Data internal linking installation of the card. LF advance. What is linking

Internal linking is a subject of constant controversy. Some experts argue that the construction correct structure site and weight distribution internal links Is an extremely important mission, others are convinced that this is a waste of time. I am an adherent of the first option, and you will understand why after reading this article.

So, internal linking is the process of redistributing static link weight with the formation of the necessary concentration on landing pages. Link weight consists of two parts: anchor (semantic, semantic) and static (trust) weight.

If you have taken care of filling the pages with relevant content, purchased high-quality links, and the site's positions do not grow as you would like, you should pay attention to the correctness of the internal linking. The first thing to do is to find a suitable scheme for requests of all types of frequency. There are an incredible number of such schemes, but we will consider the most common and available ones.

More fast indexing site by search robots.

Free movement of visitors through relevant pages (slightly, but helps to improve PF).

Correct redistribution of the static weight of the resource and the ability to point to more relevant pages.

Easy site navigation, time saving, quick search the right information are important factors for the modern user. Otherwise, it will simply go to another site.

It is important for the robot to obtain information about the structure of the resource. Competent correct interlinking of site pages is compliance with several requirements:

convenient navigation with a minimum level of page nesting;

static weight distribution - the most important pages should have more weight;

distribution of link weight - the anchor should correspond to the topic of the page it links to.

Navigational - links to make it easier to read large text. Relevant for long pages with a large amount of content. An example of such a linking can be seen in any Wikipedia article - the menu at the beginning of the article allows you to quickly go to any section, and not search for information on your own throughout the "sheet".

Through - repeated reference blocks. For example, this is a site menu that is present on all pages of a resource. These internal links are the most important for the search engine crawler - and their weight is higher.

Auxiliary or helpful - links that are placed at the bottom of the page. For a blog, these can be links to articles that are relevant to the topic, for an online store - to related products, etc. The purpose of these links is to improve user factors.

Basic steps when doing internal linking

On a site with a history, you need to study the linking system in detail and destroy all inappropriate links.

Identify the pages to increase in weight and compile a keyword list for them.

Optimize site pages (text, photos, meta tags) by keywords.

Proceed to linking.

use different anchors;

you need to use all of the listed types of linking for the naturalness of the pages;

link anchors should be short and natural, inserted in place and mentioned only once;

be sure to use "breadcrumbs" - convenient navigation chains, so that the user understands where he is and what chain he came in;

when placing contextual links, the best solution would be to search for the most relevant pieces of text for the target query - they are contained by snippets that are displayed in search results for pages when searching the site;

it takes 1-2 months to distribute the link weight within the site.

Before starting, you need to distribute all the pages of the resource into thematic groups: product categories, news, reviews, etc. After that, you need to choose a suitable linking scheme between pages in each group.

Advantages: fast and even distribution of static weight between pages belonging to the same thematic group.

disadvantages: the ring will break (in the picture on the right) if at least one of the pages fails indexing. If this happens, the weight distribution will be incorrect. The weight of pages without incoming links will be reduced.

What to do? The only way out is to create several rings of different sizes for different groups of pages using several linking methods.

In this diagram, all pages within a group refer to each other. The number of outgoing links is equal to the number of incoming links.

Advantages:a large number of incoming links on each page, there is less risk of weight loss when a page falls out of the index: more precisely, the weight will decrease, but not significantly.

Disadvantages: difficult to organize a layout for a large group of pages.

What to do? When organizing the linking of an online store, a good decision is to make the most popular product recommended on the page with another product. This type of linking will not always correspond to the "Star" scheme, but it allows working with large groups.

The scheme is represented by rings that intersect crosswise.

Advantages: organization of stable links - dropping out of the index even 3 pages will not affect the weight of other pages.

Disadvantages:manually organizing the linking is almost impossible - you need to use automatic plugins and internal linking services.

What to do? For such a linking, it is better to draw up a preliminary diagram so as not to get confused.

To make the linking optimal, you need to use more complex schemes.

The linking diagram in the figure demonstrates high-frequency request (topmost) on the home page. From him, links go to 2 sections (as many as possible). Sections have subsections that are referenced by both the home page and the sections. Backlinks from both sections and subsections go to the home page. What does it do? Links from subsections return the weight to the main page, increasing it several times.

On the right is a diagram similar to the previous one. Moreover, the subsections in this case are additionally "looped". This has reduced almost 2 times the weight on the home page, but this weight loss is offset by the emphasis on subsections.

General advice. Correct organization internal linking is possible if you clearly understand what queries you are promoting: high-frequency, medium- or low-frequency.

After clustering queries, many are wondering how to build a site structure. One of the most important factors when working on the structure of a resource is the correct level of page nesting. Ideal - if even the most "distant" pages are available in 3 clicks. Here's an example diagram:

1 click - the first nesting level - the main page;

2 click - second level - heading / section;

3 click - third level - section materials (articles, products, etc.).

For small sites with 100 or more pages, these requirements are easy to follow. Difficulties can arise with a large portal - a media outlet or an online store. Here the rule will not work, but the situation will be saved by an intuitive structure, the presence of a sitemap, setting up "bread crumbs" and, of course, competent internal linking.

CNC: what is it and why?

After distributing the pages by nesting level, you need to work on human-readable URLs. In a nutshell, these are links that allow the user to understand where he is on the site. That is, instead of the standard set of meaningless characters, the user, when looking at the link, will see the same bread crumbs - the path he made to the page, written in Latin or Russian letters. On popular cms, the creation of cnc URLs is already provided for by the functionality. But on some for this, you need to install the appropriate plugin.

You need to get rid of duplicate content or identical pages without wasting time. Without this, there will be a great risk of being sanctioned. Duplicates are a characteristic element of large sites at the stage of a change of ownership or a certain neglected period in development. If there are duplicates, first of all, you need to close them from indexing in Robots.txt, and then get rid of the generation of unnecessary pages.

This is the name given to the breadcrumbs needed for sites with a large number of pages and a nesting level of more than three. In most cases, a chain is a path to a specific page, starting from the main page. All the constituent elements of the chain are usually separated by hashtags or spaces. Ideally, they should be clickable - so that you can go to any stage of the path in one click. To install breadcrumbs, they usually write a unique code or use ready-made solutions (plugins).

We touched upon the basic elements of organizing the correct structure of the site and the correct internal linking. It will be difficult to achieve the perfect result on your own - therefore it is better to entrust this mission to a specialist.

The most important thing in linking is to be clicked on. Links that are not followed will not work. If you don't agree, get out of here.

What is linking

Relinking is the placement of links within the site from one page to another. But if you give a simple definition, in a broader sense it is the creation of the structure of the link links of the site in such a way as to maximize the ease of navigation on the site. The word itself comes from the English. "Link", which means "connection, link, link".

Linking goals

The ultimate goal of linking is to increase site traffic (although sometimes it is used to improve indexing). That is, if you made a link and your attendance did not grow, you let a few hours (or days, depending on what scheme you work) of your life into the pipe. And what are the means to achieve this goal?

• Convenient navigation. First of all, end-to-end blocks should be the most convenient.
• A block of similar entities. Usually these are "Related Articles" or "Similar Products". It is important that similar entities are automatically selected in the best possible way.
• Contextual links. It is necessary to offer the user a link where it is appropriate and interesting to him. Thematic anchors within the same material help the visitor to quickly switch to similar articles in order to expand the topic deeper and find more answers to the questions of interest. Also, links allow you to navigate the site without wasting time. This is good for behavioral factors, increasing the time the user spends on the site and increasing his activity.
• At the end of the article, you can add in text "We also recommend reading:" and a link to a similar article.

The concept of internal linking means not only the work of connecting html documents with links, but also the redistribution of the link mass by landing pages in order to give them more weight. That is, the goal may not be to increase traffic in general, but to increase traffic to individual pages.

Look at the click map to see which end-to-end blocks on your site are not clicked at all. Replace them with others to increase your browsing depth and time on the site.

Competent construction of internal page linking affects ranking and behavioral factors. Here is a video description of this concept from SiteClinic:

When should you link?

No need to figure it out right away when just rolled out new design or styled pages. Re-linking is “finishing off” a site / requests to the top. That is, when it already became clear that some of the requests could not be brought to the top by titles, texts, design and functionality, then we finish them off with the help of linking. Those requests that are already in the top, it makes no sense to finish off.

The general point is that the more links from the page, the less the weight of each of them.

What are the links?

All links are technically divided into two parts: anchor and non-anchor. Non-anchor links are such links:, and anchor ones are like this:. You can set up manually, although for example, wordpress has many convenient functional plugins for this, which greatly simplify the work.

Correct linking also implies 3 types of links:

1. contextual;
2. navigational;
3. bread.

Each type represents a specific scheme oriented towards certain results. Now let's look at each option in more detail.

Contextual

Such links are placed along the "body" of the text in the context of the topic covered in the article. They have to be installed mostly manually, but this is perhaps their only drawback. There are special plugins for WordPress that allow you to automatically place contextual links, but the quality is poor.

Here you need to be moderate, not to make too many contextual links within the same text. You should also distribute them evenly across the page. It is this type of links that most of all affects the depth of user browsing. You can check their effectiveness by the time the user spends on the resource. Next, I'll tell you about the old-fashioned way of putting them down.

Through

You can arrange such blocks using scripts or widgets. The disadvantage of this type of links is that they have less weight in comparison with contextual ones.

"Bread crumbs"

Breadcrumbs refer to the navigation structure of a resource. They help the user not to get lost on the site and always see their location. Using breadcrumbs, you can go back to the url from which the transition to the next began.

Such an unusual name in the terminology of site building comes from the fairy tale of the brothers Grimm "Gretel and Hansel", who were able to find their way back home through the bread crumbs that had been scattered earlier.

Breadcrumbs "take" the page weight into categories, if anything. If articles or product cards are being promoted, then it is better to remove the bread crumbs and make a link between these cards (for example, at the expense of the block “they also buy with this product”). If the categories are promoting, then it is better to make bread crumbs.

Such links are located mainly between the header and the article. This has a beneficial effect on usability. For WordPress there is a BreadcrumbNavXT plugin that allows you to automatically generate navigation links.

PageRank and other technologies you need to know about

PageRank is google technologywhich calculates the importance of the page. But more often PageRank means "page weight". This has been the case since the days when Google assigned each page definite meaning PageRank from 1 to 9. Each page of a web resource carries different weightwhich can be divided into static and dynamic. If it is important for you to promote some a specific page site, you "pump" it with weight - put as many links on it as possible.

• Static weight - calculated based on query-independent factors. Doesn't depend on search queries, meta tags and text contained in the html document. The only thing that matters is the number of links going to this address. Even if the document is empty, but several links are directed to it, it will already have statistical weight.
• Dynamic weight - depends on the text content, namely on anchors, title, headings, key phrases.

But besides PageRank there is no less important technologies TrustRank and BrowseRank, which many SEOs don't know about.
PageRank calculates the likelihood of a user being on a page. That is, the PR of a page depends not only on the number of links, but also on the probability of clicking on them. And the weight transferred by a link is, from the point of view of a search engine, the probability of clicking on it.

TrustRank measures how quality resources are linking to a site, and which resources that site is linking to. Trust Rank affects the weight transmitted by the PageRank algorithm.

These are all so complex and advanced technologies that link manipulation today has already a minimal effect.

The pages are ranked, not the site. Thus, if requests from all pages have dropped, then it's not the pages, but the host factors.

The weight transmitted by the link is equal to the weight of the donor divided by all links outgoing from it.
The weight of a page is equal to the sum of the weights transmitted by links from its donors.
Search engines do not count chain weight from page to page. Search engines first calculate the weight transmitted by links from donors to acceptors across the entire network at once, and only then substitute the result.

The more pages on the site, the more static weight we can catch up on the promoted pages due to linking.

The dynamic weight transmitted by the link is inversely proportional to the "popularity" of the word and is directly proportional to the static weight transmitted by the link. The more popular the word, the less influence of the anchor with it on the ranking. And the more static weight is transferred via the link, the more dynamic weight is transferred according to the anchor words.

How to relink

We decided on the goal at the beginning of the article - to increase site traffic. Then we start preparing:

1. We decide on the promoted pages and the keys that lead to them.
2. We select the most important pages from them.
3. Note which pages are not interesting in terms of promotion. If there are no such pages, then we take the pages that hang in the top for low-competitive queries without any effort.

As one of the ideas - in each section, you can display a separate sidebar with the most popular articles from this particular section, since they are thematic and the weight distribution will be normal.

Random linking (that is, so that after the article a block of similar articles is randomly generated, always a new one) is not worth doing, since due to the fact that the pages in the blocks will be constantly new, the search engine will constantly recalculate and the traffic will jump.

The grandfather's way of putting a link

The easiest way to describe it was the late ZenPR. In short, it is as follows:

1. It is necessary to promote the site nishebrod.ru on the request "plastic windows"
2. Enter a request in Yandex
3. The most relevant page is in the first position. On the next - slightly less relevant ("how to choose plastic windows", "Rehau windows", "installation of plastic windows", etc.)
4. On these slightly less relevant pages, we put links to the main one. Links should be placed at the beginning of the article and in the middle. It is also advisable to motivate users to click on this link.

In this case, you can make words from snippets anchors - in general, it will be strong.

You can do something similar with the Key Collector:

By the way, KeyCollector can find lists of pages relevant to requests.

Linking schemes

There are several old schemes for linking pages that apply depending on the purpose. Personally, it was not clear to me what the principle of their operation was, before watching this video:

HF advance

The main page of the site - "muzzle" is often optimized for high-frequency keys. For promotion, you need to transfer the weight of the remaining documents to it. Here it is recommended to put (preferably contextual) links from all pages to the main page.

From the "muzzle" there should be links to html documents second level. The second level refers to the third and so on.

Midrange advancement

An especially relevant type of promotion for online stores, catalogs. The main weight on such resources should fall on the pages of the second level. The third level refers to the second, the fourth to the third, the fifth to the fourth.

LF advance

To optimize low-frequency keys, the weight from the first and second levels is given to html-documents of the third level. All third-level URLs are also linked by links.

How to check internal links on a website

The most professional tool for this is Google and Yandex webmaster panels. But the most sophisticated ones use them in conjunction with the Screaming Frog SEO Spider.

Internal Anchor List Analysis with Screaming Frog

I don't know if anyone else is doing this kind of idiocy, but if you only need to download contextual anchor links, you can do it like this:

1. First unload all anchors from Screaming Frog
2. Then in the column on the right we write a formula of the form \u003d COUNTIF ($ E $ 4: $ E $ 1975; E4) and stretch it to cut off the most common anchors later
3. We only have contextual linking.

• The main rule: there should be no duplicate links. There should be only one link from one donor to one acceptor. Search engines take into account only one link, usually the first by code.
• Context link anchors must also be unique.
• The main weight should be on the pages being promoted. The number of incoming links to the promoted document should be greater than the number of outgoing ones.
• It is not recommended to add more than 3-4 contextual links from one document.
• It is better not to close links through nofollow, as they still participate in the weight calculation and take away the weight from other outbound links.
• The site's menu structure should consist of text links, not buttons or images.
• Link only thematic posts that are similar in meaning. The link must match the context.
• Apply the related posts plugin.
• Distribute all links evenly throughout your content, without accumulating them in one place.
• For volumetric portals, “bread crumbs” will help the user to save landmarks.
• Creating a tag cloud helps to reduce for quite large number pages nesting level.
• From contact pages, driving directions, and so on, you can and should put links to promoted pages. These pages cost nothing to promote, but they can bring static weight and conversions.

When I worked in one SEO office, they also advised to indicate the path from the root in the href, and not the full address of the link. That is, it is correct to write not href \u003d ”http://site.ru/category/seo”, but href \u003d ”/ category / seo”. But I don’t know if it’s any good.

CTR is really important. Strive for it at any cost - advise be sure to read the article by the link, you can even add some icon to the anchor, maybe even a Unicode one.

For small sites with no more than 100-120 pages, it's best to stick to the three-click rule. This means that the nesting of documents should not exceed 3 levels and the user can get to the "deepest" page in no more than 3 clicks.

Linking sanctions

For excessive zeal in adding links (especially anchor ones, and especially if your site is young), you can catch a filter on the site called "Internal nepot filter". It is very difficult to get out of it. Do not put a huge number of contextual links, 3-4 from the article will be enough. The same Arbeiten gave the following example from practice:

Having found out in this way that such sanctions are imposed for links, I continued to test with links further. I began to test all this on those sites that contain links within the texts. It turned out that if you remove links from the text, after 1-2 months the site's trust rises and the traffic increases by 15-20%. And it was then one of the new ways to raise traffic on the site (and it still works), since almost everywhere there was such spam.

Refinement after the fact

When the linking is done, it should be finalized. First, watch non-clickable blocks. Secondly, single links that are not clicked on. It is necessary to analyze the click-through rate as statistics accumulate. Unclickable links should be replaced.

We analyze the click-through rate in Metrica through the "Map of links", we take the maximum period.

Perhaps you need to look in the Metric for the number of internal transitions per document in order to identify the weakest in this regard. I don't remember if there is such a thing. I write down here so that I don't forget to look later myself.

It is also necessary to cut off the contextual linking that did not work. This is done like this: you need to unload all the anchors, check the positions for them, remove those that are not in the top.

WordPress plugins

Perhaps the most popular and simplest solution is YARPP:

In general, if there are no really similar and thematic articles in the block "similar articles", you need to add general articles. YARPP does not implement this.

There are also the following, but I don't use them:

Cross-Linke. The program automates the addition of contextual anchors. All you need to do is enter keywords, and the plugin will automatically link them if it finds them in the text.

WordPress Related Posts. Used to link similar posts. Based on the analysis of tags, categories, content, it creates linking posts offering the user to go to them. A great wordPress pluginwhich can significantly improve behavioral factors.

Breadcrumb Navigation XT... Helps to create breadcrumb navigation. Also influences behavioral factors.

Smart Linker. Allows you to make internal and end-to-end linking. Anchors are also selected manually, and the program looks for them in the content.

Although the very concept of internal linking is already as old as the world, nevertheless, many site owners and optimizers neglect it. But in vain, because competent interlinking can not only help users navigate quickly and conveniently through the pages of the site, but also increase the efficiency of promoting certain pages.

From the foregoing, the very definition of internal linking follows - this is setting up internal links between pages of one site in order to transfer weight to more significant pages.

What kind of linking is there?

There are many types of internal linking, but they all boil down to one thing - the correct setting of the link anchor. We have already discussed in more detail about link anchors in our article “What are anchors? ", Which I highly recommend to familiarize yourself with. Correctly selected text for a link is almost half the success of linking.

Of automatic linking on the site you can highlight such elements as "Breadcrumbs" and "HTML sitemap". Very useful for site users who, walking around the resource, will never get lost and will be able to return without problems, for example, to the product category. The sitemap will allow you to correctly distribute the weight across the pages, which gives us not only convenience for visitors, but also a positive effect when promoting.

The output on the article / service / product page of the module belongs to the same type of linking. Related Articles... The presence of such a module contributes very well to improving the behavioral factors of the site, allows you to transfer weight to similar pages and leave the visitor on the site for a longer time.

There is another type of interlinking, which applies to both automatic and manual types - this is the creation of a menu with sections and subsections. Here you can and should indicate the exact names for the pages to which we link. All anchors are perfectly taken into account by search robots and help to promote internal pages.

In no case should a situation be allowed so that it is not possible to get to the site page from the main or some of the side menus, such navigation will be illiterate and will not work as efficiently as possible.

Weights and internal linking schemes

To choose the right linking scheme, you need to take into account all factors, such as the topic of the site, the goals, the promoted queries.

We will analyze the most commonly used and popular schemes for promoting HF, MF and LF requests.

In conclusion, we can only summarize that for competent linking with maximum benefit for promotion, three rules must be observed:

• Well-tuned website navigation
• Using a suitable linking scheme
• Precisely selected link anchors

Note that internal linking is part of the site's link profile, and this is one of the most important blocks of work in promoting a resource. To get into the TOP, and not under the filters, we recommend monitoring the quality of the link profile. Here's a webinar to help you out on how to check your link profile and what it should be.

Promote your site correctly and do it comprehensively! In addition to linking, there is still a lot of important and useful things. The optimal list of works that need to be done to promote the site is included in the "Search engine promotion" service. You can just go through the list as if it were a checklist to see how well done your SEO is.

We have released a new book “Content Marketing in social networks: How to get into the head of subscribers and fall in love with your brand. "

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Relinking is ...

... linking pages through links. Links can be placed both from one site to another, and within the site.

Distinguish between external and internal.

External is the linking of pages of several sites, when a link from one leads to another.
Internal linking is the linking of pages within one site. She is one of critical factors internal optimization. This is due to the fact that the static weight of the page is transmitted through the links, respectively, with the help of a well-configured interlinking, you can improve the ranking for high-frequency, mid-frequency and especially low-frequency queries.

Let's talk about the inside.

How to relink a website correctly: the basics

When distributing requests, it is necessary to adhere to the rule: all high-frequency requests go to the main page, the sub-pages go to the second-plan pages (sections), and low-frequency requests go to the third-level pages (product cards, articles, etc.).

There are three basic linking schemes:

"Ring" - all weight is transferred to LF requests, and they, in turn, are interconnected.

"Star" - even distribution of weight over the site. When the main page is on promotion, sections (categories) and products.

"Ladder" (Hierarchical) - the weight is transferred to medium-frequency requests. Promotion of sections and categories.

1. Through links. Links from the site bar, horizontal menu and footer should lead to all the most basic sections and subsections. Moreover, it is desirable that they be available not only from the main page, but also from other pages.
2. Bread crumbs. Not only helps the user not to get lost on your site, but also transfers weight from child pages to parent ones. And if you use in them keywords, then you can also increase the relevance.
3. Link from the logo. Add a link from your website logo to the home page in the format: site.ru (or www.site.ru, depending on the settings of the main mirror). Write keywords in alt and title.

• Add a sitemap (not to be confused with sitemap.xml). Having a sitemap significantly speeds up the indexing process. In addition, you can refer to it from the 404 page. If there are too many links, then you can clean the map from pages such as "cart" and " personal account»And leave only landing pages.
• Link promoted pages to each other. Thus, you can spread the effect of external links (which are often difficult to find, due to the fact that high-quality external links are not cheap) to other pages of the resource.
• Correctly add links in the text:

There should not be too many anchor links in the text.
There are exceptions when the link is very "in the subject", or the text is too large and a little more links will not be very noticeable. But in most cases, you should not overdo it with links, because this one can be not only visually repulsive, but also considered spam. Stick to the rule of no more than 3 links per 1000 characters and not 50 units per page.

Link anchors should be different.
Links with duplicate anchors can "stick together" and then the transfer of weight will be cut, moreover, a large number of links in text descriptions with the same anchor can be considered by search engines as spam. Come up with different texts for internal linking and do not forget about the relevance.

• Create a blog for your resource
  Create a section on your site for posting high-quality and thematic articles that may be of interest to your user. Articles should be sharpened by information requeststhat can be found in Yandex. Wordstat and Google Planner. Put internal links from them to the promoted sections and increase the weight of the promoted pages.
• Re-link old content with new
  Are you adding new content? Perfectly. Link from it to old pages, and from old to new ones. And you will be happy. New content will be indexed faster, and the old one will improve relevance.
• Also remember that pages should not link to themselves and you should not additionally highlight link anchors in the text.
  It is necessary to place links correctly. Internal linking is a user's guide to the site, allowing him to save time searching for the necessary information. The search robot thus gets an idea of \u200b\u200bthe structure of the site. Internal linking is central to SEO optimization. And it is an effective method of website promotion, due to which you can significantly increase the site's position.

As everyone knows, every site that will soon be in the TOP or is already there has a serious link mass. Site owners or SEOs buy links from other sites, often believing that this is the most important point in the promotion.

But links are needed not only external. Internal links of the site - this is the linking of pages. Internal links mean both menu items, and an indication of interesting products or articles, and links within articles. That's all you can click on and go to another page. Why linking? It's simple, link is translated into Russian - "link".

Is a competent linking a guarantee of getting into the TOP-3?

Optimization of internal links is one of the mandatory points of internal site optimization. This is an important piece of work to be done if you want to be in the TOP. Why is this so important? Correct linking of pages is needed because:

1. Re-linking will improve the usability of the site. And this factor automatically leads to an increase in conversion and an increase in positions.

   First of all, if the user is comfortable with your site, he will quickly find exactly what he was looking for. And at the same time he will order additional goods or services.

   Secondly, search engines clearly monitor behavioral factors. And the deeper people go through your site, the more trust it will cause in search engines. Another +1 to the rating of your site.
   This is one of the main functions of linking. Help users buy faster and more, help you earn money, help search engines improve your position in the SERP.

2. Relinking defines the page hierarchy. There are certain rules for linking pages within the site. We will talk about them below. These rules help search robots... They can independently determine the quality and convenience of the site, understand which of the pages are the most important for their promotion to the TOP.
3. Re-linking distributes the weight of the site. How does it work?
   Let's say you wrote 10 articles on low-frequency queries that you also want to promote. If you buy links even to the main one, but do the correct linking of the entire site, then the weight will be evenly distributed on them. Thus, LF requests will also rise in the rating.

How to correctly relink pages

There are some simple rules that you can follow to optimize your internal links.

1. No more than 1 link per page. This rule applies to a text block. Let's analyze it using the example of one paragraph from the article on the selection of glasses.

In theory, both the words "clothing style" and "your image" could be links to the same article on the selection of glasses to the style of each person. But only the first phrase became an active link. If both were used for interlinking, it would look strange to the user. There should be only one link from one page to any other page.

1. Don't use circular references. This means that the page cannot link to itself. Highly a common mistake in linking it happens when the main icon is active on any of the pages. Remember, if you are on the main page, this icon must be inactive.

1. No more than 50 links per page. This number does not include the menu. So if you have a huge menu and many subcategories, don't worry. Google and Yandex are well aware that this linking is necessary for the user. Here it comes about links within articles, to banners on the side of pages, to popular services or products, etc. If the text block is small, then the number of links should be much less so that the text does not visually repel the user.

1. The link text must contain keywords. If you link with the "Contacts" page, then the text of this link itself should sound exactly like "contacts". If you link with the Product Quality page, then the link text should convey information to the user as much as possible, where he will now go. It's good if the link has the same name as the page itself, where it leads. If the full title is too long, leave only 1-2 keywords.

Correct linking of the main page

A separate optimization point is the main linking. Absolutely every page of the site should link to the main... And it, in turn, should refer only to the most basic categories that have 2 levels of nesting.

What pages are the main pages excluded from?

Remember that she cannot refer to herself (rule 2). Home page The site has the most weight, so it is worth placing links from it only to the highest priority pages, these can be both subcategories and, for example, product / service cards, if these pages really bring you the greatest income from sales.

If you strictly follow these simple linking rules, your site will be able to get into the TOP-3 of Google and Yandex faster. See you in the TOP!