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The definition of pagerank. PageRank: what it is, types, features, how to check and increase. Counter options for displaying PR

Hello dear readers of the blog site. The speech in today's review will be completely devoted to the main indicator of the success of a web project in his eyes - (following the link, I described in detail its essence and significance for webmasters of the Russian Internet, as well as how to recognize and measure it, and, if you wish, put yourself an informer that displays it ).

You will learn how you can easily and quickly check the PR value for all pages of your website, how to find out its future value (before the next update comes), and also qualitatively assess how well the Google search engine relates to your project.

Checking the PageRank value of all pages on the site

Not so long ago there was another upswing of this indicator. I immediately became interested to know how the PR has changed not only on the main page (it's not difficult to see), but also on all the other pages of my blog. You probably know that this puzomerka is calculated for each individual document in the network.

Usually the PageRank of the main page has the most impressive numbers, but with competent internal linking, you can get quite high indicators for internal pages. In this regard, the question arose of finding an opportunity to check the meaning of this puzomerka for them. Moreover, in GetGoodLinkx pay very decently for links from documents with high PR.

I liked two services that allow, among other things, to implement automatic PageRank check for all pages of any site. They only need to feed the sitemap link in XML () format. Do you know what it is and where can I get it?

Well, this is probably still unlikely, because any novice web master literally at every step hears about the need to create a map. However, not everyone distinguishes between those designed to facilitate navigation for your visitors (in HTML format) and those intended for search engines (in XML format).

We need a second option. The fact is that this file (sitemap.xml), in a form understandable to the script of these services, contains a list of all the URLs of your project. The script will one by one determine the Page Rank value for all of them and display the information on the screen.

I already wrote in all the details about the nuances and twists and turns, on and.

It is installed in the usual way. Launch PaRaMeter and open the "Tools" - "Extract URLs" item from the top menu:

The “Extract URLs” window will open, where in the “Starting URL” field you need to specify the URL from which PaRaMeter will start scanning your resource in search of all its documents. I enter the address of the blog map in this field - this will probably make it easier for the program to find all documents without exception.

To start the search, click on the green triangle, and upon completion of the program, click on the floppy disk icon in order to save all found Urls. After that, the PaRaMeter window titled "Extract URLs" will close.

All extracted urls will appear on the main tab of the program. To determine the PageRank indicators, you need to click on the green triangle:

A check progress bar appears. When finished, you will see a list of all Urls in your project with PR values \u200b\u200bfor them. Using tabs, you can, for example, sort the resulting list in descending order:

PaRaMeter saves the results of all checks and then you can compare how the Page Rank has changed over time.

Supplemental Index - How To Know How Good Your Site Is

And again we will talk about Google. Well, where without him. Despite Yandex's leading position in Runet, the world leader has gotten very close to it, and on most well-visited web resources the number of visitors from these two search engines is approximately equal.

This means that it is important to know how Google relates to your site and how many pages have already got into its main index. Remarkably, this giant can afford to index anything it can find.

But only quality documents (according to Google) make it into the main index that is being searched. All the rest are in the so-called Supplemental Index (or, in other words, snotty index). Pages caught in the snot are not involved in the search and, therefore, visitors from this search engine will not come to them.

Although no, not entirely true. The likelihood that a visitor from Google will come to the document who got into the snot is still there. This can happen unless there is anything in the main index that matches some exotic query. Then the search will be carried out on snotty. But this is still unlikely.

In general, the more your documents are in the main database, the more visitors will come to your resource from this search engine. But how do you know how many pages on your site are indexed and how many of them are in the Supplemental Index? This is precisely the problem that will help us solve Xseo .

You can enter in the shown field located in the center, url of your project and click "Check". As a result, you will see the number of documents in the main Google index and in the Supplemental Index, as well as the percentage of pages in the snot. For example, for my blog it turns out like this:

The percentage is quite high, but I only have four hundred articles, so everything is in order, because everything else is a body kit.

In the snot, first of all, documents live with not unique texts... And it doesn't matter where you copied the text - from another website or from another document of your own project. The result will be one - Supplemental Index.

Secondly, it is very important how much text is present in the document. If very little, then you are welcome to the snotty index. It is difficult to say unequivocally how much text on the page is sufficient to guarantee that it will not fall into it, but sometimes a figure of one and a half kilobytes of pure informational text appears, excluding HTML tags. Personally, I write articles, usually more than twenty kilobytes, including tags.

Pay attention to the fact who are you linking to from your site. If on trust resources, then that's good, but if on outsiders in the eyes of Google (filtered, banned, etc.), then again the snotty filter is right there. Also, you are unlikely to be able to deceive Google and push an article with automatic translation from any other language into its main index.

Look at the quality of translations from Google itself and you will understand how well it understands this. Machine translation from Google (), in my opinion, is generally better than from any other player in this market.

Well, also your article can be thrown into the Supplemental Index simply because it the theme is very different from the mainaccepted on your website. Although this is probably still the lesser of evils.

It is possible that there are still criteria by which one can judge whether a given article will be included in the main Google index or not. But here I have given, perhaps, all the basic rules that must be followed to maintain a partnership with this colossus.

Good luck to you! See you soon on the blog site pages

The importance of Google and its PageRank for a webmaster of the Russian Internet

Therefore, in order to achieve good attendance in Runet, you will have to serve two masters and try not to lose face in front of any of them (not to get pessimized or even worse - ban).

What is remarkable, often at the initial stage of development traffic from google can be much higher. Perhaps this is due to the fact that he is more loyal and does not prejudice young projects, especially blogs ..

The PR indicator has an insignificant effect on the position of a document from your project in search results. True, it is not the main criterion for determining the position, but all other things being equal, its higher value will allow the page (document from your project) to stand above a document similar in relevance, but with a lower rank.

Relevance meant the correspondence of a particular page to the query entered by the user in the search bar (). In a nutshell, the relevance of a page to a search query is determined by the presence of words in the TITLE (title) of the document, in the titles of articles, in the STRONG and EM tags, etc. Read more about this at the link provided, and I also advise you to familiarize yourself with.

Role of PR will be especially important when ranking pages for a monosyllabic query (when the user enters only one word in the search bar). In this case, it turns out that a lot of documents will be relevant to this query. It is in this case that our hero will play a key role in determining the positions for these documents that are identical in relevance (compliance with the entered query).

The PageRank indicator was invented by the founders of the campaign (Sergey Brin and Larry Page), who then successfully applied it in their currently most popular search engine in the world. The merit of this puzomerka in their success is undeniable. Let's now take a closer look at what PR is, how you can increase it, how to measure it, and how to set a counter that displays its current value.

Its main difference from Yandex TIC is that it is calculated for each page of the site (document) separately. But the basis is still the same scheme for assessing authority from the scientific world, when the rank of an author depends on the quantity and quality of references to him from scientific works of other authors.

The more instructions and the better they are (an instruction can be given by a student in his term paper or by a professor with more weight in the scientific world), the more authority this work of this author will receive.

Those. the main criterion for calculating PageRank, as well as for calculating TIC, are links to site pages. But in contrast to Yandex's puzomerka, it is not the authority of the author of scientific works (the entire resource) that is assessed here, but the authority of individual scientific works of this author (website pages or, in other words, documents). True, Yandex has a similar puzomerka (VIC), but it is little known, because no one will ever be able to even approximately estimate its value.

This is true, because different works of the same author may differ significantly in the quality of performance and the relevance of the information provided in them. It is thanks to this selectivity that it becomes possible to use this puzomerka to rank documents in search results, if they turn out to be equally significant in terms of the main indicators of relevance.

Ranking pages in Google search results, it can be simplified as follows:

First, the machine finds in its main index (there is also a snotty index, which is not searched for) all documents that contain words from the user's query
Then, among them, those are selected where the density of keywords (from the user's request) is higher in the text of the document, in its heading TITLE, in accent tags (H1 -H6, STRONG, EM), etc.
Also, leading from other projects to these documents. This text also analyzes the density of keywords from the user's query. This thing is called link ranking.
Well, in the end, the results obtained can be slightly adjusted for the PageRank indicator. As a result, documents with the same relevance for this query will be placed in their places in the search results. Yandex also uses its VIC (weighted citation index) to adjust its search results

What is PR, how is it measured and how is it formed

In fact, it is a kind of measure (criterion of value) of a particular page on the Internet. Its value depends on the quantity and quality of backlinks from other pages to this document. The more links, the higher the PR value will be.

But it is also very important what the value of the static weight has that page from which the link to the document leads. The fact is that the link passes part of the PageRank value of the donor's page.

But that's not all. The fact is that if several links are placed from the donor's page (one of which is to our document), then the transferred static weight will be divided equally between all these links.

The amount of PR that a page can transmit via a link is much less than its own value (before it was 85 percent, and now, according to observations, it is already less than 10%). This amount of statistics will be divided among the documents to which it refers.

The ideal case would be if a link is placed on your document from a page with a Page Rank of 10 (maximum value),. And it will be absolutely great if she is the only one.

In this case, a gigantic weight will be transferred to your document, enough, probably, for the PR of your page to rise to 9. If, however, several more links (including yours) are added from this ideal donor, then the weight transferred for each of them will already be divided for the total number and nine you will no longer get. It's a shame, right? And so I wanted.

Yes, I almost forgot to tell you about how and in what the PageRank value is measured, as well as how to prohibit the transmission of voice (weight) via the link leading from the pages of your project. First, about the units. There are two scales and, accordingly, two values.

The first of the presentation options expresses it as a real number and has a linear character of change. Those. an increase in this value will be proportional to an increase in the amount of static weight transmitted to this document by links from other Internet resources. This number is updated almost in real time and is constantly taken into account when ranking.

The second version of PR presentation is derived from the first. This value is called toolbar value and has a range from 0 to 10 (there are eleven possible options in total). The toolbar digit is obtained from a real number according to a law close to logarithmic (strongly nonlinear):

Real number indicating the real weight	Toolbar number resulting from
from 0.00000001 to 5	1
from 6 to 25	2
from 26 to 125	3
from 126 to 625	4
from 626 to 3125	5
from 3126 to 15625	6
from 15626 to 78125	7
from 78126 to 390625	8
from 390626 to 1953125	9
from 1953126 to infinity	10

Toolbar numbers are not updated often - once every few months. Its value is usually zero for new resources or projects that have been banned by Google, and only a few colossi on the entire Internet have a figure equal to 10.

As you can see from the above table, at first it won't take a lot of links with good weight to build Page Rank, but with each new figure, further increasing it becomes more and more difficult, and often impossible task.

On average, well-optimized (both internally and externally) resources have a home page PR of 4 or 5, and some even achieve six, but further growth of this indicator is available only to very serious and global projects.

So, the limit of our dreams and possibilities is most likely 6, and even that is unlikely. Will you say that I am a pessimist ?! No, I'm more of a realist. But if you suddenly receive (or have already received) a Paige Rank equal to 7, then please unsubscribe about it in the comments (and be sure to put a link to the https: // site, so that everything will be fine with me).

We prohibit the transfer of static weight through external links

In principle, this is not at all difficult to do. Google made sure that it was possible not to cast a vote on another resource. To do this, it will be enough to add an attribute to the link tag A (just above, I already gave a link to an article, where everything is chewed up in detail). For example like this:

Everything about creating websites, blogs, forums, online stores, promoting them in search engines and making money on the site

After that, the donor's statistics will not be transferred to the acceptor (the document to which the link leads). Why would you want to prohibit weight transfer? Everything is pretty simple here. You just need to remember that PR can be transmitted not only by links leading to other projects, but also by links leading to the internal pages of your own resource.

Now imagine such a situation that you have ten internal and ten external links in one document. It turns out to be twenty. The static weight transmitted for each of them will be equal to one-twentieth of the maximum possible that the given document (donor) is able to give. Consequently, the acceptors will receive one-twentieth of the maximum possible weight (pager).

Now imagine that you have added an attribute to all external links, thereby prohibiting the transfer of weight through them. As a result, all the weight that the donor is able to give will be distributed among ten internal links. For each of them, a weight of one tenth of the maximum possible will be transferred, which is twice as much as in the case without using the attribute.

So you prevent leakage PageRank from your project, accumulating it internally and increasing your own puzomers. As a result, these pages of your resource, all other things being equal, will be able to take a higher place in Google search results due to the saved statistics.

P.S. There is an opinion that now Google has slightly changed the effect of the attribute and your internal documents in the given example will still receive one-twentieth of their weight, and everything else will leak to no one knows where. The opinion is controversial, but ...

However, I still prescribe without fail in the A tags, and other elements. And with paid posting of sentinels through the exchanges GGL, RotaPost, GetGoodLinks, Miralinks or WebArtex, often the main requirement is the minimum number of links for which the weight is transferred.

What can lead to an increase (decrease) in PR

The weight transmitted by the back link depends on the PR value of the donor document and on the total number of outgoing links from it. Please note that I was talking not only about external, but also about internal links. Thanks to this wonderful feature and a competent internal linking, you can raise the PaidRank for most of your project documents, even without using external links generally.

When calculating PageRank, all external and internal backlinks will be taken into account, except for those from banned sites. Those. to make your site disgusting by putting links to it from the pages of banned websites, your ill-wishers will not work (after the introduction of the Penguin algorithm in Google, this statement can be considered controversial). But if you yourself post backlinks to banned projects (or just to frank GS), then a sad fate may befall you.

The static weight of your documents may decrease if suddenly some of the links to them leading to them disappear or the Page Rank of some of them decreases. Despite the fact that the stat weight affects the position of documents in Google search results, a high PR value does not at all guarantee a high position in the search results. Otherwise, for any entered query, only super-trusts with PR 10 and 9 would be in the first place in Google search results.

Identical links from one page will be counted by Google as one, and links from a web page to itself are not taken into account at all when calculating PageRank (you cannot vote for yourself). By the way, it is not a fact that the main one will have the highest statistic value among all the others. There may be internal pages equal or even superior to the main one in Rank.

It should be borne in mind that Google's search robot is rather inert and does not take into account all backlinks instantly. It may take time (up to several months) to fully record them.

Where and how you can see the Page Rank of any site

In the provided form, you can enter one or several Urls, and then click on the "Check PR" button:

This method allows you to carry out a mass check of the PaidRank for a large number of projects at once. However, in most cases the best option will be to install SEO extensions for the browsers you use. In this case, the PageRank value for the page opened in the browser will be displayed on its panel.

For the Opera browser there is, as well as:

Counter options for displaying PR

There are several options for counters displaying Peydrank for the document on which they are installed. True, there are options that show the PR of only the home page, because it is, as a rule, the highest and should make a greater impression, for example, on advertisers. You can see an example of such a counter.

You can get the code of a similar informer. In the window that opens, you will need to enter the main URL in the "Site URL" field (it is its value that will be displayed on the created counter in this case):

Click on the "Submit" button and then select the desired informer design. As a result, an area with the resulting code will appear:

All you have to do is insert it into the right place of your site template or into the text of some page (for example, intended for advertisers).

Select the appearance of the informer and copy its code to the area to the right of the counter picture. You will need to insert this code into your project template, as a result of which it will show visitors the PR of an open page. For example, like this:

As a guide to pasting code into a template, you can use the tips for inserting traffic counters into a Joomla, WordPress and SMF template - and.

How to check PR for all pages of your own or someone else's site

Often it is necessary to find out the Page Rank indicator for all documents on the project. Doing this separately can be very time consuming. It is for these cases that quite convenient services have been created.

Also, in order to understand how the Google search engine treats you, it will be useful to know how many of your documents are in its main index, and how many fell into an additional one, which is often called the Supplemental Index. Why is it so important to know this? Well, it's pretty simple. The search is carried out only for documents located in the main index.

Site pages that are in the Supplemental Index are not included in the search, except in very rare cases. Therefore, from the point of view of attracting visitors, they are completely useless ballast.

Of course, you don't need to get rid of them, but it will be useful to know their number. Read more about all this in the article "".

Hello dear readers of the blog site! Well, now it's time to dwell in more detail on the consideration and definition pageRank indicatorto understand the essence of the mechanism that Mr. Google uses when ranking resources and individual web pages.

This is very important, since the PR value of a particular web page directly affects the level of its authority in the eyes of Google. However, it should be noted that Page Rank is not the dominant factor in determining the position of a page in the search results and is taken into account in the last place, otherwise, when entering any query, users would receive in the TOP only documents with high PR, which is far from the case. However, other things being equal, the ranking is based on web pages with a high Google PageRank.

And this situation happens quite often, especially with monosyllabic queries, which is why this part of SEO optimization is so significant. Agree, in order to be at least in the top ten results, you need to take into account even the most insignificant, at first glance, nuances. Now we are talking about the influence of PR () on the position of pages of a website in search, but there is another reason for increasing this indicator for those who are engaged in selling links. We will talk about this way of making money on the site later in subsequent publications.

I note right away that it is not possible to fully comprehend the secret of the Google PageRank calculation algorithm, since it simply does not exist in the primary sources. Nevertheless, some information is known that make it possible to understand, if not all the ins and outs, then at least the general rule for determining the PR pages of a website in order to more effectively use this knowledge for the successful promotion of your project.

I draw your attention to the fact that a wide variety of information presented in this publication, of course, can be found on the net if you honestly google it. However, they are disunited, and I tried to collect valuable information sprouts so that they present the most complete picture with all the nuances concerning such an important component of resource ranking as Google PR.

What is PR (PR) of a site, real (real) and toolbar value of Google Page Rank

Basically, on the pages of the blog site, you already had the opportunity to familiarize yourself with the general concepts of the trust indicators of both search giants. However, there are nuances here, which I will talk about below.

What is PageRank and what is it for?? Well, I have already partially answered this question in general form a little higher. PR shows how authoritative this document (site page) is for Google. It is possible to regulate the numerical value of PR of any web page by transferring weight using links that lead to it from pages of other websites (external inbound links) and from internal web pages of the same website (internal inbound links).

That is, the more resources on the network link to a given page (otherwise, vote for it), the more authority it acquires from Google. As you already understood, other pages of the site can also vote for a web page through internal linking. Now about the nuances that were mentioned above. One of them is that the PageRank value is calculated each time for a separate web page, while the TCI (Topical Citation Index) from Yandex is an evaluation criterion for the website as a whole.

Of course, Yandex also has in its arsenal a similar indicator to PR and even has a name - VIC (weighted citation index), which determines the link weight of each web page, but its algorithm is kept in deep secrecy, unlike PageRank, the toolbar value of which we we can easily check with the help of numerous online services. So, to summarize, I note that in the public domain we can find out the indicators: the toolbar value of the TCI (for the site as a whole) and the Page Rank (for the main page).

Here one more nuance emerges. Since Google considers the main web page of the resource to be the most important, we also get the toolbar value of PR, meaning usually the main web page. Although many specialized services provide the ability to check PR for each page of the site. Now let's try to figure out what toolbar and real PR are, as well as what is their difference.

Well, from the above, you probably realized that the toolbar value of the Page Rank indicator (as, indeed, the TCI) does not reflect the full picture at the moment, since it is updated extremely rarely (about once a quarter). Toolbar PageRank is measured in the range from 0 to 10. Usually 0 is assigned to very young web resources that do not yet have enough incoming links, and the number of web pages of the project itself that could accumulate link weight due to internal linking is extremely small.

The real (real) value of Google PageRank is determined constantly and has a non-linear (logarithmic) dependence. I will not go too deep into the jungle of mathematical calculations, but we do not need it. Let me just say that the nonlinear dependence of PageRank changes leads to the fact that the higher the PR, the more difficult it is to reach its next level. If we take as a basis toolbar value PR, then the distance from 1 to 2 is much greater than from 0 to 1, from 2 to 3 is more significant than from 1 to 2, etc. This is very well illustrated by the following notorious image:

Below I will give the correspondence of real values \u200b\u200bof Google Page Rank to toolbar indicators. This clearly demonstrates how the severity of reaching the following PR score increases:

Real (real) value	Toolbar value
from 0.00000001 to 5	1
from 6 to 25	2
from 26 to 125	3
from 126 to 625	4
from 626 to 3125	5
from 3126 to 15625	6
from 15626 to 78125	7
from 78126 to 390625	8
from 390626 to 1953125	9
from 1953126 to infinity	10

In practice, getting, for example, PR2 for a web page that you are promoting for any request does not seem to be an overwhelming task, if you correctly do internal linking and accumulate link power through internal links. This does not even require a large number of external incoming links from the trust web resources.

But achieving PR3 will already require significant efforts, including getting a large number of links from third-party websites. The ultimate dream of a webmaster of an ordinary standard blog or website is, perhaps, PR6, and even then, if its resource is large enough and has a rich history. The PR7 indicator and higher is the lot of serious portals and information associations (including large commercial sites). Well, only a few giants have PR10, including, of course, Google.

Determination of PR, site page weight, link weight distribution

Next, we will analyze how to determine the PR of a website... If the algorithm of the mysterious VIC from Yandex is beyond our control, then from the bounty of Google we got the formula for calculating the PR, which was derived with the participation of the famous Google founders Sergey Brin and Larry Page, which, according to well-known advanced SEOs, operates on this day with some reservations, which I will talk about below. This is the formula:

PR (A) \u003d (1-d) + d (PR (t1) / C (t1) +… + PR (tn) / C (tn))

I will explain all the notation found here to make it clear:

PR (A) - Page Rank value of the acceptor page;
d is the so-called damping factor, which shows how much of the weight is transferred to a given page from the web page that links to it (until recently it was 0.85, that is, 85% of the weight of the donor page);
t1-tn - donor pages;
С - number of links

The Google Page Rank of the web page for which it is calculated, and this can be seen from the above formula, depends not only on the quantity, but also on the quality of incoming links. Let's say five links from a PR4 page will give more link weight to a conditional web page than the same number from a PR3 web page. Moreover, and this is very important, internal and external incoming links from third-party resources are absolutely equal when calculating PR.

This, of course, is only a theoretical alignment; in practice, everything is more complicated. For example, in this situation it is necessary to take into account the following: how many more incoming and outgoing links each of these pages has, including internal ones, therefore, to determine the true PageRank, it will take several calculations (iterations). In fact, all calculations are based on a very complex mathematical basis. But we just need to understand the essence of the PageRank calculus mechanism, for this it is enough to use simple inputs. This is how the weight distribution of conditional page A looks like:

PR (A) \u003d 0.15 + 0.85

Where the second part (0.85) is the fraction of the weight that web page A transfers to other pages (both internal and web pages of other sites). If several links are provided from a given web page, then this part is divided equally among all acceptor pages to which these links lead. I'll demonstrate this with a simple example. Let's say we have 4 web pages referenced by A:

As you can see, 0.85 of the weight of page A was transferred equally to pages B, C, D and E (0.2125 each). Plus their own Google PageRank was initially 1. As a result, each of these webpages turned out to have a PR of 1.2125. Of course, this is a simplified diagram, but it clearly shows the mechanism for transferring PageRank.

Below we will consider an illustrative example of a three-page site in order to understand how to use interlinking correctly in order to most effectively accumulate PR within the resource and get the maximum Page Rank for the required web pages. So, we have 3 web pages, for simplicity of calculation we will assign PR of each of them equal to 1:

Now we make calculations using the above Brin-Page formula. It turns out that without a single link each of the pages will receive a rank equal to 0.15:

PR (A) \u003d 0.15
PR (B) \u003d 0.15
PR (C) \u003d 0.15

The total PageRank of a website (there is such a concept) is now equal to 0.45 instead of the maximum 3. The importance of links for a competent distribution of PR is becoming clear. That is, web pages that do not receive and do not give a part of Google PageRank become "dead" in this sense and the promotion of such documents becomes simply impossible, even in spite of. Now let's link from A to B and see how the weight picture changes:

Compute the Paige Rank of each web page again. After one calculation (iteration) we get:

PR (A) \u003d 0.15
PR (B) \u003d (1 - 0.85) + 0.85 * 1 \u003d 0.15 + 0.85 \u003d 1
PR (C) \u003d 0.15

Now we count again, taking into account the fact that Page Rank A has become 0.15 (second iteration):

PR (A) \u003d 0.15
PR (B) \u003d (1 - 0.85) + 0.85 * 0.15 \u003d 0.15 + 0.1275 \u003d 0.2775
PR (C) \u003d 0.15

As I said above, to get the result closest to the truth, you need to do a lot of iterations, but in this case, the result after the second iteration does not change, since page A has only one outbound link and its weight, which influenced the secondary calculation of the rank of web page B , will not change and will be 0.15. Thus, even after 100 iterations, we get the same result:

PR (A) \u003d 0.15
PR (B) \u003d 0.2775
PR (C) \u003d 0.15

The combined Google PageRank of our three-page website will now be 0.5775. Slightly better than in the first example (0.45), but still far from ideal (3). Thus, having put down just one internal link, we got an increase in the total PR. Note that the Page Rank of Web Page B has also increased. Next, let's try to link all the pages, where each one links to each one:

When recalculating PageRank, we get the following indicator, and you can carry out as many iterations as you like, the result will remain the same:

PR (A) \u003d 1
PR (B) \u003d 1
PR (C) \u003d 1

This is the ideal linking scheme, where each web page retains the maximum weight and the total Page Rank of the site will also be the highest, that is, equal to 3. It is clear that this is difficult to implement in practice, you just have to strive for it. However, we can slightly modify this linking scheme and create a so-called “ring”, which is most often used at the present stage to advance low-frequency requests:

In this case, we get an identical picture, where PR A, B and C will be equal to 1, as well as the total is equal to 3. In practice, you can carry out automatic linking using the WordPress Related Posts plugin, which I wrote about and which displays similar posts at the end of articles. On my blog, I use the output of similar posts without plugins, editing the theme files accordingly.

Again, this scheme can be modified. The fact is that during the real promotion of a project, it rarely happens that all the project's web pages are equal in importance. Usually we promote some pages to a greater extent, for example, by MF (mid-frequency) or HF (high-frequency) queries, so they need more link mass, even if it comes from less significant pages.

In addition, on any website or blog there is a hierarchy that determines the importance of certain web pages: main, categories, post pages, static, etc. So let's see how you can make linking in favor of more important web pages and at the same time, if possible, keep the maximum value of the total PR:

As a result of the calculation, we get the following values. After the first iteration:

PR (A) \u003d (1 - 0.85) + 0.85 * (1 + 1) \u003d 0.15 + 0.85 * 2 \u003d 1.85
PR (B) \u003d (1 - 0.85) + 0.85 * (1.85 / 2) \u003d 0.15 + 0.7865 \u003d 0.9365
PR (C) \u003d (1 - 0.85) + 0.85 * (1.85 / 2) \u003d 0.15 + 0.7865 \u003d 0.9365

Note that to calculate Google PageRank B and C, we used the already obtained value for Page A, which is 1.85. Moreover, we divided this number by 2, since pages B and C received one inbound link from A, as a result of which the PageRank received from A is divided equally between B and C. Pages B and C have collected the same PageRank, but this is understandable. In order for you to fully understand the use of a large number of iterations and what it adds up, let's carry out the second calculation:

PR (A) \u003d (1 - 0.85) + 0.85 * (0.9365 + 0.9365) \u003d 0.15 + 0.85 * 1.8725 \u003d 1.741625
PR (B) \u003d (1 - 0.85) + 0.85 * (1.741625 / 2) \u003d 0.15 + 0.74019063 \u003d 0.89019063
PR (C) \u003d (1 - 0.85) + 0.85 * (1.741625 / 2) \u003d 0.15 + 0.74019063 \u003d 0.89019063

Look, this time, when calculating the PageRank for A, we took the PR value for B and C obtained as a result of the previous (first) iteration - 0.9365, and when calculating the rank of pages B and C we used the Google PageRank for A obtained during the second iteration - 1.741625. You can also do as many calculations as you like, as long as the difference between them is not so small that it can be neglected. For example, after 100 iterations, we get the following numbers:

PR (A) \u003d 1.4594595
PR (B) \u003d 0.7702703
PR (C) \u003d 0.7702703

If we add up the resulting numbers, then their sum will be 3, this is the total PR of our test site, that is, we achieved the goal by redistributing PageRank in such a way that the most important web page A received a larger Page Rank, while maintaining the maximum total PR. This is approximately how you need to act in the real promotion of your site. Of course, and I pointed this out, this is a theoretical model, in practice everything is more complicated.

For example, we have not considered what will happen if there are outgoing (from the site) and incoming (to the site) links, but you have understood, I hope, the essence of PageRank distribution for solving a particular problem. Also, the calculations that I have given are intended for clarity and an ordinary webmaster, of course, does not do them every time, since it will take a lot of time.

In addition, there are special services and programs that will help you not only find out the current value of Google PageRank for any page on the site, but also other important indicators. For example, SEO extensions for Google Chrome, plugins for Mozilla Firefox, add-ons for Opera, one of which is.

What affects the increase or decrease of the Page Rank, some features of the PR, the use of the nofollow attribute

As mentioned above, correct internal linking can work wonders and with its help, even without using incoming external links, you can raise the Page Rank of pages and keep the maximum total website weight. You can use various linking schemes, of which, in general, there are many. For example, for LF, HF, LF requests; and the subject matter of the web resource is of great importance. Now let's see what factors influence the change in Page Rank indicators (decrease or, conversely, increase).

Each inbound link (internal or external) sends an equal share of its PageRank (85%) to the page it “votes for”. Naturally, the higher the PR of the page from which it leads, the more weight flows to the acceptor page. The exceptions are sites that have been banned by Google for various violations, links from such resources are not taken into account when ranking.
Web resources to which the banned sites link are not punished for this in the form of lowering PR; this is noted by optimizers, but all the same, if possible, it is better to remove such links to your project; Although, of course, this situation does not depend on us much, Google also takes this into account, and therefore does not punish for it.
But if the website links to the banned resources, it can be punished. Therefore, be careful not to link to pessimized sites (for example, linkwashers, or link farms); always check the PageRank of the site you are linking to.
If a given web page links to itself, its Page Rank does not increase, but this is logical.
Several identical links from one web page are counted as one; this is also understandable from the point of view of logic, since one page can give only one “vote” for another.
Links that have the attribute do not convey weight to the document they link to.
Competent internal linking can raise PR, I talked about this in this article.
The subject matter of the websites that link to the project is very important. The closer these sites are thematically to your website, the more PageRank they convey.

These are, perhaps, the main aspects that affect the change in the Google PageRank indicator of site pages. All this is understandable from the point of view of logic and the main factors, I think, will not change in the foreseeable future. However, search engines are constantly testing new rules to improve the ranking of resources, so some changes will be made and we will stop at some of them.

For example, now links do not transfer 85 percent of their weight to the document they are linking to. This share, according to rumors, is already about 10 percent or even less. However, this in no way changes the essence of the weight distribution algorithm. But the biggest headache for webmasters is the dilemma of using the A nofollow tag attribute.

On the one hand, you want to keep the maximum weight on your resource, on the other hand, for the convenience of users, you need to refer to some external resource for additional information. In this case, if you set nofollow, then the PR of the web page will not be transmitted to the external website, but it will also not be saved, it will leak to nowhere.

Initially, Google introduced the nofollow attribute so that the webmaster had the opportunity to warn his readers about the unreliability of any website by linking to it and closing the nofollow link, thereby preventing the transfer of weight. Then the entire rank was saved on the site and no problems arose. However, then Mr. Google changed the algorithm for using this attribute.

From that time until now, when using nofollow, Page Rank does not follow the outbound link, nor does it stay on the website. I think this was done because the owners of information resources began to close all outbound links, including links to trust sites, with the nofollow attribute in order to avoid weight leakage. The purpose of the algorithm change was so that authoritative web resources would not be deprived and receive at least some of the direct links from projects linking to them.

This, in general, is fair and quite logical. But what should we, ordinary webmasters, do? After all, very often, including me, I have to use outgoing links. After all, unclosed nofollow links will contribute to PageRank leakage. Of course, at first glance, there is a way out and it lies on the surface. You can simply give users a link in the form of text if necessary, but for many reasons for me, say, this is not an option. There have already been a lot of discussions about this, but I, for example, believe that here, too, my favorite rule of the “golden mean” is manifested in all its glory.

In this case, it is as follows. I put open links (without nofollow) only when I explicitly refer to the material of another author, and I do this without regret, since each work must be adequately assessed. Moreover, there is an opinion that well-placed open links to trust resources can even help in promoting the project. But all the outgoing links, even to authoritative websites, with the exception of the ones mentioned above, I have not yet dared to open.

Still, it is necessary to investigate this issue in more detail. If there are any specific results of my research, I will definitely inform you, after all, I want to understand everything based on my personal experience, so subscribe to the latest blog materials. In conclusion, I will give one more opinion about the influence of outbound links on site positions:

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PageRank is a numerical value that characterizes the "importance" of a page on Google. You can find out more about this indicator. For more information about. shows how many and what links you need to get a certain Pagerank. ... You can see which sites link to your site. Just enter your URL instead of sample.com. Note that the top links show the strongest links, so there is no point in looking through all of them.

So, you already know what Pagerank is for and how it is calculated. Surely you have many questions. And the main question is: how can I increase the Pagerank of my site inexpensively and quickly? On this site we will tell you how to do it. Here are some ways:

1. Make your site unique and relevant to the general public. Then other sites will link to it in droves and you will get a Pagerank boost.
Disadvantage: You need to have really interesting information and keep it updated. The process is very long and laborious.

2. Buy links on the exchange.
Disadvantage: Google uses its own filters to combat purchased links. It is possible that your links will not give any result.
Disadvantage 2: It takes about $ 20 a month, every month, to keep a PR4 page on a site. If you remove links, Pagerank will be reset.

4. Our way.

We use links from sites that no longer exist. Let's say we need to increase the Pagerank of our website primer.com. There is another site, sample.com. Links from other sites lead to it. Suppose at some point the owner of the sample.com domain has not renewed its registration. And it became a remote domain, or expired domain name. At the time of removal, we intercept it, and then use it to transfer all links that led to sample.com to our website primer.com. We do this with the help of. Here is a forum thread that discusses this phenomenon. With a 301 redirect, Google stops seeing sample.com, but sees only primer.com. All links that used to lead to sample.com now lead to primer.com. And the Pagerank of primer.com goes up!

You can buy non-renewed domains from us and use them to increase the Pagerank of your site. Write to [email protected] to buy domains or get advice.

In a letter necessarily indicate phone for contact with you . Or knock on ICQ # 578946717.

We have released a new book, “Content Marketing on Social Media: How to Get Into the Heads of Subscribers and Fall in Love with Your Brand”.

Google PageRank - what is it?

The PR of the site is ....

PageRank (PR) is a site ranking criterion used by the Google search engine. This indicator testifies to the authority of the Internet resource from the point of view of Google. The main difference between PageRank and TCI is that this indicator is calculated separately for each page of the Internet project. When forming the value, internal linking is taken into account, as well as links leading from other sites.

PR is related to the number of links leading to a site. To provide PageRank growth, you can post paid links, register in "white" directories, exchange hyperlinks with web projects of similar subjects. Articles containing a link to the promoted site are considered to be a fairly effective method.

How to check the PR of a site - installing an informer

If you wish, you can install a special button-counter on the pages of your web-project. This will allow you to check the pagerank of a site simply by visiting your resource. You can get the informer code at this link http://mainspy.ru/schetchik_tic. The counter will allow not only to check the PR of the site, but also to demonstrate this indicator to visitors (including potential advertisers).

Site PR - what is it? Find out with the help of specialized services

There are special online services that allow you to determine PageRank. To check the PR you can go to http://www.cy-pr.com/. This service provides a large amount of information about the Internet resource:

expiration of the domain registration period;
hosting, server IP address;
download speed;
page encoding;
visibility in search engines, etc.

If you use Firefox or Internet Exlplorer browser, then PR check of pages can be performed using the special Google Toolbar application.

Bulk PR check is performed by the service http://www.raskruty.ru/tools/cypr/. Each domain name must be entered in a special form on a new line. With the help of this tool, a bulk check of PR up to 100 sites is carried out.

How to find out PageRank using programs

A very convenient tool for SEO analysis is the free Site Auditor program. It allows you to find out PR, as well as check the position of an Internet resource in search engines. In addition, the webmaster will be able to determine how many pages of the site are indexed by search engines. It is necessary to enter the domain name in the http: // field to determine the PR of the site, verification is carried out within a few seconds.

How to check page PR

If you need to set the PageRank of a single document, you can use the service http://xseo.in/ipr. This system makes it possible to check up to 35 documents in one session. In addition, you can add an RDS bar module to your browser for complex SEO analysis. In addition to PageRank, this module determines the CMS of the site, the approximate number of incoming links, and many other indicators.

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