Yota works through megaphone. Oh like a Yota operator

For MegaFon, Yota is a subsidiary, but it is better to choose, whose Internet is faster, and the tariffs are more profitable, we disassemble what a megaphone or eet!

Conducting a test comparison of the operators, we took our personal observation and experience as a basis. This information is subjective and we do not apply for the truth in the last instance. So below you will find our review about the real comparative use of iota or megaphone, which is better to solve you already. After all, many still think that Yot is a megaphone or not? Go!

Tariffs: the basis of choice

The beginning of acquaintance with operators began as usual. And there and there tariffs are presented in the form of batch offers, which provide a certain set of minutes, gigabytes and additional features.

To begin with, we decided to consider the budget options, putting all the settings at a minimum we received the following values:

• Yota - 250 minutes and 1 gigabyte of the Internet for 250 rubles. Messages are charged separately, and unlimited applications can not be thought.
• MegaFon - 400 minutes, 6 gigabytes, 100 sms, unlimited Viber, WhatsApp and Emotion for 300 rubles.

"MegaFon is more profitable!" So we thought, but everything turned out to be a little different. The tariff setting itself is much thinner. We do not need Viber and WhatsApp, we communicate in Telegram. Unlimited messages can be connected in just 50 rubles per month. And unlimited access to YouTube in MegaFon only on the tariff for 1000 (thousand carl !!!) rubles per month. On Yota, you can simply connect YouTube for 60 rubles per month.

By setting the tariff for your needs, we got the following:

The telegram on Megafon is in principle no in the list of unlimited applications, so we tried to go out due to 12 gigabytes of traffic for a month.

the Internet

Here everything is quite trivial - Yota uses megafon power. However, in the process of use, we encountered one feature. Learning from the zone of confident coating 4G to Yota periodically disappeared the Internet, although in a second before that the signal was stable. On the megaphone was not observed. Speed \u200b\u200btests give a fairly meaningless occupation, all this is quite conditionally and depends on the set of factors. According to personal feelings in a major city, in the area of \u200b\u200bconfident coating 4G, the operators showed themselves the same. But on the periphery, Megafon showed itself more stable.

Mobile applications

Both operators provide convenient and functional solutions. Overview of the brand application from iota We prepared before. The feature of the service from Megafon is the presence of a score system that is charged depending on the cost of communication. However, in order to fully appreciate the advantages of their use can be estimated only after a few months of stable use.

Both applications allow:

• Replenish balance;
• Track balance;
• Change the tariff and learn your own number.

It seemed to us the application from Yota almost easier and concisely, which in turn does not detract from the possibilities and convenience of solving from megaphone.

Sales points and technical support

Communication itself with operators began with the design of SIM cards. And the first feature was the fact that on Yota you can order the delivery of SIM cards or to the office. What an attempt to justify the status of the first virtual operator is counted. To connect to Megafon, I had to go to the communication salon that on the other hand revealed another feature - MegaFon salon find much easier than Yota.

For the sake of the test of communication with those support, we decided to call both operators for the hotline.

Getting to the living operator on MegaFon managed in 4 minutes. We answered a pleasant girl who clearly and promptly gave all the information we need.

It turned out to reach the iota, it turned out more difficult, we were only 12 minutes after 12 minutes. The young man also clearly and concisely answered all our questions.

However, Yota has another convenient communication option with the operator - this is a built-in chat in a mobile application. We asked a question there and received an answer within a couple of minutes. This is truly convenient!

Summing up

After several weeks of testing of two operators, we came to the following opinion:

Iota

• Thin setting of the tariff;
• Convenient connection;
• Mobile application with built-in chat.

• Interruptions with internet connection (only per periphery);
• Quite hard to reach the support service.

Megaphone

• Stable internet;
• Excellent level of service in branded salons;
• Multifunctional application;
• The presence of bonus points;
• Operational technical support.

• Expensive tariffs;
• Lack of opportunity to select the necessary applications for unlimited access.

Summarizing all of the foregoing, we can say that we have given your preference. This is not surprising to read on the fan site about the operator, but judge themselves. We were able to choose and pay for those services that we need. Unlike Yota, Megafon offered us only 12 gigabytes of traffic that can be planted on YouTube in a couple of weeks, and the lack of a telegram, in the list of unlimited offers from MegaFon just beyond the Grand and Evil \u003d)

What is better, iota or megaphone? To ensure a stable cheap Internet connection at high speeds, many users have been tested by the speed of operation, subject to the use of identical mobile devices, and the current tariffs and their applicability are compared. With the advent of new operators, users associate their hopes with improving the quality of services and reduced costs. Indeed, the presence of acute competition forces Russian cellular operators to develop more actively in its industry, offering new services and improving the current service as it happened with the appearance of Yota.

Internet connection comparison

With the advent of the new player's mobile communications market, the MTS leaders, Beeline and MegaFon had to be signed - low rates and loud statements of the new Yota operator attracted many users showing more and more interest in Internet services. Made with its wide Internet capabilities MegaFon received a serious competitor in the struggle for customers. However, before switching to a new connection, it should be understood in real advantages and disadvantages of these operators.

Speed \u200b\u200btesting was carried out, both in terms of 3G quality and 4G, under similar conditions and in similar parameters, which made it possible to draw conclusions about the degree of benefit of two Internet providers.

Transmission speed

Speedtest was selected by the network status indicator, which allows to estimate the qualitative characteristics of the connection. Since the largest number of users was attracted by a new operator thanks to a cheap unlimited Internet, a similar service was chosen in the megaphone.

When calibrated, the following was found:

• when using an unlimited connection from Yota, we observe the rotation of the velocity of the appleader, which can adversely affect the download speed of the files;
• the distribution of Wi-Fi leads to a limitation of a speed of 1 Mbps;
• observing the process of downloading files, many 4G users were able to note that, quickly starting to upload files of a small volume with good speed, the phone with a Yota sim card reduces the transmission rate, while the megaphone starting the download is a bit later, as a result, the first finishes work.

Cost

One of the benefits of Yota is the low cost of the services provided. Both in relation to the usual mobile communications and the provision of the Internet. For the test, an unlimited Internet connection was used for 300 rubles, but the Internet is not provided by the operator. As a result, the connection of voice communication and Internet traffic will fall out at 440 rubles per month.

In the competing megaphone, a separate connection is possible with a monthly rate of 350 rubles, which includes a delight for the average user traffic in 3 gigabytes. However, if necessary, make ordinary calls, the cost will increase accordingly. In any case, the cost comparison should be performed only taking into account the volume of calls that is required in each case.

Compare results

Studying an Internet connection provided by Yota, a speed limit is observed:

• in 64 kbps when operating smartphones in modems mode;
• uploading torrents The speed is reduced to 32 kbps.

When there is no possibility to use Wi-Fi, the question of providing high speeds can be principled. Low speed Even when connecting a SIM card through the iPhone leaves users unsatisfied with the quality of the Internet, waiting to increase the plank limit minimum. Everyone is inclined to independently make a choice, taking into account individual needs. With regard to compounds in 4G format, most of the Moscow users report about the same quality of the mobile Internet among all major players, including the new IOT telecom operator.

Mobile Quality Comparison

Operators MegaFon and Yota, distinguishing technological support of Internet connections and the presence of separate networks, have a similar database to supply their customers with normal mobile communications. Thus, Yota users will use the network only where it will be available for MegaFon clients. The only difference is the set of tariffs and the terms of payment for services. The advantages of the new operator is the presence of many additional options and applications that allow you to pay bills, watch TV, correspond in social networks and much more, which makes cooperation with the new provider of truly inclusive.

Relationships MegaFon and Yota have been the theme of universal discussion for many years. Someone shares them, saying that this is essentially the same thing. Others argue that these are two fundamentally different companies with their advantages and disadvantages. In order to understand this topic, it is necessary to plunge into their common history in more detail and compare the operators with each other.

WOTA COOPERATION WITH MEGAFON

The cooperation of these companies began in 2012, when MegaFon bought the shares of the firm of Scartel, who at that time owned the Yota brand. Up to this point, a young mobile operator developed and grew, changing old technologies to new and increasing its own coating. Merging with a larger player made it possible to significantly improve the quality of the services provided, as well as, no matter how paradoxically sounded, to gain their own individuality. It lies in the promotion of YOTA solely as a virtual operator. It uses the towers of the maternal company, which ensures its subscribers a high Internet speed in 4G format in many cities of the country.

MegaFon itself positions itself as a traditional mobile operator. He, in contrast to the subsidiary, has service and entertainment services. For its subscribers, remittances are available, geopositioning, change of beep and the like. It is worth noting the fact that the megaphone has much more tariff plans. This means that the subscriber may choose a tariff plan for specific needs: voice communication, text, all kinds of entertainment or all at once.

The focus of Yota tariffs

According to Yota tariffs, it is more limited, because it is focused solely on the Internet. The difference in tariffs will depend on the selection of the device (tablet, mobile phone or PC), as well as from the desired speed. The operator provides a huge selection between two dozens of different high-speed levels on this field. In addition, it is possible to further connect unlimited SMS, messengers and social networks. Subscribers also can order themselves to connect the Internet for a couple of hours or a day.

Yota and Megafon.

Thus, it can be concluded that Yota and megaphone are essentially the same as they are engaged in the development of different directions of mobile services. They complement each other and do not compete with each other, as they work in completely different levels.

The history of the Yota operator began in 2007, when the company was founded, while the test launch of the first networks occurred only in 2008. The first time was used WiMAX technology, only then Yota moved to LTE technology. Today, MegaFon and Yota act together, according to official information, MegaFon is the parent company. Consider the results of this union and compare the current tariff plans.

A little history and subtleties

In fact, Yota is a megaphone. If you have a slightly deeper, we will find that in 2014, Yota took place as a virtual cellular operator. Cooperation with MegaFon, expressed in the association of assets, occurred in July 2012. The coverage zones coincide almost completely, with the exception of some cities in which Megaphone built the LTE Band 20 network - here Yota does not work (in 4G format).

Yota is a subsidiary MegaFon, but this is not one company. Yota is a virtual operator using the equipment of its parent company. Therefore, to the question about whose tower uses Yota, to answer very easy - Yota uses megaphone tower and their own towers, which have been associated with assets. Megaphone bought Yota, bought out the shares of Scartel. The media slipped the information that the iota brand would be destroyed, but today we see that this is not the way - the daughter works as a virtual operator and belongs to the organization bought it. Roughly speaking, now it is almost one company, but the directions of activity of brands are different.

Yota is a megaphone or not

Many believe that iota and megaphone are the same. It is impossible to say that this is not the case, but the positioning of brands is still different. MegaFon remains a traditional operator, while Yota is virtual and focuses on unlimited Internet. Today, this Internet is available only on tablet PCs and modem / routers. Until January 25, 2017, the unlimited was both on smartphones, but then was removed.

MegaFon and iota are almost identical in the coverage area, but vary by tariffing. Therefore, to answer that it is better, it is very difficult - it all depends on the preferences of the subscriber. For example, if you need an unlimited mobile Internet from a computer, you should choose iota without oscillations - the megaphone has complete unlimited. According to voice quality, both operators are almost identical.

There is another difference - MegaFon has full information, entertainment and service services. The catalog contains services for making money transfers, connecting the beep, geopositioning services, mobile subscriptions and much more. Yota has no diversity, therefore this operator is suitable for those who do not like imposed services.

MegaFon tariff plans

If you need a high-quality voice connection and fast Internet on the smartphone, we advise you to look at the Megaphone tariff plans. It employs a profitable line "Turn around!", Offering subscribers a few tariff plans for any needs.

TP "Turn around! Communicate "

Tariff "Turn around! Communicate "- a balanced offer for subscribers of medium activity. Total 600 rubles / month. We get 500 minutes of calls to any phones in the country, both on mobile and on the city (including in place), 12 GB of Internet traffic (for any needs), free traffic on mobile TV with MegaFon package channel , as well as two films from the video archive.

Also on tariff interesting addition is present - this is unlimited traffic for social networks and messengers. It applies to superpopular classmates and VC, for discount Facebook, as well as on Messengers Viber, Whatsapp and Emotion. Cool advantage of the tariff plan is its wide territory of action - this is all Russia.

TP "Turn around! Look "

Tariff "Turn around! Look "is a proposal designed for those who love not only communication, but also video content. The subscription fee is 900 rubles / month., It includes 16 GB of total Internet traffic, unlimited on YouTube and unlimited on the above social networks and messengers. For chatter with friends, close, familiar and other people for a month stand out 1200 minutes. As a bonus - four films of their archive, as well as a megaphone channel package and free traffic on Megafon TV.

The tariff plan works in intrarian-Russian roaming without changing tariffing.

TP "Turn around! Speak »

Tariff plan "Turn around! Speak "provides for a subscription fee in the amount of 500 rubles / month. The set of services here is quite limited - it is 600 minutes of communication in Russia, 3 GB of the Internet and anlim on traffic for messengers. Also provided free of unlimited traffic for mobile TV, but without a channel package - it will have to be paid separately. The tariff works throughout Russia and focused on those who rarely use Internet services.

TP "Turn around! Listen "

We have a tariff plan for true music lovers who do not need anything other than music. The subscription fee is only 300 rubles / month., It includes 250 locals, 6 GB of traffic, special traffic for music services and messengers. The list of music services presents the most popular Yandex.Music, Zvooq, Boom and Vkontakte Music. Also provided free mobile TV with MegaFon package. The tariff works throughout Russia, but Intercity is paid separately.

TP "Turn around! Write "

Tariff "Turn around! Write "created specifically for those who prefer communication in text modeBut does not want to spend extra money. For 350 rubles / month. Subscribers receive 350 locals, 200 local SMS, as well as traffic for messengers. There is also a small package of ordinary database (only 2 GB) and traffic for mobile TV. A bright disadvantage - the tariff does not preserve homework in roaming across the Russian Federation.

TP "Turn around! Premium "

Mega-tariff for the most talkative people and those who cannot live without mobile Internet. It includes 5000 minutes in Russia, traffic for the extended number of social networks and messengers (hello to lovers of Telegram and Instagram), access to music services, unlimited for three video strokes - Rutube, YouTube and Vimeo, as well as 20 GB of ordinary database. Also the tariff has a mobile TV with a package "Main" And three canals for adults, access to four films from the archive is available. Subscription fee Healthy - 3000 rubles / month.

Please note that on all tariff plans, after exhausting the main package of minutes, it turns on intranet unlimited (on the tariff "Turn on! Write" it is valid only for local megaphone numbers).

Yota tariff plans

Let's look at what the iota offers us (or eet is the wrong, but the common writing of the name of the operator). Its tariffs are divided into three categories - for smartphones, tablets and modems / routers. On smartphones, a single tariff plan works, and very flexible. The minimum subscription fee is 370 rubles / month. - It includes 200 minutes in Russia and 2 GB of traffic. A pack of 5000 minutes and 30 GB of traffic will cost already 2850 rubles / month.

It is more correct to say that the bags on yother are not allocated for a month, and for 30 days - such a tricky charge.

The following options are connected as a supplement:

• "Unlimited SMS" - 50 rubles / month;
• Messengers - 15 rubles. everyone;
• Social networks - 25 rubles. each;
• YouTube - 100 rubles.

Tariff parameters can be adjusted at any time at its discretion.

For tablet PC, a complete mering case is operating from Yota. It can be paid for a day, for a month or immediately for a year - the more paid time, the cheaper the connection. The day of access cost 50 rubles, a month - 500 rubles, a year - 4500 rubles. The traffic is not limited in any way, but it is impossible to use torrents - speed will steal up to 64 kbps.

For iota computers offers full traffic unlimited. There is even a free package running at a speed of 64 kbps / s - Such a skuffing speed is enough for communication in ICQ, Skype, Telegram and other messengers in text mode. The next speed indicator is 512 kbps, it costs 400 rubles / month. For 1400 rubles / month. We get unlimited at the most accessible speed. A total of about two dozen high-speed gradations are provided.

Internet from iota is also connected on the following conditions:

• 5 Mbps - 5400 rubles / year;
• 10 Mbps - 6900 rubles / year;
• Maximum speed - 9000 rubles / year;
• 2 hours of access - 50 rubles one-time;
• The day of access - 150 rubles one.

Thus, iota is beneficial for those who need unlimited Internet - it can be distributed to other devices with PC.

In Russia, another federal operator under the Yota brand appears, which in a megaphone after buying a company still decided to maintain and develop as a separate project. In many ways, this operator will be a landfill both for new services and for approaches to sell SIM-cards, customer service. It is possible if this example is successful, we will see the symmetrical answers from MTS and Beeline, and the number of large operators suddenly doubles. To figure out this topic, let's first study the history of virtual operators on the Russian land.

Virtual operators in Russia - Question Prehistory

The idea of \u200b\u200ba virtual operator in Russian realities has passed from a non-sufficient dream to reality. Initially, the western experience of MVNO was considered as something inquiry, what needs to be launched in Russia to limit the brutal appetites of operators and to raise competition. The lack of a legislative base, countering a large triple, the lack of a clear justification of the need for "virtual operators" - all this created an unhealthy excitement around this phenomenon. If MVNO has performed in Western countries as a tool for price competition, and the instrument that is launched into the regulator to the market, and not by other players, then in Russia all these attempts turned into a ringing fiasco. And the reason is not at all in the mythical counteraction of a big triple, the unwillingness to let new players - although it was present, the basic reason was the banal lack of excess traffic from operators that could be sold. One of the main conditions for the appearance of a virtual operator is an excess of power, which can be used in bulk to sell the third company. Actually, MVNO appeared in Europe, they traded in their brand, they traded the traffic surplus, and the regulators were involved in the game later and imposed their conditions that many operators counted the board, but could not do anything.

The Russian experience of building virtual operators to some extent can be considered unique and different from the world. Even in the absence of a formed legislative base, MegaFon began to attract new partners, giving them access to its network, which in the early 2000s had surplus traffic, since the subscriber base was only increased and inferior both MTS and Beeline. Two other operators have a big triple, there were no urges to play these games, they rose confidently and were not fond of partisan games. For megaphone, the term "virtual operator" meant the very connections of new subscribers who could be taken into account as their own, what gave rise to the subscriber base for which they struggled at any cost. It was then that the operator "Allo Incognito" appeared, which can be considered one of the oldest virtual operators in Russia. Two years later, the megaphone has already run across the scheme, and virtual operators began to appear like mushrooms after the rain - Aviatel, West Call, Globus Telecom, Comstar, Sintere, Matrix Telecom and others. In 2006, a project appeared from the central telegraph - megal.

A typical feature of Russian virtual operators of that time was the orientation on their clients, de facto creation of communication services within the framework of the activity that companies have already led. No one tried to become a federal operator, go beyond the borders of Niche. There was an ambiguity with respect to the legal framework, the lack of sufficient investment and the reluctance to play the field of a big triple. Yes, and the lack of excess traffic, which by the beginning of 2010 put the idea of \u200b\u200bvirtual operators in Russia itself. Within the framework of current licenses, virtual operators in Russia can not only resell traffic of other companies, but also develop their own infrastructure. Almost no one uses this opportunity, as it requires large investments and a different approach. You can note such a novice as whyfly, which appeared on the market in 2013 and works only in the Moscow region on the Beeline network. This company has established its billing system, launched a call center, which made it profitable to differ from Beeline, the service of which the company sells. I am sure that for most readers this operator is unknown. It is typically for any Russian virtual operator, they know and remember the units.

In 2009, there was a rather curious experience at MegaFon, the tariff "just for communication" was launched as a certain virtual operator, but in fact, it was a regular tariff plan, and Megaphone marketing decided to use the hype around this topic and attract new subscribers. They managed to fully.

In Europe, in recent years, the approach in recent years has become involved in a megaphone - operators create their own clones on their networks, but they position them differently, as a rule, cheaper. Due to this, the subscriber base is expanded, and the different positioning of each of the projects allows you to fight with almost any company. This is a winning strategy.

Yota - another federal communication operator

Yota believes that they create a fourth federal operator, although televo2 has long awarded this place after the sale of VTB, in particular, Rostelecom, at the end of last year, discussed the development plan and transfer to the new joint company of all its assets. The blocking factor is the need to transmit not only material values, but also a link licenses, the tele2 was not there for 3G / 4G networks, which did the company lagging behind in all regions - it remained only text messages and voice. I am sure that the process of forming a fourth operator based on tele2 is stretching for a long time, as a result, Yota has every chance of becoming a federal operator at number 4. Ultimately, in 2015 we will receive at least 5 federal operators (a large triple, Yota, Tele2), plus, perhaps, such projects will be launched in MTS and Beeline. There will be a sort of fashion on virtual operators, the freshest blood and imaginary competition that the market is needed. In the eyes of consumers, these operators will compete with each other, although in reality it will be only visibility.

Let me remind you that Yota has been acquired by a megaphone, although it has retained legal independence, acts separately. Nevertheless, MegaFon in its financial statements consolidates all Yota data. The fourth-generation networks that have built Yota are used by a megaphone to provide relevant services. After the purchase of Yota, the company became the largest frequency holder for LTE in Russia, none of the competitors will be able to get equal opportunities, although Yota with the supply of the regulator promised non-discriminatory access to its network. But the same MTS is in no hurry to take advantage of this opportunity, trying to build its own network and give a symmetrical answer.

The appearance of a subsidiary operator for megaphone is a kind of experiment that relies on European experience. But if in Europe operators their brand consider premium and usually create discounters or inexpensive operators, which are separated from their brand, then in the case of Yota it turns out the reverse situation - this operator is focused on a young, energetic audience. Which does not at all mean a discounter format, and rather additional service capabilities, unusual chips, screwed to an existing baseline, as a result, its greater value. To some extent, I have a new Yota operator associated with the bank of Oleg Tinkov, who is trying to compete with market monsters at the expense of various convenient services, rushes and a fairly good basic service. In Yota, they were clearly inspired by an example of this bank and tried to create something similar, but in the field of Telecom. However, let's see how it will look like.

How the Yota virtual operator works

Like megaphone and Yota will share the same networks, in fact, voice, SMS, and so on will go from the megaphone, and access to LTE - from Yota. However, this is not so important, since in the end, the same basic service will be comparable. The question remains the question of whether Yota will be able to expose priorities for its subscribers or the same network or in MegaFon will not allow this. I put on the fact that attempts to show such amateurness will be, but they will quickly stop, hitting hands.

In the middle of the summer, Yota plans to launch itself as a virtual operator in Moscow and the Moscow region, as well as St. Petersburg and the Leningrad region, the connection will be possible here. Of course, with these SIM cards it will be possible to travel across the country, to go to roaming - rates, apparently, will be equal to the fact that the MegaFon offers for its subscribers.

At the end of 2014, a phased expansion of the geography of the virtual operator is planned, will first connect those cities where Yota had a maximum number of users as a WiMAX operator or a cellular operator before buying a megaphone.

At the moment of the formed commercial proposals, the new federal operator does not have, until the middle of the summer, focus groups will be conducted in Moscow and St. Petersburg, which should show a profile of service consumption, for example, traffic. Depending on this, tariff offers will be formed by the middle of summer, but the approach itself can be called classic from Yota. That is, it is assumed that these will be certain packages, including voice, SMS, traffic.

For the period of the initial launch and testing, the price of 750 rubles is set for Moscow (Petersburg - 590 rubles), this money includes 300 minutes of voice, unlimited SMS, as well as unlimited Internet without any speed restrictions. In the future, prices will be revised.

In this approach, there is a certain heritage Yota, which has already tried to do real, without restrictions, unlimited, but quickly faced the need to cut out torrents, limit those who shake too much, and eventually began to control traffic as well as other operators. If this virtual operator becomes popular, its users will encounter exactly with the same approach, they will be cut off traffic. The whole question is only when it happens under what circumstances.

For Yota, there is a very thin line between its own sales and profit, as well as the cannibalization of the sales megaphone. Change in the tariff line Megaphone under the influence of competitors, and the built system instantly must respond. It is much more difficult than just create a separate operator, which competes only with other market players, does not depend on the profit of the parent company. This is the largest underwater stone in this story.

The question of how Yota will try to sell its services is a complete rejection of traditional retail, since the latter is quite expensive and the new federal operator does not have a sufficient budget to pay for sales of each card. As a result, it was decided to sell services cheap and angrily, in an innovative key - a program from the operator will appear in the application stores in the application stores, in which you can not only monitor your SIM card, but you can still not be a subscriber, pick up the phone number, order it Delivery and pay services.

This is a forced step, as the self-retail megaphone is unable to sell both its SIM cards and "competing." Yes, it is stupid, will lead to the very cannibalization that they want to be avoided at any cost. In Euroset and connected approach, pragmatic, operators should pay for each subscriber and connection, cost from 10 dollars and higher. For Yota, this is too high. As a result, only independent sales are left on the site yota.ru plus this app is.

To attract subscribers in the summer, a large federal campaign starts - you will see the Yota advertisement on television, on large shields along the roads. This will provide primary interest in the "new" operator, and then it will be necessary to watch how many people want to try it and will be ready to connect. From the experience of the first coming of Yota, I will note that the most interesting will look at the outflow of subscribers and the reasons why they will cease to use the operator.

First impressions

In this story, there are many unknown, which are incomprehensible, first of all, those who have started this game in the fourth operator. What should be the prices for services not to compete with megaphone? What will be the demand for a virtual operator and what are the cost of marketing? Non-traditional sales channels and no one has tested in the aspect of SIM cards, how do they show themselves? There are many questions much more than answers.

This is a very beautiful story for megaphone when the operator creates an additional brand and is ready to promote his services at its expense. But here there is a problem - worldwide operators create virtual operators with cheaper offers than their own. In the megaphone, on the contrary, create an ARPU operator, clearly exceeding the fact that the company has. This is another weak point of this project.

It is necessary to look at the fact that in the end it will turn out from Yota - it is possible that the project will shoot and become an example for others. But it is possible that it will happen exactly the opposite. None of us can predict this, I repeat, too many unknown and variables.

For our readers, a project with Yota project starts in the coming weeks, in which you can get into the focus group and the first Yota SIM cards in Russia. Follow the news, we will tell about how to do it. This article will refline a form in which it will be possible to leave an application for testing the SIM card from Yota (only in Moscow and the region, as well as St. Petersburg).

What do you think about the fourth federal and virtual operator? Do you try his services? What can he become attractive for you? Write your comments, I assure you that all the top managers of Yota are studying them carefully.