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Ces TVs. CES2017: Samsung has announced a new line of QLED TVs. What is QLED

Samsung held a major event at CES 2017 in Las Vegas. And among the most important products of the Korean manufacturer at this exhibition were the newest QLED line, FlexWash + FlexDry and the first gaming Samsung.

The company's 75-inch QLED TV, the Q8C, uses a new metal alloy to deliver the highest brightness and color accuracy available in today's displays. Samsung QLED TVs with quantum dot technology are capable of displaying details in deep shadows and are guaranteed to display 100% DCI color space and brightness in the 1500-2000 nits range. And the new panel design samsung TVs QLED reduces light reflection from the screen, allowing you to enjoy the richness of detail in scenes regardless of distance or angle of view.

Unusual TVs debuted at the same exhibition Samsung series Lifestyle with a stunning streamlined design. At the same time, Lifestyle TVs have already received the 2017 Best of Innovation Award from CES 2017 and will be on sale this year.

In addition, Samsung offered FlexWash + FlexDry washer and dryer kits. Washing machines FlexWash with a volume of 142 liters and front loading has one of the most high productivity in its class and easily cope with both normal and increased loads. The machine has an additional washing compartment with a capacity of 28 liters in the upper part, designed for washing small items separately from the main laundry. Both compartments can work independently of each other with different washing settings.

The FlexDry can handle heavy loads while gently drying small quantities of delicate items in the upper compartment. Thanks to a special compartment in which the temperature is automatically adjusted depending on the type of fabric, the dryer is able to dry a tracksuit and a silk scarf at the same time.

The new generation of mobile devices deserves special attention. samsung computerswhich included Chromebook Plus and Chromebook Pro, 15-inch Notebook 9 with discrete GPU and the first gaming laptop from Samsung, dubbed Odyssey.

The Samsung Chromebook Plus and Chromebook Pro are both premium convertible laptops designed specifically to run Chrome OS. They are compatible with millions of apps from Google play Store, are housed in all-metal housings and were among the first Chromebooks to ship with an integrated stylus. That being said, the Chromebook Plus is based on aRM processorwhile the Chromebook Pro uses the more powerful Intel core M3.

Samsung Notebook 9 received a 7th processor intel generations Kaby Lake and discrete graphics processor... And Samsung Notebook Odyssey will appear in versions with 15 "and 17" screens. Moreover, if the capabilities of the latest model are not yet revealed, then the 15 "gaming laptop will receive an Intel Core i7 processor, 32 GB of DDR4 RAM, an SSD-drive with a capacity of up to 256 GB, dual hDD, NVIDIA GTX 1050 graphics card and special button for instant productivity gains.

Two Belarusians bought TVs for 25 thousand dollars last year

If you think that Belarusians are limited to TVs costing 300-1000 dollars, then you are deeply mistaken. There are a lot of expensive devices on the market for up to several tens of thousands of dollars, and there is also a demand for them.

For example, last year two of our compatriots bought 88-inch Samsung TVs worth $ 25,000.

As we were told in the Belarusian representative office of Samsung, Belarusians still most often choose 32-inch TVs, but last year devices with 40-43 inches diagonals caught up with them.

In addition, our compatriots are increasingly choosing 4K-resolution TVs. For example, last year the share of such devices in sales was 20% (in monetary terms), while a year earlier it was 10%. The percentage will rise even more next year.

Another trend is the growing sales of curved display TVs. However, in the total number of TVs sold in our country, their share is small - about 7% in money and 4% in units, but there is a noticeable positive dynamics here too.

In general, TV sales in Belarus have been falling since 2014 - after the market saturation passed in 2012-2013.

As 42.TUT.BY told at Samsung, last year the drop was 15% compared to the previous year. However, the company is optimistic about the future and is talking about a positive outcome already in 2017-2018 - when the time comes for a massive upgrade of Full HD devices to UHD (4K).

What is QLED?

But back to our big presentation.

QLED TVs are Samsung's latest 4K TVs with Smart functionality from 49 to 88 inches. The lineup includes both devices with conventional displays and curved panels.

Generally, new QLED TVs samsung presented back in January, at CES 2017 in Las Vegas. And so they finally got to Russia and Belarus.

QLED is yet another attempt to achieve picture quality on OLED TVs (which Samsung has ditched so far) using LED panels with a set the latest technologies - in particular, metal Quantum Dot.

In short, this is a more advanced version of last year's Quantum Dot (the technology increases brightness, color accuracy and energy efficiency of devices).

The brightness of the new TVs is 1500-2000 nits, while last year's models produced up to 1000 nits. In addition, the new items can display 99% of the DCI-P3 color space, and the color reproduction with increasing brightness does not deteriorate.

What was at the presentation?

At the presentation, Dmitry Kartashev, director of the consumer electronics division of Russian Samsung, with the help of guest stars - director Rezo Gigineishvili, designers Olga and Irina Sundukov, and TV presenter Alexander Gordon - spoke about the advantages of new Samsung devices.

The director said that it is very important for him that people can see in the same quality and color what he conceived and implemented with the film crew, the design sisters praised the frameless design of devices, curved screens and stylish TV stands, and Alexander Gordon complained to the fact that people are degrading - because the technology around them, including televisions, “grows smarter”.

It is noteworthy that the famous TV presenter was not afraid of a loud bang next to him during his speech, immediately parrying: "Galaxy S8 does not explode!" (in his hand he just had newest smartphone Samsung).

Gordon said that the TV already knows what you want to watch, and that we will spend less and less time on controlling it - he demonstrated how to control a QLED TV using voice and a smartphone with a special application.

What will happen next?

In an interview with 42.TUT.BY journalist Dmitry Kartashev told why they, unlike their main competitors, have so far refused to release OLED TVs, replacing them with advanced LED (QLED) devices.

Dmitry Kartashev

Conventional advanced TVs are much better for consumers, he said. For example, they do not have pixel burnout (especially at the maximum brightness level), which means that the devices will last much longer. He believes that QLED will outperform OLED in the near term.

Over the past fifty years, the international CES exhibition has remained a launching pad for new innovations and technologies that, in one way or another, we admit, have changed the world.

Held in Las Vegas annually, the show is a global gathering place for all the success of the consumer technology business, bringing next-generation innovation to market. This is roughly how the organizers of the next CES 2017 show their place in the global consumer electronics industry.

And they have the right to do so. In confirmation, a list of those devices that were released in different years at CES over the past 50 years of the existence of this large-scale exhibition is given:

Video recorder (VCR), 1970

CD player, 1974

Camcorder, 1981

Digital Audio Technology, 1990

Digital satellite system (DSS), 1994

Digital Versatile Disc (DVD) 1996

High definition television (HDTV), 1998

Hard disk video recorder (PVR), 1999

Satellite radio, 2000th

Microsoft Xbox and plasma TV, 2001

Home Media Server, 2002

Blu-Ray DVD and HDTV PVR, 2003

HD Radio, 2004

IP TV, 2005

Convergence of content and technology, 2007

OLED TV, 2008

3D HDTV, 2009

Tablets, netbooks and Android devices, 2010

Connected TV, smart devices, Android Honeycomb, Ford Focus Electric, Motorola Atrix, Microsoft Avatar Kinect, 2011

Ultrabooks, 3D OLED, Android 4.0 tablets, 2012

Ultra HDTV, Flexible OLED, Auto Pilot Technology, 2013

3D Printers, Sensor Technology, Curved UHD, 2014

4K UHD, a virtual reality, unmanned systems, 2015

The exhibition is owned and hosted by the CTA ™ Technology Consumer Association( formerly Consumer Electronics Association CEA®)- a technology trade association that represents the US consumer of the high-tech industry in a $ 287 billion market. The exhibition attracts global business leaders and top specialists in specialized industries by participating in forums that address the most pressing issues in the industry.

This time, the International Consumer Electronics Show (CES International) represents more than 3.8 thousand exhibiting companies, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more; the current CES hosted a conference program with more than 300 sessions and more than 165 thousand participants from 150 countries.

If we ask any CES visitor a question about what was the brightest in the expositions, I think, on average, we get a completely logical answer: TVs. The last fifteen years have marked the beginning of a real heyday in the popularity of flat panels and the demise of boring and hopeless CRT tubes. TV has become what it should be: a system for displaying reality. Nevertheless, the development of technology continues, and to this day, none of them can yet celebrate the final victory. And a show in Las Vegas- perhaps the main platform for demonstrating and comparing the most promising technologies.

Looking ahead, we note that all companies that presented their new TVs atCES 2017, were united on one thing: as far as we know, none of themhas not presented a new 3D TV model. This wonderful trend has left us - until better times. And now - about new trends.

At the SONY booth

Sony Corporation this year at the exhibition, contrary to usual, behaved, according to critics, rather modestly. Such an impression was made by the main press conference of the company. This year's event was surprisingly low-key and short. The audience, mainly representatives of the press, were presented with only one model, which was described by only one speaker. It was designed to contrast with what was presented this time. And the effect did not disappoint expectations. Apparently, we are facing a real sensation.

Kazuo Hirai's speech

First of all, the speaker was directly the head of Sony, Kazuo Hirai. His authority is great - suffice it to say that he is awarded his own page on Wikipedia. The topic of his speech is 4K and HDR technologies, ultra-high resolution and increased dynamic range, as well as issues of creating content that meets these parameters, transferring this content through existing and prospective communication channels and, of course, devices that ensure its consumption.

Kazuo Hirai Presentation Slide for X93E

Let's not forget that Sony is perhaps the only company in the world with a combination of technologies, production and application structures that provide an almost complete cycle in this industry - from display electronics to promotion and content creation. Among the devices produced by the brand are cameras (including professional televisions), systems for receiving streaming video, film studios that create this video, set-top boxes, game consoles, cameras, televisions and projectors.

SONY VPL-VZ1000ES in the interior

Thus, Sony's expansion in display technology is more than expected. For example, the VPL-VZ1000ES ultra-short throw 4K HDR laser projector aroused interest. The model can work in close proximity to the screen. At this resolution, it is a serious alternative to 4K box display devices, particularly for home use. However, the main star from Sony at CES 2017 was, of course, the innovative TV.the X93E series is the only object that was on the stage when Mr. Kazuo Hirai spoke. In addition to 4K and HDR, the model supports Crystal LED technology, thanks to which individual pixels become indistinguishable, forming the most natural picture, even when viewed in detail.

SONY XE94 TVs at the stand

This TV embodies many of these interesting technologies, for example, Sony claims to achieve full sound synchronization in the new Bravia TVs. But, perhaps, the most revolutionary can be considered sony technology Surface Acoustic, which turns the screen into a low frequency emitter, which effectively solves the problem of embedding a full-range speaker system into a modern flat panel television. And this, in turn, can influence the design of millions of living rooms around the world and, ultimately, the quality of life of millions of people, no more, no less!

CES 2017, SAMSUNG, QLED presentation

Samsung also presented its telenovelty. Apparently, after analyzing the prospects for OLED, the brand chose a technology called QLED (quantum dot light emitting diods) - quantum dot light emitting diodes. Despite the disappearing spelling difference, the technological differences are cardinal here. The light sources are not organic LEDs, like OLEDs, but cadmium-based semiconductor nanocrystals. They glow when exposed to electric current or light radiation in a certain range.

QD-LED structure

The color emitted by such a quantum dot depends on its size. The entire visible spectrum is covered - from red (it is emitted by crystals about 10 nanometers in size) to blue - it requires dots about two nanometers in size. Note that Samsung has been developing this technology for over five years. So far, the largest TV manufacturer in the world, Samsung, continues to produce LCD screens, while its main competitor, another South Korean company, LG, has chosen the OLED (organic light emitting diode) technology direction. OLED screens repeat the best from plasma panels, for which many lovers of high-quality pictures are nostalgic to this day - they do not require backlighting and practically have no restrictions on contrast, unlike mass LCD screens, which, being inherently translucent, in principle are not capable of displaying real black with all its gradations and without light noise.

LG OLED TVs - flat and contrast

It is the formation of the image by light sources that allows the brightness parameters to correspond to the HDR parameters, to make panels that do not need additional backlight layers very thin, to save energy, and so on. The problem is that OLED screens cost a lot more.

Samsung QLED TV at CES-2017

As a result, Samsung offers a hybrid LCD TV with a layer of quantum dots that "accelerate" the brightness to HDR parameters and also very accurately reproduce color, so much so that Samsung claims to achieve a so-called wide, cinematic palette with QLED screens. The logical point of development, apparently, will be a screen without backlighting - only on quantum dots.

However, it is already being announced: QLED at the current stage of development is not inferior to OLED devices and even surpasses them. It is also stated that QLED screens consume less energy, last longer, and the cost of their production is lower than OLED - whether this is so or not, will show in the near future.

In turn, we will try in the next issues of the magazine to tell about how the situation in the field of the latest television technologies is developing.

Continued in the next issue.

On the eve of the USA, the CES 2017 exhibition ended - the annual "consumer electronics show", at which, since 1967, the world's leading companies have been presenting their most interesting novelties. And although in recent years the most significant "high-tech" announcements are increasingly taking place at other exhibitions or at individual presentations, CES still has something to surprise. Vesti.Hi-tech selected the most interesting products and technologies shown last week in Las Vegas.

TV sets

Which is correct - OLED or QLED? At the risk of (or, on the contrary, hoping?) To confuse buyers, Samsung unveiled new branding for TVs at CES 2017,. The technology based on the property of nanoparticles of a certain composition to emit, depending on their size, different colors, is not the first year. However, now it has a name QLEDwhich is confusingly similar to OLED - used, among other things, by Samsung's main competitor in the TV market, LG.

New line of TV QLED. Photo (c) Samsung

Despite the new branding, QLED TVs in the full sense of the word presented by Samsung at CES 2017 are not new items. They, like the TVs from last year's SUHD Samsung line, use quantum dots on the principle of photoluminescence - nanoparticles glow thanks to the light shining on them from LED backlighting, which is common for LCD TVs. In the QLED line of TVs, the "quantum dots" are provided with an alloy "wrap" that provides higher brightness and saturation. And the backlight has been redesigned so that it shines in different directions, providing novelties such as the flagship Samsung Q9F, excellent viewing angles. And this is at a record brightness of up to 2000 nits.

In "real" QLED TVs (they are not expected to appear on the market until 2018), electroluminescence will be used. That is, no backlight is needed, and the elements with "quantum dots" that make up the matrix will glow under the influence of electricity themselves, like organic light-emitting diodes in an OLED TV. By not using a separate backlight, colors are cleaner and richer, and blacks are truly black. This (so far "spherical in a vacuum") QLED will be brighter and cheaper than OLED, while providing excellent viewing angles and a wide range of colors suitable for displaying HDR content.

"TV-wallpaper" LG Signature OLED W7. Photo (c) LG

According to rumors, LG is also interested in "quantum" technology and is investing huge funds in related developments. In the meantime, the company's flagship TV, including the ultra-thin 3.85mm LG Signature OLED W7are using OLED. TVs with the same technology - line Bravia A1E, using, moreover, the surface of the screen as audio speakers - at CES also showed Sony.

Sony braviaA1E OLED. Photo (c) Sony

Computers

Traditionally, computer novelties at CES can be divided into two groups depending on the fact that this or that product "answers" the question: "Do you have checkers, or should you go?" The leader in the "checkers" category this year is definitely Razer. Her conceptual gaming laptop Project valerie equipped with three 17-inch 4K screens at once. Additional screens extend from behind the main one and are slightly rotated on hinges towards the user. Here are just the used Nvidia video accelerator GeForce GTX 1080 is unlikely to be strong enough to display the game on all three monitors in native resolution. So we have an analogue of concept cars familiar to showrooms: beautiful, but not really driving yet.

Lenovo X1 Carbon 2017. Photo (c) Lenovo

In another camp, there are classic laptops "for work" - such as the next incarnation of a 14-inch laptop ThinkPad X1 Carbon from Lenovo, now with 7th Gen Intel chips, smartphone-like fingerprint reader and battery life of up to 15 hours. Two-in-one hybrid PCs, which, thanks to the transformation mechanism, are able to turn from regular laptop into the tablet. It is in this form factor that Dell has now executed a version of its own.

Dell XPS 13 Convertible. Photo (c) Dell

Smartphones

Most of the market leaders are saving up the announcements of pocket equipment for the MWC in Barcelona, \u200b\u200bbut a couple of interesting new products made it to CES. So, Huawei announced for the USA its own, on which it settled voice assistant Amazon Alexa, and the affordable yet sleek 5.5-inch Honor 6X,.

Honor 6X. Photo (c) Huawei

Asus, on the other hand, unveiled at CES 2017 the second of its kind (first) smartphone with 3D scanning technology of the surrounding space and Google Tango augmented reality. ZenFone AR breaks performance records with Qualcomm Snapdragon 821 8GB processor random access memory, 5.7-inch Super AMOLED QuadHD display, 23-megapixel main camera, built-in storage up to 256 GB, 3300 mAh battery. Sales should begin in the second quarter of 2017.

Asus ZenFone AR. Photo (c) Asus

BlackBerry no longer makes smartphones - this business is completely transferred to the Chinese TCL, but this does not prevent the company from bringing new items to CES. In 2017, TCL made its debut in Las Vegas, a concept device developed by TCL, running on Android and equipped with a mechanical keyboard in the best traditions of BlackBerry.

BlackBerry Mercury (aka TCL DTEK70)

Noted at CES in terms of smartphones and Samsung - the Korean company has updated the line of "middling" Galaxy A. The devices were protected from water and dust, equipped with uSB-C ports with the support fast charging and more capacious batteries. They work on 8-core processors and received from 2 (Galaxy A3) to 3 (A5, A7) GB of RAM and a 13 (A3) or 16 MP (A5, A7) camera. Externally, the new items that will enter the European market in February resemble the flagship Galaxy S7. Only the color scheme is more delicate - in addition to black and gold, there are light blue and peach shades.

Samsung Galaxy A5 and A3. Photo (c) Samsung

CES 2017 has come to an end and now we have time to reflect on its results. The show presented this year has been able to surpass previous tech shows in the past few years. In our opinion, two TV models stood out from the crowd, but only one of them turned out to be really special.

Runner-up: Sony OLED

Sony was the biggest surprise to the audience at CES 2017. The company has launched the A1 OLED series alongside its high-end line of Dolby Vision TVs. Admittedly, her appearance was a complete surprise.

A number of Sony OLED TVs have a proprietary audio system that uses the entire screen surface as a large vibrating speaker. LG has also been spotted with this technology - it has been invested in the development of the company's new screens to provide better sound through the use of a wider display surface.

It should also be noted that Sony is purchasing OLED displays from LG.

Best of the best: LG's ultra-thin OLED TV

LG's new ultra-thin "wallpaper" OLED TV could be the main surprise of CES 2017, if not disclosed the company's plans earlier in November. However, LG has not expressed any complaints about this, limiting itself only to comments on this matter.

Despite everything, the novelty made an amazing impression. It is less than 2.5 millimeters thick, which can be magnetically attached to a wall, and supports Dolby Vision and Atmos technologies. The company is full of confidence and optimism that OLED technology has opened up opportunities - it has allowed LG to capture a significant portion of the high-end TV market. Such a result was not possible with the production of plasma and LCD models.

This is why we believed in the success of LG's ultra-thin wallpaper (translates as wallpaper) - it became the main topic of conversation after CES 2017 despite the fact that many other interesting TV models were shown during the exhibition.

This was due to the technical uniqueness of the new flagship, which allowed it to literally outshine its competitors. Many have already rushed to dub the LG W7 OLED "the best of the best" among the models presented at CES.

Panasonic unveiled the second generation of its OLED EZ1000 TVs, and Samsung launched a new line of LCD models dubbed "QLED".

The new range of Samsung TVs is interesting not only from the point of view of clever marketing, but also from the technical side.... The company has been able to improve LCD screens in many ways. Samsung's design decisions are truly impressive. In addition, engineers have flattened the Q9 flagship model.

Panasonic also delighted the audience with its impressive new development - EZ1000... Nevertheless, we cannot fail to note the fact that the new product will only go on sale with a 65 "screen; in addition, we were upset by the lack of Dolby Vision support, the use of the already outdated operating system Firefox OS, as well as the look of the device - it is very similar to the LG E6 (only with an additional speaker).

Finally, while the company hasn't announced specific pricing, we suspect Panasonic's new TVs will be too expensive.

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