that will be quite easy to understand even for a beginner.

Conclusion: website promotion of articles requires a lot of money and in order not to waste money, you need to do everything wisely.

#nine. Website promotion using automated systems

If you think that independently promoting a site to the TOP "s of search engines such as Yandex or Google is an overwhelming task for you (lack of time and desire to learn the intricacies of SEO), then use a professional and reliable service to promote" automatically " Rookee.ru, who will do the lion's share of the hard work for you and bring the site to the TOP for the required queries. And this is all with your minimum participation in site promotion. In the section "automatic website promotion" this process is discussed in more detail.

The main factors affecting the price of promotion in aggregators:

internal state of the site - content quality (uniqueness and usefulness of information, presentation of information, absence of spamming with keys in text, tags and meta tags), logical structure of the site, correct linking, code validity, etc. (read about the "internal link" in the section by clicking on the link at the beginning of this article );
external reference - the quality of the external link mass (no links from the GS and non-thematic sites);
competitiveness of the subject - the higher the competition, the more money will have to be invested in promotion.

By the way, the "Hands" service allows you to determine the approximate cost of promotion.

What is required of you? If the web resource is ready for promotion, then you just have to go through a simple registration, add the address of the site being promoted to the system, set up and launch an advertising campaign. This concludes your "hard" work. It remains only to observe how the positions of the site are growing and do not forget to replenish the budget in time.

Useful SEO tools: personal assistants in website promotion

Let me remind you that by adopting SEO tools, you will greatly simplify your SEO life, especially if you decide to independently promote your site to the TOP of search engines. To help optimizers, many services and programs have been developed that can collect various data about web resources and present them in the form of reports.

To order unique articles, reviews, descriptions

On any of the exchanges, you can select and buy articles, or order new ones from copywriters.

etxt.ru - a unique content exchange with a convenient catalog search;
copylancer.ru - exchange of quality articles at fair prices;
advego.ru - texts for every taste (thematic, selling, author's posts).

To determine the site trust and other parameters

xtool.ru - the online service will help to check the donor site for many parameters (site indexing, TIC, PR, search traffic, spamming, external backlinks, keywords, etc.);
sbup.com - free online harvester for SEO-checking sites (trust, content analysis, rating, site puzomerki and much more);
checktrust.ru - checking the quality of link donors, although there is a limitation - 500 checks are allowed for free.

To analyze backlinks (external links)

Yandex-Webmaster - allows you to check external links to your site for free if it is added to the panel for Webmasters. Not the best method for analyzing external "backs", but you won't pay money;
Google Search Console - a panel for webmasters from the Google search engine, also allows you to track external links, but again, only to your site;
linkpad.ru - partially free service for analyzing any site for external linking. It also provides website promotion services.

Specialized services (paid): majestic.com, ahrefs.com.

To monitor positions

seogadget.ru - a free online tool for monitoring the positions (and not only) of the site in the search engines Yandex and Google;
pr-cy.ru - free of charge 100 checks.

take your time to promote - if your resource is not even a month old, then do not rush, you will still have time to promote your website on the Internet - it is better to throw all your efforts and resources into filling with useful SEO content in the first six months of your project's life - so search engines will see that the web the site is "live", and this will only play into your hands - though this is not a call to action, but only a recommendation;
promote the site comprehensively - do not limit yourself to one or two ways - use varieties of SEO and SMM promotion - each method has its own advantages and disadvantages, so it is advisable to combine them to achieve a faster result;
stock up on links carefully - check donor sites, start an anchor list and do not forget that building backlinks is a gradual process, not a one-time process - do not allow a "link explosion" - do not run the site through various directories, bookmarks, forums, profiles, etc., especially this applies to young resources with low traffic and a small initial number of links - remember that it is not the quantity that matters, but the quality of "backs";
make your link profile natural - the link profile should look as natural as possible in the "eyes" of search engines - links from different sources (directories, articles, site ratings, social networks, video hosting, etc.) should lead to your site;
define a budget for promotion - draw up an action plan and determine the budget that you can allocate for promotion;
work on your website - improve it, regularly publish new and interesting materials, and then the web resource will be visited and you can make money on the site - and this is a sure way to please your potential audience, followed by Yandex and Google search engines.

P.S. You have, like any beginner and even masters of your craft, to learn and improve a lot, since search engine algorithms "do not rust" (they are constantly updated) and in order to keep leading positions you need to be aware of SEO events, and for this visit seo forums ( serch), blogs of reputable people in the seo industry (devaka) and, of course, follow the news from official sources for webmasters.

And if you don't have time to do all this on your own, this does not mean that "boss, everything is gone", because thanks to exchanges like ETXT, your site will have fresh articles, and services such as Rookee will keep it in the TOP.

I wish you success, patience and good luck!

With respect,

New to SEO and don't know where to start? Here's a quick start guide for SEOs.

After reading this article, you will have a clear idea of \u200b\u200bwhat to do and where to go next.

Let me start with the most important Golden Rule that always works the first time you get to know something.

When reading an article like this, don't distract yourself by thinking about some of the topics below. Just try to follow the author's thought. Leave questions like "WHY" and "HOW" for later.

Hope you are ready! Let's move on ...

How to get started with SEO guide

As described above, the purpose of this guide is to give beginners an understanding of search engine optimization. I have done some research and have tried to answer some important questions.

I'll start with the first and most important question.

What is Search Engine Optimization (SEO)?

SEO is a combination of strategies that aim to increase the visibility of a website and improve its positioning in search engines. It can be said that it is a way to inform search engines about the quality of a website in order to attract more organic (unpaid) traffic by improving the site's search engine rankings.

For the most part, it depends on the content, structure, and also the links to the website. It is in this direction that it needs to be developed.

But remember! SEO optimization aims to improve interaction with the search engine, but you should never forget about your audience. User experience comes first.

Already have any questions?

Hope to answer all your SEO questions in this article.

Why does my website need SEO?

To answer this question, let's remember what I already wrote about - SEO is necessary to improve website visibility!

And that's why:

Search engines are the largest and best source of internet traffic. You probably already know the main ones:

Yandex;
Google;
Bing;
Yahoo.

Some of my friends still use the Google search bar to go to Facebook.

SEO newbies always use Google to find information. The same applies to ordinary Internet users. When they want to find something (an article, services, products, or any other information), they turn to Google.

Another reason why search engines are unique is that they provide targeted traffic. People are looking for exactly what we offer.

User searches are the words that are entered into the search bar. These words are critical. If SEO isn't all that good, our website will be ignored by search engines.

Targeted traffic is about improving income levels. So do not hesitate to invest in if you really want to generate income.

What if I don't do SEO on my site?

Here you might think something like this:

"Dude! Is this the exact same question as the previous one? You just explained that lack of SEO is lack of traffic from search engines! "

Yes! You are right ... But I want to dwell on this in more detail. I'm sure you won't mind after reading the following interesting information.

After launching your site, search engines crawl it to figure out what kind of site it is. Now, when a user searches for something related to your site, search engines will display your site in search results. Search engines are a brilliant engine, and they are constantly being improved to crawl sites more efficiently. However, search engines also have certain limitations.

This is why SEO is essential. SEO optimization helps search engines learn more about a website.

Proper SEO will attract thousands of users, and incorrect SEO will result in almost zero traffic.

SEO not only makes your site's content available to search engines, but also improves your site's ranking by positioning it higher in search results. Therefore, it will be easier to find you.

The competition is constantly growing and SEO practitioners undoubtedly have a clear advantage in questions and audience engagement.

Hopefully the concept of SEO is clearer now.

Let's move on to the next question in our guide.

Can I do SEO?

Yes, SEO is difficult, but not too difficult if you track all the changes! The basics of SEO are pretty simple, so the key is how you implement your chosen strategies. The internet is full of free resources () to learn how to do it right.

Practice and you will become an expert in your niche! ..

If your site is complex and you are not ready to learn and implement strategies, seek professional help.

But remember: you need to be very well versed in basic SEO concepts! ..

I think that now you can easily answer the question: ""

The next section of my guide contains more practical information and a lot of advice regarding SEO strategy.

How Yandex and Google work? Black SEO / White SEO

Before discussing SEO in more detail, I would like to tell you about black SEO and white SEO. Here's how they can be summarized:

Figure: 1. Black SEO, White SEO

Remember, we are white-hat SEO. I will not go into details of the comparison. That's all for the basics. At least I have on this topic.

Before we move on to the next point, check out the list of major SEO topics:

keyword research;
optimization of site pages ();
external SEO (external factors).

Keyword Research

Almost all SEO beginner guides ignore this point. In my opinion, it is one of the most important.

SEO is a keyword game.

Therefore, I decided to elaborate on this issue. What is keyword research and why is it important?

In the previous part of this tutorial, I talked about custom searches. The user's exact wording is called keywords.

You need to know keywords related to your topic or niche if you want to be successful in SEO. Different keywords have different meanings depending on search volume and some other factors. We do not need to delve into these aspects in this guide.

Keyword research aims to figure out the intent of users. What exactly are users looking for? These are the keywords.

Using the right keywords is critical to your site's SEO. They enable you to better understand your target audience. And this increases the relevance of your site in relation to your topic - this is very important for SEO and search engines.

You need to do proper research to find valuable keywords related to your topic before launching a website. Even if you already have a website, you can optimize it with the right keywords.

If you want to know more about keyword research, check out the following articles ...

Let's move on to the next step!

SEO-optimization of site pages

SEO for a website page means everything that is displayed on it and concerns its programming. Need to optimize website pages, posts, etc. for search engines.

In short, it's content optimization for search engines!

Internal page SEO covers many aspects, so let's break it down.

1. Content

Content is the largest part of a page's SEO. You may have heard a famous quote regarding content:

"Content is king." There is no doubt about that.

Figure: 2. Content is king

Do you know that GoogleIs the biggest search engine !? The main priority of the company GoogleIs the provision of the best quality content to its users, relevant information available on the Internet.

Company Google also appreciates content of the correct length. Write long and informative texts.

Content on your site is not just text. These are videos, photos, animated slides, infographics, etc.

Content – not a king! How you present it is what matters.

Ensure the best user experience and optimize your site for search engines at the same time. Then your readers are more likely to share your content.

Pay more attention to good content:

Headings - Create captivating headlines that increase the reader's interest in the article. You only get one chance to make a good first impression.
Keywords - Choose keywords that would bring people to your site.
Links - Link to quality sites that complement your site. This encourages sites in your niche to connect with you.
Quality - Try to publish unique and quality content. This forces users to come back to your site because they won't be able to find the same content elsewhere.
Freshness - Posting content that is not outdated is a good strategy, but it's worth adding new content regularly as well. If you don't have time to add content to your website, consider creating a Q&A section or blog on your site.

Figure: 3. Dependence of the positioning of content in Google on the number of words

When creating your content, don't forget about keyword research.

2. Site menu

The site menu is in second place in terms of site optimization - it also needs to be taken care of.

An example of a bad menu is when categories are completely out of place in relation to the topic.

I personally saw several sites that dealt with health issues, but the categories on the site were related to fashion. Don't harm your own SEO.

This greatly interferes and distracts the user ...

If the menu is unsuccessful, what is the probability that the visitor will never return to the site? - 80% ...

Take care of the convenience of your site! Google it will be appreciated.

3. Website speed

Yes! Website loading speed matters a lot! Have you ever heard of waiting times? Let me tell you what it is.

The user is looking for something and your site appears in the search engine results (SERP) bar.

The user then opens your page. The waiting time is the time during which the user remains on the site after clicking on the link.

This is a very important factor in search engine ranking.

Figure: 4. Waiting time on the site

Let's see what happens with an example ...

Imagine that you are looking for something and then you open a site that appears in search results.

What if the website takes too long to load? What would you do? Will you wait? Hardly. Most likely, you will close the tab and go to another link ...

This is how latency affects your site.

Figure: 5. Average website load time

In short, the user needs speed, just like Google... By improving the speed of your site, you will reduce wait times and therefore improve your ranking in search results.

4. Website design

Website design is another important factor for a good user experience ... The theme should be interesting and memorable.

I prefer websites with attractive designs and informative content. I can of course read content on a badly designed site, but only when it's the only search result ...

There are many websites with great content but poor design.

Ask yourself a question - will you stay on a site that cannot be properly viewed from a smartphone?

Most likely, you will stop visiting this site altogether ...

I say this from personal experience!

Design is not only about what a website looks like. It's also about how the site works.

The site must be responsive and attractive.

Well, stop talking about page SEO.

External SEO

Outside SEO is as essential as page SEO - it helps to make your domain more authoritative in the eyes of search engines.

In other words, it is a way to make your site trustworthy in the eyes of search engines.

This will happen when other well-known sites give the search engine a signal that your site has the best content on a particular topic.

How does this happen?..

We need other well-known resources on the Internet related to your niche to link to our site. Technically speaking, this is called link building.

Naturally, this does not happen automatically. Post high quality content on your website and share it with interested people on various internet marketing platforms.

Eventually, someone will start linking to your resource.

The best link building strategy is creating good content. Then you need to inform everyone else about it.

But remember, in today's competitive environment, you need to be good at link building. Use techniques and advice from well-known quality sites.

Your hard work in this activity will surely be rewarded with a good rating.

Just know what to do:

use social media to promote your content;
do blogging and guest blogging;
suggest solutions in discussion forums;
share photos and videos;
build meaningful business lists.

The following heading may annoy you a little, but trust me, this is important information ...

What do links look like and how do I get them?

Tags to links

This is a signal for the search engine. Something like, “Hey! The following information is a link. This is called anchor text. "

Link location. This is information for the search engine about the site where the link leads. Such a site can be a web page, image, download, video, etc. You can save the location of the link.
Link Visible / Anchor Text: You may have seen text like this - blue, bold or underlined - that is interactive. Clicking on it takes you to another web page. These links are called anchor text.
Closing the link tag: As you might guess from the tag, this is a signal that directs the search engine to the end of the link.

You will need the above information when you start creating links.

On average, the higher the score, the more domains will be associated with the web page.

Good! We now have an idea of \u200b\u200bsome of the communication parameters. Moving on. You need to figure out how you can get links.

I think I was able to influence your thinking about link building. Now you understand better what external SEO is ...

Where to go next?

Now that you've gone through the SEO guide, you might feel like I'm missing out on a lot of important information, especially if you're not a beginner.

Yes, I did it deliberately.

I could write 50 thousand words on this topic, create a long and detailed manual. But trust me, it would irritate beginners.

There are many such tutorials on the internet. Why did I decide to add mine?

My goal is to give you some basic understanding of the concepts. You can read more about them in other guides.

As you continue on your way, try the following:

Once you've done all of these things, keep learning and improving. Explore the sub-points of my guide - you will find more and more information thanks to experts in the field of SEO.

Parameters like domain authority, page authority, trust level, citations, backlinks and spam are very important. They can significantly affect your rating. Use Googleto study the issue in more detail.