Seo promotion where to start. Self-study SEO from scratch. Quality internal content - content

Over time, an understanding of the need to learn the basics of SEO comes, because no matter how interesting and useful the materials and articles you publish are, for search engines they are just text and in order to give it importance and significance, SEO optimization is necessary.

The concept of SEO is very broad, it is by no means a few tricks that allow sites to get to the first places of the top 10 search results, SEO is a whole science that is constantly evolving, and since it directly depends on the algorithms of search engines, along with the change in algorithms, they change and methods used by her.

In this article I will try to explain the basics in a simple and accessible language for novice bloggers and webmasters. search engine optimization and promoting the so-called SEO, and indicate the main directions of this rather difficult to understand set of measures necessary to achieve good positions for the pages of your site.

SEO for beginners: the basics of optimization and promotion for beginners

What is SEO (search engine optimization)

SEO (eng. Search Engine Optimization) or simply search engine optimization is a complex of methods and methods designed to activate and enhance all positive (both internal and external) factors that are taken into account by search engine algorithms to determine the positions of each page in search results by the right words (search queries).

Perhaps a very reasonable question arises: why can't search engines determine the importance and quality of content (internal content) without using all the SEO tricks and gimmicks?
The answer to this question is very simple: search engines are just machines and no matter how complex and tricky algorithms they are stuffed with, they will remain them, with a stereotyped perception of all indexed content of our sites. That is why we have to play by their rules and adapt to these patterns using the recommendations of both the search engines themselves and practitioners. SEO specialists, which, through numerous experiments, find out those factors that search engines are silent about.

White and black SEO

Not all search engine optimization techniques are considered permissible and endorsed by search engines, those that are prohibited includes black SEO.
These techniques include such as:

• Search engine invisible text and links. For example: white text on a white background.
• Cloaking and javascript redirects: search bots see one page content, and users are completely different, or are redirected to another page
• Doorways: pages crammed with keywords

The use of black optimization methods is highly undesirable and sooner or later becomes the reason (lowering the position of pages in the search results), falling under and even banning the entire domain.

What does SEO mean?

When talking about SEO as a way to achieve the best positions in search results, there are usually two parts of it:

1. Internal optimization (on-page SEO) of a site or a specific page
2. and external promotion (off-page SEO).

Usually, the best results are achieved with the simultaneous use of optimization with feeding the promoted pages with external inbound links, although in some special cases it is enough just and.

Internal website optimization

External website promotion

External search engine promotion is the very last stage of search engine optimization. External promotion usually means getting inbound links from other sites () to the pages being promoted. As a rule, the more pages of different sites link to yours, the more important it becomes in the eyes of search engines.The most important aspects of external SEO are:

• Selection of text for placing links
• Choosing the right donors (referring sites). They are usually selected from thematically close (those that search engines trust) resources.

External links to promoted pages can be obtained by several, both paid and free ways... It should be noted that search engines have a very negative attitude towards paid ones - but unfortunately, sometimes you can't do without them. The most optimal means for obtaining them are.
Free methods of getting backlinks are more time consuming and time consuming than buying them. These methods include:

• Placing articles in (very few really worthy Russian-language directories)
• Reciprocal exchange of links (sentinels) with sites of similar subjects (the main thing here is to know when to stop and in no case to participate in exchange systems).
• Accommodation is the most effective method obtaining direct thematic links that will not only increase the position, but will also bring visitors to your site. The number of these will be directly proportional to the usefulness of your article.

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Most of our clients are satisfied with the result and recommend us to others, but there are also not satisfied ones who believe that SEO is a myth. And we will not contradict them and make excuses. Website promotion in search engines I am ndex and G o o g l e more like Alice in Wonderland than a physics guide. Not everyone is able to withstand all the difficulties of progress and reach the end of the chessboard.

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Hello friends.

This post is not about how or where to start promoting your website yourself. And about how to learn seo, where to start studying this area and become a seo specialist. Sure, this instruction may be useful for those who want to promote their own site, but I do not consider it a worthwhile investment of time, because if you follow the instructions in good faith and read all the information provided, it can take many months, or even a whole year! Personally, I think that a business owner should be doing business and strategic planning, not trying to do everything on his own. However, if you are a businessman and still decide to dive into the subject area (in order to competently control the performer, and not do everything yourself), I recommend that you study the "Theoretical Base" block and stop there.

What prompted me to write this post and who is it for in the first place?

As the founder and head of the studio "Alaich and Co", from the moment of foundation to the present day, I was able to successfully delegate almost everything, but I consciously reserve two things: processing incoming applications and searching for employees. The second is a very difficult process that has to be optimized from year to year, and sometimes the approach has to be completely changed.

We have learned how to successfully and effectively weed out candidates at the start, so as not to communicate with those who only think, and do not really want to study and become a good SEO specialist. Wasting time on such people is not just a pity, but unforgivable and unprofitable for a business. Therefore, at the end of last year, I came up with a non-standard test task for everyone who wants to get trained at our company.

But regardless of whether a person plans to get a job in some company, or maybe he has already got there or even wants to learn SEO in order to quietly live in a village on the coast, lead several clients on freelance and enjoy life, you need instructions, a specific training plan and further development of a specialist.

I started by wanting to explain who I wrote this post for. Primarily for all our interns who come to work for the company. Now we are in the process of developing and standardizing an internal instruction for teaching beginners, and I want to supplement it with this post (or supplement the post with instructions?). Secondly, I will discard this post to all candidates who responded to us, completed the test, but have not become an intern yet, and in order not to waste time, I hope these guys will engage in self-study (if they really want to become specialists and work for us). Third, of course, this is a post for you, dear readers, and in general for everyone who finds my instructions, and I will be glad if someone uses it to teach their trainees and beginners.

Finally, we have decided for what and for whom this instruction is, which means it's time to get to the point and start explaining what the requirements are and where to start our journey into the world of SEO.

Do I really want to become an SEO specialist? Is SEO right for me?

From the observations of my colleagues, novices and trainees, I can say that people with a technical mindset cope best with their duties. Ideally - physicists and mathematicians (I myself am a physicist). But if you are a humanitarian, this is not a sentence. As Thomas Edison said, “Genius is one percent inspiration and ninety-nine percent sweat” - in other words, success in any endeavor is 99% dependent on the diligence and hard work you put into the business you are doing. Therefore, 1% in favor of a technical mindset, and 99% in favor of perseverance.

Interest and desire - if these two things were not there, the person would not budge at all (not taking into account the need and physical needs), so this is very important, but it is even more important to keep interest for a long time and feed it with new achievements in a career or in working with personal projects.

There is a lot of information ahead of you. Even too big. I see a clear relationship in the development and success of those guys who, in addition to working in the office, are engaged in self-study in the evenings, nights and on weekends. I do not call for such a murderous work schedule, I do not recommend depriving yourself of rest, everyday worries and joys. But I hint that at the start, without devoting all your time to training, you will not achieve success (although it all depends on your personal ambitions. After all, for someone just finding any job and getting any salary is already a success).

Do you know where to start? Oddly enough, first you need to learn how to use search engines and find what you are looking for. Believe me, the query "how to use Yandex" does not sound stupid at all. This will help you find very useful help about search results. And how can you learn to optimize sites for people and for search algorithms, if you have no idea what the search engine shows, from what and by what principles the search results are formed.

After studying for 5 years at the physics department, I learned little physics, but I learned enough life lessons. And one of them is the following: a stupid person is not the one who asks if he does not understand, but the one who does not ask questions when he does not understand. At the university I was stupid - I didn’t ask because I was embarrassed to ask some nonsense, I was afraid to seem stupid if my question was too primitive, if I asked what everyone knows ... Only years later did I realize how much it was weak position. Always ask if you have a question and have the opportunity to ask! (Again statistics: trainees who ask questions learn much faster and complete tasks much faster.)

In addition, SEO is a dynamic field and something is constantly changing in it. One needs to maintain and update one's knowledge, but I am already getting ahead of myself, because in order to actualize something, one must first learn this “something”. So, here are four things every SEO should do:

• get a general understanding of CSS and HTML;
• understand the algorithms of search engines;
• master the basics of website optimization and promotion;
• get acquainted with analytics tools.

And the last thing I want to say at the beginning. I already wrote that I am personally looking for specialists and interns to join our company, and among the candidates I have repeatedly heard something like, they say, it / marketing / seo is a very promising industry, there is a future behind it, a lot of money and all that ... I am not against the desire to earn a lot, on the contrary, I support such aspirations, but this should not be a goal, but motivation on the way to achieving a certain goal. And if the question is only about money, then it's better to look at the specialties of a plumber or a welder, I'm not kidding, the salaries there are higher than those of SEOs. This is just my personal wish that you consciously go into this field of activity not only for money, but for other values \u200b\u200band bring some values \u200b\u200bwith you.

What an SEO Specialist Should Know

Basics of basics and basic termsthat SEO should know:

1. HTML and CSS (js - optional):
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