Alexa com what a service. What is Alexa Rank? How to check and downgrade it. What is Alexa traffic rank

As you know, to promote a site, it is necessary to increase the level of traffic to the resource.

There are several systems for tracking the number of visits to web pages, and recently the most popular index is the Alexa Rank.

Although this coefficient is used along with the thematic index () for Yandex and Google, it has some differences. Let's take a closer look at what Alexa Rank is.

A bit of history ... This ratio is the result of the collection and processing of information by the Alexa system. It was developed by American programmers and Internet entrepreneurs. B. Keil and B. Gilliathby founding the company of the same name.

Subsequently, it was bought by the well-known organization Amazon, which further developed Alexa Internet, establishing cooperation with such large resources as Google and the ODP (Open Directory).

In 2005, the now subsidiary Amazon develops a search index on its own platform. This made it possible for third-party web developers to receive information collected through a wide range of services.

Alexa coefficient

Here you can find such information:

- Traffic Rank;
- the number of visits indicated as a percentage;
- duration of visits;
- the number of visits per user, and so on.

All information is processed and reduced to a single Alexa Rank index, which differs from other similar coefficients in that it should tend to zero. The smallest value (equal to 1) is currently assigned to a Google property.

You can check the value of your site by clicking on the link:

http://www.alexa.com/siteinfo/site.ru

Instead site.ru enter your website url.

It should be borne in mind that statistical information is stored on the company's website for those web projects whose rating has a mark below 100 thousand. For all others, information is indicated only at a given time.

In order to Alexa Rank was calculated for the site, its owner needs to install a special browser extension, so information will be automatically collected.

In addition, you can register on the Alexa.com website, where you just need to enter your website title and a short description.

Ways to Improve Alexa Rank

There are several methods to reduce the Alexa score, such as:

1. Installing the information panel on the browser (as stated above). At the same time, each owner of a blog or site can enter personal data in a special form (this is optional).

Installing this toolbar makes it possible to observe the general statistics of visits, and most importantly, improve this index every time the owner visits his own web project.

2. Installing widgets on a blog or website.

This is just one of the examples of the statistics widget from Alex Rank.

3. Correct page design and easy navigation. These parameters affect the increase in traffic and the length of time on the pages.

4. Placing forums on a site or subdomain.

As statistics show, the number of visits increases by an order of magnitude when opening popular topics for discussion, posting announcements in social. networks, attracting visitors from third-party resources, and so on. You can also agitate your readers to install this plugin.

Alexa Rank value

This index is a global indicator, and captures a predominantly English-speaking audience. Recently, there has been a tendency to install this extension on Runet resources. This allows you to compare any projects in terms of efficiency.

For example, you can go to the Alexa page and type in a special form opposite the name of your site the address of a competitor.

The Alexa ratio is especially relevant for foreign advertisers, and if you achieve good enough indicators, it is possible to get good offers on the link exchange.

As a rule, on exchanges of links for foreign resources, this indicator is an important priority in setting prices, along with PR.

In addition, if we take into account that when calculating Alexe Rank, the main thing is activity, and not the number of page visitors, using this index will be useful for new projects.

Since the owner is working on his site, he will improve this indicator, without knowing it. Every day the number of users of this plugin is increasing, so installing this extension will help in promoting your web project.

Alexa Internet is a subsidiary of Amazon.com and is known for its website that collects statistics on traffic to other sites. The Alexa website collects information from users who have a special plugin installed in their browser to view websites Alexa Toolbar... Based on this information, statistics are formed on the lists of interrelated links and site traffic. The company is headquartered in California, United States of America.

1996 is the year Alexa was founded by Bruce Gilliath and Brewster Calais. Initially, the company offered users a special toolbar that could know the behavior patterns of their user communities. This toolbar gave advice on which site to go to the user next. In addition to this information, it also gave out a certain context, namely, when viewing the site, the user could see information about the site owner, the number of pages and the number of links to other sites, and the frequency of site updates. Also, engineers from Alexa, together with the Internet Archive, made The Wayback Machine (translation from English - "time machine"), which allowed you to view the history of Internet sites, that is, its past versions.

Then, Amazon.com bought Alexa for roughly $ 250 million in Amazon stock. It happened in 1999.

In 2002, Alexa began to cooperate with Google and already in 2003 with the Open Directory project. However, in May 2006 Google replaced Windows Live Search as the search result provider. And already in September 2006 they began to use their own Search Platform. In December 2006, Alexa Image Search was released, the first in-house large application built on its own web platform.

Alexa began to provide information about sites for search as well A9.com.

In 2005, Alexa opens its huge search index and search engine crawlers to third-party programs. That is, search robots and the search index were now available to everyone through the API and an extensive set of web services. This data could now be used, for example, to create search engines. Such engines can work on both Alexa servers and others. The uniqueness of the Alexa Search Platform is the availability of raw search data to third-party developers.

There are some important things to note about the actual site traffic that Alexa.com displays. They are related to some features of the traffic estimation algorithm itself:

1. Due to the fact that Alexa users visit archive.org, alexa.com and amazon.com resources disproportionately, the traffic on these resources can be significantly higher;

2. The Alexa toolbar only works with some browsers, for example, Internet Explorer. Users who use other browsers to view sites are not counted;

3. The Alexa toolbar only works on Windows operating systems. But despite the fact that most Internet communities use Windows, the traffic of sites visited by users using other operating systems will not be counted;

4. The number of users using Alexa software in different parts of the world can vary greatly depending on language, advertising and other geographic and cultural factors;

5. The Alexa toolbar does not work on protected pages (ie pages that use the https protocol).

What role does Alexa rank play?

Absolutely all companies related to Internet marketing are determined to improve and increase their ranking. Today, the public is attracted in different ways: some prefer to take a good place in the search results, others - to increase the page views of their site to the maximum possible. In any case, an individual company or just a website achieves financial success in its own way.

Some webmasters believe that almost the only way to make themselves known and become recognizable is to get a high rating in Google or Yandex. And getting such a rating is considered to be the basis for achieving their goals. But there are others who believe that a good ranking from Alexa can be a true symbol of success.

How does Alexa rank benefit?

To summarize, Alexa Rank provides you with information about your sites and is a good way to optimize search engines. In the following articles, we will look at the process of adding a site to the Alexa ranking and installing a toolbar from this company. Good luck!

Hello friends! Very soon we will get to the full promotion of your blog (do not forget to subscribe to RSS), but for now I am preparing you a little, giving basic definitions (such as, etc.) so that everyone will understand everything.

Today we will talk about. You will hear this phrase more than once in the blogosphere. Therefore, I decided to devote a whole lesson to this definition:

What is Alexa Rank

- this is a certain indicator, site rating, which takes into account the number of visitors and the number of site views. That is, these indicators are added up and a certain figure is assigned to each site. AND, the lower the Alexa Rank, the better... If we want to constantly increase, then the Alexa Rank needs to be lowered!

For example, google.com has the smallest (best) Alexa Rank to date. He has this indicator equal to one. Value Alexa Traffic Rank shows the rating around the world, and not only in Russia (although there is an opportunity to see this).

How do I know the Alexa Rank?

To find out the Alexa Rank of your blog or site, you just need to go to the following address (just replace the site with your site address at the end of the site):

alexa.com/siteinfo/site

This is how my blog's Alexa Rank looks like:

And in Russia:

I also prefer to find out Alexa Rank through:

If the Alexa Rank of your blog is less than 100,000, then this is a major achievement for bloggers (he himself recently somehow overcame this milestone). Now my goal is to lower the Alexa Rank to 10,000.

I'll make a reservation right away that in Russia the Alexa Rank is not considered entirely accurate, since it is recommended to install browser add-ons for accurate calculation (for example, the Alexa Toolbar for Firefox). Many webmasters who talk about Alexa Rank recommend installing this add-on, but most of the ordinary users do not want to do this, and therefore, few people in Russia have this toolbar installed. So you have to be content with what you have.

It will be hard for you to lower the Alexa Rank (many advise to put a toolbar, all kinds of widgets on sites). But, for example, I don't do anything, I just increase my blog traffic and try to increase the number of views of articles. I hope I have clearly explained what the Alexa Rank is and we will very soon move to a new level of lessons.

See you in future lessons!

The Alexa Rank is the most popular internet site ranking in the world, collecting statistics using the Alexa Toolbar across internet users' browsers. This service can be effectively used both to collect statistics from competitors' websites and to track behavioral factors on your projects.

What features does Alexa provide us

Site overview

Site comparison

This function offers us a visual comparison of indicators of Internet resources in the form of time charts and tables for all of the above parameters. This will be useful if we want to know how behavioral factors have changed on a competitor after the changes (if you are tracking them). For example, let's see a comparison of bounce rates for 3 years of search engines Yandex.ua and Google.com.ua. As we can see, Yandex had 2 big changes in July 2013 and July 2014, which led to a significant decrease in the bounce rate. To find out exactly what changes were made, you can go to the site http://web.archive.org/ and see the saved copy.

Referring sites

As we already said, the Alexa service shows about 5-6 times fewer referring domains compared to Ahrefs or. This is due to the fact that it collects data using the built-in toolbar in users 'browsers, which means that only pages with traffic are included in this list, which will be very useful when analyzing effective donors from competitors' sites, since now the emphasis in the link is much more on quality and naturalness rather than quantity.

Keywords

The last section contains the website keyword analysis service:

1. Search results.Here are collected the keywords for which the site was found in the search results. If we compare these indicators with the semrush (RU) service, then Alexa collected on 62% more key queries, which practically makes it a leader in the analysis of sites in the Ukrainian SERP. But if we compare the Russian segment, for example, for the site ozon.ru, then semrash shows 226% more results than alexa.

2. Paid ads.Here are collected the keywords for which the site gives contextual advertising in the search results. Analyzing competitors, you can expand your list of existing requests or collect ready-made requests for advertising from scratch in a short time. More than 17 thousand requests were collected for the outlet site, which is three times more than semrush gives.

3. Opportunities for improvement.And finally, Alexa pleases us with the possibilities of expanding the display of our ads by additional keys? presented in two tables. First table Keywords Targeted by Competitorsincludes requests? for which there were transitions from the SERP to the site over the past 6 months and which are also found in competitors' ads. In the second table you will see a selection of the so-called long tail keywords? which, in the opinion of the system, will bring the most profit due to low cost and great competition for a short version of the keyword.

Finally

Does Alexa currently provide us with many useful tools for SEO, usability and contextual advertising? which are ahead of their competitors in many aspects. But whether there is a need to expand your arsenal with this acquisition is up to you to decide. The basic tariff for all the reviewed data will cost you $ 49 per month, but if you have only a couple of projects, then you can take a free trial period for 7 days and download all the necessary information for free. If you have any questions while working with this service, we will be happy to answer them in the comments :)

Alexa Rank is a foreign ranking system, which is based on calculating the total number of page views of a site and its frequency of visits, and, in fact, is an indirect indicator of traffic to a certain resource. Why indirect? Yes, because this indicator does not reflect the number of visitors who came to the site per day. In general, the Alexa Rank system is a kind of top in which web resources are located according to their attendance. The indicator itself is calculated based on the number of visitors to the site within three months (the position of the resource in the rating is also updated - once every three months). Here it must be said that the lower the indicator in the system, the more popular the web project is.

A bit of history

In those days, when only Larry Page and Sergey Brin still thought how to conquer planet Earth, and the Internet giant Google existed only in thoughts, a project called alexa.com was already launched. The history of this project goes back to 1996. And it all started with the fact that Bruce Gilliath and Brewster Kale created the Alexa Internet company and began to offer users to install a toolbar from their company (Alexa Toolbar) in the browser, which collected data on the attendance of certain web resources, the number of pages on sites, and See also information about search queries.
The obtained statistics "Alexa Traffic Rank" was transmitted to the server, where it was processed, giving each site its own rating. After that, users could see web projects in order of their usefulness (relevance). Along with this, the Alexa Toolbar also tracked visitor activity, i.e. transitions to other projects or transitions through the pages of one resource.

How the system works

Such statistics are collected to this day, the information is analyzed and the Alexa ranking is constantly updated. In order to check the Alexa Rank, you can download the toolbar itself from the alexa.com site itself, and after that, on the browser panel, you can see the rating of a particular site, including yours, if you have one. By the way, for Google Chrome, there are various extensions from the Alexa system that replace the toolbar.
The statistical information in Alexa Rank is compiled based on the following data:

• Search traffic of a web resource;

• The number of visits to the site pages by users;

• Duration of visitors' stay on the resource;

• The number of pages viewed by visitors;

Bounce rate.

That is, this rating provides the most accurate and fairly objective information about the popularity of a particular web project. The statistics of any site, moreover, can be viewed only when the Alexa Rank is no more than 100,000. The only drawback of this system is that many users in Runet do not have such a toolbar installed in their browsers.

What is Alexa Traffic Rank for?

• 1. This indicator on such large exchanges as TLA, is the only and main one for determining the price of sold links;

2. The majority of Russian-speaking and absolutely all foreign advertisers look at this indicator before placing their ad;

3. Large companies engaged in website optimization, as well as free flight webmasters, acquire link mass, given Alex's rating;

4. Imagine and imagine such a situation when they took and canceled the TIC and PR, about this, by the way, rumors have already spread on the Internet. What ranking factor will link exchanges rely on then? Here the answer is obvious and simple - on Alexa Rank, of course, it has long been adopted by exchanges abroad;

5. In addition to all of the above, you can analyze competitors in your niche.

It should be noted that Alex's rating is mainly influenced by two factors: the Reach parameter - the number of visitors and Page Views - the pages viewed (number). Reach - Provides information about the percentage of all Internet visitors who have visited a specific site. For example, if yahoo.com has a Reach parameter of about 25%, this means that of the total number of Internet users measured by Alex Rank's system, 25 percent visited this resource. Note that multiple clicks from the same URL by one user and in one day (the path will be 5-10 clicks) Alexa counts as one click (one page view). To view statistics and see the Alexa Rank of your site, you can use the link:

http://www.alexa.com/data/details/traffic_details/www.avtocarnews.com

What other data is present on this page:

Reach Yesterday - the number of site visitors / the total number of those who visited the site for the previous day;
Reach 1wk. Avg - the number of all visitors who have been on the site over the past week;
Reach 3mos. Avg - the number of all visitors who have visited the site over the past three months;
Reach 3mos. Change - shows the data how the number of visitors over the past three months differs from the date that was recorded three months ago.

You can also look at other indicators besides Reach by time intervals, which are under the above tabs.

The headings in the screenshot above mean:

Alexa Traffic Rank

• - this is the rating itself, in person. It is calculated by the ratio of the average number of site visitors and the number who visited this resource over the past three months;

2. Traffic Rank in Is, in fact, an indicator of the popularity of a project in one particular country. It is calculated according to the results of the ratio of the average number of visitors per day for one country and the number of visits for the last three months;

3. Sites Linking In - the number of links from domains that link to a specific resource. All data is updated every three months.

What is Alexa Rank for

It seemed that since Alexa Rank didn’t influence the search engine results in any way, then there was no point in it. But nevertheless, good positions in the rating give good advantages to the site, for example, if you sell advertising space on your project. Since the system collects statistical data from all over the world wide web, it is possible, and talk about the international status of your site, based on this indicator. The lower this number, the better the rank in Alexa, the maximum number 1 is assigned, of course, by Google.com.

Benefits of the Alexa Rank indicator:

• 1. The highest price for advertising on a resource with a lower Alexa Rank;

2. If the site got into the first 100,000 projects in Alex's rating, then we can talk about a guarantee of good indexing in almost all foreign search engines;

3. Projects located in this system are automatically entered into the largest general "Internet - archive" - \u200b\u200bweb.archive.org.

4. All foreign exchanges of articles and links rely on the Alex indicator in their work. And in some of them, this is a decisive factor and the main indicator of the authority of a resource on the Internet.

5. In addition, it will never be superfluous to have another good indicator, besides

Therefore, while optimizing your site, checking the Alexa Rank and taking this indicator into account will serve you as an objective assessment of your site in the world ranking of sites in the Internet space. A good position can significantly increase the cost of ad space on your site.

How you can improve your Alexa Rank

Remember that Alex's Rank should not be increased; on the contrary, it should be decreased. And for this you need to increase your website traffic. But it is interesting how the Alexa system itself receives the necessary information about the attendance of web resources, when, moreover, many webmasters do not put on their sites, but also do not collect and are not going to collect information from hundreds of attendance services (for example, liveinternet, etc. .). All information is provided by the visitors themselves, by installing either the Alexa Rank Toolbar or an appropriate extension in their browsers. This toolbar can be downloaded and installed from the site itself:

How it all looks: by installing this toolbar in your browser, you go to any resource, this extension will determine which project you are visiting and then send information to the system. And you thereby lower the Alexa Rank of your chosen site and increase its position in the TOP of the system.

To check the Alexa Rank, as well as to increase the site's position in the TOP (hence, to decrease the indicator), you should use a number of simple methods:

Content

• ... Write high-quality and unique content, and this will significantly increase both the traffic of the resource and its position in the rating;

Navigation... Eye-catching and noticeable navigation buttons can increase the number of clicks on your site. The more transitions, the higher the positions;

Visitors... You need to strive to attract as many users to the site as possible who have installed the Alexa Rank Toolbar;

Alexa Rank... Install a widget from the system on your dashboard, this will help you check Alexa Rank when needed;

Traffic... Increase traffic with the help of competent SEO optimization, as well as purchases of banners, links, etc. You can buy foreign traffic, their users have basically all already installed such a toolbar in their browsers;

SMO and SMM... Integration and promotion of the project in social networks will help to increase the audience of your site.

In conclusion, it remains to add that the system may simply not take into account the huge number of visitors from Russian-language resources, since, again, not all users have the toolbar. But most importantly, work on increasing traffic and, thus, Alex's indicator will decrease before our eyes, and the site will move on the contrary up in the TOP of the system. This will naturally increase yours from your own site.
I wish you success in your development!